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Home Furnishings - Global Outlook Description:

The global outlook series on Home Furnishings provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides a bird’s eye view of the home furnishing industry, the fundamentals underlying the industry’s behavior, and actionable insights into select categories of home improvement products i.e. Ceramic Tiles, Architectural Coatings, Rugs and Carpets, Wall Coverings, Wood Panel, Furniture and Fixture, Wall Carpet, and Laminate Floorings. Annotated with 39 information rich tables, the US market is extensively investigated with discussion in this section elaborated with data tables which capture retailing statistics, consumer spending, product sales in each identified segment, sales of leading retailers, and advertising spending/trends, among others parameters. The US market discussion helps the reader single out noteworthy trends in product market verticals such as, Shower Curtains, Bath Accessory, Ceramic Tiles, Home Improvement Products, Upholstered Furniture, Houseware Products, Plastic Cutlery, Sink Sets/Cutlery Trays, Kitchen Tools and Gadgets, and Kitchen Textiles, among others. Other markets briefly abstracted to offer the reader a prelude to regional level dynamics include the US, Canada, Japan, France, Germany, Italy, UK, Australia, China, India, Argentina, Brazil. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 835 companies worldwide.

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Contents:

HOME FURNISHINGS A GLOBAL OUTLOOK, JANUARY 2012

CONTENTS

1. GLOBAL OVERVIEW 1 Home Furnishings Industry 1 Key Global Statistics 2 Table 1: World Recent Past, Current and Future Analysis for Home Furnishings for US, Canada, Europe, Asia-Pacific, Latin America, and Rest of the World Markets Independently Analyzed with Annual Sales Figures in US$ Millions for Years 2010 through 2015 2 Table 2: World 5-Year Perspective for Home Furnishings Market by Geographic Region: Percentage Breakdown of Value Sales for North America, Europe, Asia-Pacific (including Japan), Latin American and Rest of the World Markets for Years 2011 & 2015 Table 3: Global Home Furnishings Market (2011): Percentage Breakdown of Sales by Segment - Durable House Furnishing Semi-Durable House Furnishing China Glassware, Tableware and Utensils and Small Electric Appliances

3

3

Better and Bigger Homes 4 Improving Older Homes 4 Home Owners - Expenditure on Home Goods 4 Highly Competitive Home Furnishing Market 4 Home Improvement Products 5 Ceramic Tiles Market 5 Stone Tile: Imitating Nature 6 Architectural Coatings Market 6 Rugs and Carpets Market 6 Table 4: World Market for Carpets (Wall-To- Wall) by Geographic Region (2010) - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets 7 Bright and Whimsical Patterns - The Latest Trends 7 Kids Rugs - Emerging Lucrative Business 7 Holiday-Themed Rugs - Smooth Sailing in Troubled Waters 8 Potential Threats 8 Trends and Issues 8 Retail Sector Dynamics Characterize the Home Furnishing Sector 8 Globalization Catches Up with the Supply and Procurement of Home Furnishing Products 8 Table 5: World Leading Curtain/Drapery Manufacturers (2010): Value Sales in US$ Million for S.Lichtenberg, CHF Industries, Ellery Homestyles, Croscill, and Springs Global 9 Retailing Sector Dynamics Fuel Home Furnishing Market 9 Home Accent Segment: Retailers Rule the Roost 9 Eco-Friendly Home Furnishings: Organic is the New Mantra 10 Recent Lighting Trends 10 Product Category - Specific Trends 10 Bath Accessories: Manufacturers Look Beyond Resins 10 Demand for Standalones 10 Emerging Preferences in Bathroom Furnishings 11 Shifting Consumer Preference for Cotton- Blended Rugs Drives up the Bath Rugs Sector 11 Table 6: World Leading Bath Rug Manufacturers (2010): Value Sales in US$ Million for Mohawk Home, Maples Rugs, Shaw Living, Springs Global, and Faze Three Ltd. 11 Rise in Bath Towels Imports 12 Mattress Pads: Comfort and Functionality Top It 12 Sales of Blankets to Rise in Near Future 12 Conventional Quilts Might Need to Call It Quits 12 Rugs to Riches 12 Sheets & Pillowcases Under Pressure 12 Sleep Pillows: Demand for Down and Feather Up 13 Table Linen: Designer Brands and Coordinated Products Turn the Tables 13 Shower Curtains: A Flurry of Importing Activity 13 Imports Dominate the Retail Market for Decorative Pillows 13 Wall Coverings Market 13 Innovation Adds Color to Paints Landscape 13 Digital Printing to Resuscitate Wall Paper Market 14 Faux Finishes Hold Promise 14 A Cyclical Trend 14 Designers - Success Determining Factor 15 Environmental Concerns - Side Effects 15 Wood Panel Industry 15 Increasing Consumption of Panels in Manufactured Products 15 Industrial Use of Wood Panels to Post Above Average Gains 16 Construction Applications to Witness Steady Growth 16 Oriented Strand Board Replaces Plywood in Several Applications 16 Higher Use of Medium-Density Fibreboard in Construction and Manufacturing Segments 16 Growing Popularity of MDF Backed by Technological Advancements 16

Key Furniture Trading Markets 16 The Latest Fads 17 The Upholstered Furniture Market 18 The Wall Carpet Industry 18 The Carpet Market 18 A Cyclical Market 19 Emerging Mattress Industry 19 Distribution Network 19 Specialty Retailers 19 Top Specialty Retailers 20 Eco-friendly Flooring Gaining Ground 20 Laminate Flooring Market 21 Table 7: European Recent Past, Current & Future Analysis for Laminate Flooring by Geographic Region - France, Germany, UK, The Netherlands, Italy, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Million Square Meters for Years 2010 through 2015

22

2. STRATEGIC CORPORATE DEVELOPMENTS

23

3. PRODUCT LAUNCHES & DEVELOPMENTS

42

A REGIONAL MARKET PERSPECTIVE

53

1. THE UNITED STATES 53 Table 8: The US Recent Past, Current & Future Analysis for Bed and Bath Furnishings by Product Segment - Bed Furnishings and Bath Furnishings Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 53 Table 9: The US 6-Year Perspective for Bed and Bath Furnishings by Product Segment - Bed Furnishings and Bath Furnishings for Years 2010 & 2015 54 US Home Fashion Market 54 US Home Furnishing Market 54 Table 10: Home Furnishings Market in the US (2011): Percentage Breakdown of Sales by Category - Furniture, Lighting, Housewares, Tabletop, Textiles, Major Appliances, Rugs, and Framed Art and Mirrors 55 Key Players 55 Kitchen Takes Center Stage along with Small Appliances Organic Fiber Furnishing Rising in Demand 56 Wall Décor 56 Table 11: Wall Décor Market in the US (2006 - A Perspective Builder): Sales in US$ Million by State - California, Texas, New York, Florida, Pennsylvania, Illinois, Ohio, Michigan, and Others 56 Curtains and Draperies 57 Exports 57 Retailers and Strategies in the Past 57 Table 12: Leading Shower Curtain Manufacturers in the US (2010): Value Sales in US$ Million for Maytex Mills, Ex-Cell Home, Allure Home Creation, Creative Bath Products, and Springs Global 58 Table 13: The US Market for Shower Curtains by Retail Channel (A Historic Review) - Department Store, Mass Merchants, Specialty Stores, Catalogs, and Others Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 58 Table 14: The US Shower Curtains Market (2004 & 2008- A

56

Historic Review): Percentage Breakdown of Dollar Sales by Retail Channel - Department Store, Mass Merchants, Specialty Store, Catalogs, and Others 59 Bath Accessory Market 60 Table 15: US Market for Bath Accessories by Distribution Channel A Historic Review) - Department Store, Mass Merchants, Specialty Store, Catalogs, and Others Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 60 US Magazine Advertising Market 60 US Market for Ceramic Tiles - An Overview 61 Table 16: US Market for Kaolin by Category (A Historic Review) - Fiberglass (Mineral Wool), Ceramic-Related Exports, Sanitaryware, Floor and Wall Tile, Fine China and Dinnerware, Pottery, Electrical Porcelain, and Miscellaneous Ceramic Independently Analyzed with Annual Consumption Figures in Thousand Tons for Years 2003 through 2008 61 US Market for Home Improvement Products - An Overview Table 17: US Market for Housewares at Home Improvement Outlets ( A Historic Perspective Builder) - Annual Sales Figures in US$ Billion for Years 2003 through 2008 62 Cocooning: Boosting Home Improvement Products Market US Market for Wall Coverings 63 Wallpapers - Kids Become the New Targets 63 Designers’ Names Overtake Brand Equity 63 Digital Printing - The New Age Solution 63 Specialty Coats: Order of the Day 64 Interior Architectural Paints - Market Trends 64 Alternative Paint Technologies Gain Ground 64 US Market for Wood Panels 65 Healthy Growth Prospects for Wood Panels 65 Rising Demand for OSB and MDF 65 OSB: A Key Alternative to Softwood Plywood 65 US Market for Furniture and Fixtures 65 Factors Influencing Growth 65 Upholstered Furniture 66 Table 18: US Market for Upholstered Retail Furniture by Distribution Channel ( A Historic Review)-Furniture Store and Chains, Department Store, Specialty Store, and Others Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 66 Table 19: US Upholstered Furniture Retail Market (2004 & 2008 - A Historic Review): Percentage Breakdown of Dollar Sales by Distribution Channel - Furniture Store & Chains, Department Store, Specialty Store, and Others 67 Market Trends 67 Online Furniture Market Trend 67 Table 20: US Market for Furniture and Houseware through Internet ( A Historic Perspective Builder): Annual Sales Figures in US$ Billion for Years 2003 through 2008 68 Prevailing Trends in Kids’ Furniture Market 68 US Market for Carpets and Rugs 68 Table 21: US Carpets Market by Leading Players (2010): Percentage Market Share Breakdown for Shaw, Mohawk, Beaulieu, Interface, Dixie Group, and Others 68 Trends in the Carpet Market 69 Rugs - Market Trends 69 Felt Tile and Carpets - Market Trends 70 US Market for Houseware Products 70 Table 22: US Market for Houseware Products by Type (A Historic Review) - Cooking, Accessories Plasticware Storage

62

63

Picture Frames, Art Giftware Major Appliances and Miscellaneous Independently Analyzed with Annual Sales Figures in US$ Billion for Years 2003 through 2008

70

Table 23: Houseware Market in the US (2011): Percentage Breakdown of Sales by Select Retail Venue - Discount Store/ Supercenters, Specialty Store, Department Store, Supermarkets, and Drug Store 71 Table 24: Houseware Products Market in the US (2011): Percentage Breakdown of Sales by Type - Dinnerware, Cookware, Bakeware and Microwaveware, Flatware, Beverageware, and Others 71 Table 25: US Kitchen Textiles Market (2011): Percentage Breakdown of Market Share for Kitchen Towels, Potholders/mitts, Dishcloths, Chair pads, and Aprons Table 26: US Market for Kitchen Tools and Gadgets by Distribution Channel (2003 through 2008 - A Historic Review) - Department Stores, Mass Merchants, Supermarkets and Drugstores, Specialty Stores, Catalogs, and Others Independently Analyzed with Annual Sales Figures in US$ Million 72 Table 27: Kitchen Textiles Market in the US (2011): Percentage Breakdown of Sales by Distribution Channel Discount Department Stores, Home Textiles Specialty Chains, Mid-Price Chains, Off-Price Chains, Variety/ Closeout, Warehouse Clubs, Single Unit Specialty Stores, Department Stores, Direct-to-Consumer, and Others 73 Table 28: Kitchen Linen Market in the US (2011): Percentage Breakdown of Sales by Distribution Channel - Discount Department Stores, Home Textiles Specialty Chains, Mid-Price Chains, Off-Price Chains, Department Stores, Direct-to-Consumer, Single Unit Specialty Stores, Variety/ Closeout, Warehouse Clubs, and Others 73 Plastic Cutlery Market 74 Table 29: US Plastic Cutlery Market by Category (2003 through 2008 - A Past Perspective)- Branded and Private Label through Food, Drug, and Mass Merchandise Stores Independently Analyzed with Annual Sales Figures in US$ Million 74 Sink Sets/Cutlery Trays 74 Table 30: US Market for Sink Sets/Cutlery Trays by Category (2003 through 2008 - A Historic Review) - Private Label and Others through Supermarket, Drug, and Mass Merchandise Stores Independently Analyzed with Annual Sales Figures in US$ Million 75 Table 31: US Market for Sink Sets/Cutlery by Category (2003 through 2008 - A Historic Review) - Private Label and Others through Supermarket, Drug, and Mass Merchandise Stores Independently Analyzed with Annual Sales Figures in Million Units 75 Tabletop Products 76 Table 32: US Market for Plastic Tabletop Products by Distribution Channel (2003 through 2008 - A Historic Past

71

Perspective) - Mass Merchants, Specialty Stores, and Department Stores Independently Analyzed with Annual Sales Figures in US$ Million 76 Table 33: US Market for Tabletop Furnishing by Distribution Channel (2003 through 2008 - A Historic Review)- Mass Merchants, Department Store/Chains, Specialty Store, Catalogs, and Others Independently Analyzed with Annual Sales Figures in US$ Billion 77 Tabletop Sectors 78 Table 34: US Market for Plastic Tabletop Products by Segment (2003 through 2008 - A Past Perspective) - Beverageware, and Dinnerware Independently Analyzed with Annual Sales Figures in US$ Million 78 Retailers 78 2. CANADA Wall Coverings Market Furniture and Fixture Market Growth Drivers

79 79 79 79

3. JAPAN 81 Home Improvement Industry - An Overview 81 Wall Coverings Industry 81 Wall Paper Market 81 Distribution System in Japanese Wallpaper Market 81 Wood Panel Industry 82 Trend Towards Western and Semi-Western Housing Construction Residential Housing 82 Ceramic Tiles 82 Carpets 82 4. EUROPE 83 Market Analytics 83 Table 35: European Recent Past, Current & Future Analysis for Home Furnishings Market by Geographic Region - France, Germany, Italy, UK, Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015 83 Table 36: European 5-Year Perspective for Home Furnishings Market by Geographic Region: Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Rest of Europe Markets for Years 2011 & 2015 84 European Market for Wall Coverings 84 Laminate Flooring Registers Impressive Growth 85 Table 37: European Recent Past, Current & Future Analysis for Laminate Flooring by Geographic Region - France, Germany, UK, The Netherlands, Italy, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Million Square Meters for Years 2007 through 2015 85 European Market for Furniture and Fixtures 86 Furniture Market - A Brief Study 86 Furniture and Fixture Market - Market Characteristics 86 Demand Forces 86 4a. FRANCE Joinery Market: Changing Preference Wood Frame Housing Wood Floor Industry Furniture Sector 4b. GERMANY

88 88 88 88 88 89

82

Ceramic Tile Market 89 Furniture and Fixtures Market 89 Table 38: German Recent Past, Current & Future Analysis for Bed and Bath Furnishings by Product Segment - Bed Furnishings and Bath Furnishings Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 89 4c. ITALY 90 Italian Ceramic Tiles Market: An Overview Vitrified Stoneware Market Furniture and Fixtures Market

90 90 90

4d. RUSSIA 91 Building Materials Market: An Overview 91 Imports of Home Improvement Products 91 Furniture Industry 91 Furniture and Fixtures - Market Trends 91 Russian Wall Coverings Market 92 Wallpaper, Ceramic Tiles, and Paints - The Finishing Products Competitive Scenario 92 4e. SPAIN 93 Ceramic Tile Market Structure of Spain’s Ceramic Tiles Industry

93 93

4f. UNITED KINGDOM 94 Sector Overview: Home Furnishings 94 Home Improvement Products Market Overview Furniture and Fixtures Market 94 Factors Influencing UK Market for Furniture and Fixture Market Trends 95 Multiple Furnishing Centers Gain Favor 95 Upholstered Furniture Market Witnesses Liquidation of Companies in the Recent Past 95 Market for Wall Coverings 95 Consolidation Trends 95 Market Drivers 96 Trends in the Tiles Sector 96 Carpets Market 96 5. ASIA-PACIFIC Furniture and Fixtures Market

92

94 94

97 97

5a. AUSTRALIA 98 Changing Consumer Perceptions and Needs 98 Australian Market for Home Improvement Products 98 Distribution Channels 98 Table 39: Gardening Products Market in Australia (2011): Percentage Breakdown of Sales by Distribution Channel Landscapers, Retail Nursery, Garden Suppliers, Hardware Stores, Garden Services, Discount Department Stores, Supermarkets, and Others 98 Furniture and Fixture Market 99 Ceramic Sanitary Market - An Overview 99 5b. CHINA 100 Ceramic Tiles Industry 100 Chinese Market for Home improvement Products 100 Housing Reforms: A Boon to the Industry 100 New Fads in the Chinese Home Furnishings Market 100 Chinese Wall Coverings Market 100 Factors Influencing Growth 100 Interior Décor Market - Consumption Patterns 101

The Ceramics Scenario Wallpaper - Regaining Foothold Furniture Market in China Growth Influencing Factors Furniture - An Emerging Market in China Demand Growth Factors

101 101 101 101 102 102

5c. INDIA 104 Home Furnishing Sector on Growth Path Latest Trends in Indian Home Furnishings Home Furnishings Enter the Brand Way Ceramic Tiles Industry 105 Architectural Paint Market 105 Consolidation Trends 105 Furniture Market 105 6. LATIN AMERICA Home Improvement Products Market 6a. ARGENTINA Home Furnishing Market 6b. BRAZIL Furniture Market Home Textiles Market 7. MIDDLE EAST Furniture Market

104 104 104

106 106 106 106 107 107 107 107 107

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