Introduction to Crowd Safety & Risk Analysis Aviva Stadium | Dublin, Ireland | February 2017 delivered by Prof. Dr. G. Keith Still & Cuckoo Events

COURSE INFORMATION PACK

Course Aims The course will see you gain a greater understanding of crowds, how they react and behave and how best to plan for their safety. We will introduce you to a range of tools and techniques, which will help you understand, plan and manage your events more effectively and more safely. These crowd safety and risk analysis techniques have proven effective around the world and are outlined in the book ‘Introduction to Crowd Science’, written by your main trainer on this course, Prof. Dr. G. Keith Still. They also form the basis for a range of short courses similar to this one as well as Foundation Degree courses, BA Hons courses and the recently introduced MSc in Crowd Safety & Risk Analysis at Manchester Metropolitan University. These tools and techniques can be and regularly are applied to sporting events, shopping centre events, local festivals, city-wide events, national and international festivals, transport management functions and many more. They are as applicable and useful to smaller events as they are to huge international events and have been used successfully on a wide range of Irish events including Dublin Pride, the Irish Maritime Festival, multiple St. Patrick’s Day parades annually, Darkness into Light events, Swords Festival, Malahide Festival, City of Culture events and many more around the country. Internationally, they have been used on projects including multiple Olympic Games, Wembley Stadium, Etihad Stadium (Manchester City), Jamarat Bridge, Saudi Arabia (2000-2006), Glastonbury, Royal Wedding 2011, Chelsea Flower Show, SXSW, Penn Stadium, US, Beijing Olympic Stadium, Vodafone Arena, Turkey and many more. The plan for the course is to introduce these tools & techniques in Days 1 and 2 and for you to then apply them to your site / event on Day 3. This ensures you get as much benefit as you can from the course to bring back to your team and colleagues. The ultimate aim with the course is to make events and places where crowds gather safer.

Who should attend? Broadly speaking, the course should be of interest to:   

Experienced industry professionals with a particular responsibility for crowd safety Event organisers / industry professionals looking to understand more about crowd safety and how best to plan their events Members of An Garda Síochána who have responsibility for events in their jurisdiction

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Local Authority staff within whose remit events fall, be that from a licensing or compliance perspective Representatives from agencies with a direct involvement in events and safety, for instance Civil Defence, voluntary medical organisations and more Emergency Management professionals Representatives from statutory agencies with responsibility for reviewing / approving Event Management Plans Conference & exhibition organisers who will have crowds of people moving through their events Security professionals / management who work on events Brand managers with responsibility for activations at festivals and events Venue managers / supervisors

Even if you don’t have any of the titles or roles above – if you’re involved in running events where crowds gather, then you’ll benefit from the course.

Why should YOU attend? If you’ve been working in events for quite some time and are looking for a qualification to underpin your experience in events and with crowds, then this course will do just that. The majority of attendees on this and similar course have been operating in the events industry for many years and are looking for a qualification to support their experience. A key element of this course is that you get to work through your own site / event on Day 3. You get to apply what you’ve been introduced to in Days 1 and 2 to your own site / event, your own challenges, addressing your own concerns, while benefitting from the collective experience & expertise in the room. If you’re involved in running events where crowds gather and you and your team are responsible for their safety then you should have an understanding of crowds, how they react and how to plan for them. We all owe a duty of care to people who come to our events and understanding more about crowds and how to plan for them helps in meeting that duty of care. Insurance companies in Ireland are looking for local festival and event organisers to either engage event professionals or demonstrate a competency in planning events themselves in order to provide insurance cover. This is happening more and more and is going to continue to happen, especially in light of the risk of insurance claims. Budget constraints regularly preclude the option of bringing in event professionals so this course may help you to plan better and safer events without incurring professional costs.

What this course is not There are some important things that this course is not.  

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This is not a ‘tick-the-box’ course. You will be challenged and you will need to be selfdirected in your learning to a certain degree. This is not a ‘general’ events course. We will be looking at crowd movement, safety, planning, flows etc. We won’t be looking at programming, producing, sponsorship or any other key event areas. This is not an intense mathematics course. You need an understanding of basic maths but little beyond that. This is not an exercise in transcription. You will not need to transcribe everything you see on the slides. We’ll send you the course material / slides afterwards. The focus is on understanding and application of the tools. This is not a Safety Officer course. Completion of this course does not make you a Safety Officer. Experience, qualifications, dedication to constant up-skilling, development of enhanced systems, appropriate insurance and more are all key components to realistically operate as a Safety Officer. That said, if you do want to be a Safety Officer then this is a great place to start.

Course Delivery The course will take place in the Aviva Stadium on 7th, 8th and 9th of February 2017. The course delivery will be led by Prof. Still with support and input from the Cuckoo Events Team. While Prof. Still will introduce and develop the tools and techniques, the Cuckoo Events Team will provide insight into the use of the tools on actual Irish events. The delivery will be very much grounded in real-world application. We will demonstrate the principles and applications of crowd safety and risk analysis to your site / event. We will explore issues including how and when your crowd reaches critical mass and how the design, information and management systems can influence your crowd’s behaviour. We will also look at the differences in normal and emergency situations, which are key for all events. The delivery will focus on how a more rounded understanding of crowd safety and risk analysis as well as the application of key tools and techniques can help you better plan your events. This should help you anticipate and avoid things that might give rise to issues at your events and enable you to design or manage them out of your event.

A key element of this course will be group work and you learning from the experience of other attendees as well as your trainers. We will build in time and opportunity to work on tasks in groups as well as to discuss your own site / event challenges openly, should you wish to. Keith Still Keith is the Professor of Crowd Science at Manchester Metropolitan University (UK). The main focus of his research is crowd dynamics and the development / delivery of the online MSc programme in Crowd Safety and Risk Analysis. He develops and teaches a wide range of crowd dynamics, crowd planning, crowd safety and crowd risk analysis short courses for event organisers, police, first responders, emergency planners, city authorities, building control officers, licensing officers, architects, event managers, security companies, venue operators and consulting engineers. These courses focus on anticipating and preventing crowd-related accidents and incidents in places of public assembly. Keith has consulted on some of the world’s largest, and most challenging crowd safety project. The courses draws on extensive research and application of crowd dynamics over the last 25+ years. Cuckoo Events The Team in Cuckoo have been Event Safety specialists, both individually and collectively, for many years. With experience across national and international events, they are vastly experienced in event planning and safety management. They are constantly up-skilling and traveling abroad to improve their skills and to learn international best-practice. Having studied under Prof. Still on many occasions and with company Director, Mark Breen, currently in Year 2 of the MSc in Crowd Safety and Risk Analysis, Cuckoo are continually demonstrating their dedication to improving safety at events in Ireland and further afield. They have planned and managed a wide variety of events, including:     

Dublin Marathon & Race Series 2016, 2015, 2014, 2013 National Dairy Council @ the Ploughing Championships 2016, 2015, 2014, 2013, 2012 Dublin Pride 2016, 2015 Irish Maritime Festival 2016, 2015 Flavours of Fingal 2016, 2015, 2014, 2013

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Run For Your Lives 2016, 2015, 2014 Malahide Festival 2016, 2015, 2014 Newstalk @ Electric Picnic 2016, 2015 ‘Christmas Under The Clock’ 2015

Cuckoo are an International Partner of Prof. Still for the purposes of training delivery. This course will also coincide with the launch of a new brand and website focusing exclusively on Event Safety services in Ireland from the Team at Cuckoo Events.

Certification All delegates that satisfactorily complete the 3-day course will receive a certificate of attendance. All delegates will have the opportunity to submit work for assessment for further certification. This is a joint certification from Manchester Metropolitan University (MMU) and International Institute of Risk & Safety Management (IIRSM). This certification is also designed as an Accreditation of Prior Experiential Learning (APEL) course, which serves as a prequalification course for the MSc in Crowd Safety & Risk Analysis in Manchester Metropolitan University (MMU).

Course Outline Day 1 1. Introduction & Overview – Lecture / Introductions We will introduce you to the principles and applications of crowd science to crowd risk analysis. 2. The DIM-ICE Risk Model – Lecture / Group exercise

We will outline the ways in which Design, Information and Management each influence crowd behaviour in the built and complex environment. 3. Crowd Dynamics & Crowd Risks (Static & Moving) – Lecture / Group exercise We will outline the dynamics of crowds. We will focus on the risk associated with packing density (static crowds) and moving space requirements for crowd safety. We will also explore the formation of ‘shock waves’ in the crowd and how they develop. 4. Crowd Modelling for Events – Lecture / Group exercise We will outline the principles of modelling crowds and events. We will highlight the use of models in an Event Control / Control Room environment for early indications of potential crowd issues. 5. Ramp Analysis – Lecture The Routes, Areas, Movement over time and the profile of the crowd from the basis of the RAMP analysis modelling technique. Here we will focus on the crowd dynamics approaching and departing your site / event. We will outline the principles and applications of RAMP Analysis in-depth. 6. Crowd Monitoring – Lecture / Group exercise We will focus on monitoring crowds and how they are influenced by external factors. We will look at how to identify potential issues from the Control Room perspective and will look at the issues around Control Room perceptions. Day 2 7. Risk Analysis – Lecture / Group exercise We will outline the principles of risk analysis with specific focus on the public’s perception of risk and the professional perception of risk. 8. Introduction to Queuing Systems – Lecture / Group Exercise We will cover the principles of queuing behaviour, psychology and dynamics. We will introduce you to the general queuing model formula for determining queue build-up over time. 9. Site Design Considerations – Lecture / Group exercise We will outline the principles of using a basic connection diagram to assess crowd dynamics within a complex site. 10. Event Egress Analysis We will provide a site example for you to review and analyse using the principles of both crowd dynamics and applying the general queuing formula. 11. Optimising Emergency Procedures – Outline / Group exercise Determining the resources required to provide optimal resource cover for a complex site has proven to be a very effective tool for cost-effective site cover. We will cover the principles of using connection diagrams to determine optimal, cost-effective, resource deployment. 12. Crowd Simulations – Lecture

We will outline the application of crowd simulations for risk analysis with an emphasis on the ‘good, the bad and the dangerous’ use of crowd simulations for major event planning. 13. Decision Support Analysis – Lecture / Group exercise We will cover the assessment and analysis of effective use of resources, where investment is required, assessing communications and their effectiveness for events and determining the key areas of vulnerabilities. 14. Emergency Situations – Lecture We will cover the human factors during emergency situations with a specific focus on behavioural-based safety and emergency communications. 15. Case Study Day – Outline for Day 3 We will outline the plan for Day 3 where you are encouraged to bring along your site / event so that you can put into practice the tools and techniques you’ve been introduced to in Days 1 and 2. Day 3 16. Course Summary We will briefly recap on the key points covered so far to set you up to work on your case study. 17. Your Case Study – Task outline We will split you into groups where you will work on your case study or chosen site / event. 18. Your Case Study – Group work You work through the task list and apply the risk analysis tools to your site / event. 19. Your case study – Group presentations You will have the opportunity to present your work for group discussion. 20. Course Round-Up We will have a group discussion around the course content and experience. You will receive your certificate of attendance, course materials and supporting information. 21. Joining the MSc through APEL We will outline the requirements for progressing onto the MSc in Crowd Safety & Risk Analysis in Manchester Metropolitan University through the Accreditation for Prior Experiential Learning (APEL) route.

Course Cost The cost for this course is €950. * There is no VAT on training The price includes:

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3 days of course delivery Light refreshments throughout each day Lunch each day Assessment (should you choose)

* We are running the course at a discounted rate as it’s the first public course here. It’s generally €300 - €500 more expensive around Europe. We’ll likely be charging closer to that once we get this first one done.

How to apply To apply, click here and complete the form. The application form has some questions that will help inform both us and the course content. The more we understand you and how you feel with regard to event safety / crowd safety / risk analysis, the better we can design the content to address any issues identified.

MSc details This course, one of the first in the world solely focused on the study of crowd safety and risk analysis, will be delivered by leading expert, Prof. Dr. G. Keith Still. You will gain an understanding of crowd safety and crowd risks in the built and complex environment, establish how crowd accidents and incidents can occur, explore the underlying causes of crowd related accidents and incidences, and learn how to implement techniques for crowd safety engineering. You will also be made aware of essential legal obligations relevant to this industry. This course is for those who need to understand crowd safety including professionals who are involved in managing large numbers such as venue managers, event organisers, attraction managers and more. This course is transferable to the hospitality and tourism industries and suitable for applicants wishing to engage in professional development. www.mmu.ac.uk

International Institute of Risk & Safety Management details The International Institute of Risk & Safety Management (IIRSM) is a professional membership body for safety practitioners worldwide. It is a registered British charity (Charity number 1107666) and a UK Limited Company (Company number 5310696). There are two main revenue streams within the IIRSM. One is a ‘Health & Safety Practitioner stream’ for those who are qualified or studying to be Health & Safety practitioners. The second is a ‘Specialist stream’ for people qualified to degree level or higher and in a profession associated with Health & Safety practice. Over the last three decades IIRSM has grown from a collective group of UK Health & Safety professionals to a thriving international Institute spanning over 70 countries. www.iirsm.org

Previous students’ perspective Shannan Tiffin, Captain of Support Services/Emergency Management at Duke University Police Department, found the workshop to be very beneficial. “There is not a lot out there about crowd behaviour and psychology,” said Tiffin. “The workshop provided us with a simplified approach to understanding the behaviours of how people act, and ingress and egress from a venue or stadium.” NCS4 course 2016 Rebecca Wilusz, Associate Director of Game Operations and Champion at Duke University Athletics, agrees with Tiffin. “Keith has done a great job of making the information accessible – I have left the workshop with both simple and effective tools to be able to build better plans and train our athletics staff more efficiently. NCS4 course 2016 “This course opens your eyes to the potential issues with Mass Gatherings. As well as providing an individual with the tools and knowledge to assess the event plans and proposed mitigation for major events. With the introduction of the Crowd Science qualification it would be in your best interest to attend. The delivery and information provided is beyond reproach and glad to see the course in Australia!” CEO, Canberra Exhibition Park "These courses were invaluable enabling me to illustrate quickly and precisely any issues that arose at the venues we attended and pass on my recommendations to the security team in a

manner the was easily understood." Dave Wilkie, Event Safety Officer, U2 360 European Tour “Keith Still’s workshops have focused the minds of many people in realising just how easy it can be for disaster to occur, and equally how simple the solutions often are.” Eric Stuart, former Metropolitan Police Event Planner for Notting Hill Carnival and London New Year Events “I do a lot of work in events and I found the Introduction to Crowd safety & Risk Analysis a great course. It complements my Occupational Health & Safety Masters qualification and my years of experience very well, ensuring I’m applying best practice for my event clients. I genuinely enjoyed the course too, which isn’t something I can say about a lot of professional courses I’ve been on.” Rob Hickey, Occupational H&S professional and Safety Officer