LEROY MERLIN France
ch a e g eam in r p d l e o “H tt n e a t i m b o a h h in ure t u f is s of hi fulfill h to and ms” a e r d
Communication & institutionnelle Communication Interne Interne & institutionnelle
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Our ambition : accompanying inhabitant’s dreams worldwide • GROUPE ADEO is a pioneer company, Today Leroy Merlin France is the leader, on the French DIY market, in home and lifestyle improvements. • Specialized in the sale of products and projects, its ambition is to “help each inhabitant to dream of his future home and to fulfill his dreams”, and by placing customer satisfaction as his first overall concern. Communication Interne & institutionnelle - Avril 2013
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A Story which started in 1923 and is still in its construction 1923 - Adolphe Leroy and Rose Merlin start selling American military stock, retrieved at the end of the First World War. 1960 - The “Stock Americain” opens more warehouses in the North of France and becomes “Leroy Merlin”.
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A Story which started in 1923 and is still in its construction 1968 - Opening of a self-service DIY store in Noeux-Les-Mines (North of France). 1980 - With its 33 stores, the company is purchased by the Mulliez Family. 1986 - Launching of the employees shareholder scheme.
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A Story which started in 1923 and is still in its construction 1995 - Launching of the Corporate project, “Vision” process : Leroy Merlin France is the first company, to lead all of its employees in one unique process in the world.
2005 - Leroy Merlin France opens its first franchised store and has 5 today.
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A Story which started in 1923 and is still in its construction 2007 - The multi-modal site in Dourges (North of France) opens the new logistical centre Leroy Merlin France, covering 54 000 square meters. 2009 - Opening in Valence (South of France) of the first positive energy store. 2010 - Opening of the second multi-modal logistic centre in Valence. 2011 - Opening in Perpignan (South of France) of a low-energy building without energy compensation.
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A company, which has constantly grown for twenty years Key Figures in 2012
Turnover :
Progress of
20 000
5,49
employees
thousand million euros Surface area store : from 3 700 up to
117
integrated stores and 5 franchised stores An average of
60 000 references in stores + 20 000 available “on-order”
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4.3%
21 700 square meters logistical multi-modal platforms in Dourges (North of France) and Valence (South of France)
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Date
3 000 suppliers
7
Our presence in France
117
End of 2012
integrated stores
9
Regional management offices
5
franchised stores
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A company philosophy which is strongly shared The values that describe our “company’s spirit” are enacted everyday by a real devotion to our customers, through the pleasure we take in our jobs and by a real taste for human relationships. From the values of Commitment, Simplicity, Generosity and Respect, another strong value is added : Autonomy in the workplace. The right decisions are taken as close as possible to the field by those who have the best knowledge.
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A company philosophy strongly shared
The teams of Leroy Merlin France have built a Corporate Plan which reflect its values. It is led each day through management by participation, where Managers are encouraged to “naturally” trust and to generate ideas from their teams rather than imposing their own ideas. It is this culture that is the best guarantor of our sharing policy.
Our Sharing philosophy is in the depth of our Human policies
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Our Human Policies : Acquiring qualifications Leroy Merlin France has devoted for over 15 years, more than 5% of its payroll to training employees, three times more than the registered average in France. Acquiring qualifications is at the heart of our corporate strategy. The company enables each employee to elaborate his professional training project. An internal training institute, Leroy Merlin Development Institute (IDLM), created at the beginning of the 1990's, recognized now by the State, develops more than 450 tools and pedagogical contents responding to the needs of the company and those of the employees : e-learning units, innovative training workshops… 2011 : • More than 463 283 training hours have been done • More than 57 641 courses have been followed • More than 17 900 students have participated Communication Interne & institutionnelle - Avril 2013
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Leroy Merlin, an attractive employer Leroy Merlin France is the first French company in 2012 awarded “it is great place to work”, in the Best workplaces Institute academy. We have been on the prize list for the last eight years, where we have moved from the 12th to the 5th place, and we are the first retailing company. Among the more significant results : • 82% are proud to say that they work for Leroy Merlin. • 78% consider that the benefit sharing scheme is fair. • 90% have underlined the diversity spirit of the company, and think that the employees are fairly treated whatever his age, sex, religion, ethnic origin or possible handicap. • 82% believe that the company runs honnestly in respect of the ethnic rules. • 92% praise the welcome of new arrivals, at all jobs levels.
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Leroy Merlin, an attractive employer The personality of the applicant, his frame of mind and his commitment make more difference than the qualifications he has, particularly in jobs such as Sales-Adviser, Customers Service Host(ess) and Logistics. With regard to other key positions, the company is as much interested in graduate applicants, from third level education with or without experience, as in candidates without qualifications, but with successful experience in a similar profession.
1 727 collaborators have been recruited (Long Term Contracts) in 2012. Every year 70% of available jobs are filled in-house.
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Leroy Merlin, an attractive employer
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Our profession : Helping each inhabitant to dream of his home and to fulfill his dreams Leroy Merlin places its inhabitants' satisfaction at the heart of its preoccupations. • Listening to understand their expectations. • Providing inspiration to them, proposing ideas to them that respond to their needs, • Offering the best choice in products and services. • Accompanying them so as to fulfill their projects. • Contributing to developing concepts and responding to home problematics.
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Our profession : Helping each inhabitant to dream of his home and to fulfill his dreams Leroy Merlin France has built its corporate strategies around a number of ideas : • Choice: an offer of 60 000 available references in stores and 20 000 available on-order. • Price: a policy that enables each inhabitant whatever his budget, to find an answer to his need. • Pedagogy : it depends not only upon the skills of the teams in stores, but also upon a multiplicity of aids, tools and services (buying guides, DIY courses, installation services, telephone assistance...). • Confidence and proximity : a close built relationship with inhabitants, regulated by meetings and exchanges (customer events in stores, creation of DIY Clubs...).
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Leroy Merlin works towards sustainable Housing Leroy Merlin France signs a responsible improvement procedure, symbolized by a commitment :
“Dream up tomorrow’s home”
In practical terms, this commitment aims at : • Designing a house that respects its inhabitants. • Preparing the future of a house. • Preserving the comfort of its inhabitants in all of life’s situations. • Dreaming up and providing affordable solutions. • Encouraging the use of less polluting products.
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Leroy Merlin works towards sustainable Housing Our commitment “Dream up tomorrow’s home” can be put into four themes. Each of them accompanies the product and the services depending on their specific functions.
For a healthier house
For a more economic house
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For a more comfortable house
For a more eco-friendly house
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Leroy Merlin optimizes its logistic circuits and restricts its environmental footprint Leroy Merlin develops a logistic process that enables to optimize product availability for customers, while limiting the ecological impact generated by their transportation - Building of two multi-modal platforms in Dourges (North of France) and Valence (South of France), which reduce the average distances between the warehouses, suppliers and stores. - Diversification of the mode of transport: 8 million kilometres have been saved on the road over three years, thanks to river traffic and to the combination between rail/road transport. - Optimization of the trucks load.
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Valence : a positive energy store Perpignan : low-energy building without energy compensation End of 2009, the new store opened in Valence (South of France) testifies to the advances made by Leroy Merlin. It represents building standards in the field of sustainable development of the future stores of the company. In 2011, Perpignan (South of France), a new step in the realization of very low environmental and energetic impact buildings.
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The Leroy Merlin Foundation “For housing adapted to everyone”
The Leroy Merlin Foundation generated by employees willing to involve themselves in favour of disabled persons or dependent people . Employees commit their help to families and help them in their plans to improve their home. 290 projects have been led since 2006 100 stores and support services involved Since 1998 Leroy Merlin has also been a partner in the competition of “Papas Bricoleurs et Mamans Astucieuses”, (DIY Dads and clever Mums) the aim is to help families whose children are disabled. Its target is to stimulate “clever” innovation to fit their housing.
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For more information www.leroymerlin.fr www.leroymerlin.com www.recrute.leroymerlin.fr www.fondationleroymerlin.fr www.leroymerlinsource.fr www.ducotedechezvous.com www.groupe-adeo.com Communication Interne & institutionnelle - Avril 2013
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GROUPE ADEO The figures in 2012 1st french Player on the D.I.Y international market • 538 stores, 380 Franchised stores and Trade • 70 000 employees (4 000 of which have been recruited in 2012)
• 27 business units, 13 countries. • Turnover 2012: 15.2 thousand million euro • Annual growth : 8% • Classified in the 3rd world row • Classified in the 1st European row
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4 Activities The large DIY stores LEROY MERLIN From 6 000 up to 19 000 metres square. 330 stores, including 5 franchised stores.
The Proximity Stores AKI, BRICOCENTER and WELDOM From 2 000 up to 6 000 metres square. 146 stores, including 30 franchised stores.
The Discount / Warehouse Stores BRICOMAN and BRICOMART From 5 000 up to 10 000 metres square. 52 stores
The other concepts DOMPRO, ZODIO and KBANE 120 stores for DOMPRO 7 stores for ZODIO 2 store for KBANE
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GROUPE ADEO in the world FRANCE, number of stores: 117 Leroy Merlin 5 franchised Leroy Merlin 19 Weldom 225 franchised Weldom 120 affiliated members Dompro 32 Bricoman 7 Zôdio 2 Kbane
BRESIL, number of stores: 29 Leroy Merlin
CHINE, number of stores: 1 Leroy Merlin
ESPAGNE, number of stores: 54 Leroy Merlin 8 Bricomart 35 AKI
GRECE, number of stores: 5 Leroy Merlin
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GROUPE ADEO in the world ITALIE, number of stores: 47 Leroy Merlin 65 Bricocenter 29 franchised Bricocenter 7 Bricoman
POLOGNE, number of stores: 43 Leroy Merlin 5 Bricoman
PORTUGAL, number of stores: 9 Leroy Merlin 26 AKI
ROUMANIE, number of employees: 1 Leroy Merlin
RUSSIE, number of stores: 22 Leroy Merlin
TURQUIE, number of stores: 2 Leroy Merlin
UKRAINE, number of employees: 1 Leroy Merlin
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