3/1/2016
IMb Tracing Can Tell You More than Delivery Status National Postal Forum March 20 – 23, 2016 Trista Niswander – Postal Operations Associate Manager Our Sunday Visitor Steve W. Smith – Boston, MA
IMb Tracing: Unlock the Potential Who What Why How When
1
3/1/2016
Who Should Use IMb Tracing? Any mailer utilizing the Intelligent Mail barcode wishing to unlock the potential of piece‐level tracking data for letters and flats. • • • • • • • • • •
Advertising agencies Banks Catalog and Mail Order companies Financial organizations Government organizations Insurance companies Mail Service Providers Non‐profit organizations Political organizations Retailers
IF YOU MAIL YOU WILL BENEFIT!
What is IMb Tracing? • Tracing from Origin to the Destination • Automation‐compatible letters and flats • First‐class Mail • Standard Mail • Periodicals • Bound Printed Matter – coming soon • FREE! and easy with the use of Full‐Service • Date, time, locations, and processing information
Need help? IMb Tracing Customer Support at
[email protected]
IMb Tracing User Guide https://ribbs.usps.gov/confirm/documents/tech_guides/IMb_Tracing_User_Guide.pdf
2
3/1/2016
Why do I need IMb Tracing? • Align business needs with real‐time processing and delivery of the mail • Reduce Cost • • • •
Estimated Cash Flows Remittance center processing performance Optimized work force staffing Inventory Management
• Enhance Marketing efforts • • •
Increase response rates Effectively time digital and/or telemarketing calls Ensure timely delivery
• Improve Relationship with Customers • • •
Reduce unnecessary outbound customer calls Update progress of mailing through USPS processing facilities Push estimated in‐home dates to Mail Owner
How do I start IMb Tracing? • Apply for IMb Tracing • Choose the Service Type • Destination IMb Tracing • Origin IMb Tracing • Intelligent Mail barcode • Unique ‐ 45 days • Print Specifications • Service Type ID’s • Receive data • FTP = Push • Mail Tracking website = Pull • Data Access and Interpretation – let us tell you where to start! https://mailtracking.usps.com/mtr/landing/resources/confirm/landingConfirmLaunch.jsp
3
3/1/2016
Automation Barcode Gauge Item O4A – can request from Mailpiece Design Analyst
Service Type ID (STID) Chart
https://ribbs.usps.gov/intelligentmail_mailpieces/documents/tech_guides/stid.pdf
4
3/1/2016
New Options for Service Type ID’s Effective May 22, 2016 Bound Printed Matter • Destination tracing for automation compatible BPM Reply Mail • Origin tracing by Mailer ID for Courtesy Reply Mail, First‐ Class Reply Mail, and Business Reply Mail
When do I start IMb Tracing? • All Full‐Service jobs should use IMb Tracing • Greater service to your business and your customer • Intelligence for inbound and outgoing mailings • FREE!
5
3/1/2016
Data Returned– Now what? • Data Explained • Intelligence – Quick Tips
Understand the Data Reported • IMb Tracing scan data – fixed width and comma delimited format
6
3/1/2016
Understand the Data Reported • Options to translate from raw data to intelligent data • Do It Yourself • Partner – internal I.T. resources to develop usable reports and trends • Visual analytics software • Third party IMb Tracing provider • Design your reporting to best match up with your business process • Mail single jobs? • Batch mailing but need individual order tracing? • Geographic location focus? • Reports by processing facility?
Sort Operation Codes • Mail pieces will most likely have more than one scan • The number of scans is in direct relation to the number of processes for the piece • 5 digit will receive less scans than MxAADC pieces • USPS Sort Operation Codes – Critical to the Interpretation • Scan data record includes a 3‐digit sort operation code • Sort operation code represents a type of sortation and type of equipment • Understand what codes could be applied to your mail • Work in progress • Stop‐the‐clock operations
SO…………..what are the codes?
7
3/1/2016
Sort Operations Codes • IMb Tracing Operation Codes List
Approximately 170 Operation Codes • Use the Filter! • Stop‐the‐Clock Scan • Once you identify which stop the clock scan applies – any other scan is just a stop in the process • Use the Operation Code list religiously until you start to understand the mail processes
https://ribbs.usps.gov/confirm/confirm_print.htm Important Links – IMb Tracing Operation Codes List
My Case Studies and Success • IMb Tracing achieves more beyond delivery status
8
3/1/2016
A Delivery Story
•
Automation (548)/Non‐automation STID (585) • Non‐automation applied – No Delivery Point Validation
•
8 days from first processing scan Pittsburgh(152) to SCF Shreveport (711)
•
3 days processing in SCF Shreveport
•
919 Opcode indicates last scan
•
Delivery expected Jan. 19, 2016
•
11 day transit for this piece
Question the Data Have the data to ask questions – why does the highest percentage of reported non‐ deliveries have a Final scan?
9
3/1/2016
3 SCF’s and Reporting • Gather data to identify the largest impact on delivery
Delivery Overview
Orders
• Proactive Monitoring of Delivery Progress
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Date 1_13 1_14 1_15 1_18 1_19 1_21 1_22 1_25 100.00% 100.00% 99.47% 99.47% 99.47% 99.47% 99.47% 99.47% 99.38% 99.38% 99.38% 99.38% 99.38% 67.15% 67.15% 67.04% 99.33% 99.33% 99.33% 63.41% 63.41% 63.41% 63.41% 63.41% 98.94% 98.94% 98.94% 98.94% 98.79% 59.28% 59.28% 59.28% 90.20% 90.20% 90.20% 52.55% 52.55% 52.30% 52.25% 52.25% 91.59% 91.59% 80.46% 50.95% 50.95% 50.95% 50.95% 50.95% 95.86% 95.86% 81.66% 50.89% 49.11% 49.11% 49.11% 49.11% 53.50% 48.41% 48.41% 47.77% 47.77% 47.77% 47.77% 47.77% 98.75% 89.82% 48.53% 47.28% 47.28% 47.28% 47.28% 47.03% 90.74% 81.48% 81.48% 44.44% 44.44% 44.44% 44.44% 44.44% 92.68% 92.68% 42.14% 42.14% 42.14% 41.87% 41.87% 41.87% 98.42% 97.66% 96.70% 40.99% 40.92% 40.72% 40.72% 40.65% 99.03% 98.25% 95.92% 31.84% 31.84% 31.84% 31.84% 31.84% 99.13% 99.13% 99.13% 99.13% 29.57% 29.57% 29.57% 29.57% 98.04% 55.56% 26.62% 25.08% 25.08% 25.08% 25.03% 24.97% 98.90% 98.57% 97.36% 23.85% 23.85% 23.85% 23.85% 23.85% 85.55% 85.55% 41.44% 41.44% 41.44% 22.81% 22.81% 22.81% 96.08% 96.08% 57.56% 21.80% 21.80% 21.80% 21.80% 21.80% 99.74% 99.74% 99.74% 54.55% 22.02% 21.25% 21.25% 21.13%
10
3/1/2016
Business Service Network eService National or Premier customer assistance
• Create and monitor service requests online 24 hours a day, 7 days a week Questions –
[email protected]
https://www.usps.com/nationalpremieraccounts/bsn.htm
Issues Resolved • Feed data to quickly get issues resolved
Full‐Service – able to identify pieces in trays, trays on pallet Mail contained to 3 trays Some pieces in these trays had processing scans Assumption: Thickness of mail piece caused interruption on machines Pulled off automation – sent to manual sortation All data attached to Service Request BSNR knew exactly where to start investigation based on all of the information fed to her
11
3/1/2016
Sort Plans Changed • Data provides intelligence for everyone
The power of Full‐Service intelligence by USPS and mailers! Provide piece, tray, and pallet barcodes whenever possible.
What’s Next for IMb Tracing? Informed Visibility Mailer Nesting Information
Pieces Scans
Tray Scans
Transportation Scans
Container Scans
12
3/1/2016
Informed Visibility
Get Involved Postmaster General’s Mailers’ Technical Advisory Committee • Share technical information with mailers • Provide advice and recommendations
Work Group •
Proficient groups address defined issues and provide recommendations
User Group •
Ongoing forum for users of postal products/services
Task Teams •
Dedicated group of individuals quickly addressing very specific issues
13
3/1/2016
MTAC User Group 4 – Informed Visibility
Questions
14