Higher Education Enterprise Mobile App Conference

March 3-5, 2014 Tampa, Florida USF Marshall Center

Now extended to government!

www.usf.edu/heemac

About USF

Welcome We invite you to join us at the 2nd annual Higher Education Enterprise Mobile App Conference (HEEMAC) in Tampa, Florida on March 3 - 5, 2014.

The University of South Florida is a high-impact, global research university dedicated to student success serving more than 47,000 students. USF ranks 50th in the nation for federal expenditures in research and total expenditures in research among all U.S. universities, public or private, according to the National Science Foundation. Located in sunny central Florida, the USF and Tampa Bay area is alive with the arts, sports,history, and fine dining.

We’re excited to announce that HEEMAC has been expanded to include government organizations and topics. Hear from a special keynote speaker, attend tracks on mobile app strategies, design, use, and discover what’s next for both Higher Ed and Government. You will also have a chance to engage in networking opportunities through breaks and the Monday night Welcome Reception at Busch Gardens. Register before January 21st and save.

We look forward to seeing you in sunny Florida in March!

Located on the vibrant west coast of Florida, Tampa Bay offers a unique blend of urban excitement in a waterfront setting.

www.usf.edu/heemac

Keynote Speaker Dave Olsen Professional Technologist, University Relations - Web, West Virginia University Dave has been a programmer with the University Relations-Web at WVU for the past eleven years. He’s worked on and led projects that range from developing a university-wide CMS to creating award-winning marketing web sites.

In addition, Dave has released and contributed to a number of open source projects which range from Mobile Web OSP, Detector and Throttle, community projects, and Patter Lab. He’s contributed in writing “The Mobile Book” for Smashing Magazine, spoken at numerous conferences including Confab Higher Ed and Responsive Web Design and shares a blog, dmolsen.com.

Presentation: “The Squishy Future of Content”

• Learn why we need to be advocates for content at all phases of a project • Explore the fundamental content types and content types and rules that will shape how content flows and is viewed by visitors • Learn how content choreography can help keep the most important message the focus of your site • Review and rethink our web development workflows to create a new process that is better suited to addressing the constraints of the small screen.

www.usf.edu/heemac

Session Tracks: Strategy/What’s Next? Discover the best mobile strategy for your organziation and learn if you should be using a responsive design or a full application. Discuss the future of mobile apps, devices, and applications management and how to move forward. Session Topics: • Brewing Apps and Economic Development in Milwaukee • Agile Mobile Strategies on a Shoe String Budget • You Don’t Have Data? You Don’t Have Mobile! • Mobile Matters - Beyond the Campus Portal • Graduating to a Collaborative mLearning Experience in Higher Education

www.usf.edu/heemac

Universities and Companies Presenting: • Oakland University • The Ohio State University • University of Florida • The University of Arizona • University of Wisconsin-Milwaukee • University of South Florida • Airwatch • Bell Techlogix

Session Track: Design Discuss design fundamentals for Mobile Apps, Mobile Web sites and devices.

Universities and Companies Presenting:

Session Topics: • Why UX is Imperative to Your Mobile Strategy • Designing Online Learning Experiences with the Mobile User inMind

• The Ohio State University • Hendrix College • University of South Florida • Adobe • Modo Labs • Lab3 Marketing

• Creating Your Next App: Research Your Customers Quickly Using Your Existing Creative Resources • Getting Inside a Web Designers and Developers Toolbox



• Security and the Mobile Presence



“I have enjoyed the HEEMAC conference - every one of the presentations attended were engaging and very relevant.”



- Francesco de Leo, Ph.D., Director of Web & Emerging Technologies, 2013 HEEMAC Conference Attendee

www.usf.edu/heemac

Sponsorship Opportunities HEEMAC offers several opportunities for you and your company to demonstrate your support and offerings in the growing field of mobile applications.

Session Track: Use Discover innovative ideas for functionality on mobile apps, devices or web sites for your government or Higher Ed institution. Session Topics:

To become a sponsor, contact us at [email protected].

Thank you to our sponsors

• Practical Uses of Mobile Solutions at University of West Florida • Delivering a New Student Lifecycle Mobile App • Mobile Resource Management in Higher Education • Campus/Public Safety and Mobile Technologies • iUSF

www.usf.edu/heemac

Universities and Companies Presenting: • University of West Florida • The University of Arizona • University of South Florida • Actsoft • Modo Labs • Microsoft

Welcome Reception Join us at Busch Gardens, Tampa Bay on Monday night for an evening of networking and fun. Conference attendees will have exclusive access to the newest area of the park, Cheetah, including the park’s longest thrill ride roller coaster - Cheetah Hunt. Enjoy refreshments while Animal Ambassadors showcase several of Busch Gardens’ residents. You won’t want to miss this event. Event included with conference registration. For more information, visit www.usf.edu/heemac.

www.usf.edu/heemac

Higher Education Enterprise Mobile App Conference

Contact Information Christopher Akin Kelly McLaughlin 813-974-8373 813-974-7576 [email protected] [email protected]

Register Today! Early Bird ends January 21, 2014

www.usf.edu/heemac

@HEEMAC_Tampa

/HEEMAC