. .. t n e v E le y t s e if L Healthy

d o o F y t s a T , d o o F y h t l a e H APRIL 22 & 23, 2017

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Our

Annive

Atlanta georgia

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H e a l t h y F o o d , H e a lt h y B o d y, H e a lt h y L i f e s t y l e www.naturalhairshow.org

Get your brand in front of…

30,000+ Consumers At the Ultimate Healthy Lifestyle Event

30,000 Super Consumers looking for quality products and services that support their goals for obtaining a healthier lifestyle from head to toe.

Other Exciting Features that Attract our Attendees 250 Exhibitors Healthy Food. Tasty Food Social Circle Men’s Den

Fitness Zone Live Music Children Corner Pamper Zone

r a e y 20 Cele

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ur O g n rati

An

y r a s r nive

90% of our show attendees

seek organic, vegan, non-gmo and gluten-free foods, as well as, nutritional supp lements and products for their diet, skin, beau ty and overall wellness.

: n a g e B t i w Ho

20 years ago the show started as an empowering, exciting, annual celebration of natural hair. It quickly morphed into a weekend celebration of everything natural, healthy, organic, musical and FUN!

New show addition! For years, The “Healthy Lifestyle Event... Healthy Food, Tasty Food” has been a highly requested attraction from our attendees. Now it is located right inside of our exhibit hall where all our attendees meet and mingle over the two day weekend. Our attendees want healthy food alternatives and there is no better way to convince a potential customer of how good your product taste other than giving them the chance to try it before they buy it. Sampling is a valuable marketing tool and we have great sampling and marketing opportunities available for your company Healthy Lifestyle Event... Healthy Food, Tasty Food is where food companies will have the opportunity to distribute samples of their newest, healthy and tasty foods and snacks to our attendees. Our attendees want to taste your food! They want to know where your brands are sold. They want healthy, good tasting foods and snacks for themselves and their families. If you have healthy, good tasting food and snacks, you need to be at this event to secure a new group of loyal customers. Live sampling is a great tool to use to drive more customers to the stores to purchase your product. There are also opportunities to perform live cooking demonstrations to our attendees during the weekend.

More about the show: Every year thousands of consumers come to network, shop and enjoy a weekend of fun, music, interactive workshops and information on the latest products and services for healthy living. The event has grown from 25 exhibit booths and 200 attendees to 250 exhibit booths and over 30,000 attendees. It is an established event that shows no signs of slowing down. This event is the foundation of a movement that instills love of total body. The event’s message is, Healthy Body, Healthy Hair, Healthy Lifestyle.

Meet Our Attendees Over 30,000!

Our family of super consumers are mostly African-American and multi-cultural women who have strong buying power and make the purchasing decisions for the households. They are passionate about their purchases and experiences and they share this information with others through traditional word of mouth, and through newer visual connections and shares on social media.

FEMALE

FACT...

80

%

72% of women that purchase natural hair and skin care products want to include healthier food and snacks into their goals for becoming more healthy Our family of

FACT...

super consumers want quality, value and functionality and she does not mind paying more for what she wants.

Eating To Live Not Living To Eat

Our attendees understand the correlation between healthy eating and living longer. They are like most Americans who are looking for foods and snacks with less sodium, less fat and sugar, etc. They also want their food to taste good.

A growing percentage of our attendees are also looking for gluten-free, vegan, organic and non-GMO options for foods and snacks. They want to find food and snacks to replace what is in their pantries that are not as healthy. Most of our attendees shop in the healthy sections of their supermarkets and at healthy markets. So they are always looking for new options and good tasting choices to add to their choices. They also want to share the information they learn about healthy eating with their children and families. Most of our attendees are refraining from introducing their children to un-healthy foods and snacks and product choices so that they will embrace a healthy lifestyle that includes healthy eating choices.

SHOW

FAMILY

10

ATTENDEES

%

MALE

10

%

Healthy Food

and Good Tasting Food

Some of our attendees have the choice to be healthier by eating more fruit, veggies and adding less red meat their diets. They have not included any other healthy options for eating healthier, (organic, gluten-free, free-range, etc.) due to lack of knowledge and exposure to this next level of healthy eating. They want to become more educated about the options for gluten-free, organic, vegan and other healthier options for foods. This is a great place to introduce them to your products.

ATTENDEES

INCOME

OVER 55K

68

%

4

%

UNDER 30K

OVER 31K

28

%

More About

Our Attendees

Millennials and GenZs! The future power consumers are Here! Millennials and GenZs have buying power and are also making the choice to eat healthier foods and snacks. Tomorrow’s power consumers are here today! GenZs are under 19 years old and are already making decisions on what brands they want to be loyal to. Make your brand one of there loyal choices.

ng consumers. u yo f o y lt ya lo d n bra es ials / younger attende Opportunity to win r show—today! Millenn nsumers are at ou cretionary income. Tomorrow’s power co buying power and dis ve ha t tha es de en att % of our are included in the 62

9en%Z

42%

G

FACT: 71% of our attendees

60%

College Degree

40% Other

EDUCATION

state they would eat healthier if they knew of more brands that offered healthy food options that taste great.

Meillennials

36-X% Gen

GE

A ATTENDEES 13% er

Baby Boom

FACT...

WHERE THEY TRAVEL FROM

They love this show

as of September 2016 a total of 2,200 tickets were sold and distributed to attendees for our April 2017 World Natural Hair, Healthy Lifestyle Event.

Alabama Georgia South Carolina North Carolina New Orleans Los Angeles

Florida Tennessee Louisiana Mississippi Virginia New York

Canada London Paris South Africa Nigeria and beyond!

What our attendees are saying about our show. I love the overall vibe of the event. The peop le are friendly and knowledgeable of the product they sell. My experience was good! ---- M. St. Hillaire

Bus load traveled

from Detroit

d very diverse. The Show was great an ps ---- L. Nicholas I also liked the worksho

98

%

75

%

of our exhibitors stated they were likely to exhibit in 2017

Agree that this event elevates their company’s status and image within their industry.

Asking Yourself

Why Exhibit? The WNHHLE sets a great platform to launch products and programs and deliver any message your company may want to relay to over 30,000 super-consumers who influences the majority of the retail marketplace. The World Natural Hair Healthy Lifestyle Event offers opportunities for face to face interaction and selling, product sampling live demonstrations, interactive activations, coupon distribution, product launches and more. Your brand will be displayed, and advertised months before the event through our aggressive social media, radio and grassroots outreach promotions. The World Natural Hair Healthy Lifestyle Event has several exhibitor opportunities at varying price points that can be utilized as an excellent vehicle for positioning your company.

Buyers from top retailers such as Walmart, Target... as well as buyers from health food stores and beauty supply stores attend the show looking for the newest products to add their selection at store level.

100

%

Of Our Attendees enjoy face to face interaction

Many brands have been discovered at the World Natural Hair Healthy Lifestyle Event and are now on the shelves of big box retailers, health food stores and OTC stores.  If you are looking for nationwide distribution for your products, the WNHHLE show is where you have a great chance of having your products seen by top retail and store buyers.

Your target audience will be here, Your competition will be here. You should be here too.

Marketing

WNHHLE Online Engagement OVER 2.5 MILLION Per month!

& Promotions that deliver! Targeted, national and international promotions/advertisements through social media, grassroots promotions, trade shows, print, television, radio and word of mouth are how we get the word out about the World Natural Hair Healthy Lifestyle Event.

INTERNET PROMOTIONS

Retargeting Ads: that follow thousands of visitors a day to keep the message in front of and on the minds of potential attendees.

Google: We rank in the top 2 for those seeking events in our category.

SOCIAL MEDIA

Real Engagement (WE DO NOT BUY LIKES OR FOLLOWERS!) We use campaigns, contest and true, organic engagement to reach over 2.5 million per month.

OVER 2 MILLION

Online Engagements Per Month

STRATEGIC PLANNING

We bring the crowds! We start consumer promotions for the WORLD NATURAL HAIR HEALTHY LIFESTYLE EVENT 10 months before the actual event to bring you the largest crowds of quality super consumers and attendees with strong buying power who are looking for great products and services for a healthier lifestyle.

RADIO, PRINT & TRADITIONAL ADVERTISEMENTS

Full and half page ads and exciting radio announcements are available. As we get closer to the show date we partner with major radio stations to help get the word out on air about show. Local and national papers and magazines also help to draw in even more excitement.

GRASSROOTS PROMOTIONS THAT WORK

Our unique, gentle, but aggressive, hands-on marketing is the foundation for our success in spreading the word about the show. We used this tool before social media became popular and it has helped us to pack our show halls. We still use unique forms of grassroots promotions today. Your company benefits from our hard work because we are working to bring the crowds to you! You also have an opportunity as a show sponsor to have your brand included in our grass roots promotions. For more information on becoming a show sponsor contact, [email protected] or [email protected]

See You there!

Become an

Exhibitor Small Business Level

10 X 10 Inline Booth.................................$500 10 X 10 Corner Booth..............................$600 10 X 20 Inline Booth.................................$900 10 X 20 Corner Booth............................ $1,500

Corporate Level

10 X 10 Inline Booth..................................... $1,000 10 X 10 Corner Booth...................................$1,100 10 X 20 Inline Booth..................................... $2,000 10 X 20 Corner Booth...................................$2,100 10 X 20 Double Corner Booth............... $2,200

Email [email protected] for exhibitor space Food Fest area booth numbers. 827, 829, 831, 833, 835, 926, 927, 928, 929, 930, 931, 932, 933, 934, 935, 1026, 1028 ,1030, 1032.

Show In Exhibit Halls A, B, & C

Can’t make it to the show? No worries. Your company can still have a professional presence there.

We will set up your booth space and supply two of our professional brand ambassadors to distribute your products, coupons, promotional materials, etc to our thousands of attendees during the show weekend. For more information and details on this package, email:. [email protected] [email protected]

Georgia International Convention Center 2000 Convention Center Concourse Atlanta, GA

CLICK HERE

Reserve your space today!

S ee you at the s how! Show Dates:

April 22-23, 2017

Show Times:

10:00am to 7:00pm Sat & Sun Meet a few of our professional brand ambassadors

Show Location:

Georgia International Convention Center 2000 Convention Center Pkwy

n at ural h airs h ow.org

Ask about our

Maximum Exposure Marketing Opportunities

For Your Brand

Here’s what’s Available Avocado and Kiwi Package (Only one package available)

Premium size exhibit space location 20 x 20 Additional Additional activations and signage at two other key locations Brand/logo in registration area Floor plan logo identification on digital floor plan map Product feature and advertorial mentions during live features at Social Circle Food logo on building marquee of convention center 5 Interior brand signage floor decals in key traffic locations 2 Door entry decals 1 full page advertisement in the 20th anniversary show guide Logo on event website leading to your website Logo on all show printed and digital promotions 3 hours of workshop space (1 workshop per day to explain the benefits of your brand to a captive audients) Brand/logo signage on all post-show promotions (thank you, follow-up emails to attendees, social media post Inclusion in all pre-event social media posting, Facebook, Instagram, Twitter Mentions on pre-event YouTube videos promoting the event Brand mentions on Radio ads 1 weeks prior to the show Brand included in all pre-event live activations and promotions 20 tickets to the event

Strawberry Mango Package (Only two packages available)

Premium size exhibit space location 10 x 30 Additional Additional activations and signage at one other key locations Brand/logo in registration area at two key locations Product feature and advertorial mentions during live features at Social Circle 3 Interior brand signage floor decals in key traffic locations 1 Door entry decals 1 half page advertisement in the 20th anniversary show guide Logo on event website Logo on all show printed and digital promotions 1.5 hours of workshop space (1 workshop to explain the benefits of your brand to a captive audients) Brand/logo signage on all post-show promotions (thank you, follow-up emails to attendees, social media post Inclusion in pre-event social media posting Facebook, Instagram, Twitter 60 days before the event Mentions on three pre-event YouTube videos promoting the event Brand mentions on Radio ads 5 days prior to the show Brand included in 8 pre-event live activations and promotions 15 tickets to the event

Strawberries and Bananas Package

Premium size exhibit space location 10 x 20 Brand/logo in registration area at two key locations Product feature and advertorial mentions during live features at Social Circle 2 Interior brand signage floor decals in key traffic locations 1 quarter page advertisement in the 20th anniversary show guide Logo on event website Logo on all show printed and digital promotions Brand/logo signage on all post-show promotions social media post Pre-event social media posting Facebook, Instagram, Twitter 30 days before the event Mentions on two pre-event YouTube videos promoting the event Brand included in 5 pre-event live activations and promotions 10 tickets to the event

Apples and Oranges Package

Premium size exhibit space location 10 x 10 Brand/logo in registration area at two key locations Logo on event website Logo on all show printed and digital promotions Brand/logo signage on all post-show promotions social media post Pre-event social media posting Facebook, Instagram, Twitter 20 days before the event Mentions on one pre-event YouTube videos promoting the event Brand included in 3 pre-event live activations and promotions 5 tickets to the event

SPONSHORSHIP OPPORTUNITIES ARE LIMITED.

Email Now For More Information: [email protected] or [email protected]

Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer.

Get More

Forbes

Brand Exposure Build instant brand recognition equaling more sales.

Hanging Banners These banners are placed in prominent locations so that attendees view your brand as they enter the building and exit the show floor, giving you excellent exposure.

Door Decals

Welcome attendees at the door with these vibrant double-sided graphics. Catch the attention of the attendees with vibrant colorful door decals to drive consumers to your booth.

Carpet Clings

Brand your company or products throughout the exhibit floor for thousands to see. The prefect opportunity to advertise to interested consumers day in and day out.

Limited Opportunity Offer 20th Anniversary Tote Bags – We will distribute VIP bags to our VIP guest who attend. You have the opportunity to help fill these bags with your products! Minimum participation is 500 items. Call for the maximum amount of items that your company can provide to fill our VIP guest bags. Get your products in the hands of thousands of our attendees.

Please see last page of Prospectus to purchase additional items.

Limited space available

More ways to get

Exposure For Your Brand Advertising in the Show Guide Limited Edition 20th Anniversary Show Guide Distributed to thousands of attendees during the show weekend. This annual publication is more than just a directory. It is a keepsake. This year’s edition will always be special because it is our 20th anniversary! The show guide is filled with highlights of the show and articles covering various aspects of healthy living. There is a hairstyle gallery, makeup tips, healthy eating and diet tips, fashion, exhibitor locations, show floor plan, as well as, the complete show weekend schedule. Spaces are filling up quickly because this is our special edition 20th anniversary of the show guide and the World Natural Hair Healthy Lifestyle Event. Reserve your space TODAY! Half Page (Only Four Available).................$ 650 2 Full Page ........................................................ $1,250 3 Inside Front Cover .....................................$1,500 4 Inside Back Cover ......................................$1,500 5 Back Outside Cover................................... $1,700 6 Double Page Spread ............................... $2,400

Print Deadline

Artwork deadline: March 1, 2017 Accepted Files: JPG or Pdf Minimum resolution: 300 dpi Color mode: CMYK with fonts embedded Send via email to [email protected]

Advertising Banners on our Website Advertise to 2 Million People with Website Banners. Thousands of attendees and potential attendees visit our show website daily to get show updates. Make sure that they see your logo, booth location and message when they visit our website. Our very affordable website banners stays in place until after the show weekend and shows up on key pages of the website for the duration. So the earlier you purchase your spot, the sooner and longer your message will be seen by thousands of attendees.

Artwork Specs File Format: JPEG or GIF, 72 dpi Animation: Maximum of 3 frames

300 x 600= $500* 300 x 250= $250* (*Prices per 3 month)

Please see last page of Prospectus to purchase additional items.

Reserve Your Space Online

Click Here

Exhibit Dates and Times Saturday & Sunday April 22, 2017 • 10:00 am - 7:00 pm TaRon Joyner Exhibitor Acquisitions Manager 470-899-6929 • [email protected]

Janet Wallace Show Director 770-805-8865 • [email protected]























2017 SPRING SHOW

APRIL 22-23, 2017 Exhibitor Contract/Insert Order Form www.naturalhairshow.org

Additional Brand Exposure Agreement



Company Name: _______________________________________________________ Contact Name: _______________________________________________________ Title: _____________________________________________ Email: _______________________________________________________________________________________ Street Address: __________________________________________________________________________________________________________________________________ City: ________________________________________________________________________ State: _____________________ Zip: ______________ Country___________ Office Number: ___________________________________________________ Cell Phone: __________________________________________________________________ Instagram: _________________________________________________________ Website: ___________________________________________________________________ Check Box if you would you like to receive mobile updates.

Brand Exposure Opportunities: (PLEASE CHECK BOXES BELOW) $400.00 Hanging Banners $350.00 20TH Anniversary Tote Bags

Carpet Clings Door Decals

Web-site Banner Ads:

300 x 600

$500.00 (per 3 months)

300 x 250

$1,000.00 $1.00 (per Item)

$250.00 (per 3 months)

Show Guide Ads:

Please reserve my ad space for the 2017 World Natural Hair, Healthy Lifestyle Event. Check the size ad you want to reserve. Half Page $650.00 Full Page $1,250.00 Front Inside Cover $1,500.00 2 Page Spread $2,400.00 Back Inside Cover $1,500.00 Back Outside Cover $1,700.00

TOTAL AMOUNT DUE: ________________ I acknowledge that the production of banners, carpet clings and door decals are NOT included in brand exposure fees. INITIAL HERE: ______________ PLEASE NOTE: All sponsorships are on a first-come, first-serviced basis: All materials are due by March 22, 2017. Please check payment type: No personal checks are accepted. Business checks (USA funds only) will be accepted up until April 3, 2017. Please make all checks payable to World Natural Hair, Healthy Lifestyle Event. ☐ VISA

☐ MASTER CARD

☐ AMERICAN EXPRESS

Name on credit card:

☐ DISCOVER

☐ BUSINESS CHECK

☐ MONEY ORDER

☐ CASHIER CHECK

Signature of credit card owner:

Credit card number:

Exp. date:

Amount enclosed: $

Security Code:

IMPORTANT: Both card holder and credit card(s) used must be present at event check-in. Credit Card Authorization Form must also be completed and on file.

PLEASE DO NOT WRITE IN THE SECTION BELOW. FOR MANAGEMENT USE ONLY. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Space assigned: Payment type: Date received: Amount due:

Check: # Amount received: $ Received/Approved By: Filed:

PAYMENT MUST ACCOMPANY THIS FORM - PLEASE COMPLETE AND FAX TO: 770-805-8847

SUBMIT TO: WORLD NATURAL HAIR HEALTHY LIFESTYLE EVENT, 4620 S. ATLANTA ROAD SUITE E, Smyrna, Ga. 30080. Phone 404-799-0038. Contact Janet Wallace for further information or assistance with your Brand Exposure Opportunities at [email protected]

07/07/2017