How to Create an Audioblog by Jared Easley Kary Oberbrunner did something smart and interesting this last quarter. He started an audioblog. The purpose of Kary's audioblog was to accomplish a few goals. 1) Increase the visibility of his core message. 2) Leverage opportunities such as the iOS8 update (the podcast app is now on every Apple device), benefit from Apple Carplay & Stitcher Radio's partnership with General Motors to get in front of more people. 3) Repurpose existing content to a new media channel. Kary did not have the time to dedicate to creating a full blow podcast, but he could repurpose existing content from his popular blog into an audio format. Kary used the following steps to create the Igniting Souls audioblog! (page 4-17) Note: This did not cost any money to set up! Consider doing the same thing with your content. Kary earned iTunes “New & Noteworthy” and received positive feedback almost immediately (see page 2-3).
©2014 by Jared Easley for Igniting Souls Conference
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iTunes Audioblog Responses
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New & Noteworthy
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--- Steps to Create Your Own Audioblog in iTunes & Stitcher Radio --1) Create a free account at http://audioboom.com 2) Download the free Audioboom app to your mobile device.
3) Record an audio version of your blog using the app on your mobile device (reading or discussing it).
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4) Upload/Publish the audio version of your blog to your Audioboom account (note: the Audio recording of your blog must be within 10 minutes).
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5) Create free Audioblog artwork by using http://Canva.com or http://PicMonkey.com. The dimensions of your artwork must be at least 1400 x 1400. See Kary’s example:
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6) Copy the RSS feed url from your Audioboom account Note: this is found on your Audioboom profile under your featured image. The RSS icon is orange. Simply right click on the RSS icon & copy the link. You will need this copied link in Step 7 when you set up Feedburner.
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7) Create a free http://Feedburner.com Account. A. Go to http://feedburner.com & paste the RSS Feed URL from Audioboom into this field
Your RSS feed url from Audioboom should look like this example: http://audioboom.fm/users/2507528/boos.rss Select the “I am a podcaster!” check box & click Next >> IMPORTANT STEP: Verify that the RSS Feed URL from Audioboom is http:// & not https:// (remove the “s” so that your RSS Feed URL is http:// & not https://) B. Create a Feedburner Title (the title of your podcast) & your Feedburner RSS feed url (this will ultimately be the url that is submitted to iTunes & Stitcher. Select Next
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C. You will receive a Congrats Message. Select Next Again. D. Check the boxes to allow Traffic Statistices for your Audioblog
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E. Click on the Optimize Tab - Select SmartCast from the Lefthand Menu Column - Enter all of the information on this page. Note: this is necessary for iTunes & Stitcher Radio to get information about your AudioBlog.
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F. Make sure that you have uploaded your Podcast Cover artwork (1400 x 1400 dimensions) to your website so that you can take the url of this image & paste it into the Podcast Image Location text box. This is necessary for iTunes & Stitcher Radio to find & display your podcast artwork.
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G. Enter Your Audioblog Summary in the Podcast Summar field H. Enter Podcast Search Keywords I. Enter your Podcast Author E-mail Address: J. Select the check box labeled “Include Media RSS information and add podcasts to Yahoo! Search K. Select Activate
8) Verify that the audio blog file from your audioboom account displays in your Feedburner feed (note: you cannot submit to iTunes & Stitcher without this). Select ‘Your Feed’ on the left hand column. You should see your Audioboom audioblog file that you uploaded in Step 4 in this list.
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9) Submit your Feedburner RSS feed to iTunes: Open iTunes on your Computer & go to the iTunes Store. Select Podcast. Select “Submit a Podcast”. Enter the RSS Feed URL that you created in Feedburner & Select the Continue button. example: http://feeds.feedburner.com/youraudiblogtitle Note: The submission / acceptance process typically takes anywhere from 24 hours to 2 or 3 days. Be patient.
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10) Submit your Feedburner RSS feed to Stitcher. Go to http://www.stitcher.com/content-providers & fill out their entire submission form.
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Extra Info: This document is intended to be a quick start guide. It is possible that you may have questions or want to get more information on how to leverage iTunes New & Noteworthy, premium hosting options & other strategies for getting the absolute best exposure for your Audioblog. You are welcome to check http://audioblogstrategy.com or send an e-mail to
[email protected].
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