International Organization for Standardization

www.iso.org DG/ICES 2009 2009-03_23

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International Standardization and Education Daniele Gerundino Strategic Adviser to the Secretary-General International Organization for Standardization

ICES Workshop 2009 Tokyo, Japan 23-24 March 2009 DG/ICES 2009 2009-03_23

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CONTENTS ISO and Education ISO Awards ISO’s Training programme (including eLearning) Economic benefits of standardization WSC cooperation

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ISO and Education Standards are a vehicle for the sharing of knowledge, technology and good practices: an essential component of the world-wide industrial and post-industrial infrastructure The key role of standards has been implicitly recognized, since a long time, in the education programmes covering a broad variety of technical fields More recently, educational institutions all over the world have recognized the importance of standardization for the contribution that it can give to trade of products and services, to promoting good business practices and to fostering technological innovation ISO considers this trend of utmost importance and believes in the fundamental contribution that educational institutions can give on teaching what international standardization is and what can be achieved through it DG/ICES 2009 2009-03_23

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The ISO Award Introduced in 2006, the ISO Award aims to raise awareness of the importance of standardization worldwide by supporting institutions of higher education that have developed and implemented successful programmes related to standardization as a tool to access world markets, transfer technology and promote good business practice and sustainable development.

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The ISO Award (2) The award comprises a certificate of appreciation and a cash prize of 15.000 Swiss francs. It is cosponsored by ISO and the Japanese Industrial Standards Committee (JISC), the ISO member for Japan. The award selection committee consists of eminent international personalities from academia, the economic sphere and the media.

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The ISO Award edition 2009 Nominations have been received Applications should be formalized by 5 May 2009 Award selection committee Chair: George Arnold, Vice President, ISO Members: – Guillame Cheveniere, Exececutive Director, Media and Society Foundation – Barbara Ischinger, Director Education, OECD – Georges Haddad, Director, Higher Education, UNESCO – Guy Sebban, Secretary General, ICC – Masami Tanaka, Vice President, JISC DG/ICES 2009 2009-03_23

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The ISO Helmut Reihlen Award Helmut Reihlen Award was created in 1999 in the form of a contest for young standardizers in developing countries and economies in transition, focusing attention on standardization and related matters The purpose of the contest is to mobilize the enthusiasm of young standardizers in developing countries and economies in transition and to raise awareness of the importance of standards in promoting safe and sustainable development

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The ISO Helmut Reihlen Award (2) The theme for the 2006 Helmut Reihlen Award was “Stakeholder involvement for effective participation in international standardization” – the award was granted to Mr. Madungwe from SAZ (Zimbabwe) The theme for the 2008 Helmut Reihlen Award was “International Standards supporting public policies” and the award was granted to Mr. Victor Ryan Biran, from TTBS (Trinidad and Tobago)

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The ISO Lawrence D. Eicher Leadership Award Every year, the award provides recognition for superior performance by one of the ISO standards development groups The 2007 edition has gone to subcommittee SC 4, Industrial data, of ISO technical committee ISO/TC 184, Industrial automation systems and integration The 2008 edition has gone to ISO committee ISO/TC127, Earth-moving machinery

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ISO Training Programme Training courses organized in Geneva (2009) Three sessions of the ISO Secretaries Weeks covering: ¾ ¾ ¾

Project Management ISO’s e-Services (IT applications supporting standards development) Standards Authoring

Other courses covering: ¾ ¾

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Good standardization practices Marketing and promotion of International Standards

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The ISO eLearning programme Three main target groups ¾ ¾ ¾

Learners in higher education environment (HE) ISO members’ staff, particularly in developing countries (MB) Experts in ISO’s technical work (TE)

First priority: MB target group – develop or extend competences to support national interests in international standardization (ISO members’ staff, particularly in developing countries) Three eLearning modules cover all the core competences of an Expert in International Standardization Management

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Expert in International Standardization Management Assessing priorities for standardization 5 months, 1 to 2 hours per day

Implementing international standards

MODULE 1

3 months, 1 MODULE 3 to 2 hours per day

MODULE 2

Managing participation in international standardization 3 months, 1 to 2 hours per day

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Approach Learning by doing ¾

¾ ¾

Creation of a simulation (« story ») around which to structure the « core » learning experience. The student is asked to play a role and perform the actual tasks that a person fulfilling that role is expected to do Specific materials are provided in relation with the undertaking of the various tasks identified General information and descriptive materials (guides, textbooks, official documents, presentations, templates/tools,..) are provided as « side content », to be used as supporting material

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Materials Each module incorporate dozens of content elements including: ¾ ¾ ¾ ¾ ¾ ¾ ¾

Comprehensive informative documents and guides covering a broad variety of topics* Business cases developed with the support of NSBs and ISO committee experts Excerpts from ISO normative publications Document templates Checklists Models and IT tools Selection of relevant articles and documents, along with selected bibliography and hyperlinks to relevant information sources

* The majority of which were newly designed in the framework of this project DG/ICES 2009 2009-03_23

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Implementation The ISO e-Learning modules have been used to train over 150 standards professionals from more than 60 countries (as of 2008/12/31) ISO is currently running an annual session for each module (training approximately 50 professionals from some 25/30 countries) Very positive feed-back from learners and from the National Standards Bodies

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Educational materials developed by ISO Available to all ISO members Open to Academic institutions ISO is very interested in cooperation with NSBs and academic institutions aiming at developing, supporting and disseminating educational material covering standardization matters

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ISO/IEC inventory of studies on economic benfits of standardization The analysis undertaken by ISO and IEC has focused on identifying studies on economic and social benefits of standardization based, as far as possible, on recent and original field research The inventory is publicly available on the ISO/IEC Information center web site http://www.standardsinfo.net/info/livelink/fetch/2000/14847 8/6301438/benefits/benefits.html It will be further extended to become a joint ISO/IEC/ITU initiative Special thanks to our partners from academia who helped to develop and improve the inventory DG/ICES 2009 2009-03_23

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ISO methodology ISO is currently developing a general methodology for assessing the economic benefits of voluntary, consensus-based standards Focus on microeconomic aspects (impact of standards on organizations and industry sectors) and on the private sector (with possible extension to the public sector) ISO will be happy to share the results of the work and to promote further cooperation with Academia in this field

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ISO methodology: approach The impacts of standards are analyzed for all activities along the value chain Activities by function (to be validated) Functions

R&D

Procurement

Inbound logistics

Production

Outbound logistics

Marketing & sales

Service

Activities

• Knowledge management • Basic research • Applied research • Product development

• Screening of suppliers • Selection of suppliers • Negotiating and contracting • Monitoring

• Supply management • In-house logistics • Warehousing

• Order processing • Processing • Quality assurance • HSE (health, safety and environment)

• Packing/ shipping • Distribution • Transport • Order tracking

• Market analysis, research • Planning • Marketing activities • Client acquisition/development • Contracting

• Customer care • Technical support

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Administration

• Financing • Accounting • Controlling (planning, forecasting) • Treasury • Tax • Reporting, government interaction • Legal • Communication (internal and external) • Risk management • HR • IT

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Standards impacts are mapped on value chain components and related key drivers of value generation Impacts of standards are listed and analyzed

Mapping on value chain components Standards

Product

Process

Complianc e (HSE)

R&D Procurement Inbound logistics Production Outbound logistics Marketing & sales Administration Impact levers

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Corporate value creation is measured by the proxy 'aggregated EBIT impact' Cornerstones for defining value 1

Impacts of standards are linked to corporate value creation

2

Of the different valuation methods, EBIT multiple is best option

3

Method is simplified to avoid financial market bias

4

Impact on operational financials captured in survey (aggregated metrics)

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∆ corporate value

∆ EBIT multiple

∆ EBIT

∆ contribut. margin

+

x

or

…

∆ multiple

∆ costs

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Benefits of standards are identified along the entire industry value chain and its external interfaces Areas for potential benefits in the private sector1) Access to global procurement markets > Lower transaction cost > Consistent quality > Transparency > Economies of scale

Facilitated inter-action with public stakeholders, regarding compliance (e.g., safety, health, environment)

Easier cooperation with other companies on common basis

Company infrastructure Human resource management Technology development Procurement Inbound logistics

Operations

Outbound logistics

Marketing and sales

Access to global customers (B2B, B2C and B2B2C) > Simplified service > Broader markets > Broader customer base > Lower pressure on price > Lower transaction costs

Service

Internal effects on efficiency, knowledge, risk management etc. 1) With some adaptations the same framework can be applied for public enterprises; major differences in the customer interface and the external communication and cooperation DG/ICES 2009 2009-03_23

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WSC Cooperation ISO/IEC inventory of of studies on economic benfits of standardization – to be extended to ITU Development of a common set of training materials covering various aspects of standardization to be made available to educational institutions (materials to be extracted from the WSC « Standardization Community Management Course ») Organization of the « Standards and Academia » week in Geneva (in 2010), in the framework of which the ICES meeting will be hosted

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Standards and Academia Week 2010 Objectives promoting the dialogue between academic institutions and the international standards organizations, to raise awareness on the relation between International Standards and education and to foster cooperation and possible joint initiatives Date (tentative): 5-10 July 2010 A numer of Initiatives are under development (including the organization of the ICES workshop 2010) More information and a draft programme will be circulated in due course in 2009 DG/ICES 2009 2009-03_23

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Standards and Academia Week 2010 Initiatives: preliminary ideas ICES workshop Presentation of ISO/IEC/ITU initiatives targeting academic institutions (i.a. ISO Awards, IEC Lecture Series, ITU Kaleidoscope) Event dedicated to projects related with international standardization of academic and research institutes in the Lake Geneva area Event dedicated to the analysis of the economic benefits of standardization Specific initiatives of interest for ISO, IEC and ITU DG/ICES 2009 2009-03_23

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ISO International Standards for a sustainable world

Thank for your attention! http://www.iso.org DG/ICES 2009 2009-03_23

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