Brochure More information from http://www.researchandmarkets.com/reports/1530295/

Hot Trends in Food and Drinks in Japan Description:

Japanese food and drinks manufacturers continue to produce some of the most novel products on the market. With similar overall trends driving the global industry, European and US markets will be heavily influenced by this innovation. This report assesses how innovation in the Japanese food and drinks industry is influencing European and US markets. Global manufacturers are faced with the challenge of interpreting Japanese trends before considering whether they will translate into other markets despite cultural differences and variations in regional regulation. Scope of this research - Gain key insight and understanding into Japanese food and drink innovation and learn how such trends can be interpreted for use in Western markets. - Improve the targeting and effectiveness of your NPD strategy based on the analysis of over 6,000 products launched between 2006-10. - Identify the key trends driving innovation in Japanese food and drinks. - Understand how regulation and other market pressures are influencing NPD and learn how manufacturers are adjusting their strategies. - Predict future opportunities in the Japanese food and drinks market. Research and analysis highlights Many product innovations launched in Japan within the food and drinks markets have gone global, particularly in the functional food industry. Functional products are generally becoming more targeted in their health claims in order to address specific consumer demand and separate from other areas of the market. Japanese consumers are particularly accepting of new types of health food and drink, making it a hotspot for innovation. According to the OECD, Japan is the ""oldest"" nation, and its aging population has been a key factor driving uptake of health-targeting products Manufacturers have responded to the individualistic demands of consumers through initiatives such as crowdsourcing. Rather than address general trends like health and wellness, Japanese manufacturers target very specific groups, such as students that are due to sit exams or elderly consumers that want to enhance their cognitive health. Key reasons to purchase this research - What are the key innovations currently impacting Japanese food and drink markets? - Which new product categories could become successful in the US and Europe? - What are the limitations of Japanese trends crossing over into other markets? - How is the recession impacting Japanese new product development? - What does the future hold for Japanese new product development?

Contents:

About the author Disclaimer Executive summary Japan as an innovation hotspot

Innovation in health and wellness Innovation in sustainable, ethical and eco-friendly products Innovation in indulgent products Innovation in convenience food Chapter 1 Overview: Japan as an innovation hotspot Summary Introduction Established as a trendsetter Innovation in the recession Learning from Japanese innovation Key innovation hotspot areas Chapter 2 Innovation in health and wellness Summary Introduction Japan as a health focused society Japanese aging consumers embrace health oriented behavior The founding nation of functional food Ingredient innovation in functional foods FOSHU, Japan’s official health food accreditation system Econa case study: regaining consumer trust in FOSHU labeling Limitations to functional food global growth Obesity concerns slim Japanese Metabo case study: addressing metabolic syndrome Metabo food and drink SSP functional drink Nippon Milk Pokka RTD coffee Other countries can learn from Japan’s experiences with regulating obesity Restaurants have also addressed Japanese desires to eat healthily Mega-burger case study: addressing a healthy eating backlash with high calorie foods Women’s specific weight and beauty concerns in Japan Japanese young women desire slim figures Beauty foods gaining in popularity Collagen cuisine case study: successfully targeting anti-aging concerns with nutraceuticals Beauty drinks have been launched that contain some unusual extracts Beauty foods have been less successful outside of Asia Cognitive health products in Japan Exam foods as good luck charms and brain health aids Cognitive products for the elderly Functional product claims are becoming more specific Eye health products have targeted computer users Joint health products have targeted the active elderly Conclusions Chapter 3 Innovation in sustainable, ethical and eco- friendly products Summary Introduction Japan is a highly eco-aware society The Kyoto Agreement drew attention to Japan’s environmental commitment Recycling and reduction initiatives tackle packaging waste Novel packaging to address environmental issues Natural based packaging showcased at 11th Eco-Products Exhibition Eco-clip offers greener easy opening benefits Lightweight packaging case study: reducing carbon emissions in packaging Suntory’s Tennensui lighter plastic bottle mineral water Fujiya’s juice drink in a cardboard can Ezaki Pos-Ca chewing gum’s Eco Pouch LOHAS and the link between ethical and healthy positioning Coca-Cola Japan case study: switching to greener packaging Coca-Cola Japan’s new environmental principles I LOHAS branded water links health and environmental benefits

I LOHAS bottle switched from lightweight plastic to plant based material I LOHAS promotes easy packaging disposal The product has been a resounding success Locally produced products address carbon footprint concerns City sourced food case study: carbon footprint and regional pride City farms promote pride and ethical satisfaction Tokyo Milk uses milk sourced from a unique city based dairy Cafes are displaying green lanterns to denote their use of local ingredients Japan’s philanthropy is expanding Charitable products case study: donating profits to charity Greener Planet wine donates to an international water charity UUCS juice gives to a Japanese forestry charity Ezaki Glico donates a specific amount of its chewing gum sales to charity Conclusions Chapter 4 Innovation in indulgent products Summary Introduction Asia Pacific consumers are avid sensation-seekers Recent flavor innovations Soy flavored candies Flavor experimentation within global brands PepsiCo’s novel drink flavors Case study: Kit Kat Japan embraces consumer individualistic needs Kit Kat’s prolific regional flavors Kit Kat postable boxes Kit Kat exam good luck charms Nestlé’s deep understanding of the local market Cultural preferences could prevent worldwide success Jelly drinks case study: popular in Japan but not internationally Jelly drinks’ versatility appeals to various consumer groups Jelly drinks are still rare outside of Asia Pacific Japanese obsession with beautiful packaging Adults embrace the past with product choices Adult candies Food services for adult gamers Retro packaged food and drink The appeal of historic figures Crowdsourcing and consumer involvement Conclusions Chapter 5 Innovation in convenience food Summary Introduction Working hours in Japan are long, driving convenience food sales Vending machines address consumer convenience demands Vending machines offer fresh food alternative to junk food Coca-Cola has developed solar paneled vending machines Draft beer vending machines provide a premium vending experience New developments in vending have given rise to more personal machines On-the-go foods Homemade bentos fulfill desire for attractive and convenient lunches Anime characters help bento foods appeal to children Commuters are well catered for with healthy, ready made bento boxes Instant noodles emerge in novel flavors, healthier formats Street food popularity inspires manufacturers The recession prompts growth of restaurant style ready meals Portion sizes are decreasing to cater for smaller households Conclusions Chapter 6 Conclusions Barriers to transferring Japanese product innovation abroad Hot Japanese trends with global potential

Table of figures Figure 1: The number of innovative product launches has recently dropped in Japan Figure 2: A selection of innovative launches in Japan, 2009-10 Figure 3: Japan’s aging population Figure 4: Econa oil was withdrawn from market over health fears Figure 5: Econa scandal caused fall in FOSHU labeled products Figure 6: Top claims in FOSHU tagged product launches, Oct 2009-Oct 2010 Figure 7: The Soya Farm yogurt has a FOSHU approved claim for reducing cholesterol Figure 8: Recaldent has FOSHU backing that it enhances the health of teeth Figure 9: SSP Kaizen Seikatsu Meta Boy claims to improve the metabolism Figure 10: Megmilk Free Yogurt utilizes probiotics as a Metabo fighter Figure 11: Pokka Coffee addresses Metabo with a no added sugar or fat claim Figure 12: Medical specialists helped plan Tokyo Food Theater 5+1 menu Figure 13: Mega burgers provide a contrast to Japan’s obsession with healthy foods Figure 14: House Ukon no Chikara Ukon Ekisu Drink Cassis Orange Aji Figure 15: Knorr Soup Pasta Instant Soup, Bishoku Yasai Cream Figure 16: Lotte Green Gum Figure 17: Collagen nabe is growing in popularity Figure 18: Kabaya Foods produces a range of gummy candies that contain collagen Figure 19: Be Collagen and The Placenta are unusual collagen drinks Figure 20: Brain health-based claims for products launched in Japan (%), 2008–2010 Figure 21: AGF Blendy Coffees claim to boost concentration Figure 22: Myojo Foods’ noodle soups are targeted at exam taking students Figure 23: Nestlé’s Kit Kat Milk Coffee is designed for exam taking students Figure 24: Cadbury’s Recaldent Kamu Power claims to encourage brain activity Figure 25: A selection of lutein containing products launched in Japan Figure 26: Glucosamine fortified drinks and yogurts have emerged in Japan Figure 27: Maruha Nichiro Food’s high calcium sausages have a bone health claim Figure 28: The pura mark denotes that a packaging is recyclable Figure 29: Eco-Clips have been used as a sealant on products instead of a steal clip Figure 30: Products have utilized lightweight packaging to gain an ethical benefit Figure 31: Coca Cola has embraced sustainability in Japan with I LOHAS water Figure 32: A carbon labeling scheme began in Japan in 2008 Figure 33: Locally sourced milk, soy sauce and green tea products Figure 34: Tokyo Milk is sold in 7-11 stores only in Tokyo Figure 35: Charity giving brands are gaining popularity in Japan Figure 36: Unusual flavors appeal to Japanese experimental tastes Figure 37: Soy sauce confectionery is popular in Japan Figure 38: Pepsi has launched its cola in unusual baobab and azuki flavors in Japan Figure 39: Kit Kat is available in a variety of regional flavors in Japan Figure 40: The Kit Kat map highlights where each flavor can be found in Japan Figure 41: Nestlé has capitalized on its Kit Kat name with an exam targeted product Figure 42: Leading countries in jelly drink launches, by SKU, 2008-10 Figure 43: Meiji Seika’s Meiji Perfect Plus Tetsu Kei Prune Jelly Figure 44: Ready to drink tea and coffee varieties of jelly drink Figure 45: Kagome’s Kagome Yasai Shibori Tomato Jelly Drink Figure 46: Suntory Otona No Dessert - Zeitaku Gelee no O-sake Figure 47: Jelly drinks have emerged with proposed weight management properties Figure 48: Jelly drinks for kids and teenagers are growing in popularity in Japan Figure 49: Jelly drinks have been launched outside Asia Pacific sporadically Figure 50: SUKK energy drink has been launched in the UK Figure 51: Bonbon au Chocolat Drink Chocolate are hot chocolate individual sachets Figure 52: Coco de Mer chocolates are presented in luxury packaging Figure 53: Morinaga’s Valentine’s bars have a novel reversed label Figure 54: Naoto Fukasawa has launched a banana juice in banana packaging Figure 55: The Mugen Tokoroten is an agar-based snack for adults Figure 56: Products have emerged in retro packaging celebrating the past Figure 57: Dydo’s Hukkokudo Hero series Figure 58: New product types have been chosen using crowd sourcing techniques Figure 59: Fresh food vending includes bananas Figure 60: Refrigerated vending machines selling eggs in Japan

Figure 61: Coca Cola has introduced a vending machine with solar panels Figure 62: Draft beer vending machines have appeared in Japan Figure 63: Smart vending machines in Tokyo train station recognize the age and sex of user Figure 64: Consumers are looking for bentos with an attractive presentation Figure 65: This product offers a fun bentos topping designed to appeal to kids Figure 66: A ready made bentos range designed for commuters Figure 67: Cheese and Italian flavored noodles offer unusual fast food options Figure 68: Nissin Light Cup Noodles are promoted as being healthier noodles Figure 69: Hakata street stall style fried ramen have appeared in stores Figure 70: EG S&B Foods’ Pasta sauce from fully booked restaurants Figure 71: Kewpie saw an increase in sales when it reduced its salad dressing volume Figure 72: Key innovation trends in Japanese food and drinks Table of tables Table 1: Key areas covered in this report Table 2: Leading claims in food and drinks launches in Japan, 2009 and 2010 Table 3: Up and coming functional ingredients in Japanese food and drink Table 4: Prevalence of obesity (BMI at lease 30 kg/m²) in adults across the seven major markets (%), 2010 Table 5: Metabo product launches in Japan by category, Oct 2009- Oct 2010 Table 6: Application of Japanese trends in Europe and North America

Ordering:

Order Online - http://www.researchandmarkets.com/reports/1530295/ Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to 646-607-1907 (from USA) or +353-1-481-1716 (from Rest of World). If you have any questions please visit http://www.researchandmarkets.com/contact/

Order Information Please verify that the product information is correct and select the format(s) you require. Product Name:

Hot Trends in Food and Drinks in Japan

Web Address:

http://www.researchandmarkets.com/reports/1530295/

Office Code:

SC

Product Formats Please select the product formats and quantity you require: Quantity Hard Copy:

USD 2975 + USD 55 Shipping/Handling

Electronic (PDF) Single User:

USD 2875

Electronic (PDF) Enterprisewide:

USD 10781

* Shipping/Handling is only charged once per order. * The price quoted above is only valid for 30 days. Please submit your order within that time frame to avail of this price as all prices are subject to change.

Contact Information Please enter all the information below in BLOCK CAPITALS Title: First Name:

Mr

Mrs

Dr

Miss Last Name:

Email Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free email accounts when ordering (e.g. Yahoo, Hotmail, AOL)

Ms

Prof

Page 2 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card:

You will receive an email with a link to a secure webpage to enter your credit card details.

Pay by check:

Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Ireland.

Pay by wire transfer:

Please transfer funds to: Account number

833 130 83

Sort code

98-53-30

Swift code

ULSBIE2D

IBAN number

IE78ULSB98533083313083

Bank Address

Ulster Bank, 27-35 Main Street, Blackrock, Co. Dublin, Ireland.

If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp

Please fax this form to: (646) 607-1907 or (646) 964-6609 - From USA +353-1-481-1716 or +353-1-653-1571 - From Rest of World