Introducing...

Prepare to Sell Fresh Perishables • Provide meal solutions • Enhance customer experience • Increase your bottom line!





What is Prepare to Sell (PTS) Fresh Perishables? PTS Fresh Perishables is a comprehensive web-based program for training retail associates in six fresh perishable departments: bakery, cheese, deli, produce, meat and seafood.

What is the PTS Fresh Perishables value?



• Associates become qualified, knowledgeable and confident in their abilities to serve customers.



• Customers gain an enhanced in-store experience and satisfying meal solutions.



• Retailers and manufacturers increase revenue through greater customer loyalty and larger basket size.



How does PTS Fresh Perishables increase your sales?



• Empowers associates with customer engagement skills and product knowledge to support your customer service initiatives.



• Readies staff for needs-based selling to actively cross-promote perishable products and sell more meals.



• Allows management to centrally track associate training progress over multiple stores.



• Delivers an online Product Knowledge Library, providing associates with timely product information to offer optimal service.

Program I – Product Solutions for Customers in Fresh Perishables Associates learn the sequential steps that make up the most effective retail customer engagement model for increasing sales and customer satisfaction. Program II – Product Category Knowledge Associates acquire product category information to quickly identify customers’ meal needs and build the meal solutions to satisfy them.

Program III – Product Knowledge Library Associates will receive product information on: • Specific branded products and generic varieties • Taste descriptions, serving suggestions, and complementary items • Product descriptions, sizes, packaging, shelf-life, etc. • Product ingredients, nutrition information, and allergen warnings • Promotional information





What do manufacturers contribute as Category Sponsors? • Product category expertise • Valuable consumer insights to shape product category training modules • Funding for course development (sponsorship investments vary)

What are the benefits of Category Sponsorship?

• Prominent placement (logo, brand, etc.) in PTS Fresh Perishables product category training modules • Opportunity to provide subject matter expertise in product category development ` • License to use sponsored training modules for internal purposes at no charge • Acknowledgement at trade shows and conferences



What are the benefits to Retailers?

• Online training programs improve employee performance in bakery, cheese , deli, produce, meat and seafood departments. • LMS allows managers to track training results over multiple stores and customize reports. • The online Product Knowledge Library provides associates with timely new product information to increase sales. • Shoppers leave with bigger baskets, feeling more appreciated, satisfied and loyal to the store.

The Bottom Line The PTS Fresh Perishables training program provides retailers with a new, effective way to impact their most important assets: associates who interact with customers. Through this focused, measurable program, retailers can better serve their customers while they are in the store, increasing loyalty, repeat buying, and ultimately ... sales volume!

How do I get more information about this program? Contact LearnSomething at [email protected], 850.385.7915, or the International Dairy-Deli-Bakery Association at [email protected], 608.310.5000.

Learnsomething, Inc. 2457 Care Drive • Tallahassee, FL 32308 Ph: 850.385.7915 • Fax: 850.385.7964 www.learnsomething.com

Delivering training to over 800,000 employee users every day

International Dairy-Deli-Bakery Association P.O. Box 5528, Madison, WI 53705-0528 Ph: 608.310.5000 • Fax: 608.238.6330 www.iddba.org