HOTEL WATERPARK RESORTS WORKSHOP

Pr H Ev H D a IE ITE nD w C Is su E HOTEL WATERPARK RESORTS WORKSHOP - SuRvivE & THRivE THE BUSINESS of EXCEPTIONAL HOSPITALITY y h W PLAy Matters ...
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Pr H Ev H D a IE ITE nD w C Is su E

HOTEL WATERPARK RESORTS WORKSHOP - SuRvivE & THRivE

THE BUSINESS of EXCEPTIONAL HOSPITALITY

y h W PLAy Matters Club Membership, Resort Residential and Timeshare sales count on it!

FITNESS FOCUS: where’s the Fun?

Design Notebook:

Ritz-Carlton’s New Marina del Rey Spa What’s NeW iN LauNdry Summer - May/June/July 2009 www.resort-recreation.com

Survive & Prosper In Turbulent Times

Calling All Owners, Operators, Marketers & Developers September 20-23, 2009 Chula Vista Resort — Wisconsin Dells, WI "Over 40 experts including top owners and operators from the water and theme park, ski, spa and recreation segments will share their vast knowledge and advice for how to Survive and Thrive in today's market by adding more adventure, turbocharging your marketing efforts, maximizing energy efficiency and understanding the impact of the economy on travel & leisure spending." Jeff Coy JLC Hospitality Consulting

Register Today at: www.hotelwaterparkworkshop.com or Call Renata Prellwitz at (800) 388-4782 Produced by: Jeff Coy - JLC Hospitality Consulting Bill Haralson - William L. Haralson & Associates Ron Anger - RESORT AND RECREATION

Workshop Agenda Sunday, September 20 7:00 Join us for an evening reception of drinks and hors d’oeuvres at Chula Vista Resort.

Monday, September 21 8:00 Registration 8:30 Introductions & Overview

Understanding Economic Impacts 9:00 GS1 Hotel Waterpark Resort Industry Report & Construction Pipeline 2009 9:45 GS2 Up & Downs of Marketing Wisconsin Dells, Resorts & Amusements 10:30 GS3 My Hotel Waterpark Is Worth What!? 11:15 GS4 Roundtable Discussion: What Are You Doing to Survive & Prosper? 12:00 Luncheon & Keynote Speaker: Chasing the Thrill “What’s a Big Kid Like Me Doing in the Waterpark Business?”

Achieving Marketing Effectiveness 2:00 M1 How to Produce & Implement a Marketing Plan 3:00 M2 Hitting the Target 4:00 M3 Pricing Strategies for Tough Times: Discounting vs Value-Add, What Works, What Doesn’t? Making Operational Improvements 2:00 O1 Addressing Health & Safety Issues Facing Hotel Waterparks 3:00 O2 Cash is King: Gaining New Tax Advantages in the Current Economy 4:00 O3 What’s So Great About RFID?

Adding More Adventure 2:00 A1 How to Select Rides & Slides for your Indoor Waterpark 3:00 A2 Fun Stuff for Smaller Properties 4:00 A3 New Wave Technology for Surfparks 5:00 GS5 Roundtable Discussion: Upping Revenues, Cutting Costs & Add Adventure 5:30 VIP Tour of Chula Vista Resort 6:30 Reception at Chula Vista Resort

Tuesday, September 22 Achieving Energy Efficiency 8:30 GS6 Energy Problems & Solutions 101 9:15 GS7 The Doctor Will See You Now: The Hotel Waterpark Energy Audit 10:00 GS8 Hotel Waterpark Resorts: How to Control the Environmental Conditions Inside a Waterpark for Health, Safety & Profitability 11:00 GS9 Applying the Latest Energy Thinking: KeyLime Cove & Action City 11:30 GS10 Roundtable Discussion: What Are You Doing to Achieve Energy Efficiency? 12:00 Luncheon & Keynote Speaker: Back by Popular Demand “What I’ve Learned About Those Waterpark Energy Hogs in the Last Year” Tom Kiser, America’s Energy Coach and president of PSI

Achieving Marketing Effectiveness 2:00 M4 Revenue: How to Get It Up in a Down Market 3:00 M5 How Equity Residence Clubs Can Rescue Your Residential Sales Program 4:00 M6 How to Use Google Earth 3-D to Market Your Hotel Waterpark

Making Operational Improvements 2:00 O4 Is It Time for Professional Management? 3:00 O5 New High Tech Structures Let in the Light, Keep Out the Weather 4:00 O6 Hotel Cost-Cutting, Restructuring Condo-Hotels & Other Survival Techniques Adding More Adventure 2:00 A4 Whitewater Riverparks Are Here 3:00 A5 Coming: Indoor Snow Domes Attached to Hotels 4:00 A6 Indoor Rope Walking, Mountain Biking & Skydiving 5:00 GS11 Roundtable Discussion: Upping Revenues, Cutting Costs, Adding Excitement 6:30 Board buses for VIP Tour & Reception at Kalahari Resort

Wednesday, September 23 Developing & Financing New Projects 8:30 GS12 What’s New From the Waterpark Resort Designers 9:30 GS13 Raising Investor Capital: What Are the New Rules? 10:30 GS14 When Are the Banks Going to Start Lending Again? 11:30 GS15 Roundtable Discussion: Where Are You Looking for Money? 12:00 Luncheon & Keynote Speaker: Making It Happen “Good News Ahead, Believe It or Not! Bob Masterson, Former Chairman of Ripley’s Believe It or Not, Owner of Great Wolf Lodge Niagara Falls and Past President of IAAPA 1:00 Adjourn & Departure

Some of Our Sponsors & Exhibitors

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Conferences & Exhibitions

616-891-5747 Ron Anger, Principal Consultant

THE BUSINESS of EXCEPTIONAL HOSPITALITY

www.resort-recreation.com

Editorial Director & Publisher

Ronald S. Anger Ph. (616) 891-5747 [email protected]

Editor Angela M. Anger [email protected] EditorIAL STAFF

Matt Zimmer [email protected]

Editorial Advisors Jeff Coy Amy Enser, AFAA Bill Haralson Lisa Linden Randy Wilda EDITORIAL INTERN Amanda Anger, Cornell University Art Director

Katrina Murray

GRAPHIC DESIGN Kevin Ott Bob Richardson Advertising Ronald S. Anger Ph. (616) 891-5747 [email protected] CLASSIFIEDS Carol Danhof [email protected] Circulation Dept Alexander Beal [email protected]

TANDEM PUBLISHING CO. 9820 Ravine Ridge Dr. SE, Caledonia, MI 49316 Ph. 616-891-5747 / Fax 616-891-5669 RESORT AND RECREATION (USPS# 022-619) is published six times per year by Tandem Publishing Co. Periodicals Postage Paid at Caledonia, MI and at additional mailing offices. POSTMASTER: Send address changes to RESORT AND RECREATION, PO BOX 378, CALEDONIA, MI 49316-0378. Subscriptions: One year (6 issues) $49.95 in the U.S.; $59.95 US via Airmail to all other destinations. Digital Versions served free of charge. BACK ISSUES available for $12.95 each (includes ground shipping). The annual Sourcebook and Buyer’s Guide issue is available for $35.00 in the U.S.; $50.00 US via airmail to all other destinations. Send check or money order payable in U.S. Funds to RESORT AND RECREATION.

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Contents

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On The Web at Resort-Recreation.com Games For Growth

May/June/July 2009

Features

17 Why Play Matters

Departments 6

Market Briefs Defense against Swine Flu & other illnesses…Aquatics innovations… Spa openings…Vacation Ownership and news from around the industry

7 People Watch 15 Technology

HITEC Preview and a successful case study

23 What’s New in Laundry & Housekeeping

24 Fitness Focus

Intergenerational activities put fun back into fitness

26 Design Notebook

Forrest Perkins design team leads the remake of the Spa at RitzCarlton Marina del Rey



Plus Resort ProSource and Valley Forge Fabrics in a preview of the Hospitality Design Expo & Conference

28 Marketing Showcase

Industry Essentials, products and services

30 Interview

Adding a family entertainment center to your facility can engage guests and generate revenue – as long as you plan carefully. Learn the six tips you need to get started making money now.

May/June/July 2009

Playgrounds, programs & activities can make or break your business

Mike Kaminski is the Idea Man overseeing Chula Vista Resort

R E S O RT A N D R E C R E AT I O N

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market briefs news, ideas & trends in brief

Swine Flu Prepare for a health emergency before disaster strikes With the escalating situation regarding the spread of the H5N1 flu virus, commonly known as the swine flu, there are practical business matters, in addition to obvious safety concerns, that hospitality owners and operators should prepare for in the event the crisis worsens in the months ahead. Charles L. Menges and Joseph P. McMenamin, partners in the law firm McGuire Woods, advise that, should a pandemic arise, you may very well need to communicate urgently with a variety of audiences: employees, guests or reservation holders, suppliers, stockholders, regulators and the media. “Communications with employees, for example, should address such topics as return-to-work issues.” they suggest. For more, see their article “Pandemics: The Legal Issues for 6

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R E S O R T A N D R E C R E AT I O N

the Hospitality Industry” posted online at www.resort-recreation.com. Other suggested points of action for hotel and restaurant operators: • Add sanitizer (and/or sanitizer wipes) to all guest rooms. • Housekeepers should wear gloves and safety glasses. • All food service personnel should wear gloves. • After coughing, sneezing, smoking,

etc., all employees must wash hands thoroughly with soap and water. Experts recommend washing hands for 20 seconds. • Be sure to use different mops for kitchens, public areas and restrooms. • Make sure all mops are cleaned and sanitized after each use. Law firm Fisher & Phillips LLP, whose practice specializes in labor employment issues, offers a detailed checklist that all employers should follow in preparing for an influenza outbreak. “A company’s emergency response plan should protect employees and ensure continued operations at the facility. Part of the plan will identify business-essential positions and the people required to sustain business-necessary functions and operations. Establish ways to manage w w w. re s o r t - re c re a t i o n . c o m

market briefs

and control operations and communication in the event the company is denied use of its main facility or corporate headquarters, or communications are disrupted,” it states. Links to these resources are also found online at www. resort-recreation.com. Adds Menges and McMenamin, “If you decide to develop a plan, you should create a committee to write it. Each critical department should be represented. Identifying essential employees, services and products will help prioritization of asset allocation. You may want to appoint someone to stay abreast of public health developments, and someone to discuss with lenders letters of credit or

other mechanisms to cope with financial dislocations. You may want to confer with local public health authorities as well, both to understand their planning and to coordinate your efforts.” Additionally, should panic continue to spread regarding the disease, and supplies such as face masks and hand sanitizers become more difficult to obtain, it is important for resorts to remain on the right side of the law when attempting to procure these items. “Should an employer obtain flu remedies and other medications, do so through a licensed medical professional and follow steps to insulate the employer from additional legal exposure.”

People Watch The National Ticket Company board of directors has announced the appointment of Jason Mauser as National Sales Manager. National Ticket Chris Conroy Company recently opened two sales offices. Chris Conroy, Director of Inside Sales and Marketing, will lead a sales team from his Chalfont, PA office. Patrick Carter, Account Manager, will manage a sales office in St. Charles, MO. Patrick Carter Disney Vacation Club President Jim Lewis has been elected to a 2-year term as chairman of the American Resort Development Association (ARDA). Starwood Capital Group Global, LLC, a private investment firm, has named John McCarthy as Global Head of Asset Management. Mobius Vendor Partners, a provider of business process management and market research services to associations and non-profit organizations, recently appointed timeshare relation- Marc Carlson ship expert Marc Carlson as Business Relationship Manager over its Business May/June/July 2009

Management Practice Group. The Walt Disney World Swan and Dolphin Resort has announced Paul Scott as the general manager of the iconic 2,265-room property, loPaul Scott cated in the heart of Walt Disney World Resort in Florida.  Ashly Gabri has been promoted to Vice President of Incentives & Strategic Accounts for Associated Luxury Hotels International (ALHI). ALHI Ashly Gabri serves the meetings, incentive, conventions and expositions marketplace and counts more than 125 Fourand Five-Diamond/Star quality hotels and resorts among its worldwide membership. Meeting Professionals International (MPI) has announced its 2009-1010 International Board of Directors. Included in the slate of returning execuMatt Brody tive committee and board members, Matt Brody, Director of Sales and Marketing for JW Marriott Starr Pass Resort & Spa in Tucson Arizona has been selected for a third straight year to serve on the MPI Board of Directors.   R E S O RT A N D R E C R E AT I O N

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news market briefs

Classes Promote Twelve Gems of Service The Resort Collection of Panama City Beach has partnered with Gulf Coast Community College (GCCC) to create the first-of-its-kind hospitality education program, known as the 12 Gems of Service, for Bay County. Kicking off the program, employees of The Resort Collection will be the inaugural class and test models for the 12 Gems of Service program, which will later be offered to other area businesses. Classes meet weekly for five-hour sessions, with an average of 14–16 people per class.  This 20-hour course will be part of GCCC’s Lifelong Learning department and will provide the hospitality and tourism business in the community of Bay County with a consistent industry-wide training program to increase customer service standards and

enhance the customer’s experience while visiting this destination. The program is open to employees at all levels of the hospitality industry and will prepare them to better serve the frequent domestic and international travelers as the destination grows. The Resort Collection is covering the $200-perperson tuition for their employees, which they see as a solid investment in their company. Each of the 12 Gems of Service represents important and highly valued aspects of the hospitality industry.

Resort Development Could Transform San Carlos Island

In Florida, Lee County commissioners

PROFESSIONAL NETWORKING AT ITS BEST RCRA 29th Annual National Conference November 8 – 11, 2009 at the Kiawah Island Golf Resort Kiawah Island, South Carolina Featuring: • • • •

Product Exhibits Over 20 Education Sessions Industry’s Largest Job Fair Socials and Networking

A Membership in RCRA Will Help You: • • • • •

Develop a professional peer network Learn about new profit center developments Master new management techniques Fill positions and intern vacancies Have a resource of new program ideas

RESORT AND COMMERCIAL R E C R E AT I O N A S S O C I AT I O N

For more information or to register online visit us at www.rcra.org

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recently adopted a land-use amendment to make possible a San Carlos Island mixed-use resort project. Plans call for commercial space and more than 270 condominiums and timeshare units. County commissioners voted 4-1 in late February to change the island’s future land-use from a mix of suburban, urban and industrial to destination resort-mixed use-water dependent.

Mount Airy Casino Resort Adds New Virtual Roulette Table The new Vegas Star Roulette at Mount Airy Casino plays like a traditional roulette table game except that the results are generated by a random number generator rather than the spinning of a physical wheel. The game can accommodate up to eight players seated in an oval around a two-sided plasma display showing a virtual dealer and roulette wheel. Individual bets are placed via a touch screen at the eight individual seating stations, increasing the comfort level of guests and avoiding the need to lean and stretch across a table to place chips. The odds of winning are the same as a traditional roulette table although virtual roulette is a slot machine. “We are constantly updating and evaluating our (gaming) mix to provide our guests with variety and access to the latest, most popular slot machines,” said Joe D’Amato, Chief Executive Officer of Mount Airy Casino Resort. “Offering the hottest new games, like Vegas Star Roulette, sets us apart from the competition.” The machine will be placed in the nonsmoking section of the casino along with the resort’s non-smoking blackjack games. The casino, just the second in the state to install the Vegas Star Roulette slot maw w w. re s o r t - re c re a t i o n . c o m

news market briefs chine, intends to monitor the machine’s popularity to determine if it should add more virtual roulette tables in the future. Vegas Star Roulette is manufactured by Shuffle Master, which also makes the virtual blackjack and virtual three card poker games that are popular with Mount Airy Casino Resort guests.

Online Check-in at Disney

Walt Disney World in Florida is now allowing guests at its hotels and timeshare resorts to check in via the Internet up to 10 days before arrival, according to an Orlando Sentinel report. Aimed at speeding up the check-in process, the service enables Disney guests to provide check-in information, request room preferences and advise the lodging of their arrival times. When pre-checked guests arrive at the resort, they stop at a

welcome center for their room keys and other materials important to their visit. Kevin Myers, Disney World’s vice president of resort operations, reports that the online check-in service is “the latest benefit created as part of our continuous effort to provide a seamless and hasslefree arrival experience for our guests as they begin their Disney vacation.”

Diamond Resorts Adds To International Portfolio Diamond Resorts International has expanded its operations worldwide, with its portfolio now extending from Australia to Great Britain to all across Asia. Three of Diamond’s newest acquisitions are nestled along the cliffs of County Clare, Ireland. The Asian segment of the portfolio has been similarly boosted, with the addition of 14 resorts through-

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out Bali, China, India and Thailand. The company offers a flexible exchange program that includes travel services from cruises, air mileage, flights and additional benefits and products.

Hilton On The Move

Hilton Hotels Corp. will move its headquarters from Beverly Hills, Calif., to the Washington, D.C. area, most likely later this year. Hilton is currently scouting locations throughout suburban Maryland and Northern Virginia, but has not made known how much space the firm will need. At least one local county--Montgomery in Maryland--has confirmed it has held talks with the company regarding a suitable site. According to reports, the D.C. metro area was selected because of its geographic location, its existing of hospitality talent and a lower cost of living than Hilton’s current Beverly Hills location.

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aquatics market briefs

WhiteWater to market FlowRider outside North America WhiteWater West Industries Ltd, the largest manufacturer of waterpark attractions for the worldwide market, has concluded an agreement with Wave Loch, LLC to manufacture and sell their FlowRider stationary sheet wave attraction outside North America. The addition of the FlowRider strengthens WhiteWater’s reputation as a full service provider with a unique breadth of product and services to the water park industry. The FlowRider is available in a single, double and junior version, and often attracts the most challenging demographic to retain - 13‐21 year olds. Geoff Chutter, president of WhiteWater, is excited by the opportunities presented by having a product of FlowRider’s reputation as part of his company’s water play and attractions lineup. “The FlowRider is a highly popular and proven product which complements our existing line of waterpark attractions,” says Chutter, who envisions a robust income producer for his clients as a benefit of adding the unit. “Participants improve their skill and desire to ride again, resulting in high repeat user visitations, and thus income, for property owners.” Tom Lochtefeld, founder and CEO of Wave Loch, the company that invented FlowRider, adds that Wave Loch’s license with WhiteWater will extend the Southern California dream of surf, beach and fun around the globe.

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spa market briefs The Spa at Painted Boat Opens Promising World-Class Treatments Spa Grand Opening Set for Victoria Day Weekend The Painted Boat Spa & Marina will open its full service retreat spa May 16 with an event that will include food, beverages and property tours, as well as offering its complete menu of massages, body treatments, facials, manicures and pedicures at a 15 percent grand opening discount. Surrounded by acres of Douglas fir, red cedar and arbutus trees and the naturallyprotected waters of Pender Harbor on the Sunshine Coast, the Spa at Painted Boat will provide a calming refuge for guests as the area’s first and only full-service destination spa, and is open to the resort’s villa owners, vacationers, boaters and day-spa enthusiasts. Ken Delf, president of Painted Boat Development, Ltd., says great care has been taken in the spa’s construction, finishes, treatment rooms and outdoor water features to weave the sensibility of the surrounding natural environment into both the interior and exterior of the spa, resulting in a beautiful and peaceful retreat for guests. “With the spa in place,” Delf says, “I believe Painted Boat Resort has truly become the crown jewel of the Sunshine Coast.” Inside the Spa at Painted Boat are seven treatment rooms, a hydrotherapy room, Glacial Clay room, aesthetics facility and relaxation lounge. The Glacial Clay room in particular is a unique offering that allows guests to apply mineral-rich Canadian glacial mud prior to entering the heat and steam area. This soothing combination of minerals, heat and moisture is said to be one of the most effective methods of revitalizing and softening the skin. The full menu of massages, body treatments and scrubs, soaks, facials, manicures and pedicures, and bridal/groom party packages is based on a nature-inspired platform that incorporates a unique blend of sea nutrients, May/June/July 2009

plant life, essential oils and other natural components. Treatments range from 30 to 170 minutes, and custom packages are available as well. “Our treatment menu is ideally suited for this locale and setting,” points out Spa Manager Catherine Weatherbe. “We have developed treatments specifically with the Painted Boat guest in mind, from our Salts of the Earth Scrub which incorporates various sea salts and lava pumice, to our Deep Tissue Therapeutic Massage which is perfect after a day of active boating, kayaking or fishing. There really is something here for everyone.” The outdoor portion of the spa includes the expansive Spa Garden which provides a series of hot and cold interactive water features designed to relax and rejuvenate guests. Complete with a hot sauna cave, outdoor glacial rain shower, warm saltwater flotation pool, multi-jet hot pool and large outdoor fire pit, access to the Spa Garden is included as an amenity with any treatment. For those who simply want to enjoy the Spa Garden without a spa treatment, memberships and day passes also are available. In addition to the spa, Painted Boat includes a newly updated marina with space for approximately 60 boats with moorage slips ranging from 20-60 feet. The resort also features an exquisite waterside restaurant with 279 feet of short-term moorage dedicated to it, fitness center, and large, beautifully appointed two-bedroom/two-bathroom villas that are available for ownership or for vacation stays. As another unique benefit, Painted Boat recently teamed with Salt Spring Air (www.saltspringair.com) to provide regular float plane service directly to the resort from Vancouver, an approximate 20-minute ride.

Specializing in Resort waterpark attractions that create non-stop entertainment for the entire family. From waterslides to AquaPlay to waves, we have the solutions for you.

Key Lime Cove Resort, Gurnee, IL

[email protected] Tel: +1 604-273-1068 • www.whitewaterwest.com

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spa market briefs Aroma Therapy Education Nine licensed massage therapists at Spa Shiki at the Lodge of Four Seasons in Lake Ozark, Missouri completed advanced training on aroma-reflex therapy through the American Spa Therapy Education and Certification Council (ASTECC). ASTECC provides comprehensive post-graduate spa education for top spas around the world, including the Mobil 5-Star Spa Montage of The Montage Resort in Laguna Beach, Calif. Taught during three days of intense training, the aroma-reflex therapy course draws from oriental diagnosis and constitutional analysis. This aromatic inspired, light touch therapy explores the connection between the emotional and physical body. Essential oils are introduced as the medium for treatment and re-balancing. Spa Shiki features aroma-reflex therapy in its Aromatherapy Massage and signature treatment, the Japanese Cleansing Ritual. During the Japanese Cleansing Ritual, guests enjoy a full body scrub using marine body polish, plus a hydrotherapy tub soak in essential oils and a relaxing, detoxifying aromatherapy massage. The following Spa Shiki therapists completed the ASTECC training: Ann Brown, Anne Watson, Marc Morin, Seth Keith, Anita Wiley, Nicole Roberts, Jaime Bound, Jami Nulsen and Carol Schien.

Give the kids what they want! With the system design you want.

BIG WATER

FUN 12

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vacation market ownership briefs

Disney’s Hawaii Resort Plans Continue

Walt Disney Parks & Resorts has commenced its first family destination resort in Hawaii at Ko Olina. The 21-acre oceanfront site is adjacent to Marriott’s Ihilani Resort & Spa. The new resort, scheduled for a 2011 grand opening, will include 350 traditional hotel rooms and 480 timeshare villas. Additional amenities will include a swimming pool and water play area, an 8,000-s.f. convention center and an 18,000-s.f. spa.

South Beach Resort

Burroughs & Chapin Sells 2 Resorts

Orange Lake Resorts has acquired two timeshare resorts - South Beach Resort in Myrtle Beach, S.C., and Crown Park Resort in Gatlinburg, Tenn. – from Burroughs & Chapin Co. Inc., and has already assumed management responsibilities. The Crown Park name has changed to Smoky Mountain Resort.

ILX Resorts Inc. Files for Chapter 11

ILX Resorts Inc. has filed for Chapter 11 bankruptcy protection due in part to difficulties in extending its loan agreements from Textron Financial Corp. ILX Chief Executive Joe Martori cited “dramatic challenges in the economy” and disruption and instability in the capital markets as contributing factors necessitating reorganization protection as part of a plan to preserve resources for an orderly restructuring of the Company. ILX expects Chapter 11 protection to enable the company to conduct its business operations as usual.

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R E S O R T A N D R E C R E AT I O N

Plan Changes for Dells Timeshare Resort

Silverleaf Resorts announced a change in plans for its timeshare resort development in Wisconsin Dells. “Silverleaf is still going forward,” Nancy Leary Haggerty, an attorney representing Silverleaf, says, “but the site (and plan) has changed.” The resort will now have fewer buildings (448 timeshare units rather than the 616 initially proposed), but the design of each will be the same. w w w. re s o r t - re c re a t i o n . c o m

The Spotlight Is on Business Solutions At IAAPA Attractions Expo 2009, you’ll get direct access to the largest group of industry suppliers in the world, including waterpark-specific vendors showcasing the latest attraction innovations. Network with colleagues and participate in targeted educational sessions for waterparks to discover ways to streamline operations, cut costs, conserve energy, and comply with safety regulations—all while providing a top notch guest experience. Come to Vegas and go home with valuable business solutions that can easily be applied within your facility, right away!

The Main Attraction for Waterparks IAAPA Attractions Expo 2009 LAS VEGAS, NEVADA USA Conference: November 16–20, 2009 Trade Show: November 17–20, 2009 Las Vegas Convention Center–South Halls To attend or exhibit, go to www.IAAPA.org

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vacation market ownership briefs Debt-Cancellation Options May Come To Timeshare According to the Orlando Sentinel, some Florida-based timeshare developers are pushing legislators to allow a sales tactic, similar to that offered by some auto manufacturers, that would forgive a buyer’s debt in the event of a loss of job or income. Supporters expect such a plan would improve timeshare sales by reassuring prospects considering such a big-ticket purchase in the midst of the current recession. Florida House Speakerdesignate Dean Cannon (R-Winter Park) is involved in the initiative, and Walt Disney World and Westgate Resorts are among the developers lobbying in support of the legislation.

Disney Expects Quick Sale of Anaheim Timeshares

The new wing of Disney’s Grand Californian resort in Anaheim, The Villas at the Grand, is expected to be completed this fall. With 50 timeshare units it will be the tenth location in Disney’s growing “Vacation Club” business. Mike Brunson, sales director for Disney Vacation Club on the West Coast, is expecting all 50 timeshares to sell quickly in light of similar recent Anaheim sales successes. “In economic times like these, people still vacation,” says Brunson, “We’re actually growing year over year.” Just six months ago, the Worldmark Anaheim timeshare resort opened nearby, having sold out before opening, and has been at nearly 100-percent occupancy since. + 14

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Technology |

By Amanda Anger

HITEC 2009 The world’s largest hospitality technology event comes to the Anaheim Convention Center June 22-25, 2009 Attend HITEC and network with the industry's innovators, gain knowledge from an expert-led education program and find the technology products and services to take your organization to the next level. The companies below are among the RESORT AND RECREATION Magazine supporters that will be on exhibit at this year's HITEC Exposition and Conference.

Keyless Locks Cyllenius is the leading provider of an integrated suite of commerce, ticketing and RFID business solutions built for the hospitality and leisure industries to identify guests, as well as manage and enhance the end-to-end guest experience cycle. Combining these best-in-class business solutions with the Cyllenius domain and business experience in hospitality and leisure, clients who use Cyllenius have achieved higher revenue and profits, improved brand loyalty, gained efficiencies and reduced costs. We are excited to be presenting again at the worlds largest display of hospitality technology, HITEC 2009. Visit us at booth 359 and see a complete demonstration of our ticketing, commerce, and RFID solutions. HITEC sets the standard for hospitality technology conventions every year and Cyllenius sets the standard for providers of comprehensive solutions for hotels, resorts, and worldwide destinations. Cyllenius contact: • [email protected] • Toll Free in the USA: (877) 7910028 • International: +1 (702) 492-3993 • Toll Free in Australia: 1 (800) 757-058

May/June/July 2009

Kaba Ilco Inc. is a leader in providing electronic access control solutions for the lodging industry. Through its flagship Kaba brand, it has a security system for virtually every access control application and security need. In the vacation rental market, the company is reputed for its Oracode keyless lock solution. Launched in 2002, there are two available versions of the Oracode solution. The Oracode 660K is a fullbody lock and the Oracode 460K deadbolt is an ideal fit for properties retrofitting mechanical deadbolt locks. As a PIN-based solution the Oracode locks generate time-sensitive codes over the Internet. These entry codes are six digits in length and only work between the correct reservation dates and times that were used to originate the code. At the end of a guest’s stay, these entry codes expire. The Oracode system has the ability to provide a direct link with existing central reservations systems. Therefore, an access code can be generated for a guest as the booking is being done in real time. Oracode stores the last 1,000 entries in an audit trail, showing date, time, user, and PIN code. The locks also feature shutdown protection in case of tampering. A mechanical key override grants emergency access. To visit the company website go to: www.kabakeylesslocks.com.

LodgeNet Interactive Corporation (www. lodgenet.com) is the leading provider of media and connectivity solutions designed to meet the unique needs of hospitality, healthcare and other guest-based businesses. Founded in 1980, LodgeNet serves more than 1.9 million hotel rooms representing over 10,000 hotel properties worldwide in addition to healthcare facilities throughout the United States. The company provides free-to-guest and interactive television solutions – including the lodging industry’s most widely deployed HDTV systems as well an Internet Protocol TV (IPTV) platform – along with broadband wired and wireless Internet solutions. Hoteliers who frequently welcome corporate clients and meeting groups can benefit from LodgeNet’s full line of conference services that start with preevent planning and continue right through the connection turn-on, with network monitoring and real-time technical support to assure a seamless experience and satisfied clients. LodgeNet also maintains a Professional Solutions group, helping hoteliers implement their TV and broadband technologies with services ranging from network planning and design to project management, installation, customization and financing. Publicly traded since 1993 (NASDAQ: LNET), LodgeNet holds numerous patents and has established a long history of industry “firsts” in areas including interactive TV technology, broadband deployments and digital content acquisition, distribution and security. R E S O RT A N D R E C R E AT I O N

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Technology |

Case Study

Convenience Factor Oracode's

O

ne of the best ways for resort owners and managers looking to provide enhanced levels of satisfaction to their guests is to simplify the keyless check-in tedious and potentially time-consuming check-in process. New technologies in the resort industry give travel-weary guests a shortcut— adds to with the added benefits of improving resort safety and security. One such product, the Oracode system from Kaba Ilco, has been successfully impleSouthern Hospitality mented at the hundreds of properties managed by Southern Resorts Vacation Rentals based in Destin, Fla. “We oversee approximately 600 vacation properties on Florida’s Northwest Gulf Coast, with 80 percent of them on the Oracode system now,” explains Kevin Veach, co-owner of Southern Resorts. The Oracode product is a keyless guest access system that allows guests to gain entry to their rooms through the use of a unique six-digit code, eliminating the need for any type of physical key. Additionally, the system is integrated wirelessly with the Internet, allowing resort managers to control the locking systems at any of their properties from anywhere in the world. It can also be accessed by phone or fax. In terms of safety, each lock contains its own code, and will only work within the time period specified by management. “In 2005, we really went strong with installing the Oracode system at our properties,” says Mike Prescott, Southern Resorts’ System Director. “The decision was made in order to streamline our operations, particularly when it came to how our guests checked in.” Under the old system, all guests had to physically check in at each office to obtain their keys and directions to their vacaThe venue's perfect. Keyless check-in using the Oracode system tion rental. “Now, we can simply send this information to them from Kaba Ilco means you get to enjoy it sooner. through e-mail,” Veach points out. “Without the need for a physical key, their unique Oracode password can be conveniently received in a prearrival e-mail four to five days before their date of check-in. This has saved us a tremendous amount of money on printing and postage, and contributes to our efforts to ‘go green.’ ” Furthermore, since implementing the system, Southern Resorts has saved a vast amount of time and manpower by no longer having to cut, track and manage the huge inventory of keys, according to Prescott. The main motivation, though, is the benefit the system provides to Southern Resorts’ guests. “Check-in is now available 24/7, literally, around the clock,” Veach adds. “Guests love it, and they trust that the code is unique to them. They feel safer and it provides a seamless check-in process, and that has been the biggest plus in the guests’ eyes. Even though they like the Southern hospitality we’re able to provide, sometimes they just want to be able to go straight to their destination to start relax+ ing and having fun.” 16

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*Enjoy member benefits through September 30, 2010.

y h W

PLAy Matters

By Matt Zimmer

Club Membership, Resort Residential and Timeshare sales count on it!

Keeping guests

Bluegreen Wilderness Club’s lazy river

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entertained during their resort stay, as well as providing more value for every dollar spent, is the charge of every resort owner and manager, particularly during these challenging economic times. Developing effective play and activity programs for your guests will help boost satisfaction and loyalty, which directly impacts your property’s bottom line. ››››› w w w. re s o r t - re c re a t i o n . c o m

Shenandoah Crossing playground

they work on a craft, eat dinner and watch a movie,” Johnson adds. Fun for All Ages

Ready to Play

For resort guests with families, keeping the kids entertained is priority number one. Getting these young guests up and active can be accomplished through the installation or enhancement of playground areas. “We have a playground area at one of our pools that we’ve equipped with slides, climbing ropes, bridges and cargo nets,” says Keith Johnson, recreation/concierge manager at Marriott Desert Springs Villas in Palm Desert, Calif. “It’s probably around 500 square feet.” Similarly, at the multiple properties managed by Boca Raton, Fla.-based Bluegreen resorts, “many, if not all, of the resorts feature playgrounds with monkey bars, slides, sand boxes and more, plus play areas and game rooms,” says Kyle Kohloff, marketing coordinator for Bluegreen. At Bluegreen’s The Fountains resort in Orlando, Fla., the property features “Wakoola Springs”, a 75,000-square-foot waterpark with two twisting water slides, a zero-entry pool and interactive water fountains for the kids. “The 20,000square-foot clubhouse is also home to a teen center and a kid’s activity center with video games, air hockey and billiard tables,” Kohloff states. At Bluegreen’s Harbour Lights property in Myrtle Beach, S.C., the children’s pool comes complete with a whimsical fountain for the youngsters. May/June/July 2009

In addition to play equipment, keeping kids busy in resort activities can be an educational way of keeping them entertained. According to Johnson, childrelated activities at the Marriott Desert Springs Villas include candle-making, bingo, wooden/ceramic craft painting, Koi fish feeding, face painting, necklace painting, dance lessons and others. “We also have a kids’ night where we babysit the kids for two-and-a-half hours while

Your resort shouldn’t just be a matter of child’s play, however. At the Split Rock Resort located in the Pocono Mountains of Lake Harmony, Penn., activities are planned with all members of the family in mind, including an all-ages, 54,000square-foot indoor waterpark that is open to the general public. “I disagree with the old adage of ‘make the kids happy’,” explains Doc Holiday, entertainment director at Split Rock Resort, “in that the way to be successful is to cater to all ages. This creates a healthy balance. If the kids are happy and grandma is bored, there will be a conflict at some point.” Activity programs at Split Rock are designed to concentrate on fun, health, wellness and education. “There are many popular programs, but some include different types of walks and hikes, and these are tailored to all ages and levels,” Holiday says. Other programs include art classes for kids and adults, and one called

Harbour Lights pool and clubhouse

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Most timeshare sales at Split Rock Resort are a direct result of the property’s activities offerings

‘Doc’s Lost Wallet Game’. “Thousands of guests have competed in this contest. I hide a wallet on the property and I print a clue each day on the activity sheet as well as on our Web site. No one clue points to the exact spot,” Holiday explains. “Incredibly, one wallet was “missing” for 16 days, while the most recent was gone just four days shy of seven years; I would say of all the programs, this is my most successful.” At the Marriott Desert Springs Villas, Johnson coordinates an event called “Iron Chef of the Villas” similar to the hit

television show “Iron Chef” on the Food Network. “Kids and their families get together and use one ‘secret ingredient’ to make a dish and compete for a prize,” he says. At Bluegreen’s Harbour Lights resort, the entire family can enjoy poolside karaoke and Wii Bowling tournaments for prizes. Wally the Gator Pool Parties, a favorite among the kids and their parents, features raffle, limbo, “Name That Tune”, and other activities. Marketing Playtime

“At Split Rock, we market our daily programs using the Internet, resort brochures, special packages, daily activity packets and on-hold messages,” Holiday says. “Actual activity sheets appear on the Web site so the guests can look forward to all of the fun. This also gives guests a sample of the types of activities that we do here.” Holiday also makes use of what he calls a 10-day activity request program. “Guests who know the exact dates they will be here can call me ten days prior

to their arrival and request any activity. I will have that activity on the daily sheet promoted and marketed when they arrive.” At Bluegreen’s resorts, Kohloff says full schedules of activities are available and posted in the lobby at each resort, and guests are presented with helpful check-in packages that include colorful, high-quality brochures showing pictures of activities along with their prices. Additionally, samples of arts and crafts projects completed in some of the activity programs are on display along with pictures of guests making their creations. Bluegreen also uses new technology in order to promote and maintain guest interest in resort activities. “Some resorts even advertise activities through LodgeNet, a useful marketing tool accessible through the television in each guest’s villa,” says Kohloff. This month, Bluegreen will add an online feature, called “Colorful Ways to Play”, to its Web site. “This is a nice benefit for resort property owners, since all they have to do is click on the “Colorful

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Water play area at The Fountains Resort

The Payoff to Playtime

Ways to Play” tab and they’ll gain access to resort highlights and family fun events at various Bluegreen resorts,” Kohloff says. “This is especially helpful when planning a vacation. Knowing what’s going on at a particular resort before actually traveling makes life easier for our guests.”

Though resorts can charge fees for some of their activities, the real payoff to play features and activities at resorts comes with the opportunity to enhance guest satisfaction. “The activities and recreation available at the resort can create the biggest payoff by providing fun, exciting and overall

valuable vacation experiences,” Kohloff says. He suggests striking a balance between activities that are free versus those that are fee-based. Ramona Legowski, the director of program development at Bluegreen’s corporate headquarters adds, “At the end of the day, a happy guest is as good as gold.” Split Rock Resort’s Holiday concurs with this assessment. “Our activity program is about 98 percent free. Is it a profit center for the hotel? It brings guests to revenueproducing areas, and most timeshare sales are a direct result of the amount and variety of activities we have here.” Johnson adds, “At Marriott Desert Springs Villas, we have a mix of free and for-profit activities. This gives everyone a chance to enjoy various parts of our program.” Using playtime to your resort’s advantage will help get guests through the door and keep them coming back for more. Developing and promoting activities customized to their needs and wants will make for a happier guest and a healthier + bottom line. +

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What’s New |

By Matt Zimmer

Laundry & Housekeeping Systems and products for a clean sweep

Rubbermaid Commercial Products HYGEN System

The HYGEN System from Rubbermaid Commercial Products (RCP) is a new microfiber system designed to ensure optimal cleaning. HYGEN includes textiles for dry and wet cleaning, handles and frames as well as buckets and carts designed to enhance productivity and cleaning power. Designed with premium quality split microfiber, the products are able to trap and hold 95 percent of microorganisms. They’re bleach-tolerant and extremely durable, able to withstand up to 500 launderings and up to 200 launderings with bleach. www.rcpworksmarter.com.

EcoTex by ClearWater Tech, LLC

ClearWater Tech, LLC, a division of Aquion Water Treatment Products, has introduced EcoTex Advanced Oxidation Systems, a commercial laundry system designed to save money, conserve energy and improve laundry quality for facilities. EcoTex uses the power of ozone and oxygen to enhance the performance of chemicals in the different washing steps, as well as eliminate steps in the traditional wash cycle. By using cold water instead of hot, EcoTex can generate cost savings to achieve full payback on the investment within eight to 18 months. The control panels of the EcoTex unit help regulate oxygen flow, oxygen pressure and ozone output. Additionally, ozone has also been shown to destroy or inactivate a wide variety of microorganisms within seconds, such as the deadly superbug MRSA. www.cwtozone.com.

Zep Inc. GreenLink Floor Cleaner

The GreenLink Neutral Floor Cleaner from Zep Inc. is a low-foam, neutral-pH, general purpose cleaner designed for most floors, including finished floors, and is ideal for use in automatic scrubbers. The floor cleaner is Green Seal certified and is part of Zep’s GreenLink line of environmentally preferred products. It is available in gallon bottles, five-gallon pails and 20-gallon drums. www.zep.com

May/June/July 2009

MOD 39 Series Utility Trucks from Meese Orbitron Dunne Co.

The 39 Series nesting utility trucks from laundry product manufacturer Meese Orbitron Dunne Co. is now available with an ergonomic, spring-loaded platform. Developed to support worker safety, the spring carts feature an internal platform that rises as goods are removed to provide workers with easy access to laundry, textiles and a wide range of other materials or products while maintaining a consistent height that minimizes bending or reaching. When empty, the versatile MOD 39 Series trucks nest out of the way in stacks several carts high for space-saving storage. www.MODlaundry.com

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Fitness Focus |

By Amy Enser

Putting the “Fun” in Fitness For children or adults, getting moving is half the fun.

A

s people become more aware of the benefits of a healthy mind and body, resorts are realizing the importance of a top-notch fitness center and spa and its ability to cater to the needs of the entire family. Fitness center signs no longer read: “Must be 18 years old to use this facility.” Instead, they are welcoming users of all ages and abilities with open arms. Spa owners are looking to provide equipment that is not only exciting to use, but also provides a powerful workout. Having fun should still be the main motivation, even when completing a strenuous, sweat-inducing hill climb on a stationary bike. After all, your guests are on vacation. For the Child in You

It wasn’t too long ago when a pail and a shovel would keep a tot content for hours. Those days have passed and equipment manufacturers are ahead of the curve. Expresso Fitness, for example, now offers an interactive fitness bike that lets the user steer through 30 realistic road tours, or video games on a 19-inch widescreen LCD. Expresso also offers a youth bike to fit children as small as 4’4” and a recumbent cycle for those who prefer an easier way to exit and enter the bike. Link up two or more of these cycles and the entire family can race each other. Xerdance by Xergames is also a great product that the entire family will enjoy while working up a sweat. The dance pads are easy to store, and the system 2624 | | R RE ES O T TAANNDDR RE ECCR RE EAT S OR R ATI O I ONN

m wwwwww..rreessoorrtt--rreeccrreeaattiioonn..ccoom

provides 150 different tunes and videos. The Xerdance product is wireless, allowing it the freedom to move from room to room. This is perfect for the fitness instructor who may want to hold the class indoors one day and outdoors the next. Finally, with three different dance levels that function simultaneously, it’s an ideal way for the entire family—including grandma and grandpa—to get moving. Adults Only

Hitting the slopes, hiking the trails, or running along the beach are always great exercise options, yet many times guests will find themselves working out indoors. Mother Nature does not always provide the most optimal weather conditions, and many times guests find their bodies need a break from the great outdoors. The Precor AMT (Adaptive Motion Trainer) is a great machine for the fitness center looking to spice up their guests’ workout routines. The machine adjusts to the user’s individual movements, which means he or she can change motions and step patterns without pressing a button. It provides a great workout for the most intense users or for guests who haven’t set foot in a gym for months. Any guest with knee problems will also love the low impact cardio workout this piece of equipment provides. Resort guests will be pleased to know the AMT does not need a power source to operate, and is therefore considered a “green machine.”

M M aayy // JJuu nn ee // JJuu ll yy 22000099

Guests will be able to take their workout routine outdoors with the TRX Suspension Trainer. All you need is a stationary object, such as a tree, and the TRX to encourage your clients to keep fit. Invented by a Navy Seal, the TRX system involves incredibly intense body weight-based exercises. Foldout exercise routines are available for those wanting to experience the unit alone. Group exercise classes are becoming a hot trend, and TRX instructors may also find themselves leading a group through various suspension moves. This is an inexpensive way to provide your guests with a new challenge and possibly provide an opportunity to introduce them to a piece of equipment they have yet to experience at their neighborhood gym. Obesity is on the rise in the United States and around the world. In fact, childhood obesity is now at an all-time high. Fitness needs to be a fun activity, especially on vacation. The fitness industry is providing many entertaining options for kids and adults of all ages. Once your resort fitness room is equipped with some of the new options on the market, you may be surprised to find more people hitting the spa fitness facility instead of the all-you-can-eat buffet. + ABOUT THE AUTHOR: Amy Enser is a personal trainer and certified Aerobics and Fitness Association of America instructor.

SO EC EA IO RR E SE O RR T TA A NN DDR R EC RR EA TT IO NN | |

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Design Notebook |

By Amanda Anger

Ritz-Carlton Marina del Rey This spa renovation presented unique space planning considerations.

S

ituated at the heart of the Marina at Marina Del Rey, California, this jewel-like hotel underwent a spa renovation that presented unique space planning considerations. The new spa and fitness area included reclaimed space previously used for other purposes.

The existing locker area and fitness facility were expanded to accommodate eight spa treatment rooms, a nail salon and a luxurious new locker facility that included steam rooms and multi-jet showers.

After Before

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Locker Room: Hollman Stone: Walker Zanger Fabric: Donghia Artwork: Soho Myriad Spa/Treatment Rooms: Spa Equip,

Spa Strategy Inc. Wallcoverings: Dohghia (glass beaded

Ritz-Carlton, Marina Del Rey, California

The existing locker area and fitness facility were expanded to accommodate eight spa treatment rooms, a nail salon and a luxurious new locker facility that included steam rooms and multi-jet showers. The spa features a couple’s treatment room and a wet treatment room. Finishes such as marble mosaic, polished mahogany and natural pebbles and mother-of-pearl impart a serene atmosphere conducive to relaxation and rejuvenation.

wallcovering at entry), Sanitas (manicure & pedicure), MDC, Tri-Kes, Maharam Lighting: Fuse Lighting (chandelier at entry), Justice Design (sconces at corridors), International Ironworks Mirrors: Art Dallas Furniture: JLF Furnishings, Bernhardt + + Contract

The spa features a couple’s treatment room and a wet treatment room shown below.

Architects: Houston/Tyner Designers: Deborah Forrest, LeAnn

Oxley, Danielle Peacox of ForrestPerkins Major suppliers: Carpet: Burtco Fitness Equipment: Precor

Polished mahogany cabinetry is featured in the reception area. May/June/July 2009

High-end fixtures and finishes punctuate the pedicure treatment room. R E S O RT + R E C R E AT I O N

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Industry Events |

Hospitality Design Exposition and Conference Preview The 2009 Hospitality Design Exposition & Conference (HD Expo) is produced in association with International Interior Design Association (IIDA); International Society of Hospitality Purchasers (ISHP), National Council for Interior Design Qualification (NCIDQ); American Society of Interior Designers (ASID); and NEWH, Inc.-The Hospitality Industry Network. HD Expo features a show floor with more than 1,200 exhibitors covering an array of manufacturers and artisans of hospitality products and services. Information-packed, idea-generating conference sessions focusing 100% on hospitality design give attendees the latest and most pertinent issues facing our industry. Below are some of the types of companies, products and services you’ll find on display at HD Expo this year.

La Notte Collection, an exclusive luxury linen line with incomparable customization, has been launched by Resort ProSource, a Hospitality Purchasing firm located in San Diego, CA. Across the board, the La Notte Collection offers unequaled product quality and manufacturing compared to the competitor’s typical linens. Styled after the finest Italian linens, your options are unlimited from 250 thread count 60/40 cotton/polyester blend to 800 thread count 100% Egyptian cotton. With RPS’ on-line procurement management system our clients can build their own catalog of brand standards. RPS can customize your amenities with our in-house design expertise. For more information: www.ResortProSource. com or 619-531-0110.

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Valley Forge Fabrics, the world’s largest supplier of decorative textiles for the hospitality industry, introduces an innovative time-saving Technical Bedding Specifications book for today’s white-hot competitive market. Lodging properties need to execute exciting concepts for bedding that will comfort their guests, save money and provide value. For the sophisticated hotel guest, the heart of the guestroom is the bed, and it needs to be made perfectly, every day. This “first of its kind” Technical Bedding Specifications book is 59 pages of details required for appropriate and varied customized bedding, showcasing fabulous ideas in artful and sophisticated combinations. Call 800.223.7979 or visit www.valleyforge.com

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Marketing Showcase |

Advertiser Index | Advertiser............................... Page No. Aquatic Recreation Co...................................................12 Cloward H2O..................................................................20 Commercial Recreation Specialists.........................19, 29 D&M Marketing...............................................................4 Foster Printing Co.................................................9, 22, 23 Hotel Waterpark Resorts Workshop............................2, 3 IAAPA.............................................................................13 KABA / ILCO ..................................................................31 Kaypark Recreation........................................................19 LodgeNet Interactive.......................................................7 National Ticket Co..........................................................29 Precor.............................................................................25

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elcome to Resort + Recreation’s Marketing Showcase advertising section — your source for products, services and employment. To advertise in this section and reach over 25,000 subscribers, call 616-891-5747. Rates:

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Products

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Playworld Systems, Inc. 1000 Buffalo Rd., Lewisburg, PA 17837 (800) 233-8404 www.playworldsystems.com

Weber Group..................................................................10 Whitewater West Industries.........................................11 Aquatics Recreation

The Unblockable Drain Cover Company

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Ticketing and Wristbands

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To advertise in this section and reach over 25,000 subscribers, call 616-891-5747.

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Interview |

Idea Man

H

e’s overseen one of the most extensive resort redevelopment programs in recent years and stands tall as a leader in the growing Hotel Waterpark segment of the industry. Mike Kaminski, CEO and president of Chula Vista Resort in the Wisconsin Dells, sums up the success of the property he oversees today—with 220 new, upscale condominiums and an 80,000-square-foot waterpark—as follows: “It’s the process of building on one good idea over the course of many years.”

R+R: What should be the most important area of concern for those looking to add a waterpark to their property? MK: “It’s cost control. These venues are so expensive to build and maintain, you really need to pay attention to your expenditures—from utilities to staffing—literally every item you write a check for. There are natural gas costs, chemical costs. To get a handle on this you really need to have people on your team with experience in these areas. R+R: And the biggest expense? MK: Debt service and payroll. And when it comes to hiring, we only want to hire the best. I believe that ‘good’ is the enemy of ‘great’—and I will leave a position vacant before I will hire the wrong person. R+R: What are some of your principles in hiring? MK: When it comes to finding great people, I am a firm believer in the value of networking. We haven’t placed a general classified ad for employment in over 10 years. At the top of the list of qualities I look for in great employees is great communication skills. R+R: Whenever we speak, you seem to be right in the middle of something – some issue or concern about a current or potential operations idea. How do you find time to manage such a large operation? MK: I’m not a micro-manager. I credit the organizational structure that’s in place here at Chula Vista, which enables me to delegate responsibility among our many vice presidents. My job is to watch and see what happens. If I see something that’s not working, though, action needs to be taken immediately. It’s all about follow-through. 30

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R E S O R T A N D R E C R E AT I O N

Mike Kaminski, CEO and president of Chula Vista Resort in the Wisconsin Dells

R+R: What are the service areas that are most key in meeting the needs of your guests? MK: At a waterpark resort, guests are always looking for the new ride. It’s a good idea to install a new ride every one to three years, just as we did with our newest feature, the Cyclone. But guests are also looking for something else, particularly in this economy. In today’s climate, people are looking for ways to maximize their vacation dollar. It’s all about the value the guest receives—and the easiest way to achieve this is through great service, and doing the little things like giving them extra towels or including liquor and food in the price of their package. R+R: You mention the word “package”, and the hotel indoor waterpark business model seems like the ultimate resort package in that you have so many ways to generate revenue. But speak to the marketing side of the business and how you use packaging to attract guests. MK (laughing): We are the package kings! We will use somewhere between 25 and 30 different package programs over the course of a year. It’s a great way for people to be able to buy a piece of the experience. And selling packages is another great way we’ve found to help guests get more for their dollar. For example, two or three families may share a condo, but they still receive all the amenities and activities options just as if they were lodging individually. Yet, whether they’re vacationers, convention visitors, or they’re here for sports and events, we design our packages to work in concert with the entire resort. I am in the destination resort business, and we have something here for everyone. And yes, I think it’s a fantastic business to be in! + w w w. re s o r t - re c re a t i o n . c o m

All the same great PROVEN features of the 660K in a sectional trim design. Give your rental clients keyless controlled access any way you choose: • Via email • Over the phone • In person

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For product information: Toll-free: 877.468.3555 ext. 6191 www.ilcolodging.com/Oracode © Kaba 2008, all rights reserved.

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