INTRODUCTION TO GLOBAL HALAL SUPPORT CENTRE BY ROHAIZAD HASSAN

Mission Statement of GHSC

“To make Malaysia as a global halal reference centre through the provision of world-class information, support and services to its stakeholder and clients”

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Introduction  Formerly known as Halal Reference Centre. It was a vision and brainchild of the Malaysian Prime Minister. During the inaugural on 31st December 2008, 200 visitors were recorded on the launch day  In Halal Master Plan Phase 1, it has been rebranded as Global Halal Support Centre (March 2009)  By December 2010, Global Halal Support Centre has received approximately 13million visitors from more than 100 countries. The global participations includes international companies, public and researches locally and abroad

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Organization INFORMATION RESOURCES MANAGEMENT (IRM)

PROJECT MGMT Project monitoring and tracking

GLOBAL HALAL SUPPORT CENTRE • Halal Knowledge Centre • Customer Contact Centre

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CONTENT DEVELOPMENT

INFORMATION TECHNOLOGY

Publication and Industry Materials

• Information Technology • Portal Management

GHSC Roadmap 2009 - 2011 Knowledge Management  Content Acquisition  Collaboration with Universities and Agencies  Publication

Outreach Program  Knowledge Dissemination  Information Distribution Channel – Call Centre  Used of relevant technology – Mobile, Portal, iKiosk, Widget  B2B Portal

Integrated Support

Making Malaysia Global Halal Reference Centre

 One Stop Centre, Knowledge Centre  Telemarketing, Call Centre  Application Processing – Training, Halal Champion, Halal Park etc. Copyrights HDC©2011.

Way Forward Global Presence  Corporate Collaboration  Knowledge Sharing  Market Intelligence

Perception Building : Halal Lifestyle  Interactive Video Podcast  Halal Media Channel  Organic Portal  International acceptance and recognition

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Our strategy



Introduce valued added product and services for industry and consumers Industry



Public

Accessibility approach User-friendly



Aesthetic value “The 10 seconds factor”

Continuous Development Market Information, Industry

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Knowledge Dissemination

Our strategy



Introduce valued added product and services for industry and consumers Industry

Public

Demand

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Supply

Our strategy



Introduce valued added product and services for industry and consumers Industry

Public

Introduced Halal Knowledge Centre to collect and gather references on halal. This is to minimize industry players cost on knowledge research and served as a focal point on halal. Thus to improve competency in halal industry. Introduce reference materials for Industry leaders in assisting business decision and increase overall understanding on halal. Copyrights HDC©2011.

Our strategy



Accessibility approach User-friendly

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Aesthetic value “The 10 seconds factor”

Our strategy



Continuous Development Market Information, Industry

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Knowledge Dissemination

 World’s First Halal Widget  Halal Mobile Apps  Halal i-Kiosk  Support Centre  Industry Portal

Existing Products and Services

Market Exchange

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GHSC Initiative 1 Project Name

HDC Halal Mobile Apps

Status

On-progress (Target : April 2011) In the attempt to help consumers locating halal food premises or restaurants, HDC has introduced Halal Apps on iPhone platform. This World’s First Government Halal Certified premise locator developed to assist users to accurately locate halal food premises using the Global Positioning System (GPS) technology and Google Maps. Users would be able to locate and do ratings on halal food premises and restaurants certified by JAKIM.

After the successful HDC iPhone Apps launch last year, GHSC has moved forward with Nokia, our newest collaborator is now optimizing our existing Halal Apps module into their fleet. Soon, HDC Halal Apps will be made available in Nokia’s OVI store. Copyrights HDC©2011.

GHSC Initiative 1 Project Name

HDC Halal Mobile Apps

Status

On-progress (Target : April 2011) This is one of the reach-out program in promoting the lifestyle of “Halalan Thoyyiban” globally apart of its functionality for online business matching through halal directory, GPS locator for halal premises, restaurant ratings system and knowledge based contents such as Global News, Ingredients database and related fatwas on halal.

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GHSC Initiative 3 Project Name

Modern Compendium of Halal

Status

On-progress (Target : April 2011) Covering a comprehensive range of topics, The Essence of Halal delves deep into the discussion of halal - its definition and the various philosophical support structures that uphold and strengthen the concept.

Written by industry experts, this publication will be of immense interest to institutions of learning, business corporations interested in expanding their products portfolios to encompass halal products, as well as the general public who wish to understand the concept of halal.

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GHSC Initiative 3 Project Name

Modern Compendium of Halal

Status

On-progress (Target : April 2011) The Underlying Principles on Halal Prof. Dr. Mohamad Hashim Kamali Halal Perspective: Istihalah & the Sunnah of the Prophet Assoc. Prof. Dr. Abdul Rahman Awang Fatwa on Halal World Fatwa Management & Research Institute, USIM Legal & Administrative Regulations in Halal Production Halal Research Centre, IIUM

Religious Food Laws & Philosophical Food Choices Prof. Dr. Joe Regenstein Copyrights HDC©2011.

GHSC Initiative 4 Project Name

HDC iKiosk

Status

On-going (Expansion Program) Part of HDC’s goal is to reach out to the consumers and public and giving out information about Halal and developing the Halal Lifestyle in their daily life. One of the methods to grab the attention of the general public is by disseminating information in the form of Interactive Kiosks (I-Kiosk) which are placed at strategic locations and high density area. The impact study conducted since July 2010 has recorded more than 150,000 users have utilized HDC iKiosk positioned at Carrefour Putrajaya and MyDin USJ.

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GHSC Initiative 4 Project Name

HDC iKiosk

Status

On-going (Expansion Program) •Provide halal information to the wider audience with search capability where it matters most, that is, strategic locations where consumers are about to make buying decisions of JAKIM certified halal products and would like to know more about halal

• Educate consumers on all they need to know about Halal; thus, it will help to continue creating public interest towards halal certified product and its wholesomeness • Provide HDC with the opportunity to engage and forge closer ties with the industry and general public in joint-promotion of Halal products and to create a market force for Halal Malaysia certified products Copyrights HDC©2011.

GHSC Initiative 4 Project Name

HDC iKiosk

Status

On-going (Expansion Program)

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GHSC Initiative 5 Project Name

The Launch of Global Halal Support Centre

Status

On-progress (Target : 30 Sept 2011) The Global Halal Support Centre (GHSC) is established to position Malaysia, via HDC, as a world leader and global reference centre in Halal knowledge and Halal-related services, both for investors and consumers. To translate this vision, HDC will launch a One Stop Centre known as Global Halal Support Centre (GHSC) . This is an important milestone to represent Malaysia commitment for supporting the industry and public at large. The centre provides, as near as possible, a one stop support for companies and service providers in halal-related sectors including halal related know-how, information on halal products and services and market and industry support.

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GHSC Initiative 6 Project Name

Data Warehouse

Status

On-progress (Target : December 2011) To be a truly Global Halal Support Centre (GHSC), its our vision to integrate data between various agencies and institution.

There are issues on fragmentation of data and information and scattered in various location in government bodies. The Data Warehouse system has the ability to process data to be informative. To do this, HDC to access other agencies selected data and to manage, filter and gather only Halal related data. With this system, HDC would be able to produce a comprehensive industry report which would be able to measure and report the progress and the outcomes of halal program and initiatives spearheaded by the government. Copyrights HDC©2011.

GHSC Initiative 6 Project Name

Data Warehouse

Status

On-progress (Target : December 2011) The goals of this architecture are to: • Separate transaction-processing systems from huge ad hoc queries that are required for analytical, on demand executive decision systems. • Provide complete assessment to report Halal data to industry players. • Provide a cross-organizational view of data. • Promote cross-organizational sharing of data.

• Facilitate enhanced end user access and provide more timely answers to business questions by industry players.

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• Define and disseminate information on the stewardship of data to ensure accuracy, security, privacy and ownership.

GHSC Initiative 7 Project Name

New Portal Development

Status

On-progress (Target : Apr-Sept 2011)

Market Exchange

E-Commerce

Industry Database

Halal Park microsite

B2B portal

There are several line-ups of portal development in GHSC pipeline which tailored-made to specific enhancements and requirements. One of the exciting portal this year will be B2B Portal and Halal Park microsite. B2B Portal – Interactive Market Exchange and Global Search on Market Place , Global Halal Vacancy, eCommerce, Download Centre etc. Copyrights HDC©2011.

GHSC Initiative 8 Project Name

Halal Guide Book - Cosmetic

Status

Target : Launching at MIHAS 2012 The first of its kind, the Halal Guide Series : Halal Guide Book for Food Producers. It is a reference book for food producers applying for the Halal Malaysia Certification. The guide book lists guidelines and step-by-step procedures based on the MS1500, Hazard Analysis and Critical Control Points (HACCP) and Good Manufacturing Practice (GMP). Comprehensive in scope, yet easy to understand with illustration and images. The recent launch on Halal Cosmetics Standard, MS 2200: 2008 has created the interests among the SMEs to participate in the Halal Cosmetic industry. HDC sees this as an opportunity to introduce Halal Guide Book for Cosmetic producers.

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GHSC Initiative 9 Project Name

Collaboration with Halal Index

Status

Target : Completed

This joint promotion between HDC and The Halal Index (www.thehalalindex.com) is another new achievements in halal knowledge development. The publication represents a first dealing with pharmaceutical compounds from porcine (pig based) origins. It is addressed to the Muslim and all those who serve this market. Copyrights HDC©2011.

GHSC Initiative 10 Project Name

Collaboration with Agencies / Universities

Status

Target : On-Going There are several collaboration programs established between GHSC and various institutions and agencies.

UPM | UTM | Cornell | USIM | IAIS Knowledge gathering and sharing PIHH | PHC | GHSC system integration

data

MATRADE | Bibliography sharing Copyrights HDC©2011.

and

information

Contact Us

Thank You.

www.hdcglobal.com/ghsc [email protected] Rohaizad Hassan [email protected]

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Halal Industry Development Corporation (HDC) 5.02, Level 5, KPMG Tower, First Avenue, Persiaran Bandar Utama, 47800 Petaling Jaya, Selangor Darul Ehsan, Malaysia. Tel : +603 - 7965 5555 Fax : +603 - 7965 5500 Hotline : 1800 - 880 - 555 (within Malaysia) +603 7965 5400 (outside Malaysia)

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