HD channels in the MENA TV Market

HD channels in the MENA TV Market Constantinos Papavassilopoulos 1st meeting of the expert working group Euromed Audiovisual III Tunis 23 – 24.09.2013...
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HD channels in the MENA TV Market Constantinos Papavassilopoulos 1st meeting of the expert working group Euromed Audiovisual III Tunis 23 – 24.09.2013

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IHS Electronics & Media MENA Media and Telecoms Intelligence Service A description of the HD channels offer in the North Africa and the Levant The platforms that deliver HD content and the dominance of satellite Pay TV operators in MENA HD-enabled equipment in TV households The HD Channels: some characteristics

IHS Electronics & Media MENA Media and Telecoms Intelligence Service • • •

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IHS Electronics & Media provides a comprehensive Middle East and North Africa (MENA) Media and Telecoms Intelligence Analysis and Insight. The research service covers the free and pay television / advertising / broadband / mobile & fixed telecoms and TV technology markets. Offering access to data at the country, operator and technology level is complemented by topical reports covering such issues as HDTV channels in the region, OTT business models and fixed & mobile broadband dynamics. Providing constantly updated and comprehensive market data and forecasts as well as country profiles / operators multi-play intelligence, market monitors and operators profiles. The MENA M&T IS covers the following countries: Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Tunisia and the UAE.

Rapid growth of a rich HD channels 'offer 140

HD channels’ offer in Europe and MENA Year

France Germany Italy

Spain

UK

MENA

120

2005 2006

0 7

2 5

0 5

0 1

0 12

0 0

100

2007 2008 2009 2010

13 25 38 49

5 6 20 36

6 9 15 16

2 6 15 21

14 30 36 55

1 1 2 20

80

2011

58

56

33

39

59

48

40

2012

101

81

53

52

67

82

2013*

114

91

54

59

74

126

France Germany Italy Spain UK

60

MENA

20 0 2005 2006 2007 2008 2009 2010 2011 2012 2013*

Satellite the dominant platform, IPTV slightly catching-up, no HD on DTT yet 140 120

channels

100

80

Satellite only IPTV only

60

Common HD channels 40

20 0 Satellite (total)

IPTV (total)

Arabsat leads, new local player Yahsat gains ground 70

66

60

51

Channels carried

50 42

42

39

40

32

Total Exclusive

30 20 10 2

0

Arabsat

Eutelsat

0

Nilesat

Yahsat

IPTV operators offer wider choice as re-sellers of satellite packages 60

HD channels offered

50 40 30

HD channels 20 10

0 OSN

Al Jazeera

ADMC

Al Majd

du

Etisalat

STC

Qtel

My-HD

The IPTV operators in the Gulf are offering the largest number of HD channels but OSN is offering the package with the largest number (36) of HD channels

The high growth of HD TV Households will fuel further the rich HD content offer 90%

% of HD TV households

80% 70% 60%

50% 2012

40%

2017

30% 20% 10%

0% Algeria

Egypt

Jordan

Lebanon

Libya

Morocco

Tunisia

HD TV Households experiencing a 140% growth rate between 2012 and 2017 (CAGR 19.1%)

HD TV sets experiencing a 300% average growth between 2012 and 2017 25 000

HD TV sets in TV Households

20 000

2012

15 000

2013 2014 2015

10 000

2016 2017 5 000

0 Algeria

Egypt

Jordan

Lebanon

Libya

Morocco

Tunisia

The MENA HD TV Market is characterized by the high FTA offer The MENA HD channels: FTA vs PAY

46% 54%

The reasons behind the low monetization of HD channels

• A very high FTA offer • A considerable portion of HD channels is owned by PSB and other state-funded entities • Reluctance of people in the region to commit to a monthly payment method • Low penetration of HD MPEG-4 receivers • High cost of satellite capacity slots

HD MPEG-4 set-top boxes form a small minority in MENA countries bar the UAE Countries

2012

2013

2014

2015

2016

2017

Algeria

0.5%

0.5%

0.6%

1.0%

1.1%

1.2%

Egypt

0.7%

0.9%

1.1%

1.2%

1.3%

1.4%

Lebanon

1.8%

2.3%

2.9%

3.2%

3.4%

3.6%

Libya

2.4%

2.7%

3.5%

3.9%

4.1%

5.2%

Morocco

0.3%

0.4%

0.6%

0.9%

1.2%

1.3%

Tunisia

1.8%

2.3%

2.9%

3.2%

3.4%

3.6%

UAE

15.2%

21.8%

28.6%

31.1%

32.6%

33.0%

Saudi Arabia

0.3%

0.4%

0.6%

0.9%

1.2%

1.3%

Entertainment and Sports the dominant genres covering more than 55% of the total offer

Children's; 6 Religious; 3 Music; 7

Culture; 2

Education; 1 Movies ; 14

Lifestyle; 10

Documentary; 7

Entertainment; 43

News; 10

Sports; 29

Prevalence of entertainment & News as result of high number of PFB* Genre

Europe

MENA

Entertainment

17.75%

32.58%

Sports

22.68%

21.97%

Movies

16.62%

10.61%

News

2.11%

7.58%

Documentary

4.93%

5.30%

Lifestyle

5.63%

7.58%

Music

5.49%

5.30%

Religious

2.27%

Children’s

2.11%

4.55%

Cultural

1.27%

1.52%

Educational

0.85%

0.76%

*PFB: Public or State Funded Broadcasters

63% of HD channels are produced or co-produced locally Asian countries; 10 Russia 2 Western Europe 13

USA; 23

MENA countries; 84

Thank you Constantinos Papavassilopoulos Senior Analyst IHS Electronics & Media MENA Media and Telecoms Intelligence [email protected]