www.paldofood.com

HEAD OFFICE : 577, Gangnam-daero, Seocho-Gu, Seoul, 137-030 Korea Tel : 82-2-3449-6000

CEO’s Message

Being part of our customers’ lives

Paldo will continue its efforts to earn customers’ love and trust Hello! Thanks to our customers’ support and loyalty, Paldo has become independent from Korea Yakult Corporation to start out as a new company on its own. Starting with the instant noodle business in 1983, Paldo has also established expertise in beverage production and distribution. Paldo is now a global establishment with products sold around the world and will continue its efforts to further diversify its businesses and develop excellent products. In order to provide great taste and quality, Paldo is leading the industry with development of new products that reflect the customers’ needs and building a better future. As part of the efforts to get closer to our customers Paldo is involved in corporate social responsibility activities and is committed to developing better

contents 3 CEO’s Message / 4 Company Mission / 5 Businesses/ 6 Instant noodle 8 Beverage / 10 Businesses abroad / 12 Distribution Business 14 Production / 16 R&BD / 18 History of Paldo

technology to provide quality products. Paldo will continue to march forward to a bigger world. I hope our customers will continue their interest and support in our brand as we grow into a comprehensive global nutrition company. Thank you.

CEO, Choi, Jae-moon

Company Mission

Businesses

We are building a healthier society

Global nutrition company of love and trust

All corporate activities of Paldo are based on the founding philosophy of “constructing a healthy society”. The founding philosophy consists of the pioneering spirit that led to creating a corporation amidst social and economic difficulties, commitment to public welfare which led us to prioritize the health of all citizens, and community spirit that tries to provide hopes and dreams to people. Based on this founding philosophy, company mission, vision, and core values were defined and all employees of Paldo are working hard to realize them.

corporate IDENTITY

Logo

Color

Paldo CI & Logo represent the

The red color represents the

high of expectation and also high

primary color of Korean food and

satisfaction level of our custom-

palate. It also symbolizes Paldo’s

ers as they open Paldo products.

passion and commitment to qual-

This represents Paldo’s pioneer-

ity. The green color symbolizes

ing spirit and corporate philoso-

vitality and clean environment

phy to provide unmatched quality

and represents Paldo’s desire to

and unique flavor that make our

provide healthful relaxation.

customers happy.

Instant noodle The instant noodle business that started in 1983 has continuously grown from Paldo’s rich experience and expertise in food production, strong sales network and strong customer loyalty. Paldo has differentiated its products with quality ingredients that ensure great taste as well as high nutritional values. Paldo is leading the instant noodle market trends and winning the hearts of millions of customers. Bowl-packaged noodles such as Wang Too Kung, Dosirac etc. and bag-packaged noodles including Namja Ramen, Kokomen, Bibim men, and Ilpoom Seafood etc. boast unswerving loyalty of customers.

VISION

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the dream of he

1984 CE SIN

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04

The beverage business that started out in 1995 is meeting various needs of our customers through a clean and safe production process. Korean traditional beverages such as Shikhye, Sujeonggwa and superior coffee brand Santafe have established leading brands in the beverage market. Also, various other beverages such as children’s favorite drink Pororo, Arrowroot juice, Red ginseng drink etc. are among our customers’ favorites. From 1996, Paldo has also launched into the drinking water market providing fresh drinking water to homes and work places.

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Build an dynamic society that brings us together

Beverage

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A comprehensive global nutrition company that will always put the customers first

COMPANY MISSION

Paldo’s business areas include instant noodle, drinks, exports, and distribution. With a strong determination to provide excellent food for the citizens, Paldo continues to pioneer into new areas with the most advanced research and development technologies.

SINCE 19 83

CORE VALUES People first Passion Professional

Businesses abroad With the first export in 1983, Paldo continued to increase the export volume until 1999 when its foreign demand really bloomed. Currently Paldo is exporting to 100 distributors in over 50 countries around the world. Especially the Dosirac instant noodle is boasting a large market share in Russia and enhancing the national brand of Korea. Paldo is now focused in entering and settling into local markets and providing superior quality to its competitors cannot match. Paldo is growing every year.

Distribution Business The distribution network that Paldo started to build in 1995 with the Ilsan Distribution Center has expanded to a total of 6 distribution centers including Gonjiam, Uiwang, Nonsan, Daegu, and Gwangju etc. With an efficient distribution system, Paldo is able to control quality and safety more closely in all steps of the process; from the production to delivery. We are doing our best to rationalize distribution channels and maximize distribution efficiency.

05

Instant noodle

Paldo’s great taste and nutritional value offer a unique experience Committed to providing great taste and nutrition as well as unique experience for the customers, Paldo is able to provide its customers superior value in all its products; Kokomen, King Tukeong Bibim men, and the Ilpoom series, etc. Especially, Kokomen has established itself in the Korean instant noodle market as an innovative product that opened up a new market category.

Kokomen

Namja Ramen

Bibim men

With a unique ingredient of chicken stock, Kokomen is leading the instant noodle market with refreshing and spicy soup. It was based on the recipe developed by Gyungyoo Lee, a famous Comedian in Korea. He created this special recipe as part of the show Man’s Qualification aired on KBS. The recipe earned great praise and became an instant hit.

This instant noodle product has strong beef flavor with the pungency of red pepper. Vegetables added to thick beef stock create a delectable soup. The noodles are especially chewy and full and garlic provides a refreshing after-taste leaving you wanting more. The red soup is thick and spicy. Paldo has developed this instant noodle with care and ambition to continue the huge success of Kokomen.

Bibim men was the first in the market to use paste sauce. It is a dry instant noodle with spicy, sour and sweet sauce. The chewy noodles will make this instant noodle an all-time treat enjoyable anytime anywhere. This instant noodle has been a summer favorite with our customers for a long time.

King Bowl

Ilpoom Seafood, Jjajang

Dosirak

King Tukeong boasts large solid chunks of assorted vegetables and meat doused in thick and rich soup. It’s packaged in a plastic bowl so you can enjoy it anywhere. King Tukeong S contains noodles made of starch from sticky potatoes. The noodles are chewier and can cook only in 90 seconds making this instant noodle even more enjoyable and easier to prepare.

Ilpoom Seafood contains solid blocks of ocean delicacies such as squid, shrimp, mussel, and wrinkled sea squirt in a refreshing and spicy soup. Ilpoom Jjajangmen has traditional black bean sauce cooked in open fire mixed with large chunks of meat and vegetables. Fresh ingredients provide a rich flavor.

Dosirak is our flagship. Dosirak series have beef, chicken, pork, shrimp and mushroom flavors. Especially, This has a huge market and very popular in USA, AUS, MONGOL.

07

Beverage

Happy life and healthy beverages Starting with Shikhye that introduced the Korean traditional beverage to the world, Santafe, a coffee brand with a young and hip image and My Cute Friend Pororo, children’s favorite drink, Paldo is producing variety of drink products that have earned continuous support and loyalty from the customers. Paldo’s healthy and unique beverages provide great enjoyment and health

Shikhye, Soojeonggwa Korea’s traditional drinks enjoyed from the ancient times, are reborn into modern beverages that can be easily enjoyed anywhere. Shikhye does not contain any artificial colorings, or preservatives and is the most representative drink of Korea. Soojeong gwa contains cinnamon, ginger and dried persimmon as main ingredients and reproduces the same rich flavor of traditional homemade Soojeonggwa.

Pororo My Cute Friend Pororo is a non-carbonated fruit juice drink with no artificial colorings. It contains Vitamin D, Aeebon (children’s health supplement), etc. to benefit growing children.

Santafe Made from the best quality coffee beans only, this coffee drink offers a deep and rich taste. This coffee brand is popular among the younger generation with various marketing activities based on the theme of freedom and youth. The Santafe brand promotes two bottled coffee drinks; Caffe Millet and Caffe Vanille and two canned coffee drinks; Santafe Original and Satafe Hazelnut.

Spring Water This bottled drinking water is made from the natural spring water of Mt. Jiri. It’s produced in immaculate facilities and state of the art production process ensures the safety of the product. It is delivered to your home or work place.

Pouch The Arrowroot Juice is a Korean traditional drink made from the natural, wildly grown arrowroot. The Red Ginseng Pouch contains red ginseng and jujube extracts that will help you feel more energetic. They come in plastic pouches for easy consumption.

Aloe Drinks Aloe Drink is a health drink and enhancing alternate to caffeinated and carbonated drink and contains Aloe Vera Crush.

09

Businesses abroad

The Korean taste that the world enjoys

Main exports Noodles : Oriental Style Noodles

Paldo is expanding its businesses to the global area to develop into a global food brand. With the first export in 1983, now our products are exported to around 50 countries in North America, Asia, Europe, Oceania and Africa. With the primary goal of settling in the local market, Paldo is expanding its brand power through domestic and international exhibitions, foreign buyer consultations etc. Paldo is making progress every year through providing better quality products and superior taste.

- Bag-packaged (Kokomen, Tumsae Instant noodle, Ilpoom Seafood, Ilpoom Jjajangmen, Bibim men, Hwa Ramen, korean noodle, Gomtang men: USA, Canada, South East Asia, Taiwan, Saudi Arabia - Dosirac (beef/chicken/shrimp/pork/mushroom): Russia, USA, Australia, Mongolia, etc. - Small cup instant noodle (gomtang, seafood, Hwa): Japan, Australia, USA - Bowl instant noodle (beef, chicken, hot & spicy, kimchi, shrimp): Samoa, USA, Canada - king cup bowl noodle ramen(seafood, Hwa, lobster, kimchi, beef): USA, Taiwan, Japan

Beverage - Aloe drinks: Canada, Australia, USA, Iran, Mexico - Coffee: China, New Zealand, Japan - Traditional drinks: Japan, USA, Canada - Children’s drinks: China, South East Asia

U.K

Russia

Netherlands Germany

France

Poland Romania

Italy

(moscow)

Canada Kazakhstan

Korea

Japan

USA

China Libya

Pakistan

India

Mexico

Taiwan Myanmar Philippines

Thailand Vietnam

Colombia

Cameroon

Malaysia

Indonesia Brazil

Samoa

Paraguay

South Africa

Australia (sydney)

Argentina New Zealand

Europe Russia, Poland, Romania, Czech republic, Slovakia, Kalinin, France, England, Germany, the Netherlands, Italy, Belgium, Austria, etc

Africa Libya, South Africa, Cameroon

Asia Japan, China, Taiwan, Singapore, Thailand, Malaysia, Vietnam, Indonesia, the Philippines, Mongolia, Myanmar, Armenia, Kazakhstan, etc

Oceania Australia, New Zealand, Samoa, etc

Americas USA, Canada, Mexico, Colombia, Brazil, Argentina, Paraguay, etc

11

Distribution Business

Fast and accurate distribution system Paldo’s distribution business serves clients whose business involves production, delivery and sales of chilled foods and others. We provide functional and total logistics service. Through an efficient integrated management of distribution centers catering to various corporate needs such as storage, inventory management, refrigeration, packaging/processing, and return product management, Paldo provides fast, accurate and efficient distribution service.

The fast and accurate Paldo distribution system

Ilsan

is called Total Care System and it controls every

Ilsan Distribution Center

aspect of the process from production to delivery.

Uiwang

Paldo is further streamlining its services through

Uiwang Distribution

vehicle management, refrigeration, claim response, and driver training, etc. Based on years of experience and knowhow, Paldo is doing its best to minimize distribution cost and maximize efficiency to better accommodate individual client needs.

Gonjiam Gonjiam Distribution

Nonsan Nonsan Distribution

Daegu Daegu Distribution

Gwangju Gwangju Distribution

Ilsan Distribution Center

Uiwang Distribution Center

Gonjiam Distribution Center

584, Janhang-dong, Ilsan-gu, Goyang-si, Gyunggi-do Area: 15,020㎡, Building area: 4,833.07㎡

449-1, Wanggokdong, Uiwang-si, Gyunggi-do Area: 12,898㎡, Building area: 1,134.04㎡

1009-1Jinwoo-ri, Dochuk-myun, Gwangju-si, Gyunggi-do Area: 12,677.40㎡, Building area: 4,479.53㎡

Nonsan Distribution Center

Daegu Distribution Center

Gwangju Distribution Center

282, Wangam-ri, Gayagok-myun, Sonsan-si, Chungnam Area:37,608㎡, Building area: 1,421.66㎡

626-2Sawong-dong, Suseong-gu, Daegue Metropolitan City Area: 2,515.6㎡, Building area: 1,389㎡

279-19Ancheon-dong, Gwangsan-gu, Gwangju Metropolitan City Area: 4,887㎡, Building area: 960.9㎡

13

Production

State of the art facilities, Highest quality

Besides the instant noodle factory in Icheon and beverage factory in Jincheon, Paldo has built a new instant noodle factory with advanced facilities in Naju which will help strengthen Paldo’s lead position in the industry. Each factory adjusts the production quota in real-time through the ERP system that monitors the distribution quantity. This ensures that the products are always fresh and safe. Paldo’s products are delivered to stores and markets across the country from the Distribution Centers of Paldo’s logistics network.

Paldo’s production plants adhere to strict quality management and continuous modernization of production facilities to create quality products. In turn, our customers give us unswerving loyalty. Paldo is committed to maintaining clean and advanced facilities as well as providing welfare and good work environment for our employees. Paldo believes that a great work environment results in higher productivity and better quality products. Also, Paldo is actively involved in corporate social responsibility activities to drive the economic development of local communities. Paldo is setting a great example as a leader in the food industry.

Icheon Factory 258, Muchon-ri, Bubal-eup, Icheon-si, Gyunggi-do Tel. (031)632-5353~5 Main product :Kokomen, Paldo Bibim men, Ilpoom Seafood, King Tukeong

Jincheon Factory 373-2, Gwanghyewon-ri, Gwanghyewon-myun, Jincheon-gun, Chungbuk Tel. (043)535-0300 Main products: Shikhye, Soojeonggwa, Santafe, etc

Naju Factory 244-3, Woongok-dong, Naju-si, Jeollanamdo Tel. (061)332-8424 Main products: Namja Ramen, Kokomen, PaldoBibim men, King Tukeong, etc

15

R&BD

Taking on endless challenges for better quality products Paldo’s Research Center is the very engine of Korea’s food industry where nutrition experts work together to create better food products. Continuous efforts in development of new health foods, research on traditional foods, and improved production technology result in better products. Also, Paldo is taking part in various academic conferences, thesis presentations, and university-industry cooperation efforts, etc. to provide and share research data with the academic society. Paldo believes in being involved in the society and the power of education.

Patents Paldo is leading Korea’s food development through earning various patents regarding food development. Paldo holds eleven patents in food production including ‘Production method of beverage contain alginic acid beads (Patent no. 0864683), ‘Buckwheat Shikhye and its production method’ ‘Tea drinks using alkali regenerated water and its production method’ etc. Paldo is also working towards promoting globalization of Korean traditional food through research and development of traditional foods, analysis, and technological advancement.

PATENT APPLICATION NUMBER: 2009-0017822 DATE OF REGISTRATION: 2011-SEP-15 low gi flour production method using organic acid and low gi flour produced in this method

2012

PATENT REGISTRATION NUMBER: PATENT PUBLICATION DATE OF REGISTRATION: 2008-OCT-15 tea beverage using alkali regenerated water and its production method

2011

PATENT REGISTRATION NUMBER: 0864683 DATE OF REGISTRATION: 2007-APR-19 beverage containing alginic acid beads and its production method

PATENT REGISTRATION NUMBER: APPLICATION IN THE PROCESS fried cup noodle with shortened restoration time and its production method

PATENT REGISTRATION NUMBER: APPLICATION IN THE PROCESS method for reduction of fat in deep frying noodle using cellulose derivatives or gums and noodles produced in this method

2008

PATENT REGISTRATION NUMBER: 0306845 DATE OF REGISTRATION: 1999-MAR-11 liquid nutrient composite and its production method

PATENT REGISTRATION NUMBER: PATENT PUBLICATION DATE OF REGISTRATION: 2008-JAN-24 vegetable drink composite for plasma lipid metabolism improvement, stronger anti-oxidation system and dna damage prevention and its production method

2007

2000

PATENT REGISTRATION NUMBER: 0263301 DATE OF REGISTRATION: 1997-JAN-29 rice syrup and its production method

1999

1998

1997

1995

1994

PATENT REGISTRATION NUMBER:185250 DATE OF REGISTRATION: 1994-11-02 production method of natural fruit and vegetable beverage containing lactobacillus

PATENT REGISTRATION NUMBER: 0372025 DATE OF REGISTRATION: 2000-AUG-04 buckwheat shikhye beverage and its production method

PATENT REGISTRATION NUMBER: 0277349 DATE OF REGISTRATION: 1998-JUN-19 production method of nongrain shikhye produced with gelatinized rice powder

PATENT REGISTRATION NUMBER: 123975 DATE OF REGISTRATION: 1994-NOV-25 production method of grain powder beverage containing fermented milk

PATENT REGISTRATION NUMBER: APPLICATION COMPLETED carbonated gelatin drink and its production method

17

History of Paldo Paldo was established in January, 2012 but for the past four decades was part of Korea Yakult Corporation, a leader in the food industry. Paldo has separated the instant noodle business, beverage business, overseas business, and distribution business etc. from its parent company and is making its first step as an independent subsidiary. Paldo will establish its name as a global leader in the food industry with its superior products that win customer’s loyalty and support.

The Birth of Paldo Pioneering the new paths Business Diversification

On the 1st of September, 1983 the Icheon instant noodle factory was completed and Paldo started making its first instant noodle products. Korea Yakult Corporation create the Paldo brand as a part of the strategy to diversify its businesses and to produce instant noodle. This is how Paldo came into being.

Paldo is making a fresh start Paldo is making a fresh start.

After making a name for itself in the domestic instant noodle market, Paldo went on to pioneer new markets abroad. Paldo has successfully established export channels in Japan where instant noodle originated from, as well as USA, Russia and many other countries around the world.

Paldo is marching forward into the world area to become a global nutrition company. Paldo ventured into the beverage business and established itself as full-fledged nutrition company. Paldo could successfully avoid low-growth structure of past businesses and achieve better profit structure and revenue increase.

Lead the market with superior technology

Paldo went on to make contributions to the national economy with the hugely successful new instant noodle products such as Kokomen, King Bowl and Bibim men as well as hit drinks such as Santafe, traditional beverages, and children’s drinks, etc. Paldo is leading the food industry of Korea.

Facing new challenges as a global nutrition company Establishment of Paldo January, 2012 Development of innovative new products August, 2011 Beverage Business May, 1995 foreign markets November,1983 Instant noodle business Septmeber, 1983

separate brand January, 2012) In January 2012, Paldo was established from grouping together the instant noodle, beverage, overseas and distribution legs of the parent company Korea Yakult Corporation. Paldo is taking on a new challenge to step forward as a representative nutrition company of Korea and grow as a global brand.

We have been with our customers for a long time now but with the new launch of the independent entity, Paldo is making a fresh start into a better future. Paldo is resolved to make a new beginning with new spirits.