How much ‘Soft Power’ does China have in Africa?

Helge Rønning

Paper presented at the international conference China and Africa Media, Communications and Public Diplomacy

Organised by the Chr. Michelsen Institute (CMI) (Norway) in cooperation with Institute of Journalism and Communication Studies, Chinese Academy of Social Sciences* * Center for Global Media & Communication Studies hosted the conference in association with the Kede College of Capital Normal University

10 - 11 September 2014 Beijing

1 !"#$%&&#"'(%)*%'+,--.-*/' 0%12"34%-3' #$' 5%6.2' 2-6' 7#448-.923.#-:' ;-."7'&:";)5+P-34"&/0!"3)3/)(/H'#)4)2-#/L2)"(2"%/?0?h%/ a?'&7"$)-(/h()D"&3)49/'5/L2)"(2"/-(,/0"2!('#'$9b/0&'(,!")+%/!4416__(4(.%,)D-O 1'&4-#%'&$_3+-3!_$"4_,)D-[6eiA\An_]hMM0Cp0`A%1,5/a#-34/-22"33",/>-(%/[^%/[`A^b// n/G-##/'1%2)4%/1%/AB`

5 -(,/ 7!"4!"&/ 1'#)4)2-#/ ),"-3/ -&"/ "-3"."2H&"7&O%#-*'3"$/a?"7/j'&@I/q&""(7'',bI/1%/[^AO[en%

/

9 /

0!"/2'(2"14/'5/39+-(%/[iI/[`A^b/ E'.#,&9I/?)2/a[```b//0)&:.*-)&"7&,)%3*&:";)5'3"1!/a[`A[b/Kf!9/E!)(-/F3/f"-@/)(/L'54/H'7"&K%/?j0/>-(%Ao%/[`A[%/ ?9"I/>'3"1!/L%/a[``^b/>"7'&:";)5+&/0)&,)*$?&'"&>#--)??&3$&3$&@"5.%&:".3'3-?%/ / ?"7/j'&@%/aH.