HP PPS BUSINESS NAMING CONVENTIONS Every HP PPS file will be named with the following information. AGENCY: From the agency side, during the upload process, each agency will use its own unique project/docket #, completely at the agency’s discretion, prefaced with the agency initials (in EGs case, agency and location, ie. EGSG112233_ for E-Graphics Singapore). This ID #, is a place holder for the Campaign ID, until the APRIMO System rolls out during 2HFY14. The rest of our agreed upon naming convention will be followed as referenced below. HP: Needs to provide the proper metadata to the agencies including product family, asset type, Big Hit names and sku number (when available) so that BBDO for example can include that during upload. EXAMPLE: If BBDOcreates an online banner for consumer printers for France that is revised 3 times the naming convention would likely read: BB12345_CON_PRT_OnlineBanner_FR-FR_v3_10-31-13 • HP PPS SUB-BUSINESS UNITS: 1. PPS– Consumer Products (CON) – a. PC (PC) b. Servers (SER) c. Mobile (MOB) d. Printers (PRT) e. Ink, toner, paper (ITP) f. Accessories (ACC) g. Services (SVC) h. Cross (X) 2. PPS – Commercial Product (COM) a. PC (PC) b. Mobile (MOB) c. Printers (PRT) d. Ink, toner, paper (ITP) e. Accessories (ACC) f. Services (SVC) g. Cross (X) 3. GSB (GSB) a. Indigo (IND) b. Designjet (DJ) c. Scitex (SCI) 4. Environmental (ENV) • TACTIC: 1. 2ndChance 2. Agenda 3. AnalystWhitepaper 4. BellyBand 5. Bookmark 6. Box 7. Brochure 8. Buckslip 9. Budget 10. BusinessCard 11. CallGuide 12. CDLabel 13. Chiclet 14. Concept 15. Confirmation 16. Copy

TACTIC TYPE: Email Other Collateral Other Print Collateral Collateral Collateral Other Other TM Print Banner Other Email Other

17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63.

DVDLabel Email Enablement Card Envelope EvaluationForm Flyer Image Asset ImplementationGuide Infographic Insert Invite Label LandingPage Letter LuggageTag Mailing Label Messaging Microsite OnlineBanner PocketFolder Postcard Poster PowerPoint PrintAd Questionnaire RegistrationPage Reminder Sales Enablement SelfMailer Social Sorry SOW Sticker Thanks ThankYouPage Ticket Retail Toolkit Transcript Video Webcast Whitepaper EventBanner OOHTraditional OOHDigital Cinema Radio TV

Print Email Collateral DM TM DM Other Other Online/Page DM Email Print Online/Page DM Collateral Print Documents Online/Page Banner Collateral DM Print Collateral Print TM Online/Page Email Other DM Interactive/Web Email Other Print Email Online/Page Collateral PowerPoint Online/Page Online/Page Online/Page Collateral Other Other Other Other Other Other

*Notes A: This list is by no means representative of every tactic known, new tactics can be added as the need arises, and the list will evolve and grow B: If multiple Inserts, Letters, etc. are within the same campaign that don’t have specific identifiers such as Channel Partner, etc., then designate with a 1, 2, 3, etc. i.e. Insert1, Insert2, Insert3 C: For any and all assets that are Sales Enablement, add the word “Sales” before the tactic – i.e. SalesPostcard D: If there are multiple waves of a campaign in one folder – i.e.: Teaser and Reveal, please add that information to the description field, not the file name E: Please do not use special characters in your campaign names. This causes the search to fail.

• COUNTRY-LANGUAGE: 1. AR-SA – (Arabic-CIS/Middle East/Africa_EMEA_European Union (Plus)_Morocco_Saudi Arabia_Tunisia_United Arab Emirates) 2. AZ-AZ - (Azerbaijani) 3. BG-BG - (Bulgarian) 4. CS-CZ - (Czech) 5. DA-DK – (Danish-Denmark) 6. DE-AT – (German-Austria) 7. DE-CH – (German-Switzerland) 8. DE-DE – (German-Germany) 9. EL-GR – (Greek-Greece) 10. EN-GB – (English-United Kingdom) 11. EN-US – (English-United States) 12. ES-ES – (Spanish-Spain) 13. ES-MX – (Spanish-Mexico) 14. ET-ET - (Estonian) 15. FL-FL - (Flemish) 16. FR-CA – (French-Canada) 17. FR-FR – (French-France) 18. HE-IL – (Hebrew-Israel) 19. HR-HR - (Croatian) 20. HU-HU – (Hungarian-Hungary) 21. IT-IT – (Italian-Italy) 22. JA-JP – (Japanese-Japan) 23. KK-KZ - (Kazakh) 24. KO-KR – (Korean-Korea) 25. LT-LT - (Lithuanian) 26. LV-LV - (Latvian) 27. NL-NL – (Dutch-Netherlands) 28. NN-NO – (Norwegian-Nynorsk, Norway) 29. PL-PL – (Polish-Poland) 30. PT-BR – (Portuguese-Brazil) 31. PT-PT – (Portuguese-Portugal) 32. RO-RO (Romanian-Romania) 33. RU-RU – (Russian-Russia) 34. SK-SK - (Slovak) 35. SL-SL - (Slovene) 36. SR-CS - (Serbian) 37. SV-SE – (Swedish-Sweden) 38. TH-TH – (Thai-Thailand) 39. TR-TR – (Turkish-Turkey) 40. UK-UA - (Ukrainian) 41. UZ-UZ - (Uzbek) 42. VI-VN – (Vietnamese-Vietnam) 43. ZH-CN – (Chinese-PRC/Simplified) 44. ZH-TW – (Chinese-Taiwan/Traditional) • Translation Status If and only if a document has been translated, include one of the following codes: TNR – translated by not reviewed TR – translated, reviewed • Version number (v1, v2, etc.) Only used during the rounds of approval with the client and internally with partner agencies to track changes. This will be taken off for final naming and placing of assets onto HP ASSET HUB (see example at end). • Format: Use the proper extension of the file format:  InDesign (.indd)

        

JPEG (.jpg) Photoshop (.psd – working files; .tif – flattened final images placed in layout) Illustrator (.ai – vector art with editable text, if any, .eps – outlined final file placed in layout) .doc (Word Document) .xls (Excel File) .ppt (PowerPoint Presentation) .swf .html .fla (Flash)

SAMPLE: Naming Convention – during rounds of review: EG313963_LETTER_EN-US_v2_4-13-10.indd 313963 (HP Asset Hub ID) EG (sub client business unit) Letter (tactic) EN-US (country-language) v2 (version) 4-13-10 (date of last revision to document) .indd (file type format) Naming Convention – FINAL tactic uploaded to HP ASSET HUB: EG313963_LETTER_EN-US.indd 313963 (HP Asset Hub ID) EG (sub client business unit) LETTER (tactic) EN-US (country-language) .indd (file type format) EXCEPTIONS: If the campaign is co-marketed or channel partner, add _CO_ after the asset type. If the tactic is meant for HP’s internal Campaign Central, then add _CC_ after the asset type. If there is a specific co-marketing brand—INTEL, AMD, FrontLine Partner, VMware, Microsoft—it is added before the language indicator to separate two of the same type of tactic. EXAMPLES: Intel Example: AMD Example: Channel Example: Channel-Intel Example: Channel-AMD Example: EIAB-Channel-Intel Example: EIAB-Channel-AMD Example: VMware Example: Microsoft Example: FrontLine Partner Example:

EG313963_Letter_INTEL_EN-US.indd EG313963_Letter_AMD_EN-US.indd EG313963_Letter_CO_EN-US.indd EG313963_Letter_CO_INTEL_EN-US.indd EG313963_Letter_CO_AMD_EN-US.indd EG313963_Letter_EIAB_CO_INTEL_EN-US.indd EG313963_Letter_EIAB_CO_AMD_EN-US.indd EG313963_Letter_VM_EN-US.indd EG313963_Letter_MS_EN-US.indd EG313963_Letter_FLP_EN-US.indd

EIAB-Channel-VMware Example: IB (Install Base) Example: COMP (Competitive Prospects): Campaign Central

EG313963_Letter_EIAB_CO_VM_EN-US.indd EG313963_Letter_IB_EN-US.indd EG313963_Letter_COMP_EN-US.indd EG313963_Letter_CC_EN-US.indd

EIAB will always come first, followed by IB or COMP (if any), followed by CO if there is a Channel Partner version, followed by the specific brand identifier if any last. INTEL NOTE: When using the corporate Intel logo on tactics, there is no need to call out INTEL in the file naming, only use INTEL when a specific processor logo is used within the design.

JOB NUMBER NOTE: No –D, -N or other specific agency identifier should be used in the naming of any file. Only use the identifier on internal job folders on the servers and for billing. NAMING DIGITAL FILES EXAMPLES: Regular Landing Page: EG313963_LandingPage_EN-US.psd (.jpg or .pdf) ThankYou Landing Page: EG313963_LandingPage-ThankYou_EN-US.psd (.jpg or .pdf) Regular Email: EG313963_Email_EN-US.psd (.jpg or .pdf) Reminder Email: EG313963_Email-Reminder_EN-US.psd (.jpg or .pdf) Install Base Email: EG313963_Email_IB_EN-US.psd (.jpg or .pdf) Competitive Prospects Email: EG313963_Email_COMP_EN-US.psd (.jpg or .pdf) Banner (always include size): EG313963_Banner_300x600_EN-US.psd (.jpg or .pdf) Home Page: EG313963 _HPcom-Home_EN-US.psd (.jpg or .pdf) If specific identifiers will be used, follow these guidelines: EIAB will always come first, followed by IB or COMP (if any), followed by CO if there is a Channel Partner version, followed by the specific brand identifier if any last. NAMING COLLATERAL DOCUMENTS EXAMPLES: Extensions can also have .docx, .xlsx, .pptx for newer versions of Office. Powerpoint: EG313963_Powerpoint_EN-US.ppt CallGuide: EG313963_CallGuide_EN-US.doc EIAB CallGuide: EG313963_CallGuide_EIAB_EN-US.doc EIAB-Channel-Partner-CallGuide: EG313963_CallGuide_EIAB_CO_EN-US.doc EIAB-Intel-CallGuide: EG313963_CallGuide_EIAB_INTEL_EN-US.doc Copy Deck: EG313963_Copydeck_EN-US.doc EIAB Copy Deck: EG313963_Copydeck_EIAB_EN-US.doc If specific identifiers will be used, follow these guidelines: EIAB will always come first, followed by IB or COMP (if any), followed by CO if there is a Channel Partner version, followed by the specific brand identifier if any last. NAMING LINKED FILES: When using placed images, logos, IVL resources, etc. use the following rules. Stock Photo Images: Leave the file name as received from the Stock Photo Company. If creating multiple versions for use across different sized tactics, include identifier at the end. Examples: Getty_93214936_20_POSTER.psd iStock_000009270716_POSTER.psd Getty_93214936_20_FLYER.psd iStock_000009270716_FLYER.psd Logos: Never rename logos received from HP, Intel, Microsoft, AMD, etc. All logo files are left named as received from each partner company and placed in MASTER_ART folder.