Hi-Tech Tools for Fundraising and Communication Made #MFOM14. Donors who prefer electronic over print communication

Hi-Tech Tools for Fundraising and Communication Made Simple @yeewon #MFOM14 1 Why Hi-Tech? Donors who prefer electronic over print communication 1...
Author: Eunice Wilson
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Hi-Tech Tools for Fundraising and Communication Made Simple @yeewon #MFOM14

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Why Hi-Tech?

Donors who prefer electronic over print communication

14% of revenue is given online Online communication doesn’t translate to online giving. Coordinated online communication can make direct mail more effective Source: Target Analysis and 2014 M+R benchmarks Study

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Why Hi-Tech? Giving Online

40 & 60 & older younger

Age Online

51%

75% Source: Blackbaud

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Why Hi-Tech?

Annual User Growth of Social Media Facebook 37% Twitter 46% !

Users spend per month 6.75 Hours on Facebook 1.5 Hours on Pinterest and Tumblr 21 Minutes on Twitter Source: 2014 eNonprofit Benchmarks Study, Wall Street Journal and OC Mag

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By the end of 2 hours you will be able to ... ! !

… understand how to use basic high tech tools for fundraising and communication !

… know how to use these tools together to maximize your efforts !

… execute best practices to succeed

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Basic Communication & Fundraising Tools Popular ones: • CiviCRM • Salsa • Databank • neon • Donor Perfect

E-blast

Constituency Relationship

Essential elements: • Segmentation • Analytics • Social Sharing • Responsive Design

LS

O TO ur

Yo

Popular ones: • Facebook • Twitter • LinkedIn • Instagram • Google+ • Pinterest Social Networking

Website Content Essential elements: Mgmt System • Donate Link/Button – Donation Portal • Form Generation • Mailing List Sign-up • Search Box • Blog • Comment • Social Sharing • Responsive Design

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E-blast

A

A Your Audience

CMS Website

A Social Network

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Tools Comparison Website

E-Blast

Social Network

Function

Home base

Delivery Tool

Delivery Tool

Life Span

Long

Short

Depends…

Access

Public

Personal

Somewhat Public

Editing

Easy

No

Kind of…

Engagement Mostly Static Static

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Dynamic

Website CMS

Social Networks

Consistent Message and Ask

E-blast

CRM

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Her Reason: Pay It Forward. What’s Yours? Double your impact today! A generous funder will match your gift (up to $250) for this year-end campaign. We hope you will join donors like Astrid to make an impact today!

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We did.Thank you! With you leading alongside us we know we will continue to advance racial and gender justice in 2014 and beyond!

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More tools

Crowdfunding E-blast

Crowdrise, Razoo, Firstgiving

LS

O TO r u Yo

Social Networking Website Content Mgmt System

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More tools

Crowdfunding E-blast

Crowdrise, Razoo, Firstgiving

LS

O TO r u Yo

Social Networking Website Content Mgmt System

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Other Social Networking

More tools

CrowdSourcing E-blast

LS

O TO r u Yo

Social Networking Website Content Mgmt System

Other Social Networking Video YouTube, Vimeo

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Case Study: Fundraising Campaign 18

Video

Website CMS

Social Networks

Consistent Message and Ask

Peer-to-Peer CRM E-blast

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Video

Hyperlink to Our Donate Page

Hyperlink to Our Donate Page

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Consistent Message and Ask

$

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Consistent Message and Ask

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Consistent Message and Ask

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Consistent Message and Ask from previous slide

$

from slide 22

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5 Tips on How to Succeed

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5 Tips on How to Succeed Jan

Year

Dec

launch

Program Plan

campaign

newsletter

Communication Plan campaign

campaign

Fundraising Plan

Grounded in Your Mission and Program Plans 30

5 Tips on How to Succeed

Build a communication and fundraising culture 31

5 Tips on How to Succeed

Unified, but Decentralized 32

5 Tips on How to Succeed Good

Better Thanks for this post.

You are welcome. Share it with your friends.

Engagement, not just likes and posts 33

5 Tips on How to Succeed

Analytics – get it, study it, compare it 34

Benchmarking Tools

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Benchmarking Tools

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Shared Tools Content Management Systems • Wordpress • Joomla • Drupal

Donation Portal/Crowdfunding • Network for Good • Donation Pay • Authorize.net - Simple Checkout • Justgive • Razoo • Crowdrise • Firstgiving • Indiegogo • GoFundme • CauseVox

!

Website Builders • SquareSpace • Wix • Weebly

!

Constituency Relationship Management/database • CiviCRM - PowerBase • Salesforce - non-profit starter pack • Salsa

! !Email Marketing

• Constant Contact • MailChimp • Vertical Response

!

!

Comments 1. Some of these tools have cross over functions so the above categorization is just to get you started. For example, Salsa and Powerbase offer donation portals and email marketing 2. Check out these organizations focused on technology for nonprofits: • idealware.org • techsoup.org • NTEN.org

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This workshop

This workshop was original created as an article and later turned into a one-hour webinar.

! !

A Low-Tech Guide to High-Tech Communication, Grassroots Fundraising Journal, Volume 29, Number 3 https://www.z2systems.com/np/clients/grassroots/product.jsp?product=2052&catalogId=1&

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Low-Tech to High-Tech Communications and Fundraising Webinar On Demand. https://www.z2systems.com/np/clients/grassroots/product.jsp?product=2616&catalogId=4&

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Connect with me

[email protected] Watch my TEDx talk “Beyond the Gender Binary” !

@yeewon !

LinkedIn.com/in/yeewon Icons used in this presentation are licensed under Creative Commons credited to: cloud by Adreine from the Noun Project Computer by Daniel Shannon from the Noun Project Leader by Wilson Joseph from the Noun Project Email by Henrique Sales from the Noun Project Share by Berkay Sargin from the Noun Project

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A Quick Communication Assessment I:

1.__________________________________________________

How Do You Generate Your Communication Content?

2. __________________________________________________ 3. __________________________________________________ 4. __________________________________________________

1.__________________________________________________ 2. __________________________________________________ 3. __________________________________________________ 4. __________________________________________________

1.__________________________________________________ 2. __________________________________________________ 3. __________________________________________________ 4. __________________________________________________

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Ways to streamline and create consistent messages

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