ICSC European Retail Property School 7–11 July 2014 Scandic Berlin Potsdamer Platz, Berlin, Germany In Association with:

ESCT

Benefit from expert views of the School Faculty: some of the industry’s most knowledgeable instructors Acquire practical tools and techniques for your business

EUROPEAN

shopping centre trust

Classes are taught in an interactive way to allow you to ask questions and share thoughts and experiences with your fellow peers

Confirmed Master Class speaker Josip Kardun, Chief Operating Officer and Deputy Chief Executive Officer, Atrium European Real Estate

Improve your international network of contacts

ICSC Global Partner

ICSC European Partners

TO REGISTER VISIT WWW.ICSC.ORG/2014ERPS OR CALL +44 20 7976 3100

Make a difference In your business. In your career. Attend the European Retail Property School in Berlin, Germany in July 2014 Want to increase your value to your company? Knowledge is the key to career and personal development. Get the information, tools and contacts that will help you and your company keep ahead of the competition. This is a time in your life you will always remember – deepening your knowledge of retail property and shopping centres, learning from experts, sharing ideas and identifying successful strategies alongside colleagues from across Europe. The School is taught by successful professionals, members of the International Council of Shopping Centers, who review and improve the European curriculum and case studies annually. This is practical and current information you can use. Whether it’s maintenance or security, tenant mix or marketing strategies that drive up centre income, you will be given practical tools you can put to work immediately to improve the profitability of your business.

Benefits of attending

Who should attend

• Learn from experts what works and what does not • Focus on profitability and value building • Build a strong network with other attendees within your same field of learning as well as across the retail real estate industry and share knowledge and experience • Learn practical tools and techniques • Implement best practices immediately in your day-to-day work • Develop fresh insights into what the future holds • An ICSC Certificate of Participation is awarded to attendees who attend and successfully complete each Institute. Those who have completed the full week-long Institute will receive their certificate on Friday 11 July

• Shopping centre managers • Leasing managers • Marketing managers • Owners, development officers, asset managers, investors and other related disciplines who want to learn about shopping centre management, and leasing • Retail real estate brokers and retail property managers • New entrants to the industry

Other information Language In an increasing international and competitive marketplace, it is important to be comfortable with business English terms in the industry. Classes are taught in English. Classes and faculty More information on class content is available on www.icsc.org/2014ERPS What is included in your Registration fee:

• Networking coffee breaks, Monday to Friday • Lunch with fellow students and Faculty, Monday to Friday • Masterclass session with Josip Kardun, COO and Deputy Chief Executive Officer, Atrium European Real Estate, Wednesday 9 July • Social evening on Tuesday 8 July • An easy to use binder with course outlines and many examples to help reinforce concepts taught during the course

• Level I: Your own copy of ICSC’s Dictionary of Shopping Center Terms • Level II: Your own copy of ICSC’s Shopping Center Management, Shopping Center Marketing, Shopping Center Leasing or Certified Development, Design and Construction Professional • Online access to PowerPoint presentations will be available after the close of the program, for the classes the participant has registered for • Name badge and place card 

Course descriptions The prestigious international faculty at the European Retail Property School will show you how all the pieces of research, financing and development decisions, and centre management fit together. Our comprehensive programme will allow you, in five intensive days of study, to learn fundamental marketing, management and leasing skills or gain more advanced strategic knowledge in creating a more profitable shopping centre. Level I courses are aimed at industry professionals with less than three years experience. Level II courses are for those with more than three years experience.

Shopping Centre Management Level I

Shopping Centre Management Level II

Learn the basic practical principles of operating a shopping centre effectively. This course also explores how to maximise income and develop the long term value of your centre.

Discover the strategic knowledge necessary to enhance your professional standing and manage your property more effectively than ever before. Learn advanced techniques that will make a difference to your centre’s performance.

Topics covered: • An overview of shopping centre management in Europe • Integrating research and marketing in the business plan • Retailing principles and tenant retention • Operations and managing common area maintenance service charges • Insurance, risk management and security • Planning, design and construction • Accounting, budgets and lease administration • Principles of leasing and temporary tenants • The lease language and its application

Topics covered: • Creating value through an effective business and operational plan • Managing mixed use and urban centres. Now a one-day intensive case study • Shopping centre finance • Leasing and developmental strategies • Law as it applies to shopping centre management • Advanced market research • Security and crisis management • The team approach to asset management

Shopping Centre Marketing Level I

Shopping Centre Marketing Level II

Learn the fundamentals of effective shopping centre marketing to help you increase retail sales, improve relationships with tenants and create effective marketing campaigns and programmes.

New thoughts and instruction on marketing the modern shopping centre with strategic thinking on increasing centre productivity, creating value-enhancing sponsorship packages and marketing to an increasingly sophisticated consumer.

Topics covered: • An overview of shopping centre marketing in Europe • Principles of market research • Retailing principles and tenant retention • Retailing concepts and visual merchandising • Marketing’s contribution to increasing centre performance • Media mix and target marketing • Development of an effective advertising campaign • Public relations, community relations and sales promotion • The marketing plan

Development, Design and Construction Nine courses in fundamental concepts on developing projects, creating innovative designs and managing the construction process from start to finish that prepare you for your Certified Development, Design and Construction (CDP) Certification. Topics covered: • Devising A Development Plan • Design Principles and Practices • Retail Store Planning • Tenant Coordination • Project Cost Management • Construction Law, Insurance and Ethics • Construction Administration • Codes, Rules and Regulations • Professionalism in Retail Development, Design and Construction (Online Course)

Topics covered: • Strategic marketing to enhance centre productivity • Marketing mixed use and urban centres. Now a one-day intensive case study • Creating a tenant mix and creating a leasing plan • Integrated marketing strategies • Commercialisation and alternative revenue • Advanced market research • Advanced public relations strategies and crisis management • The team approach to asset management

Shopping Centre Leasing I An Overview of Shopping Centre Leasing in Europe: Topics covered: • Basics of leasing • Making the deal: salesmanship and structuring special seals • Lease administration • Tenant coordination • Research and selection of tenants • Principles of leasing and temporary tenants • Retailing principles and tenant retention • The Lease language and its application

Shopping Centre Leasing II An Overview of Shopping Centre Leasing Level II in Europe: Topics covered: • Merchandising the centre & developing a lease plan • Strategic use of research • The law and its application: working with your attorney • Project economics: the value of leasing • How research and marketing drive centre productivity • Advanced retailing: increasing centre productivity • Diverse retail formats • Diverse retail formats – a case study and analysis • The asset management team

Faculty Depth of understanding comes from structured learning, sharing ideas and application of techniques. Learn from the experts. Learn from your peers. Our Faculty are committed to making sure you get the best for your business and your career from the School. All teachers are proven shopping centre professionals with years of experience in what works and what does not in different markets. They will also help you exchange ideas with your classmates – an important aspect to the School, students from more than 25 countries are expected to attend. They will make sure you understand the key points and can benefit from your new found knowledge when you get back to the office.

Avi Alkas, CRX, MRICS, CSM, CMD, CLS Chairman, JLL

Bernd Huber, MRICS IMAG Real Estate Consulting

Tiago Mora Chief Operating Officer, MDS

Russell Banham Director, Central London and International Investment, Savills

Brian Jenkins, CRX, CSM President & CEO, King’s Street Retail

Beatrice Mouton, Head of Retail CEE, JLL

Johan C. Bergenthal Head of Leasing, Corio

Joachim Kaempf Associate General Counsel ECE Projektmanagement

Amy Richardson Digital Marketing & CRM Director, Land Securities

Leonardo Cavalli Managing Director, One Works

Joseph W. Karp, CRX, CRE, CLS, CSM, CPM, SPHR Senior Vice President, Apollo Rida

Peter Row Director – Europe, Vindico Retail

Claudio Cocuzza Lawyer-Partner, Cocuzza & Associati

Murat Kayman, CRX,CMD,CSM General Manager, Akmerkez Shopping Center

Mike Davidson Head of Retail Operations, Land Securities

Dr. Herman Kok, MRE, Associate Director Research & Concepts International Markets, Multi Corporation

Dr. Prof. Filipa Fernandes Head of Research and Innovation SES Spar European Shopping Centers

Jan Kubíček, MRICS Volny

Madeline Gravell, CRX, CDP Gramaco AB

Marc Schoepe, CDP ECE Projektmanagement Jacques Sinke Partner reteam group, reteam Klaus Striebich Managing Director of Leasing ECE Projektmanagement Malgorzata Szychulda, MRICS Marketing Director, Bonarka Management

Julia A. Langkraehr, CRX, CLS Director, Retail Profile Europe Ltd.

Martin Greenhalf, CRX CRX, Director, Turner & Townsend Project Management

Tony Longstaff Director, Marketing Analytix Ltd

Stefan Gross CEO, Interessengemeinschaft Zentrum Glatt

Ivana Maksimovic, CRX, CDP Head of Technical Operations Confluence Property Management

Zita Guerra Operations Manager of Shopping Centres, Sonae Sierra

Elsa Monteiro Head of Sustainability, Sonae Sierra

Alan Thornton Senior Account Director, MadisonSoho Tiago Vidal Head of Corporate Communication Corporate Communication Office, Sonae Sierra Jolanta Wawrzyszuk, Ph.D, CCIM Director, Property Management Department, NAI Estate Fellows

Schedule At-A-Glance Sunday 6 July

Monday 7 July

Tuesday 8 July

8:00 to 8:30

WELCOME ADDRESS

NETWORKING WITH NETWORKING WITH COFFEE & TEA COFFEE & TEA

NETWORKING WITH NETWORKING WITH COFFEE & TEA COFFEE & TEA

8:30 to 10:30

COURSE 1

COURSE 3

COURSE 5

COURSE 7

COURSE 9

10:30 to 10:45

COFFEE BREAK

COFFEE BREAK

COFFEE BREAK

COFFEE BREAK

COFFEE BREAK

10:45 12:00 noon

COURSE 1

COURSE 3

COURSE 5

COURSE 7

COURSE 9

12:00 noon to 13:30

LUNCH

LUNCH

LUNCH

LUNCH

CERTIFICATE PRESENTATION

COURSE 2

COURSE 4

COURSE 6

COURSE 8

15:30 to 15:45

COFFEE BREAK

COFFEE BREAK

COFFEE BREAK

COFFEE BREAK

15:45 to 17:00

COURSE 2

COURSE 4

COURSE 6

COURSE 8

EVENING ACTIVITIES

WELCOME RECEPTION

STUDENT SOCIAL EVENING 18:30

MASTER CLASS

FREE EVENING

13:30 to 15:30

REGISTRATION 16:00 to 18:00

Wednesday 9 July

Thursday 10 July

Friday 11 July

ICSC Professional Certification Excellence in Global Retail Real Estate What is your Speciality? ICSC is also the only organisation providing professional certification specific to the role you perform. Management I or II ICSC Certified Shopping Centre Earn your CSM Manager Marketing I or II Earn your CMD

ICSC Certified Marketing Director

Leasing I or II Earn your CLS

ICSC Certified Leasing Specialist

Development, Design & Construction Earn your CDP ICSC Certified Development, Design and Construction Professional Eligibility Candidates become eligible for certification through an application process that demonstrates 4 to 5 years of qualifying work experience. If necessary, candidates may expedite their eligibility by substituting up to one year of required experience with successful completion of the Level I and II Institutes. Conditions Apply. Affordable Fees ICSC professional certification is accessible to all qualified professionals regardless of ICSC membership status. However, ICSC member benefits include a significant discount off the standard fee. • The non-refundable processing fee for a candidate’s eligibility application is €84 ($95) for ICSC members (€172 ($195) for non-members.) • The fee for each exam appointment is €348 ($395) for ICSC members (€696 ($375) for non-members). Exam appointment fees are refundable, conditions apply. Examination Once eligible, certification is then achieved through completion of a rigorous half-day written examination, developed according to strict psychometric standards. They are not exams that simply test your ability to recall what can be read in a book. The exams measure your ability to perform the job in practical scenarios. They measure judgment, application of knowledge and problem solving ability.

Convenient Exam Locations Computer-based-testing is offered by appointment through a network of over 400 Authorised Prometric Testing Centers around the world, including 50 locations in Europe, such as: • Barcelona • Madrid • Paris • London • Manchester • Edinburgh • Istanbul

• Athens • Berlin • Munich • Milan • Rome • Budapest • Moscow

Exam Dates 2015

Appointment Window Exam Window #1 March 7-15, 2015 Exam Window #2 June 20-28, 2015 Exam Window #3 October 10-18, 2015

Application Deadline February 7, 2015 May 23, 2015 September 12, 2015

Preparation and Study Aids Successful preparation is a combination of both experience acquired on the job and knowledge acquired independently. That’s where ICSC can help. While there are no required educational programmes for eligibility, ICSC offers a variety of highly recommended educational resources to assist candidates in developing theirpersonal study plans. Each courses within an Institute is directly aligned to one or more content areas on the ICSC certification exams making them our flagship classroom based study course. Suggested study aids may include: • Exam Specifications Blueprint • Level I or II Institute • ePractice Questions • Knowledge Assessments • Review Course • Certification Study Series • eDistance Learning Program • Publications & Text Books

Free Exam Appointment Be sure to add ICSC certification into your plans when you attend. Passing a certification exam after attending the School is the best way to get the most out of your investment. It demonstrates to yourself, and your employer, that you’ve mastered the concepts taught in your Institute and gives you an industry credential that can be yours throughout your career. Each participant is eligible for a €174 ($200) credit, good towards the corresponding ICSC Professional Certification Exam. Complete Level I and II in 2013-2014 or 2014-2015 to be eligible for €348 ($400) credit (enough for a free exam appointment at the member rate.) Conditions apply and application fee required. Offer good through December 31, 2015.)

* Fees include VAT. All payments are required in USD($) and will be charged at the equivalent of the EUR(€) amount stated above. Exchange rate may vary.

CODE: 2014ERPS

ICSC European Retail Property School

Registration Form 7–11 July 2014 • Scandic Berlin Potsdamer Platz, Berlin, Germany

Register Online www.icsc.org/2014ERPS For information on registration, please contact our team at [email protected]  Deadlines To qualify for the advance registration discount, we must receive your payment by 30 May 2014. For your name to appear in the delegate list, we must receive your registration by 20 June 2014.

Delegate Registration First name

Surname

Company name

Position

Type of business

ICSC Membership number

Postcode

City

Country

Tel no

Fax no

E-mail (for correspondence)

Address

Registration Options Discounted Member Fee

Non-Member Fee

Advanced registration (before 30 May 2014)

€1,200.00 + €228.00 VAT = €1,428.00

€1,500.00 + €285.00 VAT = €1,785.00

Standard registration (after 31 May 2014)

€1,500.00 + €285.00 VAT = €1,785.00

€1,800.00 + €342.00 VAT = €2,142.00

Group discounts 10% discount for three or more delegates if registered and paid for at the same time. To ensure programme quality and enhance learning, a maximum of 50 student places per school session are available. Places are allocated on a first come, first served basis. If all places are already taken when you apply, you will be notified immediately. Please select your institute: Management Level I

Leasing Level I

Marketing Level I

Management Level II

Leasing Level II

Marketing Level II

Development, Design and Construction

Travel and Accommodation We have negotiated excellent room rates at the event hotel: Scandic Berlin Potsdamer Platz for €155 including breakfast and complimentary Wi-Fi. To make your hotel reservation, please contact the hotel directly stating you would like to be added to the ICSC room block*: Mr Johannes Otto, +49 30 700 779 2134, [email protected] *Rooms are limited and are based on availability after which the hotel will provide the best available rate.

Payment by Invoice Please issue an invoice using the following details:

ICSC Membership

Cancellations/substitutions

Data protection

To qualify for the discounted member fee, each registrant must be an ICSC member. See separate form for details and application for becoming a member of ICSC or contact Membership & Retailer Outreach Co-ordinator Ed Dennehy on +44 20 7976 3102 at [email protected] Fees will be refunded in full if cancellations are received by 6 June 2014. No refunds will be given after this date. Substitutions for delegates can be made at any time provided the delegate is from the same company and is an ICSC member. By entering your details into this form you agree to allow ICSC to contact you via mail, fax, e-mail, phone or otherwise regarding their services and events that may be of interest to you or your colleagues.

Ways to register www.icsc.org/2014ERPS

+44 20 7976 3100

+44 20 7222 7791

International Council of Shopping Centers/Europe LLC, 1221 Avenue of the Americas, New York, NY 10020-1099, USA