EXCEL International Journal of Multidisciplinary Management Studies Vol.2 Issue 5, May 2012, ISSN 2249 8834 Online available at http://zenithresearch.org.in/

GREEN PRODUCT LIFE CYCLE TO CALCULATE THE GROSS DOMESTIC PRODUCT POLLUTION OF A COUNTRY S. RAJASHEKHAR* Ph.D. Scholar in Business Management, Department of Business Management, Osmania University, Hyderabad, India.

ABSTRACT Gross domestic product is an indicator of economical growth of the country. This production has creating the pollution problems along with the economical growth. There is no proper calculation methods are there to measure the pollution. Green product life cycle is a tool to measure the gross domestic product pollution. This is an effort to measure the pollution foot prints of an each product from the productions stage to destruction stage of the product. Calculation of pollution foot prints of product and per factory is enabling the organizations to improve their organizational efficiency, to change in employee attitude to adopt an eco friendly processes and methods. This article deals with the social responsibility of business people in economical development and as well as reducing the pollution. This is a proactive strategy of an organization to create the trend towards the responsible business practices. Measuring countries gross domestic product pollution is a proactive strategy and global responsibility of countries to meet legal imposition of United Nations of Organization by 2020. KEYWORDS: Gross domestic product pollution, social responsibility of business leaders, proactive strategy, U.N.O. legal implications, global responsibility of countries. ______________________________________________________________________________

Due to change in the customers preferences from non eco friendly to eco friendly products, organizations has to review their existing concepts and strategies for sustainable business growth.

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Go green is the trend created by customers and organizations by preferring green products, process and services to protect themselves from pollution, and to protect the bio diversity. In this regard there is a mutual responsibility on all of us to discover and use the new eco- friendly technologies or products to avoid the environmental problems like global warming, air, water, land, space and sound pollution and its impact on health and other natural calamities etc. Product manufactured in the hands of manufacturer and it is sold by business man to the market or a product can be preferred by consumer according to his preferences product manufactured and send to him by organizations.

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INTRODUCTION

EXCEL International Journal of Multidisciplinary Management Studies Vol.2 Issue 5, May 2012, ISSN 2249 8834 Online available at http://zenithresearch.org.in/

ENVIRONMENTAL PERSPECTIVE OF PRODUCT LIFE CYCLE The green product life cycle approach deals with the all phases from raw material collection, production process, package, distribution, consumption, wastage, recycle, reuse, and remove of product with an environmental perspective. All these stages pollution should be measured. This measurement gives the pollution emissions per unit of the product and to classify the products in to various categories. PHASES OF GREEN PRODUCT LIFE CYCLE TO CONSTRUCTING POLLUTION EMISSIONS SCALES: Pollution foot prints by extraction of raw material (direct or indirect pollution) 1.

Pollution foot prints by Production Process

2.

Pollution foot prints by package

3.

Pollution foot prints by distribution

4.

Pollution foot prints by consumption

5.

Pollution foot prints by wastage

6.

Pollution footprints by recycle

7.

Pollution footprints by final removal/disposal of product.

IMPACT OF PRODUCT’S POLLUTION ON PUBLIC HEALTH AND BIODIVERSITY 1. Genuine green product’s impact: there is zero impact on bio diversity and on public health.

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3. Non green product’s impact: these category products are very harmful to public health with its product life cycle stages pollution. Air pollution is impact on lungs and causes to breathing related products.

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2. Semi green product’s impact: these products affect on public health and environmental problems but these are the alternatives to the non green products. The impact is very high compare to genuine green products, and impact is very less compare to non green products.

EXCEL International Journal of Multidisciplinary Management Studies Vol.2 Issue 5, May 2012, ISSN 2249 8834 Online available at http://zenithresearch.org.in/

We need doctors for environmental protection to maintain biodiversity of the globe. To reduce the product pollution for public health and for sustainable business growth is the global responsibility of the country. MEASURING AND DECIDING THE POLLUTION STANDARD PER UNIT OF PRODUCT OR FACTORY The total number of products produced divided by the total pollution will give the product pollution per unit. Per unit of product pollution =

Total pollution emissions ------------------------------------------Total number of products produced

(1)

CALCULATING THE FACTORY POLLUTION

Total pollution emissions ------------------------------------------Total quantity of raw material used

(2)

If raw material is a paper then counting the number of trees cutting to produce a product and the pollution increased by absence of those trees to be calculated and counted in the factory pollution. Taking steps to develop an alternative eco-friendly material to replace the trees raw material.

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Raw material pollution =

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To calculate the factory pollution requires calculating all the phases from raw material collection, sources of raw material and production processes of production.

EXCEL International Journal of Multidisciplinary Management Studies Vol.2 Issue 5, May 2012, ISSN 2249 8834 Online available at http://zenithresearch.org.in/

In case of combustion pf raw material the air pollution is calculated. Total air/water/sound/land/ other pollution emissions Factory processes pollution = ---------------------------------------------------------------Total number of products produced.

Factory pollution =

Total pollution emissions - total pollution reduction activities -----------------------------------------------------------------------Total number of products produced.

(3)

(4)

Total pollution emissions are may be air pollution, water pollution, land pollution, sound pollution and pother environmental pollutions. FACTORY POLLUTION MEASUREMENT – AND ITS IMPORTANCE EMPLOYEE ATTITUDE Factory pollution measurement- to increase organizational efficiency To reduce single unit product pollution To adopt the clean technologies As a proactive strategy for sustainable business growth To attract the investors To eco- friendly economic development To identify the major pollution based companies and making responsible for their chief executive officers Taking the measures to reduce the pollution for environmental justice Accepting the pollution footprints by organizations, people, governments and customers is the first step to eradicate the pollution foot prints towards environmental justice.

CALCULATING THE COUNTRY’S GROSS PRODUCT POLLUTION OR GROSS DOMESTIC PRODUCT POLLUTION

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From these taxes green budget separately announced allocated and spend the funds for environmental protection and biodiversity. If carbon credits helps to eradicate the pollution then only useful.

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This approach helps the government to take decisions towards green product developments to reduce the pollution. Green tax should be charged o non green products and on organizations.

EXCEL International Journal of Multidisciplinary Management Studies Vol.2 Issue 5, May 2012, ISSN 2249 8834 Online available at http://zenithresearch.org.in/

G.D.P.P.

=

Total no. of products produced+ imported products-exports ------------------------------------------------------------------------Total estimated pollution of all the phases of life cycle

(5)

COUNTRY POLLUTION MEASUREMENT TO CREATE A TREND TOWARDS GREEN WORLD To create the green world we need the individual and organizational social responsibility. CONCLUSION Gross product pollution helps in reduction of pollution problems in the country. Accepting and fallowing green product life cycle by corporate and society responsibilities will helps to reduce the pollution will provide the golden future to upcoming generations. We need eyes to see the pollution problems of Nature, to take care for our future we need heart to love the nature, for our humanity mature In the court of the nature, man is the culprit, who destroying the biodiversity with non green practices. Nature can decide the punishment to the culprit but each and every human being going to experience the punishment it may be crush to the human race. Nature is punishing us in the form of global warming, earthquakes, floods and draughts etc. To accept the global responsibility is necessary to protect the earth from all global warming and other problems. REFERENCES Products and the environment: an integrated approach to policy._ Frans Berkhout and Derek Smith Source: European Environment, 9,174-185, 1999.

Sustainable Product Policy in Europe ,Gred Scholl,IȫW,Heidelberg,Germany. Source: European Environment, vol.6.183-193(1996),

ccc0961-0405/96/060183-11.

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Evaluating the life cycle environmental performance of chlorine disinfection and ultraviolet technologies. Taps K.Das Source: Clean techn environ policy4 (2002), 3233,DoI 10.1007/s10098-002-0139-X

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