International Football Summit 2013

repucom.net International Football Summit 2013 Return on investment in football I invitational conference by Repucom December 5th I 9:30 Am I Radisso...
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International Football Summit 2013 Return on investment in football I invitational conference by Repucom December 5th I 9:30 Am I Radisson Blu hotel I Cologne I Germany

! IFS y a d h t r i b Happ y

Dear Ladies and Gentlemen, The International Football Summit celebrates its 10 th birthday. It is almost one decade since we initially decided to set up an exclusive platform to discuss ideas, trends and the potential of sports business with international decision makers and key players from across the international football community. Our annual football summit has developed steadily in line with the business of football and we would like to take this opportunity to invite you to celebrate with us on the 5th of December in Cologne. This year our football agenda goes digital: A fine selection of experienced speakers from renowned companies, leading clubs and associations discuss the ongoing importance of social media in and beyond the football sponsoring business. Over the course of the summit we will cover benefits and trends as well as case studies on best practise. You are invited to attend a get-together afterwards to review the day’s proceedings in a relaxed atmosphere. We are delighted to welcome you to the 10th anniversary of the International Football Summit 2013 and promise an exceptional event.

Yours in sport,

Marcel Cordes President Europe REPUCOM

Stephan Schröder Managing Director DACH REPUCOM

Programme International FOOTBALL Summit 2013 MODERATOR: Andrew Williams All presentations and discussions will be held in English.

5th December 2013 Radisson Blu Hotel I Cologne I Germany

9:30  I welcome Thomas Zimmermann I Global Director Marketing & Communication I Repucom

Key Note Stephan Schröder I Managing Director DACH I Repucom

10:00  I Heineken & UEFA CHAMPIONS LEAGUE – the perfect partnership Tim Ellerton I Global Sponsorship Manager I

12:00  I  E xpert discussion: Why and how to measure fan engagement in real time? (moderated by Andrew Williams) Sanjit Atwall I Co-Founder & CEO I Squawka Luca Benini I Vice President Sales EMEA I Socialbakers Garth Farrar I Global Head of Digital & Social Media I REPUCOM

12:30  I  Lunch break

15:00  I  The potential of the russian football sponsorship market Alexey Pak I Head of Sponsorship I FC Zenit St. Petersburg

15:30  I  Coffee break 16:00  I  B Club, the new centralized marketing platform of Lega Serie B Paolo Bedin I General Director I Lega Serie B

Heineken International

14:00  I  News as an economic value of clubs 10:30  I  Aon United: Applying B2C Principles to Achieve B2B Results Patrick Pierce I Director of Sponsorships I Aon

11:00  I  Coffee break 11:30  I  Making sponsorship truly accountable Chris Hornbuckle I Head of Sponsorship I Vauxhall Sandra Greer I Senior Vice President Research & Consultancy I Repucom

Stefan Mennerich I Director New Media, Media Rights and IT I FC Bayern Munich

14:30  I  Multi-Channel-Marketing in Football: Creating digital value for sponsors, fans and rights holders Söhnke Preuß I Senior Director Business Development Digital Media I Sportfive

16:30  I  J.League: the way to become big in South East Asia Daisuke Nakanishi I Director Competition & Sales Management Division I J.League

17:00  I  50 years of Bundesliga Tom Bender I General Manager, DFL Digital Sports GmbH I DFL Digital Sports

17:30  I  Get-together

Speakers 2013 Moderator

Andrew Williams

Paolo Bedin

Alexey Pak

Daisuke Nakanishi

General Director

Head of Sponsorship

Director Competition and Sales Management Division

Founding Director

Thomas Zimmermann Global Director Marketing & Communication

Align2 Ltd

Lega Serie B

FC Zenit St. Petersburg

J.League

REPUCOM

Söhnke Preuß

Luca Benini

Patrick Pierce

Sanjit Atwal

Stephan Schröder

Senior Director Business Development Digital Media

Vice President Sales EMEA

Director of Sponsorships

Co-Founder & CEO

Managing Director DACH

Sportfive

socialbakers

Aon

Squawka

REPUCOM

Tim Ellerton

Stefan Mennerich

Tom Bender

Global Sponsorship Manager

Director New Media, Media Rights and IT

General Manager, DFL Digital Sports GmbH

Heineken International

FC Bayern Munich

DFL Digital Sports

Chris Hornbuckle

Garth Farrar

Sandra Greer

Head of Sponsorship

Global Head of Digital & Social Media

Senior Vice President Research & Consultancy

Vauxhall

REPUCOM

REPUCOM

repucom.net

Exclusive invitation-only congress no fees apply

Confirm your place now: The number of participants is limited, so secure your place now at this exclusive invitation-only congress. Registration: http://ifs.repucom.net/

Venue: cologne Radisson blu hotel

A limited number of special rate reservations for the Radisson Blu Hotel Cologne are available up to a certain date. Please book directly as soon as possible quoting keyword “International Football Summit 2013”.

Messe-Kreisel 3 50679 Cologne I Germany

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By car: Travelling the A59 from the airport to Bonn,

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Koelnmesse

The fastest way Radisson Blu Hotel I Cologne

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take the A559 at Kreuz Köln-Porz toward Köln Zentrum. Continue along the A559 to the end of the motorway. Go straight ahead at the traffic lights. Stay in the righthand lane through the tunnel under Kölnarena. At the traffic light, turn right toward Messehalle 9-14. Continue 500 metres

Köln Messe/ Deutz

Opladener Straße

Willy-BrandtPlatz

and find the hotel on the right, opposite Messehalle 14. By train: Take the inter-urban train S13 toward Horrem

Contact REPUCOM Katharina Meyer Luxemburger Str. 299 50939 Cologne I Germany

Radisson Blu Hotel, Cologne Reservations Messe-Kreisel 3 50679 Cologne I Germany

T +49 (0) 221 430 73 238 E-Mail: [email protected] repucom.net

T +49 (0) 221 277 20 3500 E-Mail: [email protected] www.radissonblu.com/hotel-cologne

and leave the train at the Köln Messe/ Deutz stop. Travel

Bahnhof Deutz/ LANXESS Arena

Justinian Straße

LANXESS Arena

Radisson Blu Hotel, Cologne Messe-Kreisel 3 I 50679 Cologne I Germany T +49 (0) 221 277 20 3500 I F +49 (0) 221 277 203 930 Single room incl. breakfast: 140 EUR www.radissonblu.com/hotel-cologne

one stop by tram (3 or 4) toward Holweide/ Thielenbruch, DeutzKalker-Straße

Airport Bonn Koblenz Aachen

Schlebusch, and leave the train at Koelnmesse directly opposite the hotel.