Hotel Intelligence Report
Market Insight Japan April 2012
Hotel Intelligence Report • Market Insight Japan • April2012 • 2
Contributors Yasokazu Terada Executive Vice President
[email protected] Ayako Sasaki Vice President
[email protected] Aki Nakata Research Assistant
[email protected]
Glossary ADR RevPAR GDP
Average Daily Rate Revenue Per Available Room Gross Domestic Product
Remarks “The total number of accommodation guests” sourced from Japan Tourism Agency does not include guests staying in hotel accommodation with less than ten employees. All statistics on 2011 sourced from Japan Tourism Agency and JNTO are provisional.
Hotel Intelligence Report • Market Insight Japan • April2012 • 3
Market Summary The earthquake and tsunami occurred on March 11, 2011, and the subsequent problems such as the radiation leakage in Fukushima and power shortage in the Greater Tokyo had a negative impact on the tourism and hotel market in Japan.
Economic Snapshot 2010 Real GDP Growth (%) Inward FDI (Net USD billion)
2011
2012F
2013F
2014F
4.5
-0.7
1.4
2.1
2.8
-58.8
-118
-109.8
-82.8
-70.8
The number of international arrivals experienced a significant dip
Av. Inflation / CPI (%)
-0.7
-0.3
-0.8
-0.6
-0.2
after the earthquake. In addition to the travel safety issue associated with the earthquake and subsequent radiation problem,
Short-term Interest Rate (%)
0.23
0.19
0.23
0.29
0.43
81.45
77.72
79.23
78.97
78.53
5.1
4.6
5.1
4.8
4.7
the appreciation of the Japanese yen, which continued even after these events, has rendered Japan less attractive as a tourism destination, as compared to destinations outside of Japan. Meanwhile, we have also witnessed a solid recovery in the second half of 2011. As at the date of this report, the hotel trading performance level has almost recovered to the levels seen in 2010 in most major markets, with the exception of the physically damaged areas. As the tourism and hotel market steadily recovers to levels seen in most markets during 2010, Year 2011 will also be a year of recovery from the disastrous events. Albeit the earthquake negatively impacted the hotel trading market, Japan’s hotel investment market was relatively active in the second half of 2011. As a result, hotel asset transaction volumes in 2011 reached its highest level in the last four years after the global financial crisis. In 2012, we expect that business activities as well as consumer sentiment will return to normal levels and that the hotel trading and investment markets will also be active.
Av. Exchange Rates (JPY per USD) Av. Unemployment Rate (%)
Source: Global Insight (forecast as at April 2, 2012)
Hotel Intelligence Report • Market Insight Japan • April2012 • 4
Tourism / Accommodation Market Overview Japan’s tourism and accommodation market in 2011 suffered from lack of demand after the earthquake in March. While domestic
Figure 1: Total Number of Accommodation Guests in Japan
demand towards the end of 2011 mostly recovered to levels seen in 2010, international demand has not yet fully recovered as at the date of this report. Overall Trends and Demand Drivers In Japan, the total number of accommodation guests (both domestic and international) reached approximately 326 million, which represented a 6.5% decrease compared to 2010. This decrease is attributed to fewer business activities and weakening consumer sentiment after the earthquake. By guest type, domestic accommodation accounted for
Figure 2: Total Number of Accommodation Guests in Japan - By Month
approximately 95.0% of total guests in 2011 while inbound accommodation guests accounted for 5.0%. The total number of domestic and inbound guests decreased by 4.1% and 37.0%, respectively, as compared to the previous year. The monthly statistics, sourced from Japan Tourism Agency, indicate that the number of accommodation guests significantly dipped between March and June but recovered to the level of the previous year in the second half of 2011.
Total Number of Accommodation Guests in Japan (Million) 2007
2008
2009
286.7
287.5
283.0
322.8
309.7
Growth
-
0.3%
-1.5%
14.1%
-4.1%
International Guests
22.7
22.2
18.3
26.0
16.4
Growth
-
-1.8%
-17.8%
42.2%
-37.0%
309.4
309.7
301.3
348.8
326.1
-
0.1%
-2.7%
15.8%
-6.5%
Domestic Guests
Total Growth .
Source: Japan Tourism Agency
2010
2011
Hotel Intelligence Report • Market Insight Japan • April2012 • 5
Total Number of Accommodation Guests - By Accommodation Type (Million) Figure 3: Total Number of Domestic Accommodation Guests in Japan - By Month
2008 Limited-Service Hotel
Ratio
2009
Ratio
2010
Ratio
2011
103.1
33.3%
105.2
34.9%
130.1
37.3%
126.9
38.9%
Full-Service Hotel
61.6
19.9%
58.3
19.4%
66.3
19.0%
60.0
18.4%
Resort Hotel
56.2
18.1%
55.0
18.3%
60.3
17.3%
54.5
16.7%
Ryokan
84.7
27.3%
79.1
26.2%
82.2
23.6%
74.7
22.9%
Others
4.2
1.3%
3.7
1.2%
9.9
2.8%
9.9
3.1%
309.7
100.0%
301.3
100.0%
348.8
100.0%
326.1
100.0%
Total Growth
0.1%
-2.8%
13.6%
-7.0%
Source: Japan Tourism Agency
Figure 5: Total Number of Accommodation Guests - By Accommodation Type Figure 4: Total Number of International Accommodation Guests in Japan By Month
.
By accommodation type, hotels accommodated approximately 74.0% of the total accommodation guests in 2011, while ryokans (Japanese inns) accommodated approximately 22.9% of them. Among the various accommodation types, limited-service hotels, full-service hotels and resort hotels absorbed 38.9%, 18.4%, and 16.7% of the total accommodation guests, respectively. In 2011, demand decreased across all accommodation types including hotels and ryokans.
Ratio
Hotel Intelligence Report • Market Insight Japan • April2012 • 6
International Accommodation Demand Among the international accommodation guests, China (16.1% of total inbound demand) ranked as the top international demand
International Visitors Arrivals According to the latest statistics from the Japan National Tourism Organization (JNTO), international visitor arrivals were 6.2 million
source market in 2011, followed by South Korea (14.8%) and
in 2011, which was a 27.8% decrease as compared to the previous
Taiwan (14.2%).
year.
In 2011, we saw a decrease in demand for all source markets. In
While the Japanese government has implemented numerous
addition to the negative impact of the earthquake and its subsequent events, the rapid appreciation of the Japanese yen even after the
activities in an effort to promote visitation after the earthquake,
earthquake has deterred international leisure tourists from visiting
international visitation has not fully recovered to the pre-earthquake level as at the date of this report.
Japan. Apart from the activities stated above, the Japanese government, having recognised that the tourism industry can stimulate economic growth and employment, has been committed to development of Figure 6: International Accommodation Guest at Japan in 2011 - By Country of Residence
the industry. The government launched “Inbound Travel Promotion Project (Visit Japan Project)” in 2010 and set a goal of 15 million visitors by 2013 and 30 million visitors in the long term. This project includes proactive promotional activities outside of Japan, deregulation of visa requirements, etc.
Figure 8: International Visitors Arrivals
Figure 7: Top 10 Source Markets in 2011 - By Country of Residence
.
Hotel Intelligence Report • Market Insight Japan • April2012 • 7
Accommodation Supply Trend The profile of the Japanese accommodation market continues to evolve. The long-term trend seems to be an increase in hotel supply and a reduction in ryokan supply, which was evident in the
Figure 9: Number of Hotels and Ryokans Establishment (As at end of March)
latest data available. This trend is expected to continue over the next several years. According to the latest data from Japan’s Ministry of Health, Labour and Welfare, Japan had 9,629 hotels with 802,060 rooms at the end of March 2011 or an average property size of 83 rooms. On the other hand, there were 46,906 ryokan establishments with 764,316 rooms at the end of March 2011. The above figures do not count some hotels and ryokans located in the prefectures of Miyagi and Fukushima, which were physically damaged by the earthquake and tsunami. Therefore, we cannot discuss the year-on-year change based on the 2011 statistics.
Figure 10: Number of Hotels and Ryokans Room Supply (As at end of March)
Hotel Intelligence Report • Market Insight Japan • April2012 • 8
Hotel Investment Market Albeit the hotel trading market exhibited negative performance after March 11, the hotel investment market was relatively active in 2011 as compared to the last four years after the global financial crisis. We saw several transactions suspended after the earthquake but most of them were resumed and completed in the second half of 2011. This increase is mainly attributed to sellers’ (”lenders’’) concessions on a sales price. The results of the Japan hotel investment market in 2011 are summarized as follows:
• Continuously after the global financial crisis, many loans financed before 2007 reached maturity in 2011. While many lenders (or CMBS holders) have still taken a wait-and-see attitude, some lenders proceeded with disposition of collateral assets at a price even lower than their loan amount. Lenders’ concession on sales prices resulted in an increase of hotel transaction volume.
Figure 11: Number of Hotels Sold in Japan
• A total of 55 hotels with 7,926 rooms were publicly announced to have changed ownership in 2011. The transaction volume in 2011 exceeded the level of the past four years after the global financial crisis. In contrast with the previous trend, more than half of the transactions were completed in the second half of the year in 2011. • The average size of the hotels transacted in 2011 was 144 rooms. This figure indicates that the hotels transacted in 2011 were mainly small-sized properties. • Buyers of small-sized transactions were mostly domestic owneroperators and Asian investors. Some Asian investors, who mainly showed an interest in full-service hotels located in gateway cities, have recently broadened their investment scope to limited-service hotels in secondary cities. This trend is due to fewer investment opportunities in gateway cities. • In 2011, large-sized transactions were mostly completed by JREITs. Three J-REITs, which had substantially ceased hotel acquisition activity after the global financial crisis, successively completed five hotel transactions in 2011. • Meanwhile, the two hotel J-REITs, Nippon Hotel Fund and Japan Hotel and Resort, merged in April 2012 to become Japan Hotel REIT. After the merger, Japan Hotel REIT has become the only hotel J-REIT, which holds 28 hotel assets with asset value of approximately 130 billion yen.
Figure 12: Number of Rooms Sold in Japan
Hotel Intelligence Report • Market Insight Japan • April2012 • 9
Major Lodging Transactions in 2011 (Publicly announced transactions only) Property Name
City
Prefecture
Sales Month
No. of Keys
Hotel Niseko Scot Mito Hyatt Hotel
Niseko Mito
Hokkaido Ibaraki
Jan-11 Jan-11
Hotel Hero
Obihiro
Hokkaido
Hotel Wing International Nagoya
Nagoya
Hilton Nagoya Takamatsu Tokyu inn Hotel Nikko Ibaraki Osaka Daiwa Roynet Hotel Yokohama Kannai Hotel Avanshell Akasaka
Seller Name
Buyer Name
126 56
N/A N/A
Sky Capital N/A
Feb-11
137
N/A
Aichi
Feb-11
220
Nagoya
Aichi
Feb-11
Takamatsu
Kagawa
Mar-11
Purchase Price(Million yen)
N/A N/A
Price Per Room(MIl lion yen)
N/A N/A
Legal Proceeding or No
Managed Bid or No
No No
N/A N/A
N/A
N/A
No
N/A
N/A
Hokkaido Railway Company Taimei Housing
N/A
N/A
No
N/A
450
N/A
Ewart Investment
N/A
N/A
No
N/A
191
N/A
Taimei Housing
N/A
N/A
No
N/A
3,820
37.1
No
N/A
3,250
15.3
No
N/A
N/A
N/A
No
N/A
N/A
N/A
No
N/A
3,746
14.5
No
N/A
2,334
7.9
No
N/A
4,059
26
No
N/A
N/A
N/A
Yes
Yes
N/A
N/A
No
N/A
N/A
N/A
No
N/A
Ibaraki
Osaka
Mar-11
103
Merchant Bankers
Yokohama
Kanagawa
Mar-11
212
Daiwa House Industry
MID Urban Development Daiwa Odakyu Construction
Akasaka
Tokyo
Mar-11
71
Lone Star
Mitsubishi Estate
Hotel Ascent Shinjuku
Shinjuku
Tokyo
Mar-11
63
Leopalace 21
Comfort Hotel Tokyo Higashi Nihombashi
Nihombashi
Tokyo
Apr-11
259
Maya Investmet
Dormy inn Kumamoto
Kumamoto
Kumamoto
Apr-11
294
Kyoritsu Maintenance
Setsugetsuka
Hakone
Kanagawa
Apr-11
158
Ginsenkaku
Kamikawa
Hokkaido
Apr-11
36
Loisir Hotel Atsugi Hotel Precede Nagoya
Atsugi
Kanagawa
Apr-11
163
Lone Star
Daiwa House Industry Nippon Hotel Fund Investment Corporation Nippon Hotel Fund Investment Corporation Japan Hotel and Resort Inc Breezbay Hotel Group Japan New Alpha
Nagoya
Aichi
Apr-11
140
Taisei Corporation
Kachikaihatsu
Hotel Nikko Chitose
Chitose
Hokkaido
May-11
256
Goldman Sachs
Prince Hotel Takamatsu
Chikusei
Ibaraki
May-11
87
JAL City Matsuyama
Matsuyama
Ehime
Apr-11
Numazu Tokyu Hotel
Numazu
Shizuoka
Jun-11
Kyoritsu Maintenance N/A
N/A
N/A
No
N/A
N/A
Breezbay Hotel Group Sakura Fudosan
N/A
N/A
No
N/A
161
N/A
N/A
N/A
N/A
No
N/A
136
N/A
Kuretakesou
N/A
N/A
No
N/A
N/A
N/A
Yes
N/A
Kikkatei
Saga
Saga
Jun-11
38
Kikkatei
Fukuoka Capital Partners
Hotel Esashiya
Numazu
Shizuoka
Jun-11
22
N/A
N/A
N/A
N/A
No
N/A
Art Hotels Hamamatsucho
Hamamatsu cho
Tokyo
Jun-11
120
Citi Group
Fortress Investment Group
N/A
N/A
No
N/A
Art Hotels Omori
Omori
Tokyo
Jun-11
220
Citi Group
Fortress Investment Group
N/A
N/A
No
N/A
Hakusatei
Hamamat su
Shizuoka
Jul-11
114
N/A
Kuretakesou
N/A
N/A
No
N/A
Kyoto Century Hotel
Kyoto
Kyoto
Jul-11
218
Hayashibara Group
Keihan Electric Railway
N/A
N/A
Yes
N/A
Ofu Hotel Kamata
Ota
Tokyo
Jul-11
92
Araikumi
Aoki
N/A
N/A
No
N/A
Moriguchi Royal Pines Hotel
Moriguchi
Osaka
Jul-11
175
Aetos
Tokaikanko
990
6
No
N/A
Rantei
Kyoto
Kyoto
Jul-11
20
Hayashibara Group
Keihan Electric Railway
N/A
N/A
No
N/A
ANA Hotel Kushiro
Kushiro
Hokkaido
Aug-11
180
Goldman Sachs
GHS
N/A
N/A
No
N/A
Hyuga Heights
Hyuga
Miyazaki
Aug-11
27
Toko
Hyuga City
N/A
N/A
No
N/A
Hotel Sunroute Shirakawa
Saigo
Fukushima
Aug-11
163
Hotelo Sunroute Shirakawa
N/A
N/A
N/A
Yes
N/A
(Continue to next page)
Hotel Intelligence Report • Market Insight Japan • April2012 • 10
Purchase Price(Million yen)
Price Per Room(Mil lion yen)
Mitsubishi Corporation
N/A
N/A
No
N/A
Secured Capital Japan
Keck Seng Investments
1,757
10
No
N/A
143
Tateshina Grand Hotel
ORIX Real Estate Corporation
N/A
N/A
Yes
N/A
Sep-11
304
Risa Partners
United Urban Investment Corporation
7,650
25
No
N/A
Hokkaido
Sep-11
203
Karakami Kankou
Tsuruga Group
220
1
No
N/A
Kawasaki
Kanagawa
Sep-11
70
Karakami Kankou
Sumitomo Realty & Development
1,100
16
No
N/A
Kobe
Hyogo
Oct-11
235
N/A
Hotel Management International
5,000
21
No
N/A
Sapporo
Hokkaido
Oct-11
55
Dear Life
Live Max
N/A
N/A
No
N/A
Akasaka
Tokyo
Nov-11
136
Lone Star
Sotetsu Holdings
N/A
N/A
No
N/A
Naruko Hotel
Osaki
Miyagi
Nov-11
129
Orix Real Estate
Naruko Hotel Operations
N/A
N/A
No
N/A
Athena Awaji
Awaji
Hyogo
Nov-11
59
N/A
Sumoto Kanko Group
N/A
N/A
No
N/A
Kobe Bay Sheraton Hotel & Towers
Kobe
Hyogo
Dec-11
276
Lone Star
Hotel New Awaji
N/A
N/A
No
N/A
Rantei
Kyoto
Kyoto
Dec-11
20
Keihan Electric Railway
Mori Trust
N/A
N/A
No
N/A
Asakusa Vista Hotel
Taito
Tokyo
Dec-11
136
Galileo Japan Trust
Tokaikanko
1,050
8
No
N/A
Hotel Plaza Kobe
Kobe
Hyogo
Dec-11
145
Taisei Corporation
N/A
N/A
N/A
No
N/A
Secured Capital Japan
Japan New Alpha
N/A
N/A
No
N/A
Tokyu Land Corporation
N/A
N/A
N/A
No
N/A
Sales Month
Property Name
City
Prefecture
Hotel Monterey Sanno
Ota
Tokyo
Aug-11
Best Western Hotel Fino Osaka Shinsaibashi
Higashi Shinsaiba shi
Osaka
Tateshina Grand Hotel Takinoyu
Chino
Hotel JAL City Naha
No. of Keys
Seller Name
Buyer Name
166
Sanno Estate
Sep-11
179
Nagano
Sep-11
Naha
Okinawa
Hotel Emerald
Kushiro
Kawasaki Grand Hotel New Otani Kobe Harborland Hotel Sincerit Sapporo Chisun Grand Akasaka
Legal Proceeding or No
Managed Bid or No
Oita Toyo Hotel
Oita
Oita
Dec-11
144
Niseko Kogen Hotel
Niseko
Hokkaido
Dec-11
59
JAL City Yotsuya
Shinjuku
Tokyo
Dec-11
185
Tokyo Tatemono
4,200
23
No
N/A
Miyoshiya Grand Hotel Matsuyama Washington Hotel Plaza Kobe Seishin Oriental Hotel
United Urban Investment Corporation
Shin Onsen Cho
Hyogo
Dec-11
50
Miyoshiya Ryokan
Yukai Resort
N/A
N/A
No
N/A
Matsuyama
Ehime
Dec-11
190
N/A
IPC Corporation
910
5
No
N/A
Kobe
Hyogo
Dec-11
184
J-Will Partners
Takagawa Group
N/A
N/A
No
N/A
Hotel Avanshell Kyoto
Kyoto
Kyoto
Dec-11
150
Lone Star
Taimei Housing
N/A
N/A
No
N/A
Source : Jones Lang LaSalle Hotels based on publicly available information
Hotel Intelligence Report • Market Insight Japan • April2012 • 11
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