ICSC Retail Strategy & Trends Forum 27-28 November 2014 Meliá Milano Hotel, Milan, Italy

Enhancing the Value of Retail DISCOVER strategic initiatives that deliver value in changing times

DEBATE the opportunities and take away practical solutions

DRIVE your business with strategic insights

NETWORK with asset managers, investors, developers, researchers and advisors

Ron Hemmer CFO, Hunkemöller

Spencer Sheen Head of Retail, Gatwick Airport

Jonathan Doughty Managing Director, Coverpoint

Expert Speakers Include: Craig White Project Director (Retail), Argent

ICSC Asset Management Education Seminar Join this one-day intensive training on 26 November 2014 to learn practical tools and gain fresh insights that can be applied in your roles!

ICSC Global Partner

ICSC European Partners



ICSC Retail Strategy & Trends Forum

Enhancing the Value of Retail Retailing is forever changing. The customer is diversifying, evolving and adopting a range of ways to shop. Customer behaviour and shopping trends dictate how retailing must respond in order to remain at the forefront of the consumers’ needs. The ICSC Retail Strategy and Trends Forum will examine how we must engage with customers on different levels to encourage loyalty and drive new business by offering the consumer more choice and ultimately creating true retail destinations to enhance the value of retail. It will provide participants with a valuable insight into the latest industry trends, combining Research and Asset Management perspectives in an environment that facilitates networking and learning.

Event Sponsors

Media Partners

EARN More with ICSC We are the global trade and professional association of the shopping centre industry. ICSC is a not-forprofit organisation with over 66,000 members across more than 100 countries worldwide. We represent everyone in the industry, including shopping centre owners, developers, managers, marketing specialists, investors, retailers and agents. We support you and your company to make the most of business opportunities and provide you with the services to EARN more. Education High quality and customised professional education and awards programmes Advocacy Industry champion influencing European Union policy and public debate on the retail real estate industry Research Global source of retail real estate intelligence, including information designed to broaden your knowledge and keep you informed about industry trends and market conditions Networking Build strong long-lasting business relationships through international networking at ICSC events and connect with other members online via our member database To find out more about ICSC and our membership please contact us. t: +44 20 7976 3104 e: [email protected] w: www.icsc.org/europe

Programme Planning Committee Conference Chairs Richard Davies Fabian Wildenauer

Partner, Head of EMEA Retail Property & Asset, Cushman & Wakefield Head of Research & Strategy, Wincasa AG

Committee Members Jack Busby Renato Cavalli Rafael Pelote Alexandra Petit Herculano Rodrigues Barbara Somogyiova

Centre Director Gunwharf Quays, Land Securities Sole Director, Prassicoop Società cooperativa Head of Market Intelligence, Sonae Sierra Group Head of Insight, Hammerson Associate Partner – International, CACI Leasing, Arcus Real Estate

ICSC Retail Strategy & Trends Forum

Programme 27 November 2014 • Maximising opportunities from increased footfall at travel hubs • International links and expansion possibilities

08:00 Registration Opens 09:00 Welcome Address Mike Morrissey, Executive Vice-President & Chief Global Co-ordination Officer, ICSC Massimo Moretti, President, Consiglio Nazionale dei Centri Commerciali (CNCC) and Head of Business Unit Portfolio Retail, Beni Stabili SpA Siiq Introduction Conference Chairs: Richard Davies, Partner, Head of EMEA Retail Property & Asset Management, Cushman & Wakefield Fabian Wildenauer, Head of Research & Strategy, Wincasa AG 09:10 Real Estate Market and Shopping Centres in Italy: Recent Trends and Future Prospects Massimo Moretti, President, Consiglio Nazionale dei Centri Commerciali (CNCC) and Head of Business Unit Portfolio Retail, Beni Stabili SpA Siiq 09:20 Keynote: The New (Ab)Normal – Globalisation in the Post-Crisis Context • The known knowns: the pervasiveness of globalisation • The known unknowns: globalisation in the post-crisis context • The unknown unknowns: the landing spot of the global world

Panellists: Spencer Sheen, Head of Retail, Gatwick Airport Manolo Escudero, Head of Travel Retail, Parfois Craig White, Project Director (Retail), Argent Moderator: Barbara Somogyiova, Leasing, Arcus Real Estate 12:30 Occupancy Cost Ratios (OCR) for the Markets • Rapid panel debate on the value of effort rates/OCR as a key retail industry measure in different types of retail places Marina Jestin, Head of Retail, Allianz Jonathan Doughty, Managing Director, Coverpoint Moderator: Robert Bonwell, International Director, CEO Retail EMEA, JLL 13:00 ROUNDTABLE LUNCH Attendees have the option to join a hosted roundtable for an in depth discussion on a variety of related topics 14:15 Interactive Workshops A.

E-Commerce Rental Impact Simulator and Calculator (e-RISC) Tool • Understand the impact of online sales on shopping centres • CBRE Global Investors’ approach in applying the e-RISC tool in business processes • Assess and monitor the potential rental impact of e-commerce growth on individual retail assets • How can this tool facilitate dialogue with tenants? • Tenants and landlords working together to adapt to this transformative change Marije Braam, Senior Investment Analyst - Research & Strategy, CBRE Global Investors


The Future Customer Experience: Digital Transformation to Omni-channel Retailing • Review the latest market data on omni-channel retailing • Present case studies and best practices to give tangible examples of how retailers have grown their businesses by integrating the customer experience across channels Andrew Warren-Payne, Senior Research Analyst, Econsultancy


Trend-Led Innovation Workshop: Unpack and Apply F&B Trends for the Retail Industry • Understand why consumer needs are an essential driver for innovation • Identify emerging consumer expectations in retail • Discover the innovation potential F&B trends have for your business • Generate trend-led ideas for new products, services and business models Delia Dumitrescu, Lead Innovation Architect, www.trendwatching.com

Professor Carlo Altomonte, Associate Professor of Economics of European Integration, Università Bocconi 09:50 Panel Discussion: Megatrends – Shaping the Future of Retail Real Estate Investigating areas that will have a profound impact on the industry: • Technological changes • Demographic shifts • Climate change and sustainability • Urbanisation Panellists: Paul Nicholls, Head of European Retail Asset Management, TIAA Henderson Real Estate Philippe Beurtheret, Real Estate Director, Immochan, Ukraine Simon Wallace, Vice President, European Research Analyst, Deutsche Asset and Wealth Management Tatiana Romão, Market Research Manager, Sonae Sierra Moderator: Judi Seebus, Editor in Chief, PropertyEU 10:30 NETWORKING BREAK 11:00 Sound Affects – Creating the Right Shopping Environment • How does your brand sound? • Understand the power of sound and how it affects people in their daily lives and shopping • Understand cross-modality and super additivity • Learn how to unleash the power of sound in a retail environment • See examples of designed sound in action in retail Julian Treasure, Chairman, The Sound Agency 11:35 Panel Discussion: The Growth of Travel Retail • Transforming the airport and rail retail experience • What can we learn from the travelling customer? • Understanding the needs of the leisure and business traveller • Developing new concepts and pop-up stores

15:30 NETWORKING BREAK 16:00 Interactive Workshops Continued 17:15 Inspirational Women Working in Retail Real Estate Monica Cannalire, CEO, Inter IKEA Italy/Switzerland Barbara Somogyiova, Leasing, Arcus Real Estate 18:30 NETWORKING DRINKS RECEPTION Aperitivo at a secret location in Milan 20:00 End of Day

ICSC Retail Strategy & Trends Forum

Programme 28 November 2014 07:45 Registration Opens 08:00 Next Generation Business Breakfast How to Enhance your Value to Build a Successful International Career Panellists Philippe Beurtheret, Real Estate Director, Immochan, Ukraine Davide Padoa, CEO, Design International Moderator Herculano Rodrigues, Associate Partner – International, CACI 09:00 Welcome Back Conference Chairs: Richard Davies, Partner, Head of EMEA Retail Property & Asset Management, Cushman & Wakefield Fabian Wildenauer, Head of Research & Strategy, Wincasa AG 09:05 New Shopping Centre Leasing Models Marc Espinet, Partner, Property Market Analysis 09:10 Futurist Presentation: Key Retail Consumer Trends for 2015 and Beyond! • A fast download of some of the key consumer trends that will shape the retail industry in 2015 • Examples of brands and businesses already putting those trends into practice, drawn from across the globe • A framework to help understand the rapid change sweeping through the retail arena. Become your own trend watcher! David Mattin, Head of Trends & Insights, www.trendwatching.com 10:00 Panel Discussion: City Regeneration and Revitalising Shopping Centres • Are cities and shopping centres facing the same challenges? • Is it possible to use the same “toolbox” for a city as for a shopping centre? • How can you implement one leasing strategy in a city as landlords are competing to get the best retailers to their property? • What are the game changers in city centre regeneration and revitalising shopping centres?

10:40 Shopping Centre 2.0 - New Opportunities in the Name of Entertainment • The world of events, the world of entertainment, the world of shopping – different worlds combine together to create a new way for engaging people • The mall as a box full of across-the-board contents – “products” for every target • New communication format – theme parks, shows, cultural events, location management, promoactivation A Filmmaster Events representative 11:00 NETWORKING BREAK 11:30 The Multichannel and E-commerce Revolution – How Will it Affect the Retail Landscape and the Shopping Centre? • The explosion of tablet usage and how it can be exploited by retailers and malls • The evolving shopping centre • Today’s demanding and ever changing consumers – how marketing strategies will have to meet their every need Ron Hemmer, CFO, Hunkemöller 12:15 Exploring the Expansion Potential of Food & Beverage in Shopping Centres • How does a strong catering offer impact retail services? • How do shoppers interact with F&B in different types of shopping centres? • What is the right amount of F&B? • What is the future of leisure in shopping centres? Jonathan Doughty, Managing Director, Coverpoint Herculano Rodrigues, Associate Partner – International, CACI 13:00 Closing Remarks Conference Chairs: Richard Davies, Partner, Head of EMEA Retail Property & Asset Management, Cushman & Wakefield Fabian Wildenauer, Head of Research & Strategy, Wincasa AG 13:15 NETWORKING LUNCH

Panellists: Victor Busser, CEO, Arcus Real Estate Andrea Faccio, Portfolio Manager, TIAA Henderson Real Estate Josip Kardun, Deputy CEO and Chief Operating Officer, Atrium European Real Estate Nils Styf, CIO, Citycon Moderator: Kathrine Heiberg, CEO, reteam

14:15 Walking Tour of Milan High Street 10 Corso Como, Eataly, Excelsior Milano, Brian & Barry, Galleria Vittorio Emanuele II 17:00 End of Event

ICSC Retail Strategy & Trends Forum

ICSC Asset Management Education Seminar This intensive one-day seminar focuses on retail real estate training in the field of asset management led by experienced industry practitioners with an international background and leads to an ICSC Certificate of Completion. The ICSC Asset Management Education Seminar is designed for Asset Managers, Shopping Centre/Retail Property Managers, Owners and Investors who want to enhance their day-to-day performance by achieving strong total returns for their investors from income and capital growth. The education seminar offers participants the finest learning experience to create enhanced value for your property and an unrivalled exchange with industry experts and executives. Participants will come away with powerful tools and best practices which can be immediately applied in the workplace. To encourage dynamic interaction among participants and faculty, participants will be asked to complete assignments in small groups to review materials, discuss business problems and propose solutions, exchange ideas as well as engage in real life case studies.

Seminar Programme 26 November 2014 Facilitators: Peter Cooper, Portfolio Director, Hammerson Tony de Graaf, COO, Corio Deutschland GmbH Caroline de Jager, Retail Leasing & Marketing, Project Bikini Berlin (commissioned by Bayerische Hausbau) Markus Konings, Managing Director, Sandenburg Concept Creation 09:00 Registration and Networking Coffee

11:30 Continuation of the Morning Session

09:30 Learning Objectives for the Morning Session


• Understanding real estate investors and their 13:45 Learning Objectives for the Afternoon Session investment criteria Including a Case Study • Financial performance measurements (IRRs, NOIs and other key metrics) • Asset management levers: leasing, management, • Using new performance metrics to drive commercialisation, marketing and development performance (sales densities, total occupational • Tenant mix in the 21st century: shaping retail cost ratios) destinations in the age of the Internet • A new model of property management – • Case study destination management • Practical: develop a retail asset management value • Creating a retail asset management value-add plan add plan 11:00 NETWORKING BREAK

15:15 NETWORKING BREAK 15:45 Continuation of the Afternoon Session 17:00 NETWORKING DRINKS RECEPTION 18:30 NEXT GENERATION DINNER WITH SPECIAL GUEST SPEAKER Pietro Malaspina, Director, Institutional Relations, Sierra Developments Italy S.r.l.

2014 RAMC

ICSC Retail Strategy & Trends Forum 27-28 November 2014 • Meliá Milano Hotel, Milan, Italy

Register Online www.icsc.org/2014RAMC Online registration requires a valid credit or debit card. To pay by invoice, download the registration form from www.icsc.org/2014RAMC A 10% group discount is applied when registering three or more attendees from the same organisation at the same time. Group discounts are not valid for online registrations – please complete the registration form from the website. Deadlines To qualify for the Advance Registration fees, we must receive your registration and payment by 26 September 2014. For your name to appear in the delegate list, we must receive your registration and payment by 21 November 2014. Registration Options ICSC Retail Strategy & Trends Forum, 27-28 November 2014 Advance Registration By 26 September 2014

Standard Registration From 27 September 2014

Discounted Member Fee

€260.00 + €57.20 = €317.20

€360.00 + €79.20 = €439.20

Non-Member Fee

€360.00 + €79.20 = €439.20

€460.00 + €101.20 = €561.20

Individual Shopping Centre Managers and Retailers Discounted Member Fee

€170.00 + €37.40 = €207.40

€360.00 + €79.20 = €439.20

Non-Member Fee

€270.00 + €59.40 = €329.40

€460.00 + €101.20 = €561.20

Next Generation The Next Generation fee includes full access to the Retail Strategy & Trends Forum as well as the dedicated Next Generation Dinner and Business Breakfast. To find out more about eligibility for the Next Generation fees or to register for this category, please email [email protected] Next Generation Discounted Member Fee

€170.00 + €37.40 = €207.40

€270.00 + €59.40 = €329.40

Optional Event: Walking Tour of Milan, 28 November 2014 There are limited spaces available for this event. Discounted Member Fee

€30.00 + €6.60 = €36.60

Non-Member Fee

€60.00 + €13.20 = €73.20

ICSC Asset Management Education Seminar, 26 November 2014 Advance Registration By 26 September 2014

Standard Registration From 27 September 2014

Discounted Member Fee

€100.00 + €22.00 = €122.00

€200.00 + €44.00 = €244.00

Non-Member Fee

€200.00 + €44.00 = €244.00

€300.00 + €66.00 = €366.00


ICSC has secured special room rates at the Meliá Milano Hotel. To make your reservation, please visit www.icsc.org/2014RAMC


Written cancellation and refund requests received at ICSC by 26 September 2014 will be awarded a full refund minus a €150 processing fee. Refunds on cancellations received between 27 September - 24 October 2014 will be subject to a 50% charge. From 25 October 2014, no refunds will be given. All requests for refunds must be received from ICSC in writing. Substitutions can be made at any time.

Data protection

By entering your details into this form you agree to allow ICSC to contact you via mail, fax, e-mail, phone or otherwise regarding their services and events that may be of interest to you or your colleagues.

Ways to register www.icsc.org/2014RAMC

+44 20 7976 3100

+44 20 7222 7791

International Council of Shopping Centers/Europe LLC, 1221 Avenue of the Americas, New York, NY 10020-1099, USA