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Household Products Market in the Philippines - Product Launch Almanac 2011 Description:

Introduction The Household Products market in the Philippines – Product Launch Almanac 2011 provides a complete guide to new product launches in the Philippines household products market since April 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This report also provides an overview of the household products market in the Philippines, with data from 2005 to 2010 and forecasts to 2015. Scope - Household Products market in the Philippines - New product SKUs by category - Household Products market in the Philippines - New product SKUs by manufacturer - Household Products market in the Philippines - New product by pack type and materials - Household Products market in the Philippines – New Product descriptions Highlights - 128 product SKUs launched in the Philippines household products market - Hand-Washing Products is the leading category in the Philippines household products market - Unilever is the leading manufacturer in terms of new household products in the Philippines RTP Tracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in the Philippines household products market Analyze trends in product development over time

Contents:

Overview Catalyst Summary Executive Summary 128 product SKUs launched in the Philippines household products market Hand-Washing Products is the leading category in the Philippines household products market Unilever is the leading manufacturer in terms of new household products in the Philippines Bottles was the dominant packing type in the new products launched in the Philippines household products market Majority of the products launched in the household products market used plastic as the package material Introduction How to use this report Disclaimer Market definition Household Products Market Overview Market value, 2005–10 Market value forecast to 2015 Household Products Analysis New product SKUs by category New product SKUs by manufacturer New products by package type New products by package material Detailed Product Descriptions Appendix Further reading

Datamonitor consulting How to contact experts in your industry LIST OF FIGURES Figure 1: Philippines, household products market value by category ($m), 2005–10 Figure 2: Philippines, household products market value by category ($m), 2010–15 Figure 3: Philippines, household products market, new product SKUs by category, Apr 2010 – Mar 2011 Figure 4: Philippines, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 Figure 5: Philippines, household products market, new product SKUs by bleach category, Apr 2010 – Mar 2011 Figure 6: Philippines, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 Figure 7: Philippines, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 Figure 8: Philippines, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 Figure 9: Philippines, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 Figure 10: Philippines, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 Figure 11: Philippines, household products market, new product SKUs by dishwashing products, furniture & floor polish categories, Apr 2010 – Mar 2011 Figure 12: Philippines, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 Figure 13: Philippines, household products market, new products by package type, Apr 2010 – Mar 2011 Figure 14: Philippines, household products market, new products by package material, Apr 2010 – Mar 2011 LIST OF TABLES Table 1: Household products category definitions Table 2: Philippines, household products market value by category ($m), 2005–10 Table 3: Philippines, household products market value by category ($m), 2010–15 Table 4: Philippines, household products market, new product SKUs by category, Apr 2010 – Mar 2011 Table 5: Philippines, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 Table 6: Philippines, household products market, new product SKUs by bleach category, Apr 2010 – Mar 2011 Table 7: Philippines, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 Table 8: Philippines, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 Table 9: Philippines, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 Table 10: Philippines, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 Table 11: Philippines, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 Table 12: Philippines, household products market, new product SKUs by dishwashing products, furniture & floor polish categories, Apr 2010 – Mar 2011 Table 13: Philippines, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 Table 14: Philippines, household products market, new products by package type, Apr 2010 – Mar 2011 Table 15: Philippines, household products market, new products by package material, Apr 2010 – Mar 2011 Table 16: Surf - Concentrated Liquid Detergent - Blossom Fresh; Kalamansi Table 17: Aro - All Purpose Bags Table 18: Carnival - Paper Pouch Table 19: Eagle - Plastic Sandwich Bags - Rainbow Colors Table 20: Trojan - Freezer Bags Table 21: Ariel - Laundry Detergent - Antibac with Power of Safeguard; with Downy Table 22: Sure Buy - Bleach - Lemon Scent; Original Scent Table 23: Blue Wave Personal Collection - Dishwashing Liquid - Orange Scent Table 24: Carefirst - Tru Soft Facial Tissue Table 25: Simba - Natural Mosquito Repellent Sticker Table 26: Joy - Ultra Dishwashing Liquid - Antibac; Calamansi; Hand Care with Vitamin E; Lemon

Table 27: Kleenex - 2-Ply Roll Paper Towel - Jumbo; Regular Table 28: Zip - Isect Repellent Lotion - Kids Table 29: SM Bonus - 2-Ply Non-Perfumed Facial Tissue - White Table 30: Vanita - Premium Quarter Folded Napkins - 40's Table 31: SM Bonus - Disposable Food Container Table 32: SM Bonus - Toilet Deodorant Refill - Lemon Table 33: Personal Collection Tuff TBC - Toilet Bowl Cleaner - Classic; Lemon Table 34: Personal Collection Tuff Germban - Liquid Disinfectant Spray Table 35: MosquiGO - Insect Repellant Gel Lotion with Moisturizer - Elegance; Grape; Green Apple; Lemon; Orange; Sports; Strawberry Table 36: Eco Green - Natural Herbal Laundry Powder Table 37: Pest Off! - Anti-Mosquito Patch Table 38: Labour - Diswashing Paste - Calamansi; Lemon Table 39: Smart Shopper - 2-Ply Kitchen Towel; Table Napkin Table 40: Onwards - Facial Tissue; Pocket Tissue Table 41: Onwards - Bathroom Tissue Table 42: Sofeel Princess - Facial Tissue Table 43: Bench/ Cleansheets - 2-Ply Travel Tissue Table 44: Biogenic - Ethyl Alcohol Disinfectant Table 45: Ariel - Concentrated Liquid Laundry Detergent Table 46: Surf - Ultra Concentrated Fabric Conditioner - Blossom Fresh; Isang Banlaw; Morning Fresh; Spring Breeze Table 47: Champion Infinity - Antibacterial Bleach Powder; Antibacterial Bleach Powder With Fabric Conditioner - Kalamansi Fresh Table 48: Off! Overtime - Insect Repellent Lotion Table 49: SM Bonus - The Insect Killer Table 50: Waxco - Plastic Lamp Covers Cleaner & Polish Table 51: Waxco - Auto Odour Free Table 52: Watsons - Reed Diffuser - Fragrant Lavender; Fragrant Rose Lily Table 53: SM Bonus - Antibacterial Dishwashing Liquid Table 54: SM Bonus - Fabric Softener - Fresh Scent Table 55: Sure Buy - Coreless Toilet Tissue Table 56: Sure Buy - Toilet Bowl Cleaner - Sampaguita Table 57: MC - Metal Polish Table 58: Robinsons Supersavers - Toilet Deodorizer - Apple; Sampaguita Table 59: Sher - Disinfectant and Cleaner Table 60: Sher - Glass Cleaner Table 61: Domex - Bathroom Cleaner - Classic; Lemon; Pink Power Table 62: Hello Kitty - Facial Tissue - Jumbo Pack Table 63: Aro - Pocket Facial Tissue Table 64: SM Bonus - Travel Pack Facial Tissue Table 65: SM Bonus - Glass Cleaner Table 66: SM Bonus - Super Cleanser Table 67: Downey - Fabric Conditioner Concentrate - Attraction Table 68: Watsons Smiley World - Soft Facial Tissues Table 69: Pure Joy - Kitchen Towel - Jumbo Roll Table 70: Cheers - 2-Ply Jumbo Kitchen Towels - Design Print Table 71: Joy - Inter-Folded Towels Table 72: Sher - Antibacterial Bottle Washing Concentrate - Unscented Table 73: Lysol - Disinfectant Spray - Country Scent; Crisp Linen; Early Morning Breeze Table 74: Femme - Bathroom Tissue Table 75: Surf - Antibacterial Laundry Detergent Powder Table 76: Baygon Protector - Insect Killer - Crawling; Flying; Multi Table 77: Axion Ultra - Dishwashing Liquid - Aloe Table 78: Victoria - Natural Herbal Laundry Powder Table 79: Sure Buy - Dish Washing Liquid - Anit-Bacterial; Calamansi; Lemon Table 80: PUR Value - Facial Tissue Table 81: Mr Muscle - Stick-On Toilet Bowl Cleaning Strip - Citrus Table 82: Fiesta Tisyu - Regular Kitchen Towel - Design Prints Table 83: Sher - All-Purpose Detergent Powder Table 84: Sher - Dishwashing Liquid with Antibac - Apple; Lemon Table 85: Sher - Toilet Bowl Cleaner Table 86: Sher - Fabric Softener - Floral Blue

Table 87: Zen Zest - Aromatherapy Room Fragrance - Calming; Stimulating; Uplifting

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