Red Dot Award: Product Design 2014
In search of excellence
Call for entries
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Red Dot Award: Product Design 2014
Welcome to the Red Dot Award!
Everyone likes to be a winner, but the motto “taking part is everything” also rings true – both at the upcoming 2014 Winter Olympics and in the Red Dot Award: Product Design. All of the products and projects entered in the competition will receive a very specific service that only Red Dot can offer: using the objects directly, their design quality will be judged by a completely independent jury comprising more than 30 renowned members from all over the world. At the end of the day, the importance of a competition is defined only by its credibility. Clear criteria for granting awards, jury members with integrity as well as excellent framework conditions for product presentation are the characteristics of the Red Dot. With the great reliability that these factors ensure, our award has been uncovering design excellence in all conceivable product areas for a period of almost 60 years now. If you emerge from the established selection procedure as one of the champions, you will be the recipient of efficient measures that communicate you as a deserving winner and your products as a benchmark. Our service package for the winners of the award is growing constantly. Far beyond the
scope of presentation in the yearbook, at the Red Dot Gala and in the Red Dot Design Museums, in 2014 it will also include new channels, for example using smartphones and social media to inform design fans about your success. In addition, we will use a new online portal to bundle knowledge on the design achievements of our era: Red Dot 21 is the most comprehensive Red Dot medium for brands, innovations and their creators. When you take part in the Red Dot Award: Product Design 2014, you will receive one year’s free presentation of the products you have entered. This is already a big win in terms of communication. Don‘t miss out on your chance to take part in the Red Dot Award! I wish you the very best of luck. Yours sincerely,
Prof. Dr. Peter Zec Initiator and CEO of the Red Dot Award
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Red Dot Award: Product Design 2014
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Red Dot Design Museum Essen see Page 16
Red Dot Design Museum Singapore see Page 18
Red Dot Design Museum Taipei see Page 20
World of Red Dot Competition on international level With its origins dating back until 1955, the Red Dot Design Award ranks among the biggest and most renowned competitions in the world today. Thus it received more than 15,500 applications from 70 countries in 2013. In this way, Red Dot documents in three disciplines – from product- to communication design to concepts – the most remarkable trends and best designs in the world. The internationally accepted seal is reserved exclusively for the competition’s winners. An advantage that has to be secured!
Participants of the Red Dot Design Award 2013 from 70 nations: Armenia Australia Austria Belarus Belgium Bosnia-Herzegowina Brazil Brunei Darussalam Bulgaria Canada Chile China Columbia Croatia Czech Republic Denmark Egypt Estonia
Finland France Germany Great Britain Greece Hong Kong Hungary Iceland India Indonesia Iran Ireland Israel Italy Japan Jordan Kazakhstan Latvia
Lebanon Liechtenstein Lithuania Luxembourg Macao Malaysia Malta Mexico Montenegro Netherlands New Zealand Norway Philippines Poland Portugal Romania Russian Federation Saudi Arabia
Serbia Singapore Slovakia Slovenia South Korea Spain Sri Lanka Sweden Switzerland Taiwan Thailand Turkey Ukraine United Arab Emirates USA
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Red Dot Award: Product Design 2014
In search of excellence
Call for entries
Distinctions of the Red Dot Award: Product Design
Red Dot: Best of the Best The Red Dot: Best of the Best is awarded for groundbreaking design. Only the outstanding products of a category receive this highest distinction of the competition. In 2013, only 1.2% of all submissions to the Red Dot Award: Product Design were honoured with the Red Dot: Best of the Best.
Red Dot The Red Dot is a renowned distinction for high design quality. A jury of international experts awards the coveted quality seal only to products, which set themselves apart significantly from comparable products thanks to their excellent design. qualifying
selecting
presenting
Honourable Mention The Red Dot jurors recognise particularly well-executed aspects of design works with the “Honourable Mention”. Products, which convince them with thought-out detail solutions, are honoured with this special award.
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Red Dot Award: Product Design 2014
Product categories 2014 The whole spectrum of current product design From fashion and accessories, to consumer electronics and vehicles, household helpers and furniture – this year, there are 23 categories for the participation in the Red Dot Award: Product Design. In 2014, submissions in the category “Baby and child”, besides others, are possible for the first time. With the further expansion of the categories, Red Dot reacts to the increasing importance on design in those fields and provides for the huge spectrum of current product design.
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New
10 Babies and children
New
11 Fashion, lifestyle and accessories
New
12 Watches and jewellery
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The submitted innovations of every single category are evaluated by well-known experts. Thus, the results of the judging process also reflect the future of the respective industries and create trends and orientations for manufacturers, designers and consumers all over the world. They serve as a benchmark and establish a connection between sustainable design policy and economic success.
01 Living rooms and bedrooms
02 Households
03 Kitchen appliances and kitchen furnishings
13 Interior design
14 Interior design elements
15 Urban design and public spaces
16 Offices
17 Industry and crafts
18 Life science and medicine
New
New
04 Tableware and cooking utensils
05 Bathrooms and spas
06 Heating and air conditioning technology
19 Vehicles (land, water, aerospace)
20 Vehicle accessories
07 Lighting and lamps
08 Gardens
09 Outdoor, leisure, sports and fun
22 Communication
23 Computers and information technology
21 Consumer electronics and cameras
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Call for entries
The Red Dot jury
Fair and independent The more than 30-man jury is the heart of the Red Dot Award: Product Design, because the well-known experts from all over the world guarantee with their know-how for the high quality standard of the competition and the significance of the Red Dot seal. The composition changes from year to year, whereby the jury members always pledge to a “Code of Honour” and are excluded from taking part in the competition. In addition, to avoid conflicts of interest, the jurors may generally not be employees of the manufacturing industry. In a several days lasting process, the international luminaries test, discuss and evaluate each single submission of the many thousands live and on-site – a logistic feat, as there is no preselection. The procedure follows a canon of adjudication criteria, which is constantly adapted to the latest findings in formal, technical, manufacturing, societal, industrial and ecological requirements. These criteria provide a guiding framework, which is filled in individually by each juror: due to their different backgrounds, the jurors consciously also assess the special intercultural aspects of design.
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Adjudication criteria Degree of innovation Functionality Formal quality Ergonomics Durability Symbolic and emotional content Product periphery Self-explanatory quality Ecological compatibility
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Red Dot Gala
Red Dot Award: Product Design 2014
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Red Dot Award: Product Design 2014
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Call for entries
Celebrating success… During the glamorous Red Dot Gala the winners of the Red Dot: Best of the Best are in the spotlight on stage: On 7 July 2014, while standing on the stage of the opera house in Essen, Germany, they receive both recognition from the international design scene and, with their trophy and certificate, the deserved reward for excellent design achievements. They will be presented to guests of the evening in an impressive way. The festive awarding of the honorary title “Red Dot: Design Team of the Year” with the traditional presentation of the challenge cup “Radius” as well as a top-quality cultural entertainment are further highlights of the evening. Following the award presentation in the Aalto-Theater, the approximately 1,200 guests from all continents of the world – design stars and experts, CEOs and marketing decision-makers as well as international media representatives – meet at the Designer’s Night. In the exceptional scenery of the Red Dot Design Museum Essen, the successes of the year will be celebrated until the wee hours. The legendary party also marks the launch of the exclusive winners’ special exhibition: Over a period of four weeks, the awarded products of the Red Dot Award: Product Design 2014 will be presented to a broad public.
…and the Designers’ Night!
…at the Red Dot Gala…
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Red Dot Award: Product Design 2014
Red Dot Design Museum Essen
Cathedral of industrial culture The successful products of the year are presented in the world’s biggest exhibition of contemporary design. The Red Dot Design Museum Essen houses more than 2,000 exhibits from 45 nations. Every year, about 180,000 guests visit the exhibition, which has its origins in the “Ständige Schau formschöner Industrieerzeugnisse” of 1955. The house, which is located in the former boiler house of UNESCO world cultural heritage Zeche Zollverein, was rebuilt by British star architect Lord Norman Foster specifically for the purpose of a museum. Today, the house presents latest product culture in the midst of old industrial culture on an area of approximately 4,000 square metres: an impressive setting in which all prize-winning products of the Red Dot Award: Product Design are presented for at least one year.
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Red Dot Award: Product Design 2014
Red Dot Design Museum Singapore
Creative center in the heart of Asia The Asian region offers a large number of future markets, is pulsating with energy and has a huge reservoir of creativity and innovative ideas. The Red Dot Design Museum Singapore was opened in November 2005 in order to offer the design scene and the successful works of the Red Dot Award another exclusive exhibition location. Situated in the Red Dot Traffic, a creative center in the heart of Singapore’s Central Business District, it presents outstanding concepts in particular, which lead the way into the future. Furthermore, it also shows Red Dot awarded product designs to the broad public in frequent special exhibitions. Being one of the city state’s most popular event locations, the museum with the bright red painted front is both an eyecatcher and a hot spot for design conferences, events and spectacular parties for the creative industry.
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Red Dot Award: Product Design 2014
Red Dot Design Museum Taipei
New source of inspiration for design excellence The state of the art of international design – presented in unique and inspiring locations! True to this motto, the Red Dot Design Museum Taipei, opened in August 2013, is also located in a historically building: in the Songshan Tobacco Factory. Once a pioneer in Taiwan’s modern industry, the traditional building is today part of the Songshan Cultural and Creative Park. Thus, the creative center within the million-resident metropolis is the perfect location to present a selection of the best contemporary Red Dot winners’ products in steadily changing special exhibitions. From jewellery and household helpers to furniture and vehicles – the new presentation platform for the international design elite provides visitors with background information and offers an inspiring overview of the world’s best current product design to experts.
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Red Dot Award: Product Design 2014
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Red Dot on Tour
Around the world Introducing top performance globally – that is what Red Dot on Tour stands for. In addition to the three Red Dot Design Museums, Red Dot frequently goes on journey and stops in international design metropolises. To transport the design idea around the globe, there is always a selection of award-winning products in the luggage. In recent years, some of the stops were Tokyo, Moscow, Seoul, Kortrijk, Sydney, Prague, Xiamen and Hong Kong. The special- and travelling exhibitions provide the competition’s winners with extraordinary stages for presenting their creative know-how in the most promising growth markets of the future. This way, Red Dot continuously expands contacts in the most exciting economic zones and fosters the communication between international design studios, the media and companies for the laureates’ benefit.
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Red Dot Award: Product Design 2014
Winners’ privileges Excellent communication for award-winning products The recognition of a product with the sought-after Red Dot enables winners to be a part of the international Red Dot community and opens the gates to an international network.
Call for entries
Red Dot label The presentation with the Red Dot seal of quality is the recognition of hard and successful work. Furthermore, it is also a superb marketing tool. Reserved exclusively for the competition winners, the Red Dot label defines, honours and differentiates the best products of the year and stresses their quality. Already at first glance, the internationally known and highly esteemed label generates most attention possible thanks to its striking appearance. Whether it is utilised on the packaging, in advertising campaigns, on websites or in TV commercials: Due to its high recognition value, the Red Dot contributes to raising the level of awareness internationally and ensures that consumer associate a brand with excellent design quality.
Reserved for Red Dot winners: The label for excellence in design
DESIGN
SIEGEr
„ best of the best 2013“ Kia pro_cee’d
„ winner 2013“ Kia cee’d, Kia cee’d Sportswagon, Kia Carens
Kraftstoffverbrauch in l/100 km: kombiniert 7,9 –3,7; innerorts 10,6 – 4,1; außerorts 6,3–3,5. CO2-Emission: kombiniert 184 – 97 g/km. Nach Richtlinie 1999/94 EG. Abbildung zeigt Sonderausstattung. * Max. 150.000 km. Gemäß den gültigen Garantiebedingungen. Einzelheiten erfahren Sie bei uns.
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Red Dot Design Yearbook
Red Dot Award: Product Design 2014
Call for entries
The Red Dot Design Yearbook is a must for anyone interested in remaining up-to-date on the current trends in international product design. The worldwide distributed volumes “Living”, “Doing” and “Working” document the winning achievements of the Red Dot Award: Product Design and present numerous images, interesting background information as well as designer portraits. Companies, journalists, architects, designers and design enthusiasts all around the globe use the annually published works of reference for their day-to-day work and keep them over the years as collectors’ items and archives of excellent contemporary design.
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Red Dot Award: Product Design 2014
PR & Press Successes needs to be communicated: Besides the own PR campaigns of the awarded manufacturers and designers, Red Dot guarantees a competent PR work and thus continuous presence of its laureates in the national and international media. Press releases to the daily press as well as to specialist and general press ensure maximum visibility. In addition, winners benefit from worldwide media partnerships, such as those with the Japanese AXIS Magazine, the Australian Curve, Surface Asia or the German economy magazine WirtschaftsWoche as well as various international design portals like Yanko Design and Design42Day. Regular specials in these publications inform design-interested readers from all around the world on outstanding products of the Red Dot Award: Product Design.
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Red Dot Award: Product Design 2014
Red Dot Online Red Dot also informs online about the competition’s winners, trends and news from the world of design. For business, the media and consumers, the website www.red-dot.org serves as one of the most important contact points for contemporary product design. The online exhibition provides an extensive overview of all awarded products and presents them in text and pictures. Furthermore, it offers a tool for researching manufacturers and designers as well as filtered product categories. Also in social networks such as Facebook, Twitter, YouTube and in the Red Dot Newsletter, ten-thousands of design fans are informed constantly about the laureates.
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Red Dot 21 Red Dot 21 is the new platform for those who are involved with or interested in design. On www.red-dot-21.com manufacturers and designers present themselves and their design prowess – regardless of a distinction in the Red Dot Award. The global design directory channels Red Dot’s expertise in the field of product design, by providing a platform that presents the entire portfolio of the best in industry. The result is a directory that presents outstanding products and their makers. Everything is linked together, thus offering a perfect presentation space for those involved in the creation of outstanding design, while giving consumers, journalists and project planers a great tool for research and discovery.
Designer
Brand
Design Office
Designer
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Red Dot Award: Product Design 2014
Red Dot App The new Red Dot App presents all products and works that have been awarded in the Red Dot Award in the fields of product design and communication design. The result is a visually stunning source of inspiration for creatives, students and consumers alike. It can be used to save favourites immediately or to access information on products, pieces of work and designers directly. Thanks to the Next Store function, users can see where award-winning products are on sale with just one mouse-click. The Red Dot App is available for free download on the App Store and on the Google Play Store.
Call for entries
Red Dot Institute An international benchmark for design quality The Red Dot Design Award is an international indicator for outstanding design quality on an international level. Each distinction with the quality seal is included in the calculations performed by the Red Dot Institute – the contact point for research of figures and data regarding the Red Dot Design Award. Thus, the distinction with the Red Dot does not only increase the awareness level of the awarded products, designers and companies, but it is also reflected in the Design Rankings and the evaluation of the design value. The rankings present the position of a company or a designer within the industry or a certain product category while the design value describes the company’s value which can be assigned to design. Being a service unit, the Red Dot Institute offers all winners of the competition to compile rankings, calculate the design value or to develop studies in the field of design.
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Red Dot Award: Product Design 2014
Red Dot Edition The World of Design in books Being a specialist publisher of design books, Red Dot Edition can look back on 20 years of experience and some 150 titles. With the mission to advance the integration of design into the world we live in, the main publications include annual yearbooks of the Red Dot competitions, sociological and economic analyses in all matters relating to design, Who’s Who reference books and the popular Design Diary. The books of the house are intended for lay people, design enthusiasts, professional designers, product managers and retailers alike.
Call for entries
Red Dot Design Store Lifestyle products, gifts and books The Red Dot Design Store is where anyone anywhere in the world who is interested in design will find what they are looking for – original and exclusive products from vastly different areas of life, from exclusive T-Shirt collections to lamps, home or smartphone accessories to books. As a Red Dot winner, you can have your products in the Red Dot Design Store, thus opening up an easy way to expand your sales on a large scale. www.red-dot-store.org
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Red Dot Award: Product Design 2014
Registration Eligibility to participate Manufacturers and designers from around the world, whose products are being fabricated in an industrial production process, are invited to participate in the Red Dot Award: Product Design 2014. The products must have been launched on the market after 1 January 2012 and need to go into production before 1 July 2014. Non-industrial unique items are barred from participating in the Red Dot Award: Product Design. Every participant can submit as many products as they want to.
Last dates for registration: Early Bird: 6 December 2013 Regular: 28 January 2014 Latecomers: 5 February 2014 Judging: February 2014 Notification of the results of the judging process will be given in March 2014.
Product categories 01 Living rooms and bedrooms 02 Households 03 Kitchen appliances and kitchen furnishings 04 Tableware and cooking utensils 05 Bathrooms and spas 06 Heating and air conditioning technology 07 Lighting and lamps 08 Gardens 09 Outdoor, leisure, sports and fun 10 Babies and children 11 Fashion, lifestyle and accessories 12 Watches and jewellery 13 Interior design 14 Interior design elements 15 Urban design and public spaces 16 Offices 17 Industry and crafts 18 Life science and medicine 19 Vehicles (land, water, aerospace) 20 Vehicle accessories 21 Consumer electronics and cameras 22 Communication 23 Computers and information technology
Registration Find further information on the Red Dot Award: Product Design 2014 as well as on the participation and the competition’s terms and conditions at www.red-dot.de/pd
Awards ceremony: 7 July 2014
For questions regarding the registration and the competition, please contact the Red Dot team:
Online exhibition: from 7 July 2014 Red Dot Design Yearbook: Available 7 July 2014 Special exhibition: 8 July – 3 August 2014
Registration fee: Early Bird: 260 Euro Regular: 310 Euro Latecomers: 390 Euro These prices are net of statutory VAT. The registration fee includes the basic presentation for judging. The products will be evaluated at the same time and on-site.
Contact Phone +49 201 30104-27 Fax +49 201 30104-40 E-mail
[email protected] www.red-dot.de/pd
