A V I E W O N S U P E R M A R K E T,
I N S U R A N C E P O L I T I C S , H E A LT H B U S I N E S S
A N D G O O D FO O D
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No food contains all the ingredients that our body requires. We therefore need to eat many different kinds of food. In that way we supply our organism with all the required ingredients and we minimise the risk of high concentrations of harmful substances. But, to serve others and ourselves healthy and varied food, we need to know how to prepare it. Time that people daily spent on cooking has decreased dramatically over the past few decades, and family and lifestyle have changed. Time and convenience have gained importance so we feel that the recipes of our grandmothers take much too long to prepare.
Prefabricated, pre-cut, pre-cooked and microwave-ready menus have made their way to our tables. Unfortunately, most of the time these dishes cannot compete with freshly prepared food. The challenge to retailers is how to offer a consumer menus that are easy and quick to prepare, and are also healthy, nutritiously balanced and delicious. The answer may lie in pre-set shopping lists in combination with cooking instructions. It seems a simple way to teach the consumer to cook, offer different possibilities and that healthy food is good food. Offer the consumer ‘taste’ instead of ‘packaging’; give personalised suggestions on the basis of what he likes. Make the supermarket a place where he is being educated in an unobtrusive, friendly way and where he will learn how to protect his health.
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LEISURE SNACK WORK
Fig.1 Defining the moments of decision making, preparation and consuming connected to different environments. All the steps should be integrated bonded with one overall awareness about quality of life. Consumer should have the benefit of planning his meals in an environment that positively influences his decisions and not the opposite.
For hundreds of thousands of years, humans have been developing taste. The preference for sweet and fat food has always been in equilibrium with physical activity, scarce resources and the changing of the seasons. Our fat reserves, storage of energy, enabled us to overcome periods of famine and our taste guided us to search for the most nutritious food. With the era of abundance, the physiological mechanisms that made us survive before, started to work against us. Cardiovascular diseases, diabetes, overweight and limited physical activity are not only causing health problems and death, but also deterioration of quality of life in general. In a world where we are surrounded by elevators, cars and all sorts of machines taking physical efforts from our shoulders, we are now fighting obesity. We need to give special attention and dedicate our time to sports in order to stay fit. We also need to change our attitude towards our daily food. We need to develop an omnipresent awareness that what we put in our mouth influences how we feel and how we live. We should learn how to buy, prepare and enjoy food in a healthy and responsible way.
SHOP PREPARE FOOD
TRAVEL WALK , CYCLE
BUYING AND PREPARING FOOD SHOULD BE CONSIDERED QUALITY TIME
Hungry? Grab a Carrot®!
Fig.2 Changing black time into green time, adjusting a time-line of a day for a healthier lifestyle.
Health is gaining commercial value. Governments and health insurance companies have begun the fight against obesity. Advertising junk food is facing hard times. Supermarkets are slaughtering each other for profit and a new era of tracking & tracing is dawning. Time for a new formula? S_Market model is built upon three main concepts: convenience, efficiency and culture. The goods are stocked in an efficient (semi-) automated warehouse. The consumer composes his shopping list by scanning the articles and dishes in the display shop or by surfing the webstore. The goods are home delivered by the store or prepared for pickup by the customer. S_Market is a stimulating environment to take healthy decisions.
DISPLAY SHOP presents food in three different ways: • Shelf products: you can scan the articles / food on display and so add them to your shopping list*. • Tasting and special shops with knowledgeable and dedicated shop assistants. You can taste food and receive advice/information from specialised personnel. • Interactive display modules: Prepared dishes are shown and you can add a complete list of products needed for a specific menu, together with preparation instructions, to your shopping list. WEBSTORE enables you to do your shopping from wherever you want. It gives you personalised suggestions, you have access to your previous purchases, and to your favourite menus. It helps you stay healthy by monitoring your eating pattern. WAREHOUSE: It is energy efficient, it guarantees the perfect conditions for storage and enables good quality control. It serves both the webstore and the display shop. SMART DATABASE is a linking element of all three modules. It stores your data and uses it for your own benefit. It offers the possibility of personalised nutrition advice, it keeps track of ingredients and calories, it composes menus for you and much more. *Personal Shopping List is while shopping stored in the computer system of the supermarket. At the end all the products from the list are being collected in the warehouse and packed for delivery or your pickup.
AN UNIFORM FILE FORMAT Supermarket INTRODUCES .YUM FILE FORMAT. ORGANIZATIONS, COMPANIES, MAGAZINES OR INDIVIDUALS CAN CREATE SHOPPING LISTS WITH DESCRIPTION (INSTRUCTIONS) . IN THIS WAY A OLLECTIVE POOL OF RECIPES FOR DIFFERENT DISHES OFFERS A GREAT CHOICE . AN EXAMPLE: TED DOWNLOADS FETA_SANDWICH .YUM FROM WWW .VOEDINGSCENTRUM .NL AND SAVES IT TO HIS ?MY RECIPES MAP?. NEXT TIME HE VISITS S_MARKeT (VIRTUAL) STORE , HE CAN SIMPLY ADD ALL THE INGREDIENTS OF THE FETA SANDWICH TO HIS ORDER .
MENU & NUTRITION ADVICE
DISPLAY AREA MENU & NUTRITION ADVICE PROMOTION & PRESENTATION
Fig.3 The new model consist out of three main parts: display shop, webstore and efficient warehouse.
The Taste of Internet; Collect & Share
Internet Order and Delivery Saving & Sharing of Recipes Community Support
A place where you can smell today what you will be cooking tomorrow...
Personal lists / recipes Database shopping Menu based shopping lists
Alternative Distribution Model Internet Endorsed Business Model (Semi)automated warehouses Energy efficient storage Quality control Predictability / supply efficiency Customer loyalty Higher value per purchase
Presenting the food, not the packaging Showing the combination of products - meals An aesthetic environment Offering advice - shop assistants as nutritionists Fresh food, tasting Terminals with access to a custom menu suggestion
Your menu endorsed by your health insurance company Your profile becomes a basis for custom tailored advice, suggestions and discounts. Your insurance company helps you with your efforts for long and healthy life.
Virtual nutritionist - any time you shop
REFER TO YOUR SAVED SHOPPING LISTS
S_Market uses the emerging technologies to provide a pleasant and inspiring food retail environment. It combines RFID, Blue Tooth and WIFI technologies, together with standard bar code identification. It uses simple interaction methods that are easily adaptable to different target groups. In the times when everybody tries to convince us that RFID (radio Frequency ID) will change the world, S_Market looks at it from a different angle. Instead of trying to identify, track&trace every single product on stock, it gives identity to you. Once in a shop, the system knows your profile and it can give you a personal service. Forget about overcrowded alleys - in S_Market you are not pushing a cart! Instead you are adding articles to your virtual shopping list, you are thinking about food, not the bags and boxes... Whatever you wish to take home with you will be put together and packed for you in the warehouse.
SELECT MENUS FROM THE TERMINALS CHECK IN
RECEIVE AN ID TAG
SCAN THE BARCODES OF DISPLAYED ARTICLES
CONFIRM THE LIST AND SEND IT TO THE WAREHOUSE
system creates a new shopping session for you
you define which product you wish to purchase. The system adds these products to the shopping session
your shopping basket is assembled and prepared for you according to your preference (delivery, pickup, car, bicycle)
you return your ID tag (and pick up your groceries)
PERSONAL OR ANONYMOUS
with check in you provide your paying method
product on display nize recog me
CATEGORIZATION , SMART SYSTEM AND PERSONAL PROFILE .
s_market HAS A DATABASE OF THOUSANDS OF DISHES . COSTUMERS CAN SEARCH FOR A SUGGESTION ON BASES OF THEIR APPETITE FOR A SPECIFIC FOOD, THEIR DESIRED CALORIE INTAKE , PHYSICAL ACTIVITY, HEALTH CONDITION AND MANY OTHER CATEGORIES - EVEN BASED ON THEIR MOOD AND PERSONAL PROFILE . E X A M P L E : MARY GOES TO THE (VIRTUAL)S_MARKeT STORE . SHE JUST SAW THAT THEY HAVE A FRESH SHIPMENT OF STRAWBERRIES - SHE WOULD LIKE TO HAVE SOME ... SHE AND HER BOYFRIEND ARE ALSO PLANNING TO DO SOME BIKING IN COMING DAYS, THAT WILL DEFINITELY BOOST UP THEIR APPETITE . MIKE HAD SOME PROBLEMS WITH SLEEPING LATELY, MAYBE SOME NICE CALMING FOOD? AND FINALLY ON FRIDAY THEY ARE PLANNING TO HAVE A BIG DINNER OUT WITH THEIR FRIENDS . SYSTEM CHECKS MARY'S AND MIKE'S DATA AND CALCULATES THE TOTAL INTAKE THEY NEED . IT COMPOSES 12 POSSIBLE MENUS FOR COMING WEEK . WITH STRAWBERRIES, A TAKE-A-WAY MEAL FOR THE BIKING TOUR AND ALL THE THINGS MARY AN MIKE LIKE . NOW MARY JUST NEEDS TO MAKE A SELECTION AND THEY WILL EAT DIVERSE , DELICIOUS AND HEALTHY MEALS FOR THE WHOLE WEEK .
system keeps track of shopping session and feeds terminals with personal menu suggestions
Fruit & Vegetables Warehouse
Drinks, info Digital Display & Appetizers Check Inn