International Fruit and Vegetables Exhibition

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POST SHOW REPORT SIFEL 2015

Information profile The annual Trade Fair for fruit and vegetables producers and suppliers • Date

: from 3 to 6 December 2015

• Frequency : Annual

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• Edition

: 13th edition

• Location

: Parc-Expo Agadir

International Fruit and Vegetables Exhibition

SIFEL 2015 KEY FIGURES

16 200 visitors

205

exhibitors

142

18

Exhibiting countries

co-exhibitors

38% international participation, 42% new exhibitors.

International Fruit and Vegetables Exhibition

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SIFEL 2015 KEY FIGURES

Where exhibitors came from 3% 11%

8%

France 12%

Morocco Italy

66%

Europe other countries

Other Countries: Cameroun, China , Fasso Burkina, Gambia, Ivory Cost, Japan , Mali, Sénégal, United Arab Emirates ...

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International Fruit and Vegetables Exhibition

SIFEL 2015 KEY FIGURES

Exhibitors business activities

7% 10% 5%

7%

2% 1%

12%

6% 12% 17% 17%

1%

International Fruit and Vegetables Exhibition

3%

5

visitors

16 200

23

visitors

participating countries

Visitors by country 5,3%

maroc 94,7%

other countries

Other countries : Algeria, Belgium, Benin, china, France, Italy, Japan, Lebanon, Mali, Netherlands, Nigeria, Poland, Potugal, Saudi Arabia, Senegal, Spain, Switzerland, Tunisia, Turkey, United Kingdom, United States of America...

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International Fruit and Vegetables Exhibition

visitors

Visitors registered / Day

20%

12%

3 december 30%

38%

4 december 5 december 6 december

International Fruit and Vegetables Exhibition

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visitors

Visitors business activities 5%

4%

12% 9%

25%

17%

28%

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International Fruit and Vegetables Exhibition

POST SHOW REPORT SIFEL 2015 The organizing committee would like to express their sincere gratitude to the following organizations who have demonstrated their commitment and contributed to the success of this event.

We look forward to seeing you

2016 at Parc Expo Agadir

International Fruit and Vegetables Exhibition

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Highlights of Sifel 2015

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International Fruit and Vegetables Exhibition

Sifel 2015

B to B, visits to production sites and recovery. Via Sifel, optics thus stimulates Moroccan-African trade in fruits and vegetables and on technology transfer. And also to establish partnerships with new interprofessional organizations, such as CITRUS association (Morocco Citrus), the arboreal Interprofession (FéDAM), the vegetable Federation (FIFEL), Interprofessional Olive (Interprolive), and associations agro-suppliers who were presents in force.

The 13th edition of Sifel was held from 3 to 6 December 2015 in Parc Expo Agadir. A region that has always attracted international importers and that is known by its huge potential in terms of agricultural production. Africa has strength! The structure, which covered 15 000 m2, hosted 205 national and international exhibitors and receiving more than 16 200 visitors. This year, Africa was present in force (Senegal, Burkina Faso, Ivory Coast, Cameroon ...), the African market represents a real growth driver for Morocco. Moreover, formed delegations of potential buyers, officials and traders in these countries were in the meeting. Other countries from Europe and America were also represented, giving the event an real international dimension.

Sifel Morocco 2015 hosted 16 200 visitors from : Algeria, Italy, Turkey, Belgium, Spain, Russia, Germany, Portugal, Senegal, Morocco, Netherlands, United States , Burkina Faso, Cameroun, Mauritania, etc… SIFEL Agadir 2015 was also an opportunity for the emerging markets to highlight their dynamism and their openness in a context of highly economic competition; hence the organisation of official delegation visits this year, from Senegal, Ivory Coast, the Netherlands... SIFEL 2015 featured exhibition spaces and conferences dealing with the latest and most crucial topics dealing with crop management, production technologies and equipments of the fruit and vegetables sector.

Participation wanted active and fruitful through the studied programs and custom tools. In the event, debates,

International Fruit and Vegetables Exhibition

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TROFEL 2015

Through the signature of a partnership agreement with Gold Roots Consulting, SIFEL hosted and co orgnized the 7th Fruits and Vegetables Trophy « TROFEL », a key industry event runing alongside Sifel, aiming to encourage and reward the most deserving operators in the fruit and vegatables industry

Under the aegis of the Ministry of Agriculture and Maritime Fishing in its first edition in 2008, Trofel is among the key events in the sector of fruit and vegetables in Morocco. TROFEL itself as an appointment worship and friendly. He knows a growing success due, in part, to the faithful business partners are: the Moroccan Association of Producers and Exporters of Fruits and Vegetables Producers (APEFEL), the Association of Citrus Producers of Morocco (ASPAM) Association Conditioners of Citrus Morocco (ASCAM), the Association of Exporters and Producers of Maraichage Futures Morocco (ASPEM), the Moroccan Association of Exporters Conditioners Strawberries (AMCEF) and the immutable support of private partners who increasing with each edition.

Assistance 800 national and international personalities: • The Wali of the Souss Massa region; • General Secretariat of the Ministry of Agriculture and Marine Fisheries; • Representatives of professional associations in the agricultural sector in Morocco; • Heads of private companies operating in the agriculture sector; • Heads of private companies: banks; insurance; ... logistics; • Dutch Delegation; • African Delegation; • German delegation; • More than 20 press officers (daily, weekly, monthly); • Wide media coverage (2m chain, chain RTM)

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14%

10%

20% 10%

46%

Producers in the region of Souss-Massa-Draa International Delegations

Private entrepreneurs

National and international journalists and reporters

International Fruit and Vegetables Exhibition

TROFEL 2015

primEs 2015 GDP growth rate, by volume (%)

FRUIT CATEGORY ATLANTIC BLUE BERRIES

EXCELLENT

LES DOMAINES BRAHIM ZNIBER

INNOVATION

KAMARED GRAPE CAMPANY

QUALITY

VEGETABLE CATEGORY AMAPRIM

EXCELLENT

MAISADOUR

INNOVATION

SIRWA

QUALITY

PRICE AND SUSTAINABLE DEVELOPMENT SOCIAL ACTION M. MOHAMED HANICH MAISON FAMILIALE RURALE M’CHRAA BELKSSIRI FONDATION SANADY

EXCELLENT INNOVATION QUALITY

PRICE ENVIRONMENT - GRC FANTASIA

ENVIRONMENTAL EXCELLENCE

GPC

EXCELLENCE PACKAGE

HJ. MOHAMED BOUHDOUD BOUDLAL

TRIBUTES

M. AHMED DERRAB

TRIBUTES

HJ. LAHOUCINE ACHENGLI

TRIBUTES

TRIBUTES

International Fruit and Vegetables Exhibition

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Highlights of TROFEL 2015

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International Fruit and Vegetables Exhibition

International Fruit and Vegetables Exhibition

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6, Rue Farabi, Résidence Toubkal, 1er étage Quartier Gauthier 20070 - Casablanca - Maroc Tél. : +212 5 22 47 06 00 / Fax : +212 5 22 47 06 01

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www.sifelmorocco.com

International Fruit and Vegetables Exhibition