Introduction to Business Pacing Guide Week 1

(Chapter 1) 1.1 Managing within the Dynamic Business Environment: Taking Risks and Making Profits Understand the difference between nonprofit and for-profit schools Matching risk with profit Businesses add to the standard of living and quality of life Using business principles in nonprofit organizations (Chapter 2)

Week 2

1.2 How Economics Affects Business: The Creation and Distribution of Wealth Introduction to Economics Growth economics and Adam Smith Understanding free market capitalism Competition within Free markets Benefits and limitations of the free markets

Week 3 & 4

(Chapter 3) 1.3 Competing in Global Markets The dynamic global market Why trade with other nations? Strategies for reaching global markets The future of global trade: global e-commerce Global Market Research Project

Week 5

(Chapter 4) 1.4 Ethical Behavior and Social Responsibility Facing a potentially unethical action Management’s role in setting ethical standards Corporate social responsibility and and its responsibility to various stakeholders The role of American businesses in influencing ethical behavior and social responsibility in global markets.

Week 6 & 7

(Chapter 5) 2.1 Choosing a Form of Business Ownership Basic forms of business ownership Sole Proprietorships - Advantages and disadvantages Partnerships - Advantages and disadvantages Corporations - S corp and LLCs - Advantages and disadvantages Franchises - Advantages and disadvantages Cooperatives Which form of ownership is for you? The Teen Entrepreneur introduction to final project

Week 8

(Chapter 6) 2.2 Entrepreneurship and Starting a Small Business Entrepreneurs in the United States Entrepreneur Scavenger Hunt Shark Tank video series Getting started in small business Going international: small business prospects - reaching beyond our borders Sparkling success in cyberspace

Week 9

(Chapter 7) 3.1 Management Leadership, and Employee Empowerment Profile: Getting to know Oprah Winfrey: Businesswoman and TV Personality Functions of management Leadership Styles

Week 10

(Chapter 8) 3.2 Adapting Organizations to Today’s Markets Profile: Getting to know Carly Fiorina of Hewlett-Packard Organizational structures - The Historical Development of Organizational Design Organizational Models

Week 11

(Chapter 9) 3.3 Producing World-Class Goods and Services America’s Evolving Manufacturing and Services Base Operations Management Functions Modern Production Techniques Control Procedures: PERT vs Gantt Charts

Week 12 & 13

(Chapter 10) 4.1 Motivating Employees and Building Self-Managed Teams The importance of motivation Frederick Taylor: The father of scientific managment 300 Elton Mao and the Hawthorne Studies Motivation and Maslow’s Hierarchy of needs Treating employees fairly: Equity Theory Building Teamwork through open communication Reaching beyond our borders: Global Teamwork

Week 14

(Chapter 11) 4.2 Human Resource Management: Finding and Keeping the Best Employees Determining your human resource needs Recruiting employees from a diverse population Selecting employees who will be productive Training, appraising, compensating and scheduling employees

Week 15

(Chapter 12) 4.3 Dealing with Employee-Management Issues and Relationships Profile: Getting to Know Pul Tagliabue, Commissioner of the National Football League Employee-Management issues Labor Unions Tactics in Labor-Management conflict Controversial employee-management issues

Week 16 & 17

(Chapter 13) 5.1 Marketing: Building Customer and Stakeholder Relationships The Marketing Mix - Applying the Four Ps Designing a product to meet needs Getting the product to the right place Developing an effective promotional strategy The Market Research process Segmenting the consumer market Finding new market opportunities Establishing relationships with all stakeholders

Week 18 & 19

(Chapter 14) 5.2 Developing and Pricing Products and Services Profile: Getting to know Alan G. Lafley of Procter & Gamble Product Differentiation - marketing different classes of consumer good and services Branding and Brand Equity Generating new product ideas The product life cycle Competitive pricing

Week 20

(Chapter 15) 5.3 Distributing Products Quickly and Efficiently The emergence of marketing intermediries Wholesale merchants Electronic Retailing Corporate distribution systems Getting goods from producer to consumer: Logistics, transportation and storage

Week 21 & 22

(Chapter 16) 5.4 Today’s Promotional Techniques Promotion and the Promotion Mix Advertising: Persuasive Communication

Personal selling: Providing personal attention Public Relations - the talking arm of PR Sales promotion Casing the Web: Developing a promotional strategy for Biltmore Estate www.mhhe.com/ub7e Week 23

(Chapter 17) 6.1 Using Technology to Manage Information The role of Information Technology and how it changes business Managing Information Storing and mining data The road to knowledge: The Internet, Intranets, Extranets, and Virtual Private Networks. The enabling technology: Hardware Effects of Information Technology on Management Casing the Web: The super bowl of networks www.mhhe.com/ub73

Week 24

(Chapter 18) 6.2 Understanding Financial Information and Accounting Profile: Getting t know Michael Miller of Goodwill Industries What is accounting - accounting vs bookkeeping Understanding key financial statements Video Case: Talking the language of business

Week 25

(Chapter 19) 7.1 Financial Management Profile: Getting to Know Randy Casstevens, CFO of Krispy Kreme Doughnuts What is financial management? Forecasting Financing needs and working with the budgeting process. The need for operating funds Obtaining Short-term financing and long-term financing

Week 26 & 27

(Chapter 20) 7.2 Securities Markets: Financing and Investing Opportunities Profile: Getting to know David and Tom Gardner of the Motley Fool

The Function of the securities markets how to invest in securities Investing n bonds, stocks, mutual fund, and high-risk investments The Stock Market Game Week 28

(Chapter 21) 7.3 Understanding Money and Financial Institutions What is money and why it is important The global exchange of money Basics about the federal reserve and the reserve requirement The American banking system International banking and banking services

Week 29 & 30

(Chapter 22) 7.4 Managing Personal Finances to Achieve Financial Security Profile: Getting to know today’s billionaires The need for personal financial planning Building your financial base Buying health, homeowners/renter’s and other insurance Planning for your retirement Video Case: So you want to be a Millionaire: Edward Jones

Week 31 & 32

NEFE Excel Budget Assignment

Week 33-36

Teen Entrepreneur final project