Information  we  collect  and  how  we  use  it   When  you  use  the  Services  you  will  have  the  option  to  provide  us  with  personal  information.   This   means   that   any   information   concerning   the   personal   or   material   circumstances   of   an   identified   or   identifiable   natural   person,  such   as   name,   postal   address,   e-­‐mail   address,   telephone  number  but  also  the  usage  data  such  as  the  IP  address,  UDID,    of  a  device,  have  to   be  handled  trustfully.     We   collect   information   about   you   in   two   ways.   First,   we   collect   personal   information   provided   to   us   directly   by   you,   such   as   when   you   apply   to   become   a   user   of   our   services   i.e.   place  a  booking,  e-­‐mail  us,  authenticate  an  order,  or  request  information  from  us.  Second,   we   automatically   receive   information   from   your   browser,   including,   but   not   limited   to   Internet   protocol   (IP)   address   (host   name   of   the   device   used),   UDID   (unique   device   identifier),  information  about  type/version  of  your  browser,  operating  system,  referrer  URL   (source   of   a   link),   time   of   the   server   inquiry   “cookie”   and   “web   beacon”   or   “web   bug”   information.   When  visiting  our  Website,  we  may  place  one  or  more  cookies  on  your  device.  A  cookie  is  a   small   file,   typically   of   letters   and   numbers,   downloaded   on   to   a   device   when   the   user   accesses   certain   websites.   Cookies   are   then   sent   back   to   originating   website   on   each   subsequent   visit.   Cookies   are   useful   because   they   allow   a   website   to   recognize   a   user’s   device.   Cookies   are   used   to   keep   track   of   your   movements   within   the   website,   help   you   resume   where   you   left   off,   remember   your   registered   login,   preferences   and   other   customization  functions.  The  Pages  store  a  corresponding  file  (with  same  ID  tag)  to  the  one   they   set   in   your   browser   and   in   this   file   they   can   track   and   keep   information   on   your   movements  within  the  site  and  any  information  you  may  have  voluntarily  given  while  visiting   the  website.     This   Privacy   policy   is   subject   to   constant   changes,   since   we   always   strive   to   improve   our   services  and  Pages.  By  using  our  Pages  you  consent  to  the  changes  and  agree  that  you  will   check  this  policy  from  time  to  time  and  opt  out  if  any  of  the  changes  are  unacceptable  for   you   Session  cookies  expire  at  the  end  of  a  browser  session  and  persistent  cookies  are  stored  on  a   user's   device   in   between   browser   sessions   which   allows   the   preferences   or   actions   of   the   user  across  a  site  (or  in  some  cases  across  different  websites)  to  be  remembered.  First  party   cookies  in  basic  terms  are  cookies  set  by  a  website  visited  by  the  user  -­‐  the  website  displayed   in  the  URL  window.  Third  party  cookies  are  cookies  that  are  set  by  a  domain  other  than  the   one  being  visited  by  the  user.  Analytic  cookies  are  used  to  gather  information  about  how  you   access  and  use  a  webpage.          

Your  Benefit  

Collected  Data  &  Nature  

You   are   provided   with   the   content   that   is   most   appealing   to   majority   of   users  

We   collect   data   about   the   pages   of   our   website   that   were   viewed   during   Your   visit,   any   actions   or   movements   within   the   website   or   store   and   movements   to/from   the   website   from/to  another  website,  e.g.  the  full   Uniform   Resource   Locator   (URL)   clickstream  to,  through,  and  from  our   You   attribute   Web   site,   including   date   and   time,   to   removal   of   page   response   times,   download   malfunctions   errors,   length   of   visits   to   certain   and   improving   pages,   page   interaction   information   user   (such   as   scrolling,   clicks,   and   mouse-­‐ experience   overs),   and   methods   used   to   browse   away  from  the  page,  IP  address,  UDID,     domain   types   like   .co.uk   and   .com,   Identification   of   Your   device,   Your   browser   type,   version,   and   time   zone   setting,   browser   plug-­‐in   types   and   versions,   Your   operating   system,   computer  specific  ID,  the  country  and   telephone   area   code   where   Your   device  is  located.    

Our  Use  

For   our   internal   purposes   of   conducting   analysis   -­‐   measuring   appeal   of   specific   items,   topics   and   tailoring   the   content   in   accordance  with  what  majority  of   users  prefer.   Data   are   collected   via   third   party   system   called   'Google   analytics'   and  by  conducting  user  tests.     Data   are   used   solely   for   our   internal  purposes.      

analytical   cookies,   session   and   persistent   cookies,   used   also   for   (behavioral)   advertising   as   stated   below     You   are   provided   with   the   content   that   is   most   appealing   to   majority   of   users   You   attribute   to   removal   of   malfunctions   and   improving   user   experiance    

A   random   unique   number   or   string   of   letters   and   numbers   to   identify   your   browser,   the   times   and   dates   that   you   interacted   with   the   site   recently   and   the   marketing   materials   or   referring   pages   that  led  you  to  the  site.  

We  use  Google  Analytics,  which  is   a   web   analytics   service   provided   by   Google,   Inc.   (“Google”),   to   help   us   see   how   our   Pages   are   used.   In   doing   so   information   about   your   use   of   our   Pages,   including  your  IP  address,  may  be   transmitted  to  Google  and  stored   on   servers   in   the   United   States.   The   data   collected   by   Google   Analytics   is   used   to   analyse   how   frequently   the   same   people   revisit   the   Page,   how   the   Page   is   found   (from   advertising   or   referring   websites),   and   which   pages   are   most   frequently  

viewed.   This   information   is   combined   with   data   from   other   users  to  create  an  overall  picture   of   website   use,   and   is   never   identified   individually   or   personally   and   is   not   linked   to   any   other   information   we   store   about   you.   We   can   create   anonymized   interest   categories   and  similar  audiences  groups.  For   more   info:   http://www.google.com/policies/ privacy/      

Cookies  from  Google  Analytics  in  detail     The  analytics.js  JavaScript  library  is  party  of  Universal  Analytics  and  uses  a  single  first-­‐party   cookie  containing  an  anonymous  identifier  used  to  distinguish  users.     The   ga.js   JavaScript   library   uses   first-­‐party   cookies   to:   1.   Determine   which   domain   to   measure   2.   Distinguish   unique   users   3.   Remember   the   number   and   time   of   previous   visits   4.   Remember   traffic   source   information   5.   Determine   the   start   and   end   of   a   session   6.   Remember  the  value  of  visitor-­‐level  custom  variables  7.     Cookie      _utma  

Time   2  years  from  set/update  

 

 _utmb  

30  minutes  from  set/update  

 

 _utmc      

End  of  browser  session  

Description   Used   to   distinguish   users   and   sessions.   The   cookie   is   created   when   the   javascript   library   executes   and   no   existing   __utma   cookies   exists.   The   cookie   is   updated   every   time   data  is  sent  to  Google  Analytics   Used   to   determine   new   sessions/visits.   The   cookie   is   created   when   the   javascript   library  executes  and  no  existing   __utmb   cookies   exists.   The   cookie   is   updated   every   time   data  is  sent  to  Google  Analytics.  

Not  used  in  ga.js.  Set  for   interoperability  with   urchin.js.  Historically,  this   cookie  operated  in   conjunction  with  the  __utmb   cookie  to  determine   whether  the  user  was  in  a  

new  session/visit.        _utmz  

6  months  from  set/update  

             _utmv  

2  years  from  set/update  

       

_utmx,  _utmxx    

Six  months    

_utm_xpid  

One  day  

 

 

  Stores   the   traffic   source   or   campaign  that  explains  how  the   user   reached   your   site.   The   cookie   is   created   when   the   javascript   library   executes   and   is   updated   every   time   data   is   sent  to  Google  Analytics.   Used   to   store   visitor-­‐level   custom   variable   data.   This   cookie   is   created   when   a   developer   uses   the   _setCustomVar   method   with   a   visitor   level   custom   variable.   This   cookie   was   also   used   for   the   deprecated   _setVar   method.   The   cookie   is   updated   every   time   data   is   sent   to   Google  Analytics.   For   AB   testing   -­‐   to   display   different   services,   ads   to   a   group   of   aggregated   and   anonym  users  

Additional  Superstar  cookies  used  for  advertising     Preference  Cookies  used  for  advertising  

Conversion  cookies  id,  _drt_,  FLC,  NID  and   exchange_uid.  

‘id’  is  stored  in  browsers  under  the  domain   doubleclick.net;  we  use  these  cookies  for   behavioral  advertising;  Sometimes  a  cookie   may  be  set  on  the  domain  of  the  site  you  are   visiting.  In  the  case  of  our  DoubleClick   product,  a  cookie  called  ‘__gads’  may  be  set   on  the  domain  of  the  site  you  are  visiting.   Other  Google  properties  like  YouTube,  may   also  use  the  Doubeclick  cookie  to   personalize  ads.  Persistent  2  years       Help  us  to  determine  how  many  people  who   click  on  our  ad  end  up  purchasing  their   products.  Tell  us  that  you  clicked  on  the  ad   and  proceeded  to  our  site.  We  do  not  link   your  browsing  between  our  sites  and  they   persist  for  a  limited  time.      

  Advertising   by   using   Google   services   doesn`t   enable   to   use   information   that   could   identify   you  directly.  We  may  control  how  often  an  ad  is  shown  to  a  browser,  how  long  it  is  shown   for   and   how   often   it   will   appear.   We   may   check   what   section   of   our   website   are   you   browsing  and  send  you  ads  we  believe  are  of  your  interest.  We  collect  unique  ID  from  you   browser  and  track  how  you  use  the  site,  when  you  visit  sites  from  other  parties,  we  may  do   the  remarketing  of  our  services.  We  may  set  a  group  of  words  and  if  you  use  these  words   while  surfing,  we  may  display  you  an  ad.  We  may  can  create  remarketing  lists  and  use  one  of   predefined  visitor  segments  for  advertising.  Data  from  Google’s  Interest-­‐based  advertising  or   third   party   audience   data   (such   as   age,   gender   and   interests)   is   used   in   a   non-­‐personal   anonymous  manner,  solely  for  statistical  purposes.