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NEW Bed Head Colour Trip, a range of 12 long-lasting, semi-permanent hair colour shades designed by the TIGI Creative Team to allow colourists to unleash their creativity. Cocktail and create anything from intense, electric tones to punked out pastels. KEY BENEFITS – Rebellious colours lasting through 20 shampoos* – Durable results that fade on tone – Create vibrant tones with intense shine – Fully intermixable** – Gentle formula with an acidic pH – to help close the cuticle – Designed to make hair smoother & more manageable – Formulated with Hydrolyzed Keratin and Coconut Oil, ingredients known to strengthen and condition hair – Cream-gel engineered for ease of application *depending on the hair condition, shade(s) applied and aftercare routine, results may vary. **within the Colour Trip range; do not mix with an activator or any colourants outside of Colour Trip.

DURABLE RESULTS THAT FADE ON TONE BLUE

VIOLET

PINK

RED

GREEN

0 Wash

3 Washes

6 Washes

9 Washes

12 Washes Note: depending on the hair condition, shade(s) applied and aftercare routine, results may vary.

Colour Trip has been designed to be mildly acidic, with a pH range of 3.5-4.5, a pH close to that of natural hair (4.5-5.5). The pH of Colour Trip helps close the cuticle and prevents fibres from swelling, so they are smooth, aligned and protected.

Fibre Diameter

ACIDIC pH

0

2

4

Colour Trip pH

6

pH

8

10

12

14

Natural pH of undamaged hair

INGREDIENTS

Colour Trip has been formulated with ingredients known to strengthen and condition hair.

HYDROLYZED KERATIN Keratin is the main component of hair which gives hair its remarkable strength properties. When hair is damaged, keratin can be lost during usual hair care routine, resulting in the weakening of the hair structure and consequent breaking and split ends. Due to its small size, Hydrolyzed Keratin can penetrate into the hair fibre, replenishing protein within.

COCONUT OIL Extracted from the flesh of coconuts, Coconut oil has been used for over 3000 years. When applied to hair, Coconut oil conditions the hair surface by replenishing the lipid layer. Components of the oil can also penetrate into the fibre, nourishing from within.

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4 creative, on-trend techniques created by the TIGI International Creative Team. Express your own creativity and create some truly unique looks. Take your clients on the ultimate Colour Trip and make them stand out from the crowd. #HOWFARWILLYOUGO FARWIL HOW

TH E ONG L PROLA RY L FUR NE HOJO YOUL Prolong your client’s Colour Trip by making an expert recommendation for colour aftercare. Perfectly matched to the new Colour Trip shades and approved by the TIGI International Creative Team, Colour Goddess is 100% colour safe and offer an excellent upsell opportunity for salons.

EDUCATION

COLOUR TRIP RANGE CLEAR

BLUE

VIOLET

PINK

PALE VIOLET

PALE YELLOW

YELLOW

ORANGE

COPPER

RED

DEEP RED

GREEN

USAGE INSTRUCTIONS

1

 ear suitable W disposable gloves.

2

Apply Colour Trip to preshampooed, towel-dried hair using a bowl and a brush, avoiding contact with the eyes and skin.

3

Process Colour Trip without heat for up to 20 mins, or up to 30 mins for more vibrant results.

4

 o not shampoo. Rinse D the hair with lukewarm water. Condition with Bed Head Colour Goddess conditioner. Rinse and style as desired.

PRE-LIGHTENING To achieve the most vibrant, true to tone results with Colour Trip, TIGI recommends to pre-lighten the hair using True Light/True Light White to a pale yellow or very pale yellow undertone. Pre-lightening the hair to the correct undertone will help ensure the desired result is achieved. A great pre-lightening service will create a clean, even canvas for your colour work. GLOBAL VIRGIN APPLICATION 1 – Begin application of lightener starting 1 inch (2.5 cm) away from new growth area, applying from the mid-lengths to ends of the hair. 2 – Process without heat until half a level from your desired undertone is achieved. 3 – Mix true light with the relevant activator and apply to new growth area, reapply on to the mid-lengths and ends over the top of previous application. 4 – Process without heat for up to 40 minutes or until the desired undertone has been achieved. 5 – Rinse, shampoo, and condition using water. 6 – Towel-dry before applying Colour Trip. GLOBAL NEW GROWTH APPLICATION 1 – If new growth is longer than 1 inch (2.5 cm), repeat the process of global virgin application on the mid-length area. 2 – If the new growth is within the 1 inch (2.5 cm) boundary, mix true light or true light white with either 8.5vol/2.55% or 20vol/6% – do not overlap onto previously lightened hair. 3 – Process without heat for a maximum of 40 minutes or until the desired undertone has been achieved. 4 – Rinse, shampoo, and condition using cool or tepid comfortable water. 5 – Towel-dry before applying Colour Trip.

Natural level

Undertone

Neutraliser

10/0 extra light blonde

very pale yellow

very pale violet

9/0 very light blonde

pale yellow

pale violet

8/0 light blonde

yellow

violet

7/0 blonde

yellow/ orange

violet/ blue

6/0 dark blonde

orange

blue

5/0 light brown

orange/ red

blue/ green

4/0 brown

red/ orange

green/ blue

3/0 dark brown

red

green

dark red

dark green

2/0 darkest brown 1/0 black

PRE-LIGHTENING (CONTINUED) REMOVING LEVEL & TONE ON HAIR PREVIOUSLY COLOURED WITH A DEMI OR PERMANENT COLOUR. When working on previously coloured hair, TIGI recommends starting with a True Light cleaning service, followed by a True Light cleanse. If condition allows, this may be followed by a True Light service. TRUE LIGHT CLEANING To remove tone and build up of colour. – Mix 1 scoop (27g) of true light or true light white with up to 60ml of warm water and TIGI shampoo to aid with consistency and application. – Apply to pre-shampooed, towel-dried hair. – Divide the hair into four sections and begin to work the cleaning mix into the hair. – Do not rub the hair or scalp; work the product into the hair in the same direction as the cuticle scales to avoid sensitivity. – Continue with the cleaning technique until desired result is achieved. Process visually for a maximum of 20 minutes. – If no action/cleaning has been achieved, move onto the next stage: cleansing. – Once completed, shampoo and condition the hair using TIGI-recommended products and colour or style the hair as required.

TRUE LIGHT CLEANSING To remove level and tone. – Mix 1 scoop (27g) of true light or true light white with up to 60ml of water + 30ml (30g) activator 20vol/6%, and TIGI shampoo to aid with consistency and application. – Apply to dry hair. Divide the hair into four sections, begin application at the back. – Apply to darker areas of the hair first. – Do not rub the hair or scalp; work the product into the hair in the same direction as the cuticle scales to avoid sensitivity. – Continue with the cleansing technique until desired undertone or level is achieved. Process visually for a maximum of 20 minutes. – Repeat if required and condition allows. If, after 25 minutes, no action or lift has been achieved, reapply or move on to lightening. – Once completed, shampoo and condition the hair using TIGI-recommended products and colour or style the hair as required.

IMPORTANCE OF CORRECT UNDERTONES For optimum results TIGI recommends to pre-lighten the hair to a very pale yellow or pale yellow undertone. To create your target shade, achieving the correct undertone is imperative. The swatches on the right show the result when the hair has only been pre-lightened to a yellow/orange or orange undertone prior to Colour Trip application. Applying Blue over a yellow/orange undertone will create a blue with a slightly greenish result. When Violet is applied to a yellow/orange undertone, the result will be deeper and slightly neutralised. If Pink is applied over an orange undertone, the result will be less vibrant and more reddish/pink in tone.

Undertone

YELLOW/ORANGE

YELLOW/ORANGE

ORANGE

Shade & end result

BLUE

VIOLET

PINK

PRE-PIGMENTATION For durable results when performing colour correction services on highly sensitised hair, TIGI recommends using Colour Trip to-pre-pigment, followed by a TIGI copyright©olour gloss application. – Select Colour Trip formula based on the target level – Wear suitable disposable gloves – Shampoo the hair, do not condition, towel-dry – Apply chosen formulation to the colour correction/change area – Process for 20 minutes – Rinse the hair well with lukewarm water – Condition with Bed Head Colour Goddess and blast dry the hair – Apply the target TIGI copyright©olour gloss shade(s) on dry hair with activator 5vol/1.5% or 8.5vol/2.55% – Apply target shade to the roots, mid-lengths and ends – Process for up to 20 minutes Level Undertone Formulas Processing time – Remove, shampoo and condition Note: Colour Trip has a gentle formula with an acidic pH, use this method on highly porous hair. Alternatively explore TIGI copyright©olour gloss and mix master methods.

8/0 light blonde

yellow

¾ pale yellow

+

¼ yellow

7/0 blonde

yellow/orange

¾ yellow

+

¼ copper

6/0 dark blonde

orange

¾ copper

+

¼ orange

5/0 light brown

orange/red

¾ copper

+

¼ red

4/0 brown

red/orange

¾ + deep red

¼ copper

POST-PIGMENTATION & REFRESHING Colour Trip is ideal to add vibrancy, increase saturation and add tonal value to previously pre-pigmented and coloured hair, which appears dull or flat. Colour Trip’s gentle acidic formula makes it ideal for refreshing techniques. Colour Trip can be used on all hair types to refresh faded colour on the mid-lengths and ends when working with TIGI copyright©olour on the new growth. Select or cocktail your target Colour Trip shade; on damp hair, apply to the lengths and ends, and process up to 30 minutes for maximum intensity. Top Tip: use Pale Violet to refresh the mid-lengths and ends of a TIGI copyright©olour lift application.

REMOVING COLOUR TRIP Semi-permanents direct dyes are known to be difficult to remove, as they are engineered to provide vibrant, durable results. To help Colour Trip fade faster, TIGI recommends washing the hair more frequently with a non-conditioning shampoo. If condition allows, a True Light cleaning service may be performed to aid in removal of tone. If condition allows, this may be followed by a True Light service.

COCKTAILING Colour Trip consists of 12 fully intermixable shades, ideal for cocktailing. When cocktailing with Colour Trip, keep in mind that some shades are more dominant than others, and will overpower the final result. The intensity of the shades will also impact tonal dominance, e.g. when mixing pink with some shades, the intensity of the pink will remain dominant. Top Tip: If uncertain about the final colour result of a cocktailed shade or even a shade on its own, perform a preliminary strand test. Apply Colour Trip to a to a small, discreet section of hair and process according to directions. TONAL DOMINANCE

Red – Yellow In this colour relationship, red is the dominant tone.

Yellow – Blue In this colour relationship, blue is the dominant tone.

Blue – Red In this colour relationship, blue is the dominant tone.

COCKTAILING MIXTURES BLUE / GREEN RATIO

1

1

BLUE + VIOLET

BLUE + GREEN

GREEN + YELLOW

BLUE + PINK

BLUE + YELLOW

GREEN + YELLOW

BLUE + PINK

RED + BLUE

VIOLET + PINK

PINK + BLUE

VIOLET + BLUE

VIOLET + DEEP RED

RATIO

3

1*

VIOLET RATIO

1

1

RATIO

3

1*

PINK RATIO

1

1

PINK + COPPER

PINK + YELLOW

PINK + DEEP RED

PINK + RED

PINK + YELLOW

PINK + COPPER

YELLOW + ORANGE

ORANGE + COPPER

ORANGE + PINK

ORANGE + PINK

ORANGE + YELLOW

PINK + ORANGE

RED + PINK

RED + COPPER

VIOLET + COPPER

DEEP RED + RED

DEEP RED + COPPER

DEEP RED + ORANGE

RED + VIOLET

ORANGE + RED

RATIO

3

1*

YELLOW / ORANGE RATIO

1

1

RATIO

3

1*

RED RATIO

1

1

RATIO

1

1

RATIO

3

1*

*3:1 mixing ratio: the swatches show the result when mixing 3 parts of the first shade mentioned with 1 part of the second shade.

PASTELS For pastel mixtures, ensure you pre-lighten the hair to a very pale yellow undertone. To create pastel tones, use clear to dilute and select the dilution ratio based on the effect desired. BLUE

VIOLET

PINK

YELLOW

PURE

RATIO

1

1

RATIO

1

10

Notes: Swatches shown on hair pre-lightened to a very pale yellow undertone; Results may vary depending on application, degree of lift achieved, porosity of the hair, etc.

RESULTS ON NATURAL LEVELS OF HAIR Colour Trip can be used on natural and artificial levels. The darker the level, the less intense the colour appears. BLUE

VIOLET

PINK

LEVEL 10

LEVEL 9

LEVEL 8

LEVEL 7

LEVEL 6

LEVEL 5 Note: results may vary depending on hair texture and porosity.

YELLOW

PASTELS For pastel mixtures, ensure you pre-lighten the hair to a very pale yellow undertone. To create pastel tones, use clear to dilute and select the dilution ratio based on the effect desired. ORANGE

COPPER

RED

DEEP RED

GREEN

PURE

RATIO

1

1

RATIO

1

10

Notes: Swatches shown on hair pre-lightened to a very pale yellow undertone; Results may vary depending on application, degree of lift achieved, porosity of the hair, etc.

RESULTS ON NATURAL LEVELS OF HAIR Colour Trip can be used on natural and artificial levels. The darker the level, the less intense the colour appears. ORANGE

COPPER

RED

LEVEL 10

LEVEL 9

LEVEL 8

LEVEL 7

LEVEL 6

LEVEL 5 Note: results may vary depending on hair texture and porosity.

DEEP RED

GREEN

Q&As had

PRODUCT USAGE

ALLERGY ALERT TESTING

Q. Do I always need to pre-lighten to see the vibrant colours? A. For the optimum vibrancy and longevity, TIGI recommends use on pre-lightened hair. However Colour Trip can be used on all hair levels, both chemically treated and virgin hair, but this will affect the visibility and longevity of the results.

Q. H  ow do I carry out an allergy alert test when using Colour Trip in conjunction with TIGI copyright©olour? A. Always ensure an allergy alert test or another evaluation is performed 48 hours prior to any hair colour application using the exact shade(s) that will be used. Place each shade(s) behind the ear in separate locations, taking note which location is which on your client’s allergy alert test record.

Q. C  olour Trip is recommended to be used on pre-shampooed hair, what will happen if used on dry? A. TIGI recommends to use Colour Trip on pre-shampooed hair, this allows for even application and saturation of colour to provide a more uniform result. Pre-shampooing the hair also helps remove any build-up of natural oils or styling product, which could prevent even deposit of tone. Q. H  ow do you remove Colour Trip once processing time has been reached? A. Rinse the hair thoroughly with lukewarm water. Follow with Bed Head Colour Goddess Conditioner (Do not shampoo), rinse and style as desired. Q. How many shampoo does Colour Trip last? A. Colour Trip has been designed to be long lasting and the longevity will depend on the shade applied, the condition of the hair and the aftercare routine used by the client. Q. What is the recommended aftercare? A. TIGI recommends Bed Head Colour Goddess Shampoo and Conditioner with oil defence for electrifying colour. Q. Can I mix Colour Trip into conditioner? A. TIGI does not recommend mixing Colour Trip into a conditioner. To dilute the intensity of a Colour Trip shade, TIGI recommends the use of Colour Trip clear, which has the same base formula as the rest of the Colour Trip Range. Q. C  an Colour Trip be intermixed with TIGI copyright©olour or any other hair colour product? A. No, Colour Trip cannot be intermixed with any colourants outside of the Colour Trip range, due to incompatible chassis, pH and dye-sets.

Q. C  an Colour Trip be applied after another hair colour service? A. Y  es, Colour Trip can be applied after another hair colour service. However an allergy alert test or another evaluation must be performed 48 hours prior to any hair colour application using the exact shade(s) that will be used. Q. If my client has shown a reaction to hair colour can I apply a Colour Trip shade? A. If  your client has experienced an allergic reaction to any hair colour, they must not have their hair coloured again without receiving medical/dermatological advice. After receiving medical/dermatological advice, ensure an allergy alert test or another evaluation is performed 48 hours prior to any hair colour application.

HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. An allergy alert test must be performed 48 hours prior to any hair colour application, even if the client has previously used a hair colour product from this brand or another.

Q. If I want Colour Trip to last longer, can I mix it with an activator? A. Colour Trip is a non-oxidative semi-permanent colour range, therefore it should not be mixed with an activator, developer or peroxide. Q. Can I retail Colour Trip to my salon clients? A. Colour Trip is for professional use only and therefore must not be re-sold to your clients. Q. How easy is it to remove it from the hair? A. Colour Trip has been designed to be a long-lasting semi-permanent colour, the durability will depend on the shade applied, the condition of the hair and the aftercare routine used by the client.

ACCESS EXCLUSIVE COLOUR TECHNIQUE VIDEOS, INSPIRATION TOOLS AND CREATIVE FEATURES.

STEP-BY-STEPS

RIB BON P OP The inspiration comes from the early 2000s UK Grime Culture. Ribbon Pop focuses on adding high-shine to the root area whilst introducing a spectrum of colours through the pre-lightened areas.

BONW RIB FA HW OPO UPL Model: BLUEBELL

Colourist: WARREN BOODAGHIANS

FORMULAS Prep with TIGI copyright©olour 60g true light white + 90g activator 20vol/6% Blueberry: 30g Blue +20g Violet Coral: 30g Clear + 10g Pale Yellow + 10g Red + 3g Pink

1. Prep-work: In order to achieve a lighter canvas, apply True Light and activator 20vol/6%, 3 inches away from the hairline, through to the mid-lengths and ends.

2. Begin by taking an irregular shape behind the fringe area, finishing at the top crown.

3. To continue create 5 sections underneath the top crown, giving you a total of 6 sections. Leave the front hairline, including the fringe, unclipped.

4. Put on protective gloves. Begin at the nape area and apply Blueberry to the entire undercut section.

5. Progressing onto the side, apply Blueberry to the new-growth and with a freehand blending technique, apply Coral to the lengths and ends.

6. Continue working in the same way through the remaining sections, applying Blueberry to the new-growth and through the mid-lengths and ends; alternating between Sunflower Yellow, Candy Pink, Violet and Sunflower Yellow.

7. Proceed onto the top section and the front hairline. Apply Blueberry from the new-growth through the mid-lengths and ends. Continue until the section is complete.

8. Process the colour for up to 30 minutes. Emulsify, rinse and remove using Bed Head Colour Goddess range.

Sunflower Yellow: 40g Yellow + 30g Pale Yellow Candy Pink: 36g Pale Yellow + 6g Pink + 2g Red Violet: 30g Pale Violet + 30g Violet + 1g Blue

AFTERCARE

Bed Head Colour Goddess Shampoo, Conditioner & Mask

GRAPHIC G R U NG E Graphic Grunge was inspired by Japanese urban fashion. Graphic Grunge creates an overall bold colour effect with softer reflexes around the front hairline.

GRAPHIC G RU NG E Model: NICOLE Colourist: CHRISTEL LUNDQVIST

FORMULAS Prep with TIGI copyright©olour 40g true light white + 60g activator 8.5vol/2.55% Denim Blue: 35g Blue + 10g Green + 10g Clear

1. To achieve a pale yellow undertone, apply a global application of True Light White and activator 8.5vol/2.55%.

2. Begin by taking 4 irregular sections around the front hairline, creating 5 sections. For ease of application, subdivide the top crown into 2 sections.

3. Put on protective gloves. Begin by taking a horizontal parting at the nape area and apply Denim Blue from the root area through to mid-lengths and ends. Use TIGI copyright©olour meche strip to isolate the section.

4. Continue working in the same way until the section is complete.

5. Progressing onto the side section, take horizontal partings. Apply Denim Blue to the root and then, with a freehand blending technique, apply Fuchsia Pink. Continue until the both sections are complete.

6. Repeat the process on the opposite side. Proceed onto the top section and apply Denim Blue from the root area through to midlengths and ends.

Fuchsia Pink: 20g Clear + 3g Pink

AFTERCARE

Bed Head Colour Goddess Shampoo, Conditioner & Mask

7. Process the colour for up to 30 minutes. Emulsify, rinse and remove using Bed Head Colour Goddess range.

PATCHWOR K PUNK This look was inspired by British 80’s Punk fashion. Patchwork Punk creates an overall pastel colour effect with an additional strong focal point on both sides of the head.

PATCHWORK PU N K Model: IZZY

Colourist: CHRISTEL LUNDQVIST

FORMULAS Prep with TIGI copyright©olour 20g true light white + 30g activator 8.5vol/2.55% Electric Violet: 90g Violet + 15g Blue Mint Green: 40g Clear + 3g Green

1. To ensure vibrancy, the side panel was pre-lightened using True Light White and activator 8.5vol/2.55% lifting the hair to a pale yellow undertone.

2. Begin by taking a radial parting, and then subdivide the back into 3 sections.

3. From the radial parting take a rectangular section to the forehead. This will give you a total of 6 sections.

4. Put on protective gloves. Take vertical sections at the nape area and apply Electric Violet to the root. With a freehand blending technique apply Mint Green through the mid-lengths and ends.

5. Progressing onto the next section, take vertical sections and apply Electric Violet to the root area, twist the section by 180 degrees and apply Mint Green through the ends.

6. Continue working in the same way until the entire back section is complete.

7. Proceed onto the side section. Apply Electric Violet from the roots straight through to the mid-lengths and ends.

8. Repeat the application on the opposite side using Candy Floss Peach.

9. Proceed to the remaining top section and apply Electric Violet to the roots. With a freehand blending technique apply Mint Green to the ends. Process the colour for up to 20 minutes. Emulsify, rinse and remove using Bed Head Colour Goddess range.

Candy Floss Peach: 15g Pale Violet + 15g Clear + 2g Orange + 1g Pink

AFTERCARE

Bed Head Colour Goddess Shampoo, Conditioner & Mask

ACID W F HOP UN K

FWG

Acid Punk comes from a fusion of Rock’n’Roll and Punk. Acid Punk creates a darker, more organic feel through the root area, fading out into lighter hues through the midlengths and ends.

ACID W FN HOPU K Model: YSHAM

FWG

Colourist: KERRIE O’REILLY

FORMULAS Prep with TIGI copyright©olour 40g true light white + 60g activator 20vol/6%

Petrol Blue: 30g Blue + 30g Green Soft Turquoise: 30g Clear + 5g Green + 2g Blue

G AFTERCARE

Bed Head Colour Goddess Shampoo, Conditioner & Mask

1. Begin by taking a radial parting, then take 4 equal sized sections at the back, and 3 in the front. Subdivide the top box section, to give a total of 8 sections. Secure each section with a hair elastic.

2. To create a light canvas an application of True Light white and activator 20vol/6% was carried out through the mid-lengths and ends and lifted to a yellow undertone.

3. Put on protective gloves. To begin the colour application hold the hair away from the head and apply Petrol Blue to the mid-band area.

4. Using a freehand blending technique apply Soft Turquoise through the ends. Rest the hair on a TIGI copyright©olour meche strip.

5. Continue working in the same way through the remaining sections.

6. Process the colour for up to

20 minutes. Emulsify, rinse and remove using Bed Head Colour Goddess range.

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