Introducing NEW in 2015

1 Introducing NEW in 2015 2 SmartLab Toys An Introduction Weird & Wacky Contraption Lab Video 4 About SmartLab • Based in Bellevue, Washing...
Author: Emory Moody
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Introducing NEW in 2015

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SmartLab Toys An Introduction

Weird & Wacky Contraption Lab Video

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About SmartLab •

Based in Bellevue, Washington, SmartLab Toys is a division of becker&mayer! LLC, a leading creator, producer, and manufacturer of innovative nonfiction books.



Founded in 2004, SmartLab Toys is where toys and books collide. A leading creator of educational toys for children focusing on science and robotic toys.



SmartLab’s commitment to creating learning opportunities for children, sets us apart in the industry.



SmartLab’s unique products earn some of the most prestigious awards in the toy industry year after year.



SmartLab is an established brand in the Specialty channel. 5

Evolution Who’s the dog with the attitude?

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In the Beginning

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The Teen Years

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Today

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Brand Innovation Stealth Learning We incorporate learning into hands-on play. Kids learn more effectively when learning is made fun and they don’t know they are learning

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Brand Innovation Editorial Creating educational book content that empowers kids to learn and create projects independently. Education experts hired to help write content.

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Brand Innovation Unique concepts A unique spin is woven into our product concepts differentiating them from the competition.

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Awards DEMOLITION LAB TRIPLE BLAST WAREHOUSE Toy Of The Year 2014 Finalist Dr. Toy’s 100 Best Winner Oppenheim Toy Portfolio Platinum

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Awards ROOM DEFENDER Creative Child Preferred Choice Dr. Toy Best Vacation Toy Mom’s Choice Gold Award

Awards IT’S ALIVE! SLIME LAB Good Housekeeping Toy of the Year Creative Child Toy of the Year Dr. Toy Best Pick Mom’s Choice Silver Award

Awards SMARTPHONE SCIENCE Creative Child Kids Product of the Year Mom’s Choice Gold Award

Awards THE INHUMAN SQUISHY ZOMBIE Creative Child Seal of Excellence Award

2015 Marketing Social Media Activity and Engagement • Social media efforts focused on increasing brand awareness though giveaways, additional content, announcements, discounts, and more

Consumer-Facing Award Submissions • i.e.: Good Housekeeping, Scholastic Parent & Child, Parents Magazine • Influential industry awards—Oppenheim, TIA TOTY, Creative Child

Media Outreach • Focused and trending national, regional, and online publicity pitches • Blog giveaways and reviews, editorial pitches, holiday gift guide submission, etc.

Digital Marketing Campaigns • Renewed e-newsletter efforts, SmartLabToys.com social integration (referral programs, social plugins, etc.)

Q&A…Just for Fun • What year did SmartLab Toys set up shop? • SmartLab Toys is a division of whom? • What product was featured in the opening video of our presentation today? • Which SmartLab Toy was a 2014 Toy of the Year Finalist? • Fill in the blank: The _______ Squishy Zombie

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Formula for Success for •

Plan – You are presenting an established brand.



Knowledge – What makes SmartLab unique? • •

• • • • • • •• •

Is it a toilet? What else?

Gross Science 4 SKU’s Goals Squishy 4 SKU’s – WhatFun are your goals to sell SmartLab. Demolition Lab 4 SKU’s • Sell launch promotions for new customers Bugs &• Dinos 3 SKU’s Sell Special EBEB promotion Science Fun 3 SKU’s Actions For Girls 4 SKU’s – Use the packaging and books, Science to help you sell 9 SKU’s

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What do all SmartLab sets have in common?

Written by educators! 21

Pages 5 - 7

Includes four products – Extreme Secret Formula Lab • $19.95 OPENING PRICE POINT • Make Hard Rock Candy • Invisible Ink

– It’s Alive Slime Lab • New 2014 • $24.95 • Slime-O-Nator

– Glow-in-the-Dark Lab • $24.95 • Everything Glows • Comes with some materials needed

– That’s Gross Science Lab • $24.95 • Motorized Toilet

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Extreme Secret Formula Lab

Item: SL08592 Wholesale: $10.00 Retail: $19.95 Case pack: 4

8+

The Extreme Secret Formula Lab has young scientist concocting experiments that glow, ooze and stink up the kitchen! This set includes beaker, mixing bowl, funnel, eyedropper, test tube stand, mix-and-measure scoop, sticker sheet, glow-in-the-dark powder, 2 test tubes with squishy lids and 24-page full color lab journal.

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It’s Alive Slime Lab

8+

Make slime & bring it to life!

Item: SL13255 Wholesale: $12.50 SRP: $24.95 Case pack: 4

With It’s Alive Slime Lab young scientist can make slime grow, dance and mutate with the motorized slime-o-nator! This set includes slime-o-nator, graduated cylinder, wave dome, slime stick, goop scoop, mixing cup, dropper and 16-page full color book.

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Glow-in-the-Dark Lab 7+

Item: SL10817 Wholesale: $12.50 Retail: $24.95 Case pack: 4

Put this glow-boratory to the test with Glow in the Dark Lab. This set includes beaker, mix-n-measure scoop, mixing cup, bouncy ball mold, 2 test tubes and stand, funnel, sheet of star stickers, 4 glow sticks with connectors, fake snow polymer, jelly beans polymer, fluorescent ink, glow powder, bouncy ball polymer, 3 creature molds, black-light activator and 24-page full color book.

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That’s Gross Science Lab

Item: SL12363 Wholesale: $12.50 Retail: $24.95 Case pack: 4

8+

That’s Gross Science Lab features a motorized toilet mixer with flushing sounds and a gross-tastic book with 26 experiments. This set includes motorized toilet mixer, biohazard container, garbage-can shaker, 2 bubble beakers with slime stand, bubble wand, 3 gross molds, worm spoon and 24-page full color book.

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Pages 8 - 9

• Includes four products – Squishy Human Body - #1 • Kids get t learn about what is inside of them

– The Amazing Squishy T-Rex • Dinosaurs are always popular

– The Amazing Squishy Brain • A 3D hands-on view of the Brain

– The Inhuman Squishy Zombie • New 2014 • 24-page graphic novel • Zombies Popular today!

Retail prices are $27.95 each. 27

Squishy Human Body

8+

Check your vitals with a book that takes you on the journey of your life!

Item: SL06428 Wholesale: $14.00 Retail: $27.95 Case pack: 4

Take the journey of a lifetime with Squishy Human Body and enter the world of the human body. This set includes 12 inch plastic human body model & stand, 12 plastic bones & muscles, plastic forceps, plastic tweezers, 9 removable squishy vital organs, body parts organ-izer poster, instruction sheet and 24-page full color book.

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The Amazing Squishy T-Rex

Item: SL11769 Wholesale: $14.00 Retail: $27.95 GM: 38% Case pack: 3

7+

With The Amazing Squishy T-Rex, young explorers can build the king of dinosaurs! This set includes 6 plastic body pieces, 3 muscles, display stand, 6 bone pieces, 5 squishy organs, instruction sheet and 24-page full color book.

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The Amazing Squishy Brain

Item: SL09288 Wholesale: $14.00 Retail: $27.95 Case pack: 3

8+

Kids will use their brain to build The Amazing Squishy Brain. This set includes 8 squishy brain parts, 2 eyeballs, 9-piece anatomically correct transparent skull model & base, 4 vertebrae pieces with spinal cord, plastic forceps, plastic scalpel, plastic tweezers, base and 24-page full color factual human brain book.

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The Inhuman Squishy Zombie

Item: SL13136 Wholesale: $14.00 Retail: $27.95 Case pack: 4

8+

Use your brain to solve the case of the zombie outbreak with The Inhuman Squishy Zombie! The squishy zombie comes to life in a graphic novel. This set includes 12-inch zombie model with base, 4 squishy organs, removable limbs with squishy flesh, detachable limbs, instruction sheet and 24-page graphic novel.

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What do all SmartLab sets have in common?

Written by educators! 32

Pages 10 - 11

Includes four products – Demolition Lab: Triple Blast Warehouse • $39.95 • Largest item • Great 4th Quarter Item

– Demolition Lab: Breakdown Building • $19.95 • Includes Quad-Blaster technology

– Demolition Lab: Mega Smokestack • $19.95 • Includes Quad-Blaster technology

– Demolition Lab: Wrecking Ball • $29.95

• New 2015

Combine the Demolition Lab kits for hours of fun and destruction! 33

Triple Blast Warehouse 8+

Item: SL12357 Wholesale: $20.00 Retail: $39.95 Case pack: 3

The mind blowing Demolition Lab Triple Blast Warehouse set lets kids build unlimited warehouse structures and then demolish them with strategically placed blasters. This set comes with triple-blast detonator with sounds and 3 blasters, 36 wall panels, 17 floors/rooftops, 2 pipe bridges, 2 smokestacks, storage tank, 36 footing clips, sticker sheet and full-color booklet.

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Breakdown Building 8+

Item: SL12630 Wholesale: $10.00 Retail: $19.95 Case pack: 3

The neighborhood is on its way up, and the old condemned building is on its way down with Demolition Lab: Breakdown Building! This set includes one-touch detonator with quad-blaster, 18 walls, 8 floor/ceilings radio tower, 18 footing clips and full color booklet.

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Mega Smokestack

Item: SL12631 Wholesale: $10.00 Retail: $19.95 Case pack: 3

8+

This sky-high Demolition Lab: Mega Smokestack looks old and outdated. This set includes one-touch detonator with quad-blaster, 22 walls, 10 floors/ceilings, 22 footing clips and full-color booklet.

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Wrecking Ball

8+

NEW - Ships August 2015

Item: SL14527 Wholesale: $15.00 Retail: $29.95 Case pack: 3

The latest addition to the best-selling, award-winning Demolition Lab line brings the house down—literally, with Demolition Lab: Wrecking Ball! This set includes You-Build-It Wrecking Ball, 26 wall panels, 13 floors/rooftops, 16 footing clips, foldable tower and full color booklet.

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Includes three products – Bug Playground

Pages 12 - 13

• Sized for small hands

– You-Build-It Robo Bug • Motorized bug • Robotics • Climbs and crawls over sand

– Design-A-Saurs • New 2014 • Mix & match 36 parts

Retail prices are $14.95 “Excellent opening price point” Grabs the young consumer! 38

Bug Playground

7+

Catch and release bugs!

Item: SL09407 Wholesale: $7.50 Retail: $14.95 Case pack: 6

Getting down and dirty with bugs is a favorite kid pastime. This set includes handheld bug catcher, plastic playground that includes, climbing wall, pool with ramp, crawling tube, curly slide, jungle gym and full color booklet.

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You-Build-It Robo Bug

Item: SL09403 Wholesale: $7.50 Retail: $14.95 Case pack: 4

7+

Robo-Bug gives kids a bug’s-eye view of the world This set includes motorized bug with gearbox, 24” string, 6 traction pads and full color booklet.

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Design-A-Saurs

Item: SL13235 Wholesale: $7.50 Retail: $14.95 Case pack: 4

6+

Welcome to the world of Design-A-Saurs™ filled with the strangest creatures that never lived. Five real dinosaurs can be built! This set includes 2 flexible spines, 36 mix-and-match dinosaurs parts and full-color booklet.

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Includes three products

Pages 14 - 15

– Remote Control Rocket • $19.95 • Make fuel

– Weird & Wacky Contraption Lab • $39.95 • World of Physics

– DropZone • $39.95 • New 2015

• A game of planning 42

Weird & Wacky Contraption Lab

Item: SL10304 Wholesale: $20.00 Retail: $39.95 Case pack: 3

8+

Weird & Wacky Contraption Lab allows kids to mix and match 60 ramps, gears and gizmos. The stand is over 2 feet tall! This set includes stunt pig with cannon, toilet, 2 curved ramps, 10 tracks, boot buster, 2 off-ramps, 6part stand, cleaning machine, chicken coop, gears and cup, 24 track clips, funnel, 6 stoppers, zigzag ramp, steelball extractor, 4 steel balls and full color booklet.

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DropZone

8+

NEW Ships August 2015

Item: SL13259 Wholesale: $21.50 Retail: $39.95 Case pack: 3

Load the plane’s cargo bay, set the timer to release the payload, and let it fly into the DropZone! This set includes oversized glider with a 28” wingspan, time-release cargo hold, multiple payloads, target, decal stickers and 24-page full color book.

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Remote Control Rocket 8+

Item: SL07065 Wholesale: $10.00 Retail: $19.95 Case pack: 6

Fueled by a classic combination of baking soda and vinegar, the Remote Control Rocket can launch 30 feet into the air! This set includes rocket cylinder, nose cap, launch pad, remote-control launcher, sticker sheet and 32page full color book.

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What do all SmartLab sets have in common?

Written by educators! 46

Includes four products

Pages 16 -17

– Get Growing! Greenhouse • $14.95 • New 2015 OPENING PRICE POINT – All Natural Spa Lab • $19.95

– All Natural Spa Soaps • $19.95

• New 2015

– Girls Only! Secret Message Lab • $24.95

• New 2015 47

All Natural Spa Lab

Item: SL08837 Wholesale: $10.00 Retail: $19.95 Case pack: 6

7+

Emphasizing a you-can-do-it-attitude, the All Natural Spa Lab empowers girls to get their hands dirty by making chemical-free products. This set includes 4 sweet-shaped bath-bomb molds, cosmetic-grade glitter, 2 stir spoons, 4 containers with lids, fizzy citric acid and 24-page full color book.

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All Natural Spa Soaps

8+

New 2015

Item: SL14363 Wholesale: $10.00 Retail: $19.95 Case pack: 5

Use a microwave oven and the super-cute molds, soap base, and pigments in Spa Lab: All-Natural Spa Soaps set to make an assortment of soaps. This set includes 14 soap molds, white glycerin soap base, clear glycerin soap base, 3 soap pigments, 2 measuring & mixing spoons, 5 gift boxes and 16-page full color book.

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Girls Only! Secret Message Lab

8+

New Ships August 2015

Item: SL11901 Wholesale: $12.50 Retail: $24.95 Case pack: 4

Girl’s Only! Secret Message Lab keeps secrets safe and teaches the science behind the mystery! This set includes 2 Magic Lock secret cases, 2 cipher wheels, 2 invisible ink pens with Ultraviolet reveal lights, 2 red acetates, 2 code wheels, 2 red and 2 blue markers, 2 white crayons and 24-page full color book.

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Get Growing! Greenhouse

8+

New 2015

Item: SL14378 Wholesale: $7.50 Retail: $14.95 Case pack: 5

Add soil, water, sunshine, and curiosity to grow a sunflower, a plant that is sensitive to touch, and a bean with the Get Growing! Greenhouse This set includes 10-piece self-watering greenhouse, 3 pots, 3 packets of seeds, shovel, sticker sheet and full color booklet.

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Includes nine products

Pages 5 - 7

– You-Track-It Weather Lab - $14.95 OPENING PRICE POINT •

Includes Cloud chart and Weather Tracker

– Solar System Adventure - $14.95 OPENING PRICE POINT •

Poster of the solar system included

– Star Dome Planetarium - $19.95 •

3-foot tall glow-in-the-dark constellations.

– Indoor / Outdoor Microscope - $19.95 – Smartphone Science - $19.95 •

Uses any smartphone

– You-Build-It Headphones - $24.95 •

Real working headphones

– Catch The Thief - $24.95 •

Techniques of crime scene investigators

– Room Defender - $39.95 •

Programmable security system

– Recon 6.0 Programmable Rover - $69.95 •

Toy & Robot

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Indoor/Outdoor Microscope

Item: SL06426 Wholesale: $10.00 Retail: $19.95 Case pack: 6

8+

Kids peer through the superpowered Indoor/Outdoor Microscope to explore the world at 40 times its normal size. This set includes 40x microscope with stand, 4 prepared slides, 3 blank slides, tweezers, 2 collection vials with lids, carrying case, eyedropper, lanyard and 32-page full color book.

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Recon 6.0 8+ Programmable Rover

Item: SL09473 Wholesale: $35.00 Retail: $69.95 Case pack: 2

With the Recon 6.0 Programmable Rover, kids will explore digital programming, early problem-solving, and basic math. This set includes fully assembled programmable rover with onboard keypad & LCD screen, speaker, cargo hold, 60” tape measure, microphone, dual treads, 5 preprogrammed sounds and 48-page full color owner’s manual.

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You-Build-It Headphones 8+

Item: SL12344 Wholesale: $12.50 Retail: $24.95 Case pack: 4

These light-up headphones flash to the beat of your music! This set includes stereo speakers, swivel-mount earpieces, multicolored LEDs, adjustable headband, preassembled PC board, graphic covers and inserts, headphone jack and cable, 16-page full color book. 55

Room Defender

Item: SL12359 Wholesale: $20.00 Retail: $39.95 Case pack: 4

10+

Room Defender stops intruders in their tracks! Kids learn the basics of computer programming. This set includes programmable door alarm, door bracket, three key cards and 24-page full color book.

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Smartphone Science 8+

Item: SL13256 Wholesale: $10.00 Retail: $19.95 Case pack: 4

With Smartphone Science attachments, you can transform any smartphone or table into an aweinspiring science instrument! 20 experiments can be done. This set includes universal smartphone mount, microscope, four filters, filter adapter, specimen slide, and 24-page full color book. Kids can also take a picture of what is on the screen! 57

Catch The Thief

Item: SL12012 Wholesale: $12.50 Retail: $24.95 Case pack: 5

8+

Using Catch The Thief, kids use real investigative techniques and learn about the science of crime fighting! This set includes Ultraviolet scanner, tweezers, test sheet, 4 evidence vials, hand microscope, 3 suspect sheets, 8 pieces of evidence, litmus paper and 40-page full color book. 58

You-Track-It Weather Lab

Item: SL09679 Wholesale: $7.50 Retail: $14.95 Case pack: 4

7+

Kids will explore the science of weather using the You-Track-It-Weather Lab’s interactive station to track wind speed, rainfall and temperature. This set includes rain gauge, weather-tracker board, weather vane, compass, glow-in-the-dark cup, anemometer, cloud chart, thermometer and full-color booklet. Instructions include three languages - English, French and Spanish.

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Solar System Adventure 8+

Item: SL13260 Wholesale: $7.50 Retail: $14.95 Case pack: 4

The Solar System Adventure will launch young astronomers on a learning adventure with a light-up solar system model. This set includes 21-piece snap-together light-up solar system model, planet label sticker sheet, 18 plastic Curiosity model pieces, 10 punch-out Curiosity model pieces, assembly instructions and 24” x 8.5” fact filled poster of the solar system.

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Star Dome Planetarium

Item: SL13261 Wholesale: $10.00 Retail: $19.95 Case pack: 3

8+

Bring the night sky inside with Star Dome Planetarium. This set includes planetarium (with Northern and Southern Hemispheres), double-sided glow-in-the dark star maps, over 3-foot stand with glowing constellations and 8-page full color book.

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Cheat Sheet • Designed to… – Complement the catalogue. – Offer you a quick guide to the SmartLab brand. – Be left behind. – The complete line is listed. – Pocket size. – Fits inside a letter size sheet protector.

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Cheat Sheet continued

Leave with retailer for their future reference!

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POG

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POS

SL90485 – Double sided Hanging Sign

SL90486 – Shelf Strip Please make sure your customers receive these items. 65

2015

2014

2015

REPOSITIONED

RECOGNIZING REFOCUSED

REPACKAGED

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Formula for Success for •

Plan – To increase the number of SKU’s per store from 4 to 7.



• • •

Starter Playset Beginners Studio Standard Playsets

Knowledge

1 1 2

– Understand the history – Bracelet & Flowers – Alpha Set of Aquabeads Setaddress it if • – SoJewel youRing can – it Jewel Barrette comes up.Set



Refills

2

– Understand – Classic Beadwhy Pack a store should carry – Jewel Bead Pack • Aquabeads. Pen Playsets 1 Pen Bead Set • – NoDouble direct competitors – inSpiral Bead Pen Set Specialty. • Open and Close ended play pattern. • Great price points!

– $7.95 - $24.95

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Formula for Success for • Goals – Remember the PLAN. – Increase territory by adding five new placements.

• Actions – Offer Free Play days – Add Hanging signs and Wobble Tags to orders. – Get on board if you are not selling Aquabeads! 69

6+

Beginners Studio

Page 93 Something new!

Item: AB65105 Wholesale: $10.00 Retail: $19.95 Case pack: 6

The Aquabeads Beginners Studio is a complete set. This kit includes storage bin with lid, sprayer, 4 design templates, 800 jewel and classic beads, bead pen and instructions.

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6+

Bracelets & Flowers

Page 96

Item: AB65106 Wholesale: $7.50 Retail: $14.95 Case pack: 6

Design and create your own bracelet with this amazing bead art playset by Aquabeads. This kit includes layout tray, bead case, bracelet, sprayer, 4 design templates, 500 jewel and classic beads and instructions. 71

Alpha Set

6+ Page 95

Item: AB65107 Wholesale: $8.50 SRP: $14.95 Case pack: 6

Spell your name with this amazing bead art playset by Aquabeads. Display your creation on the letter stands. This kit includes large layout tray, bead case, sprayer, 8 letter stands, alphabet templates and instructions. 72

POG

73

POS

AB65200 – Wobble Tag AB65201 – Hanging Sign Please make sure your customers receive these items. 74

Promotion

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2015

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Formula for Success for •

Plan –



Knowledge – – – – – –



Stable brand! All ages Educational Classic play patterns Understand the different products in the line Multiple price points

Goals – –



Let’s understand the catalogue.

Sell product in each category. Increase SKU’s to 12 per store.

Actions –

Help the stores to select the right Quercetti items so they can expand the line. • • • • •

Preschool Activity/Craft Educational Marble Runs Skyrails

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2015 Introductions • 5 New products have been selected for 2015. – Ranging from 3 years to 6 years. – Price ranging from $12.95 - $49.95. – Introducing a new play pattern.

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Libella Glider

6+

Page 212

Item: QA3565 Wholesale: $6.50 Retail: $12.95 Case pack: 6

The Libella Glider is quick and easy to assemble. There are no tools required. Attach the rubber band, twist the propeller until it is taut and gently throw. This light glider can fly up to 50 yards.

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Sirius Glider

5+

Page 212

Item: QA3540 Wholesale: $6.50 Retail: $12.95 Case pack: 6

The Sirius Glider is quick and easy to assemble in minutes. There are no tools required. Adjustable weights allow you to control the length and speed. Gently throw the glider and it can fly for over 15 seconds.

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Fantacolor Daisy

4+

Page 206

Item: QA2100 Wholesale: $10.00 Retail: $19.95 Case pack: 6

The Fantacolor Daisy allows your child to make mosaics using the colorful pegs. The pegboard locks on top of the container and neatly stores all the pegs. All pieces are made of high-quality flexible and washable plastic, with round edges and is unbreakable and safe.

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Filo Tablet Basic

4+

Page 205

Item: QA0526 Wholesale: $17.50 Retail: $34.95 Case pack: 6

With Filò Tablet Basic it is easy and fun to draw pictures with the colored laces The set comes with a doublesided board. On the front your child can draw with colored laces, on the back is a dry erase board. Included in the set is the double-sided board, dry erase marker, eraser, lacing pen, 12 colored laces and 6 double-sided templates.

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Isotta Discovery Car

3+

Page 204

Item: QA8515 Wholesale: $25.00 Retail: $49.95 Case pack: 4

Teach your child the inner workings of a car with the Isotta Discovery Car. Nine large pre-assembled see through pieces fit on the car-frame.. High quality shatterproof, non-toxic materials were used to guarantee resistance and maximum safety when playing.

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Categories Pick the best categories for each customer Pre-School • • • • • •

Qubo –QA4045 – Age 1 – 3 yrs. Daisy Shape Sorter – QA0242 – Age 1 – 3 yrs. Geokid Daisy Maxi – QA4160 – Age 1 – 3 yrs. Quack & Flap Duck – QA4180 – Age 1 – 3 yrs. Combi Junior – QA4199 – Age 2 – 5 yrs. Isotta Discovery Car – QA8515 – NEW – Age 3 – 6 yrs.

Peg Playsets • • • •

Fantacolor Junior QA4190 – Age 2 – 5 yrs. Fantacolor Portable – QA0954 – Age 4 – 7 yrs. Fantacolor Daisy – QA2100 – NEW – Age 4 -7 yrs. Fantacolor Transparent – QA0653 – Age 4 -7 yrs.

Activity/Crafts • • • • • • •

Filo Tablet Basic – QA0526 – NEW – Age 4 – 7 yrs. Filo – QA0570 – Age 4 – 7 yrs. Stencils Design Farm – QA2645 – Age 4 – 7 yrs. Tecno – QA0560 – Age 4 -7 yrs. Sirius Glider – QA3540 – NEW – Age 5 – 8 yrs. Spirogiro Mandala – QA1680 – Age 6 -9 yrs. Libella Glider – QA355 – NEW – Age 6 -9 yrs.

Tubation • • • •

Saxoflute – QA4170 – Age 2 -5 yrs. Super Saxoflute – QA4172 – Age 3 – 6 yrs. Tubation – QA4175 – Age 3 – 6 yrs. Tubation Transparent – QA4177 – Age 4 – 7 yrs.

Education • • • • • •

Premium Magnetic Tablet – QA5351 – Age 4 – 8 yrs. Magnetic Numbers – QA5363 – Age 4 – 8 yrs. Lowercase Letters – QA5460 – Age 4 – 8 yrs. Uppercase Letters – QA5461 – Age 4 – 8 yrs. Rami – QA1014 – Age 4 – 8 yrs. Pallino – QA1020 – Age 4 – 8 yrs.

Marble Runs • • • • •

Transparent Marble Run – QA6546 – Age 4 – 8 yrs. Marble Run w/Motorized Elevator – QA6575 – Age 5 – 9 yrs. Marble Run Spinning – QA6565 – Age 5 – 9 yrs. Marble Run Double Spiral – QA6568 – Age 6 – 10 yrs. Marble Run Maxi – QA6588 – Age 8 – 12 yrs.

Skyrails

Gears • •

Kaleido Gears – QA2341 – Age 3 – 6 yrs. Georello Tech – QA2389 – Age 5 – 8 yrs. BEST SELLER BEST PRICE BEST SELLER AND BEST PRICE

• • •

Skyrail Rollercoaster – QA6430 – Age 6 -10 yrs. Skyrail Rollercoaster w/ Elevator – QA6635 – Age 8 – 12 yrs. Skyrail Ottovolante Maxi – QA6665 – Age 8 – 12 yrs.

POG

85

2015

86

Formula for Success for •

Plan – – – –



Knowledge – –



Know which sets are large and small. Understand why a set is a part of “Learn with Imaginetics”.

Goals – – – – –



To keep the rack filled. Offer PDQ Suggest hanging playsets Holiday Assortment is a good opening!

Increase SKU placement Open five new store Increase rack placement Maintain double digit growth Refill rack frequently!

Actions –

Visit new types of retailers: • • •

Gift & Card Shops Zoo’s and Museums Educational Stores

87

More than just magnets! • With the new “Learn with Imaginetics” playsets, children can learn to read, count and spell! YOU SELL ALONG WITH THE REGULAR ASSORTMENT! A great way to learn! 88

• Initial introduction includes: – Two existing playsets: • USA Map – Learn where you live • Classroom Fun – Learning letters, numbers, spelling, counting

– Two new playsets: • A Bright and Sunny Day – Reading • The Pet Shop -- Counting 89

USA Map – Revised

3+ Page 164

Revised

Current

90

Classroom Fun

3+

Page 165

91

A Bright & Sunny Day 3+ Page 162

Item: M86066 Wholesale: $4.50 Retail: $8.95 Case pack: 6

Read and play with this Learn with Imaginetics playset! Young children who cannot read yet will enjoy being read the Heart Girl story. After the story, the child can play with Heart Girl and her friends Daisy and Mittens.

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The Pet Shop

3+

Page 163

Item: M86068 Wholesale: $4.50 Retail: $8.95 Case pack: 6

This Learn with Imaginetics playset helps young children practice counting. Count the pets and match with the magnetic numbers. Contains one play board and one magnet sheet, which includes 23 individual magnets.

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Ballet Time – Revised 3+ Page 169 Revised

Current

94

Happy Birthday!

3+

Page 167 Can be given as a birthday card!

Item: M81064 Wholesale: $2.50 Retail: $4.95 Case pack: 6

Happy Birthday to You! This new Imaginetics playset does double duty as a Birthday Card and fun Imaginetics playset. Enjoy the party with cake, ice cream, balloons, blowers and animal friends. Contains one play board and one magnet sheet, which includes 27 individual magnets.

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Off to the Zoo!

3+

Page 168

Item: M81065 Wholesale: $2.50 Retail: $4.95 Case pack: 6

Enjoy a day at the zoo and visit the polar bears, giraffe, zebra and many more animals! Contains one play board and one magnet sheet, which includes 10 individual magnets.

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Firehouse

3+

Page 168

Item: M86069 Wholesale: $4.50 Retail: $8.95 Case pack: 6

Where do the Firefighters sleep? Help wash the fire truck. Contains one play board and one magnet sheet, which includes 21 individual magnets.

97

Beauty Shop

3+

Page 173

Item: M86067 Wholesale: $4.50 Retail: $8.95 Case pack: 6

It's time to get your hair done! While you are under the dryer enjoy a cup of tea! Contains one play board and one magnet sheet, which includes 23 individual magnets.

98

3+ Pages 177 - 181

Small Playsets Wholesale: $3.00 Retail: $5.95 Case pack: 6 99

3+

Pages 177 - 182

Large Playsets Wholesale: $4.50 Retail: $8.95 Case pack: 6 100

2015 Introductions Offer 6 new Imaginetics Playsets – Small Sets • Happy Birthday – New distribution channels

» Gift Shops and Card Shops • Off to the Zoo – New distribution channels

» Zoos and Museums

– Large Sets • The Pet Shop - LWI – Learn with Imaginetics – New distribution channels » Pet stores

• Beauty Shop – New distribution channels

» Beauty salons and stores

• A Bright and Sunny Day - LWI – Learn with Imaginetics – New distribution channels » Book stores

• Firehouse 101

3 Ways to Merchandise

M90445 It’s FREE! Fits 12 pieces

What are we missing? 102

The Imaginetics Rack It is important to keep the Imaginetics Rack stocked with Imaginetics.

If you don’t’ this is what happens. 103

2015

104

Don’t give up on Viking! • The move is over! • Inventory is back! • A 20+ year staple brand in the Specialty toy market. • Great low price point items! • Viking has committed to product development for 2016. • Figure our what works best for each customer! • 4 opportunities to sell Viking Toys! • Designed in Sweden! 40 Years! 105

Formula for Success for •

Plan – Keep the Rack filled



Knowledge – Understanding the different sizes.



Goals – Regain space for the boxed items – Keep rack filled – Plae more racks



Actions – Find out what works best for your customers, then sell it to them. • • •

Boxed Displays Rack

106

4 great opportunities to sell Viking Toys Pages 143 - 159

Multiple Price Points! Machine Washable!

107

Viking City Bucket House

1+

Page 150

Item: AW45540 Wholesale: $12.50 Retail: $24.95 Case pack: 6

Turn this reusable storage bucket over and you have a house with Heliport on top! This set includes Bucket house/station building with lid, 12 pieces of track (4 straight & 8 curved), 2 ramps, 1 2-3/4" Chubby helicopter, 1 2-3/4" vehicle, 3 traffic signs, 2 stop bars.

108

POG

109

We are now prepared for…

110