Graphics Standards

Graphics  Standards    

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INTRODUCTION  

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THE  LOGO  

4  

ALTERNATE  LOGOS  

5  

LOGO  COLORS  

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INAPPROPRIATE  USES  OF  THE  LOGO  

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LOGO  WITH  TAGLINE  

8  

CORNER  LOGO  

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TAGLINE  

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INAPPROPRIATE  USES  OF  TAGLINE:  

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FONTS  

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PRINT  COLORS  

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WEB/SCREEN  COLORS  

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SUNY  COBLESKILL  SEAL  

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Graphics  Standards    

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INTRODUCTION     The  SUNY  Cobleskill  Graphic  Standards  Guide  was  created  to  provide  all  SUNY  Cobleskill  faculty  and  staff  with  an   easy-­‐to-­‐follow  set  of  guidelines  that  encourages  effortless  support  of  the  college’s  visual  identity.  The  success  of   SUNY  Cobleskill’s  brand  identity  depends  on  the  consistent  use  of  these  standards  in  all  communications  created   for   the   College,   both   internally   and   externally.   This   includes   advertising,   recruitment   materials,   student   communications,   web   sites,   event   promotions,   announcements,   signage,   and   merchandising.     The   Graphic   Standards   Guide   shows   exactly   how   the   logo   and   it   associated   elements   (i.e.,   typography,   colors,   etc.)   can   be   used   in  a  wide  variety  of  situations.  All  usage  of  the  logo  must  comply  with  these  guidelines.       The   Office   of   College   Relations/Communications   and   Marketing   is   available   to   answer   any   questions   regarding   the   SUNY  Cobleskill  Graphic  Standards  and  provides  guidance  as  necessary.  

 

Graphics  Standards    

 

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THE  LOGO      

 

PMS  021  (Pantone  Orange)   Black  

Ratio   1:4  

Century  Schoolbook   Century  725  BT  for  a  MAC  

The  SUNY  Cobleskill  colors  are  black  and  orange,  as  are  the  logo  colors.  When  using  these  colors  in  publications,   the   correct   ink   colors   are   Process   Black   and   PMS   021   (Pantone   Orange).   The   block-­‐shaped   symbol   should   be   orange,   the   text   black.   In   a   one-­‐color   process,   the   logo   should   appear   in   solid   black   or   solid   orange.   If   it   is   necessary  to  use  the  logo  in  a  one-­‐  or   two-­‐color  process  that  does  not   include  black  or  orange   ink,   the  logo  should   be   printed   in   one   color  only,  and   its  colors   should   not  be  transposed  (the  background   should  always  be  dark;  the   hills  and  rows  below  should  always  be  light.   The  text  font  is  Century  Schoolbook  (Century  725  BT  for  a  MAC).  The  words  “SUNY”  and  “Cobleskill”  should  always   be   in   caps   and   bold   text.   The   word   “SUNY”   should   be   the   same   width   as   the   block   of   the   logo,   and   the   word   “Cobleskill”   should   be   approximately   four   times   the   length   of   “SUNY”   (a   1:4   size   ration).   This   should   be   accomplished  by  increasing  the  point  size  in  the  word  “Cobleskill”  rather  than  stretching  the  text.  

Graphics  Standards    

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ALTERNATE  LOGOS        

Graphics  Standards    

 

Page  5  

LOGO  COLORS      

Graphics  Standards    

Page  6  

INAPPROPRIATE  USES  OF  THE  LOGO      

   

Graphics  Standards    

 

Page  7  

LOGO  WITH  TAGLINE  

 

Graphics  Standards    

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CORNER  LOGO  

 

Graphics  Standards    

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TAGLINE   SUNY   Cobleskill’s   tag   line   is   “Real   Life.   Real   Learning.”   The   tag   line   is   not   part   of   the   logo   and   may   be   used   separately  as  a  graphic  element  in  College  materials.  The  tag  line  should  always  appear  with  all  words  capitalized   and  two  periods,  never  be  stacked,  staggered  or  italicized,  and  appear  in  only  Century  Schoolbook  font.          

Graphics  Standards    

 

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I NAPPROPRIATE   U SES   O F   T AGLINE :      

 

Graphics  Standards    

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FONTS   The   primary   fonts   for   SUNY   Cobleskill   are   Century   Schoolbook   and   News   Gothic   Standard.   All   versions   of   both   Century   Schoolbook   and   News   Gothic   Standard   (regular,   bold,   italic,   medium,   semi-­‐bold,   black,   etc.)   are   acceptable.    

Century Schoolbook ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890

News  Gothic  Standard   ABCDEFGHIJKLMNOPQRSTUVWXYZ   Abcdefghijklmnopqrstuvwxyz   1234567890  

Graphics  Standards    

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PRINT  COLORS  

  WEB/SCREEN  COLORS  

     

Graphics  Standards    

 

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SUNY  COBLESKILL  SEAL   The  SUNY  Cobleskill  seal  is  to  be  used  only  for  official  business  of  the  College.  It  is  a  validation  mark,  not  a  logo,   and  use  requires  approval  from  the  Office  of  College  Relations/Communications  and  Marketing.    

  Approved  seal  use  includes:   Diplomas   Academic  Certificates   Official  Documents      Letters  of  certification      Transcripts      Resolutions      Grant  applications   Legal  Documents   Commencement-­‐related  items    

Seal  will  not  be  approved  for:   Signs   Powerpoint  presentations   Advertisements   Merchandise  available  for  sale   Websites   Videos   Printed  materials      Brochures      Newsletters      Invitations    

     

Graphics  Standards    

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