Ingredient Branding & Marketing Support Services

Inside HeiQ – SWISS TECH INSIDE Founded in 2005 during a hike in the Swiss Alps by Carlo Centonze and Murray Height as a spin-off of Swiss Federal Institute of Technology Zurich (ETH) HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile effects in the market today. We leverage our boundless academic research network and internal development specialists to invent disruptive new technologies that meet consumer needs and outperform the market. Engaging with brands along the entire value chain, we are the ideal partner to help innovate, differentiate products and capture the added value at the point of sale. HeiQ employs 35 professionals of 20 nationalities in 9 countries on 4 continents

HeiQ Global Network

HeiQ Office Locations HeiQ Staff HeiQ’s Distribution Partners HeiQ’s FTZ Warehouses HeiQ’s Research Network 3

Over 100 Brand Partners

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360° Services for Brand Partners Aligned with your brand, HeiQ helps you realize the value of innovations on the market and provides a 360° services approach that can be tailored to your specific needs: Product Development Marketing Support

Trouble Shooting

Technical Support

Ingredient Branding

Mill Recommendations

Testing Services

Legal Compliance

Rapid Supply through Distribution Network EHS & Sustainability Support

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HeiQ Key Product Innovation Families

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Consumers Buy Innovation Stories HeiQ Creates Them Together With You 7

Marketing Partner Testimonials HeiQ and Hanes/Champion launched HeiQ Smart Temp treated apparel under the ingredient brand name X-Temp in 2013. In two years the technology has generated new additional sales for the categories of 198 Million USD. Hanes Brands – T.C. Robillard, Vice President of Investor Relations: “X-Temp is our newest platform and brings a whole new level of technology to Innerwear. We introduced this technological breakthrough in men’s underwear and socks last year at approximately a 75% price premium to core products, and the results have been strong” 8

HeiQ’s Marketing Support With our Marketing Support, our goal is to:  Help you to differentiate from your competitors  Help you to sell at a higher margin  Help you to sell more

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Sales Platform for Our Partners Promotion on HeiQ’s B2C-focused Technology Platform Full portal for consumers to discover, understand and buy HeiQ technology on your products Link to your online shop Website traffic through Social Media

Why Ingredient Branding at POS? Ingredient Brands drive the “Master Brand”: Add Specific Benefit Positive Consumer Purchase Decision

Enhanced Brand Values Increased Credibility

Creating differentiation works! 6% higher willingness of 1’200 polled new customers to purchase a brand featuring an independent ingredient brand1 [1] Ingredient Branding von Innovationen, University of St. Gallen, 2007 11

Consumers’ Demand

55% of consumers cite performance features as an important factor in their purchases

5% of garments (estimated) offer performance features

Currently less than such as odor control

Consumers’ interest in products with innovative features suggests that there is large potential for market expansion with features such as enhanced comfort, freshness & odor control

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Consumers’ Willingness to Pay 56% of consumers answered that they would pay twice as much for an odor-free garment1

How much more would you pay more for a garment that features a thermoregulation and odorcontrolling technology?

% of Polled Consumers

60% 50% 40% 30% 20% 10% 0% 2 times more

1,5 times 1,1 times The same more more

[1] Erfolgreiches Ingredient Branding, University of Zürich, 2008 13

Ingredient Brand Web-Visibility Providing continuous information and consumer education about each of HeiQ’s technologies Consumer Communication Media

Brand Partner Websites

Interactive Technology Web-Hub Research Website

(Online) Reseller Websites

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Ingredient Branding Partners

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Strengthen Your USP with HeiQ Smart Temp HeiQ Smart Temp empowers your brand with strong values and features unique characteristics demanded by consumers. Supreme Quality

Dynamic Cooling

High-Performance

Dynamic Moisture Management

Customer Confidence

Enhanced Comfort

Positive Emotion

Greater Performance 16

Strengthen Your USP with HeiQ Fresh Tech HeiQ Fresh Tech empowers your brand with strong values and features unique characteristics demanded by consumers. Supreme Quality

Naturally Fresh

High-Performance

Odor Free

Customer Confidence

Enhanced Comfort

Positive Emotion

Sustainable Technology 17

Strengthen Your USP with HeiQ Eco Dry HeiQ Eco Dry empowers your brand with strong values and features unique characteristics demanded by consumers. Supreme Quality

Water Repellency

High-Performance

Unique 3D Structure

Customer Confidence

Fluorine-free Solution

Positive Emotion

Durable Performance 18

Strengthen Your USP with HeiQ Glide HeiQ Glide empowers your brand with strong values and features unique characteristics demanded by consumers. Supreme Quality

Move Free – Feel Free

High-Performance

Low Friction

Customer Confidence

Reduced Chafing & Blisters

Positive Emotion

Enhanced Comfort 19

Make a Difference with HeiQ Ingredient Branding – HeiQ’s Marketing Services: HeiQ proposes a comprehensive portfolio of ingredient branded Marketing Tools supporting you the most effectively and tailored to your needs:      

Video Hangtags Promo video and market segment videos Website content, newsletter Point of sales material Roll-ups for customer or sales events All-inclusive brochure

 Shop-in-shop concept  Press releases  Packaging design support  Joint tradeshow participation  Salesforce training 20

Video Hangtag – Gateway to Consumer at POS Your direct end-consumer-communication at POS    

Added value Information Identification Complementing sales staff

Capture consumer interest & win consumer trust QR code links to Technology Video and more information  Online Experience 21

Video Hangtag – Gateway to Consumer at POS Format specifications: •

Size: 54 x 86 mm

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Paper: 350 g/m2 cardboard

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Hole: ø 4mm

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Specialty: silver foil effect on front side

Standard Video Hangtag at cost: •

0.04Euro / 0.05USD / 0.05CHF per piece, ex works HeiQ

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Individual quotation for quantities > 150’000pcs

Required information for order: •

Delivery address

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Invoice address

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Quantity of hangtags and version

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Freight carrier / courier account number (e.g. DHL, TNT)

Hangtags can be directly ordered at HeiQ: [email protected]

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Video Hangtags – Individualization HeiQ’s Video Hangtags can be customized: • QR code • Text / Language • Front image Customization at cost (for graphic design work) Individual printing costs apply Minimum order (customized): 5’000 hangtags 23

Video Communication – Emotionalize Consumers! Communicate to your customers and emphasize key message with the help of a meaningful video trailer At POS, tradeshows or online HeiQ’s technology brand videos:

 HeiQ Smart Temp promo video  HeiQ Fresh Tech promo video  HeiQ Eco Dry promo video

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Online / Website – Be Where Your Customers Are! Wording, graphics and banners for websites provided Example: https://www.kjus.com/en-us/technologies/heiq-adaptive#

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Demo Tool – Let Your Customers Experience! HeiQ Smart Temp Demonstration Tools “make the HeiQ Smart Temp technology visible”: Warm and cold plate with (un)treated fabrics on top, directly comparing wicking, evaporation and cooling properties HeiQ lends these tools for a specified time, can also be purchased  Demonstration Video 26

Demo Tool – Let Your Customers Experience! HeiQ Eco Dry Demonstration Tools “make the HeiQ Eco Dry technology visible”: Two plates holding differently treated fabric (e.g. comparing different treatments) Directly comparing roll-off angle of fabrics, visualizing water-repellent properties of fabric HeiQ lends these tools for a specified time, can also be purchased

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Success Story Showcasing: NEW BALANCE New Balance running apparel empowered by HeiQ Smart Temp and HeiQ Fresh Tech Utilizing customized Video Hangtags Specfic NB landing page featuring HeiQ Smart Temp and HeiQ Fresh Tech technologies Customized QR code leading end consumer directly to HeiQ Smart Temp video on a New Balance landing page  consumer in the NB world (brand world) 28

Contact Your Marketing Support Team at HeiQ Hoi Kwan Lam Global Brand Manager Phone: +41 56 250 68 50 [email protected]

Rahel Romero Kägi Marketing Expert Phone: +41 56 250 68 50 [email protected]

Marlen Philipp Head of Marketing Phone: +41 56 250 68 50 [email protected]

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Differentiate. Innovate. with HeiQ HeiQ Switzerland HeiQ Materials AG Ruetistrasse 12 8952 Schlieren Zurich Switzerland Phone: +41 56 250 68 50 Fax: +41 56 250 68 51 [email protected]

HeiQ Hong Kong HeiQ Ltd. Soft Landing Centre Unit 602, 6/F, Core Building 1 1 Science Park East Avenue Hong Kong Science Park Shatin, N.T. Hong Kong

HeiQ Australia HeiQ Australia Pty. Ltd. PO Box 940 Geelong VIC 3220 Australia

www.heiq.com

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