Hoover’s Quick Reference Guide Hoover’s provides smart, simple, time-saving tools that help you make the most of your prospect and customer lists. Our team of dedicated industry specialists provides you with current business trends and in-depth company and industry reports, enabling you to become an expert and have more meaningful conversations with prospects and customers. Hoover’s lets you do more, do it better, and do it easier.
Navigation: The Company Index menu at the top of all Company and Industry pages organizes all available content. Hover over the triangles next to the About This Company, Financials, and Competition menu items to see more options. Unavailable content is grayed out The My Tools menu on Company pages helps make available data actionable. Options include: Print Quick Report, Download Data, Receive Alerts, View Company Tags, View Company Notes, View My Contacts, Find Similar Companies, Print Preview and Email This Page
The LinkedIn icon provides direct access to LinkedIn search results for an individual.
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Use the Actions menu to create unlimited vCards (electronic business cards) in Outlook for your people contacts or save people to My Contacts in Hoover’s
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ConnectMail Contacts:
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Tags, Notes and Saved Contacts are easily accessed from the three-tab menu located on all Company pages
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Company and People Highlights: Companies: More than 85 million company records, including 63 million small, international companies and 22 million North American companies
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People: More than 100 million global contacts, including 40 million U.S. contacts and 60 million international contacts
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Get an email address and/or a direct-dial phone number for U.S. business contacts, including mid-level managers, directors, supervisors, etc.
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Approximately 20 million email addresses and 2 million direct dial phone numbers
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Find contacts to view and download within the Key People section of a Company Record or click People and Contacts within the Company Index menu for a complete list of contacts
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Build lists using “ConnectMail” as a filter criteria so that results only contain records with an email and/or direct dial number
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The number of contacts available for download is dependent on your company’s subscription level, and is allocated at the account level
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Your Hoover’s Company Administrator has the ability to allocate ConnectMail credits to various users
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View contact information in a table or business card view
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Search: Search for specific Companies, People, and Industries or across All Categories to gain insight on customers, prospects, competitors or market segments. Perform an “All Categories” search and see list results within subsections of Companies, People and Industries
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Auto-suggested responses help you quickly find what you’re looking for
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Refine Company search results by Location, Sales, Employees, Ownership Type, Location Type and Industry. Refine People search results by Job Title, Location and Industry
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Customize the number of results per page
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Use the arrows next to the column headers to sort your search results as desired
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To refine your search the company name can be entered followed by comma and city. This will narrow your candidate list
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Company searches can provide results by entering the general telephone number
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Build A List: Generate targeted marketing and prospecting lists by choosing from 50+ selection criteria, including location, financials, industry, people and more. A Build A List quick search tool is available on the home page, featuring the most popular list filters. To access the full menu of available filters, click on the Build A List tab at the top of any page
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Target a specific decision-maker role by choosing from more than 800 granular job functions. Simply browse job functions or do a keyword search
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Find records matching ANY or EVERY Location or Company Size criteria entered
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Exclude certain industries and locations from your search
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Each user can save up to 20 Build A List searches, stored in My Hoover’s in the “My Saved Searches and Downloads” section. Tip: Pick a naming convention that describes the list criteria you used
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Once you’ve built your list, you can select specific records to download or choose the full list. Note: The ability to download lists is dependent on subscription level
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You can choose to include only companies with a URL in your download. You can also exclude all previously downloaded (within the past year) company records
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Download up to 50,000 records at one time
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You’ll receive an email message when your file is ready. Go to My Hoovers, then to the “My Saved Searches and Downloads” section to retrieve your list
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When naming a downloaded file to save to your computer, you must use underscores to connect multiple words (spaces aren’t recognized)
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Build A List PRO (OPTIONAL Add-on): Upload up to 1,000 ZIP Codes, SIC and NAICS to use as inclusion or exclusion criteria
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Upload up to 5,000 D-U-N-S Numbers for exclusion
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Ability to include only companies with Zip + 4 in the address
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Search by home-based business, legal ownership and franchise status
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Upload large lists (500K) of D-U-N-S Numbers, SIC, NAICS, and ZIP codes for global exclusion (My Hoover’s). Select specific Global Exclusion files to apply at the point of download
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Cherry pick from previously downloaded company lists for exclusion from current download
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Select a specific number of company records to download from your search results, or request a random sample
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Bulk tag up to 10,000 D-U-N-S Numbers (My Hoover’s)
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Customizable Alerts:
News & Social Media: Updated minute-to-minute, D&B’s news service gives you access to timely and relevant articles, stories, blog posts and Tweets about businesses and industries. Review this content for real-time insight as a way to stay informed and make better, quicker business decisions. Available on Company and Industry Pages: Latest News provides links to the 10 most significant and recent news stories about a company or industry from across the global Web. Click “Load More” to dig deeper into the news archive
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An Event Timeline provides a chronology of up to 20 of the most significant developments and events affecting a company or industry over the last year
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Management Changes shows the movement and job changes of key management personnel over the last 6 months
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Be the first to know about breaking news with a daily news digest, delivered right to your email inbox. Set up custom alerts for companies and industries
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Alerts may or may not be available daily, depending on marketplace activity
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Select “Receive Alerts” from the My Tools menu on a Company or Industry Overview page
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Customize your alerts to include only specific types of business events
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Select from among 20 event trigger categories, including Customer Wins or Losses, M&A and Spin-offs, Product Initiatives, and more
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View and manage all alerts in My Hoover’s under the “My Alerts” section
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The “My Recent Alerts” tab includes the 3 most recent daily alert emails received in the last 30 days
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Available on Company Pages: View a 6-month summary of Web Volume and Noteworthy Activity, such as management changes and SEC filings, in an easy-to-digest graphical format
Family Tree:
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Top Business Tweets shows the 10 most relevant, recent, business-focused Tweets about a company, and a graphical measure of Twitter activity
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Analyst Commentary includes ratings and commentary from financial and industry analysts
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Available on Industry Pages: Articles and stories indicating an industry’s growth, movement, or risk are summarized in the Industry Health Indicators section
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A company’s Family Tree can help you understand the scope of a corporation, develop rules of engagement for your sales teams and identify cross-sell and up-sell opportunities. Full Family Trees can be viewed within the application to understand the full breadth and depth of any global family
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In addition, Family Trees can be downloaded as an Excel file list or .pdf graphic. The Excel file includes key firmographic data (up to 50 data elements) for each company record
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Family Tree downloads utilize normal download credits
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The Transactions feed includes noteworthy industry financial activity and transactions such as investment flow, corporate funding and restructuring
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Competitive Intelligence: On an Industry Overview page: learn about the industry in general, including current news; view all companies in this industry sorted by annual sales showing top-ranked; and identify related industry SIC and NAICS codes
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Within the Company Index menu: view a complete Competitors List or analyze the Competitive Landscape, comparing the key financials of the targeted company to up to three competitors and industry and market medians. The default competitive landscape comparison includes top competitors but you can select different companies by clicking the “Select Competitors” button
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Financials: Select “Financials” in the Company Index menu to view key financial information in a streamlined, easy-to-read format: Financial Summary (including stock performance), Balance Sheet, Cash Flow, Income Statement, Historical Financials and SEC Filings
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Charts and graphs illustrate historical financials and trends. Right click on any chart to export the image for use in presentations. The Earning Estimate graph allows you to change your view to either a bar, line or area chart
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Hover over any bolded financial term to see a brief definition
First Research Industry Insight: Educate yourself on the latest trends within a given industry with editorial insight from our First Research industry specialists. 8 digit SIC codes allow for more granular prospecting— especially useful for selling a niche product or service
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Search for a specific industry or navigate to the “Sell To This Industry” section on a Company page to access forecasts, financial information, call prep questions, executive insight, top business challenges and more
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Print a quick report designed for sales calls or create a custom report with desired industry information
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IT Spotlight Reports (OPTIONAL Add-on): Over 700 reports on the IT departments of Fortune 1000 companies
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Exclusive content on software and platforms currently in use, an overview of the IT department and their strategy, IT executive contacts, and more
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Search by technology keyword and access reports from a dedicated library page, the company search results or a company’s profile page
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Notes/Tags/My Contacts:
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Prescreen Score: The prescreen score is intended for marketing pre-screening purposes only. Target companies in accordance with required credit terms; if credit terms are strict, consider targeting only Low Risk companies. High, Medium or Low Risk indicators predict the likelihood a company will pay its bills on time or will be delinquent (90+ days past due) over the next 12 months. Scores are calculated using statistical models and most recent payment information in D&B’s commercial database
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Filter by Prescreen Score within Build A List to match your company’s risk tolerance
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Set up Notes and Tags to track and organize your contacts. Create your own customized rolodex. Notes—create written reminders or document personal interactions with a company; note next steps; summarize your latest discussion with key decision-makers
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Tags—label a company using special keywords for future reference; select from standard menu options or create your own; categorize companies into groups that are relevant to you; mark companies that were included in a recent campaign
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My Contacts—select “Copy to My Contacts” from the Action menu to add people to your personalized contact list found in My Hoover’s
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My Hoover’s:
Support Center:
Customization tool that houses Saved Searches and Downloads, Notes and Tags, Saved Companies and Contacts, Alerts, Global Files, and link to the Hoover’s Training Center. My Saved Searches and Downloads —20 Saved Searches per user at a time —Downloads are available for 60 days
Visit this section to access our (free) Open Training Schedule & Registration page, video tutorials, reference documents, Help Glossary/FAQ search, forms to update or add a company record to Hoover’s, and Customer Support contact information.
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My Recent Contacts —View and manage the business contacts that you’ve saved to your personal contact list —Note: The ability to download My Contacts is based on subscription level and available ConnectMail credits.
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Additional Support Information: n Register for Open Training directly at http://hooverstraining.webex.com Contact Customer Support by email (
[email protected]) or phone (800-486-8666 Monday-Friday, 8a.m. – 6p.m. US local time)
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My Recent Notes —The quick view shows the most recently added Notes —Search for companies with specific Notes
Contextual help is available throughout the Hoover’s site indicated by a “question mark” icon.
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Manage Account:
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My Tags —Shows recent Tag assignments —Filter and export companies by Tag
The Account Overview tab summarizes: Hoover’s subscription information, including add-on functionality your company purchased
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Snapshot of Download, ConnectMail and Optimizer credit usage
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Name of your Company Administrator and your Hoover’s Account Manager
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My Companies
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—View companies that have a Note, Tag or an Alert set up
—Filter and export companies by Tag My Alerts
The My User Information tab allows you to edit your username or password and manage your communication preferences.
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Your Company Administrator has access to an additional Manage Account tab where he/she can:
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—View a summary of all alerts for companies and industries that you’re watching
—Create Groups of users
—Manage your alert preferences and email settings
—Restrict access to certain tools/functionality by Group
—Allocate specific ConnectMail, Optimizer and Download credits to individual users or Groups, or provide an equal amount of credits to all users.
Access your subscription at: subscriber.hoovers.com © Dun & Bradstreet, Inc. 2014. All rights reserved. (DB-3810 5/14)
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