How to Sell Baby Products
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Contents
Why people buy baby products The types of baby products to sell Words and phrases that sell baby products Graphics or images that sell baby products Stories that sell baby products Backend products to sell with baby products Bonus or content ideas that sell baby products Keywords and phrases that sell baby products Special offers that sell baby products
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How to Sell Baby Products – www.motherswhowork.co.uk , the free resource for working mums and business mums
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How to Sell Baby Products
As mums, we have all bought items for our babies before ‐ and it's that experience that can come in handy if you decide to set up a business that involves selling baby products. However, being on the other end of the transaction can sometimes make us think about things purely from our own wants and needs when buying baby products ‐ that's great, yeas, but not every mother thinks the same when buying products. And remember that every child has their own needs, and mums will be thinking about this when they are buying, too, just like you have. This guide will help you understand some fundamentals when selling baby products, and will cover the following: 9 Why people buy baby products 9 The types of baby products to sell 9 Words and phrases that sell baby products 9 Graphics or images that sell baby products 9 Stories that sell baby products 9 Backend products to sell with baby products 9 Bonus or content ideas that sell baby products 9 Keywords and phrases that sell baby products 9 Special offers that sell baby products Whether you have been running an online store, are an eBay seller or have your own shop, these tips are invaluable.
How to Sell Baby Products – www.motherswhowork.co.uk , the free resource for working mums and business mums
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Why People Buy Baby Products People have many different reasons for buying products ‐ it could be a need, a desire or just on the spur of the moment. It's your job to figure out what will persuade them to buy your products. Buying reasons are usually based on emotions the people want to experience after buying the product, rather than logical reasons, and generally, people buy because: 9 they want to be able to take good care of their baby 9 they want to their baby be comfortable 9 they want their baby to drink and eat nutritious food 9 they want to teach and educate their baby 9 they want to keep their baby safe
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Types of Baby Products to Sell There are many types of products you can sell ‐ just take a moment to look at all the items you have bought your baby during his or her lifetime ‐ and double it, for all the products you chose not to buy, or didn't even know existed! You just need to determine who your target market is and what specific item they want ‐ are you going to sell a product for mums, for example, or for dads and grandparents? While the products for all of these will relate to the baby, they will all have their own needs and desires, and that needs to be taken into consideration, too. You could also sell a couple different items in a package deal. Here is a good list of baby products to sell: 9 Baby Beds 9 Baby Furniture 9 Baby Food 9 Baby Room Decorations 9 Home Safety Baby Pack 9 Car Seats 9 Strollers and pushchairs 9 Baby Blankets 9 Baby Clothes 9 Mobile Baby Monitor 9 Nappies ‐ disposable or cloth 9 Baby Toys 9 Rocking Chair 9 Baby Formula 9 Cradle 9 Dummies (Pacifiers)
How to Sell Baby Products – www.motherswhowork.co.uk , the free resource for working mums and business mums
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Words or Phrases That Sell Baby Products Just one simple word or phrase in your advert or website copy can make he difference between someone buying your product or deciding not to. Therefore, you need to use words and phrases that will persuasively describe your product. You can use them in headlines, and when describing the product's benefits and features etc. Here are some targeted words and phrases: 9 soft 9 caring 9 comfortable 9 cute 9 warm 9 cosy 9 nutritious 9 pretty 9 cutely 9 gentle 9 sterile 9 pink 9 safe 9 allergy‐free 9 for a boy 9 baby blue 9 small 9 unscented 9 for a girl 9 tested
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Graphics or Images That Sell Baby Products As you may know, pictures can sometimes sell better than words alone. People will project themselves in the pictures and persuade themselves to buy the product. Even the colours of your website and graphics can trigger people to buy. Here are some imagery ideas: 9 A baby sleeping comfortably. 9 A baby smiling or laughing. 9 A baby's decorated room. 9 A baby snuggled up against his/her mum/dad.
How to Sell Baby Products – www.motherswhowork.co.uk , the free resource for working mums and business mums
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Stories That Sell Baby Products In most sales letters, audio or video adverts, there is usually a mini story that advertisers use to attract you to the product. Some people even imagine themselves in the story as they hear it. Here are some good story lines: 9 How a certain product protected a baby 9 A story of how a baby learned something very fast 9 How they test a certain baby product for safety 9 How to a certain product helps a baby sleep
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Backend Products to Sell With Baby Products Once someone decides to buy or becomes your customer, it is a good idea to offer them another product soon after because they are already in a buying mood. It's usually easier to sell to an existing customer than a brand new prospect. Here are some add‐on product ideas you can sell: 9 Baby Music 9 Baby Books/Magazines 9 Baby Care Videos 9 Baby Audio Stories
How to Sell Baby Products – www.motherswhowork.co.uk , the free resource for working mums and business mums
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Bonus or Content Ideas That Sell Baby Products Mainly businesses or affiliates will give people information product bonuses or use content on their website to persuade them to buy. They also use them as incentives to get people to subscribe to their opt‐in list. Here are some bonus or content suggestions: 9 How to get a baby to sleep through the night. 9 How to take care of your baby. 9 How to communicate with your baby. 9 How to teach and educate your baby.
How to Sell Baby Products – www.motherswhowork.co.uk , the free resource for working mums and business mums
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Keywords and Phrases That Sell Baby Products Tons of people like to promote their products in the search engines or with pay per click ads on Google, and more recently on the likes of Facebook because they are good, high‐traffic resources. The main objective is to use the right keywords and phases that will increase your website ranking or sell your product. Here are some keywords and phrases to get you started: 9 babies 9 baby 9 sleep 9 baby safety 9 baby cry 9 baby clothes 9 baby's 9 baby 9 diapers 9 baby birth 9 newborn baby 9 new baby 9 baby names 9 baby nursery 9 baby care 9 baby toys 9 baby bedding 9 infant 9 baby feeding 9 baby furniture 9 newborn 9 baby products 9 baby shower 9 toddler 9 pregnancy 9 baby clothing 9 baby gifts 9 baby nursing 9 baby accessories
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Special Offers That Sell Baby Products A lot of people decide to buy products because of a special offer or deal ‐ we all like to save money, or get something for free. People are always looking of a good bargain or an extra incentive. People use logical reasons to buy to backup their emotional wants and needs. Here are some special offers examples: 9 A discount on their next birthday. 9 An offer to sell their used baby furniture or toys. 9 A free upgrade on a future product for when they are older. 9 A buy one, get one free or half price deal.
How to Sell Baby Products – www.motherswhowork.co.uk , the free resource for working mums and business mums
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A Final Note Any number of these strategies can determine whether someone buys your product or your competitors. You just need to test which ones have the best sale and traffic conversion rates. People may buy because of persuasive words or phrases, an emotional image on your website that they can relate with, a special offer or bonus, an entertaining story or article. They may also buy because your product meets their needs, or has a benefit that interests them. By trying these strategies, you will see which your customers identify with the most, and the sales should soon come rolling in! For more tips, advice and tutorials to help you start or run your online business, visit www.motherswhowork.co.uk – the one‐stop resource for working mums and business mums.
How to Sell Baby Products – www.motherswhowork.co.uk , the free resource for working mums and business mums