IDC's Worldwide Mobile Phone Tracker Taxonomy, 2016

Taxonomy IDC's Worldwide Mobile Phone Tracker Taxonomy, 2016 Melissa Chau Ryan Reith Francisco Jeronimo Susana Santos Steve Yang Anthony Scarsella Je...
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Taxonomy

IDC's Worldwide Mobile Phone Tracker Taxonomy, 2016 Melissa Chau Ryan Reith Francisco Jeronimo Susana Santos Steve Yang Anthony Scarsella Jensen Ooi Leonardo Bueno Munin

Navina Govindaraj Simon Baker Kiranjeet Kaur Natalia Milko Xiaohan Tay Nabila Popal Masahiro Katayama Marta Pinto

IDC'S WORLDWIDE MOBILE PHONE TAXONOMY FIGURE 1 Mobile Phone Primary Segments

Source: IDC, 2016

September 2016, IDC #US41247616

TABLE OF CONTENTS P. IDC's Worldwide Mobile Phone Taxonomy

1

Mobile Phone Taxonomy Changes for 2016

4

Taxonomy Overview

4

Definitions

4

Mobile Phone Taxonomy

4

Product Category

4

Feature Phone

4

Smartphone

4

Product/Product Detail

5

Vendor

5

Vendor Group

5

Technology Segmentations

5

Air Interface/Generation

5

Secondary Air Interface

6

Application Processor Information

7

Bluetooth

7

Display Type

7

Dual Rear Camera

7

Dual SIM

8

Fingerprint Reader

8

Form Factor

8

GPS

9

Input Method

9

Megapixels Band

9

NFC

9

OS

9

OS Variant

10

OS Version

10

Price Band

11

Primary Memory Card

11

RAM Band (GB)

11

Screen Resolution

11

Screen Size

11

Screen Size Band

11

Smartphone Class

11

Storage Band

11

©2016 IDC

#US41247616

TABLE OF CONTENTS — Continued P. Waterproofing

12

WiFi

12

Channel/Channel Group

13

Direct — Internet

14

Direct — Store

15

Direct — Inbound/Outbound

15

Indirect — Dealer/VAR/SI

16

Indirect — eTailer

19

Indirect — Retail

21

Indirect — Telco

23

Segment Group

25

Commercial

25

Consumer

25

Geographic Segmentation

25

Market Metrics

28

Shipments

28

"Sales In," "Sales Through," and "Sales Out"

29

Average Selling Price

30

Value (or Shipment Value)

30

Installed Base

31

Exchange Rates

31

Learn More

31

Methodology

31

©2016 IDC

#US41247616

LIST OF TABLES P. 1

Smartphone-Only Attributes with a Data Start Date Later than 2007

13

2

Examples of Dealer/VAR/SI by Region

19

3

Examples of eTailer by Region

21

4

Examples of Retail by Region

23

5

Examples of Telco by Region

25

6

IDC's Mobile Phone Segmentation by Geography

27

7

Countries with a Later Data Start Date than 2007

28

©2016 IDC

#US41247616

LIST OF FIGURES P. 2

IDC's Channel Taxonomy — Direct

16

3

IDC's Channel Taxonomy — Indirect

18

©2016 IDC

#US41247616

MOBILE PHONE TAXONOMY CHANGES FOR 2016 



Additions: 

Attributes: Display Type, Dual Rear Camera, Fingerprint Reader, OS Variant, Waterproofing



Countries: Algeria, Bangladesh, Ghana, Morocco, and Tanzania

Amendments: 

Renaming of Embedded Memory Band to Storage Band



Grouping of Linux, Maemo/MeeGo, Palm OS, and webOS into other OS



Grouping of Air Interfaces: 

GPRS and EDGE



UMTS/WCDMA and HSPA



TD-SCDMA and TD-HSPA



Retirements: Display Colors, Bluetooth LE, TV



Clarifications: 

Market metrics: Shipments and how IDC uses secondary sources for validation



Market metrics: Shipments and how IDC classifies reexports

TAXONOMY OVERVIEW This IDC study provides an overview of the IDC's mobile phone market definitions. The taxonomy provides technology definitions as well as a description of IDC's approach to segmenting and measuring the market.

DEFINITIONS

Mobile Phone Taxonomy Product Category Feature Phone To be classified as a feature phone in IDC's taxonomy, the device must run a proprietary or real-time operating system (RTOS). An RTOS that powers a feature phone is typically tightly controlled by the manufacturer of the mobile phone. Software developer kits, for example, unlike smartphone/high-level operating systems (OSs), aren't widely available for all developers. If the feature phone runs third-party software, it does so with the help of interfaces such as BREW or Java ME. Feature phones also typically have less processing and memory power than smartphones. IDC's feature phone category also includes basic or "send and end" phones, which are designed to perform phone calls, SMS, and nothing more.

Smartphone These devices contain a high-level operating system including but not limited to Android, BlackBerry OS, Firefox OS, iOS, Sailfish, Tizen, Windows Phone, Symbian (S60 or higher), or other HTML-based platforms. Third-party applications must be able to be natively installed, and they must be able to run

©2016 IDC

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while not connected to the Internet to qualify as a high-level OS. IDC also requires these devices to have a screen size of less than 7.0in. as well as out-of-the-box cellular voice telephony with an in-built mic/speaker, capable of connecting to a cellular network for voice communication through a service provider plan.

Product/Product Detail Phablets are a subcategory of smartphones with a screen size of 5.5in. up to, but excluding, 7.0in. Smartphones with a screen size of