GoToMarket Revenue Growth Strategies for 2013 The Playbook for Revenue Growth Tough Questions to Consider Planning for 2013 -------------------------------------------------------------------------How does your brand rank? Do your sales KPIs outperform the competition? What new sources of revenue will be developed in 2013?

Revenue Strategies for Growth

Revenue Growth Strategies for 2013 While resources constraints do exist (both talent and capital are the two primary reasons managers cite for slow growth); in 2013 as the market further bifurcates into leaders and laggards the biggest barrier to growth is a company’s reputation and its availability of a portfolio of solutions to ensure a pipeline of future recurring revenues from its customers. Overcoming Resource Constraints

The market will be bifurcated into market leaders and laggards as capital is limited to the best brands in each sector. In today’s capital constrained market, having a revenue model that outperforms competitors and strategics is a requirement for software and service companies. Did you know that?  6 out of 10 businesses will be gone by 2014.  Only 1% will return 10X ROI to employees and founders.  Today, buyers buy from brands. Did you know that brand leaders outperform the competition 3 to 1X. Barriers to Revenue Growth by the Numbers Revenue Success KPI Metrics:

History has proven that during difficult economic climates, leaders can create significant wealth by taking full advantage of opportunities at the expense of their underperforming counterparts. Strategies for Revenue Growth Expansion: 1. Utilize brand endorsers to improve your brand’s reputation. 2. Actively participate and increase investment in your top 2 communities (create a referral ecosystem). 3. Productize services into branded solutions and create industry pre-configured solutions. 4. Use strategic partners and 3rd party agents to generate new business. 5. Initiate co-marketing programs with strategic alliance partners. 6. Leverage LinkedIn and other social campaigns for referrals and lead generation. 7. Be known and recognized as a business which is a “receptacle” of talent and capabilities (via agents, alliances, acquisitions). While resource constraints limit growth, as the famous quote says, “Hope is Not a Strategy.” Knowing precisely where the organization is headed, and having all employees “rowing in the same direction” is a key success attribute of enterprises that create wealth. Defining the major milestones of the operating plan and financial forecast for 2013 is critical such that all employees know the extent of the progress (or lack thereof) and whether they should “row harder” or celebrate.

Ephor Group | www.ephorgroup.com | 24 E. Greenway Plaza Suite 440 | Houston, TX 77046

Revenue Strategies for Growth Revenue Growth Strategies

Effective B2B growth strategies require capital efficient programs to reach qualified buyers.  “Feet on the street” models are legacy thinking.  Multiple lead sources are required to be capital efficient.  Multi-tiered distribution is key.  Referrals from partners, alliances, and communities will generate the majority of new clients.

Beating the Odds When You Expand Did you know that expansion is risky?  85% of expansion plans fail to achieve ROI within the first years. 2 out of 3 of expansion plans are abandoned within six months. Effective managers aren’t cowboys; they are methodical managers of risk. At every turn prudent managers reduce risk before making any significant investment or action.  For example, presale new products or to new markets to ensure cash flow profitability.  Tackle the right risks first such as confirming Demand & Pricing Elasticity before spending any dollars on marketing or operations. When risks are removed, value is increased. Not all risks need to be removed, simply the most uncertain coupled with the most costly. All plans are partly right and partly wrong; experimentation and intelligence is the pathway to success. The amount risked should be limited to the cost of the prototype and initial design. Effective management is all about constantly identifying risks and finding creative ways to mitigate them. Two paths of expansion: 1. Risky Path: a. Spending dollars on sales & marketing without beta or trial clients. b. Hiring sales personnel without validating the market needs with pilot clients. c. Implementing “on the ground” operational oversight in the form of branch managers without established clients and partners. 2.

Strategic Path: o Implement cross functional team using existing current resources to validate the market need, create beta clients and partners. o Leverage Intelligence from beta or prototype clients and partners for “on the ground” needs including, but not limited to user feedback on sales, service, distribution. Also, confirm the size (#,$) of the demand by customer segment and product mix. o Achieve the 3 R’s: Recurring Revenues, |Raving and Repeatable before formally expanding with Ephor Group | www.ephorgroup.com 24 E. Fans, Greenway Plaza Suite Routines 440 | Houston, TX 77046 “feet on the street” in new markets.

Revenue Strategies for Growth Revenue Growth Strategies #1.

Portfolio Solutions Expansion.  For established market leaders, growth is a factor of expansion (both geographic and solution). Portfolio Solutions CRM example Portfolio Solutions IT services example

#2.

Alternative Distribution Channels.  Identify and sign strategic channel partners and strategic alliances to validate multiple “routes to market”.

#3 Portfolio of Revenue Sources (Cost Per Lead $). Cost of $1.00 of Revenues Varies by Channel:

Portfolio of Marketing Lead Sources Reduces Program Costs:

Ephor Group | www.ephorgroup.com | 24 E. Greenway Plaza Suite 440 | Houston, TX 77046

Revenue Strategies for Growth Why Ephor Group? Whether you are looking to expand into new markets, roll out a new product/service, or simply seeking to accelerate sales growth; identifying active revenue opportunities is key to prioritizing your sales resources. The status quo for many organizations is a siloed approach – marketing buys contacts, sales buys leads and this results in duplication of information while wasting precious time, resources and productivity. But the difference between a weak brand and a branded sector leader can be seen in the operating performance of the company. Outcomes created working with Ephor Group:  Validated GoToMarket strategy for revenue growht beyond organic direct sales with account intelligence at its core.

The “New Economy” will no doubt challenge the best of minds and businesses. Accelerating revenue growth starts with actionable intelligence about your target market. Our experience had taught us that a “holistic” expansion of revenue sources creates the most effective outcomes, while creating the foundation for long-term wealth creation. Of course, expansion is never easy, and does not happen overnight.

With Ephor you get… Experienced Team

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Deep industry expertise as investors & operators in software and BPO services. Expertise includes strategic expertise and GoToMarket specialists.

Relationship Approach

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Senior partner supported by team of specialists. Fully integrated service to our clients.

Strong Advisory Capabilities

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Strong institutional relationships providing both distribution and useful capital. Advice based on comprehensive industry and deal experience and knowledge.

 Focused Strategy Integrated Services

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We only work in areas where we have created wealth, and know the industry dynamics and players. We are highly selective. We select two (2) companies per year.

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Go-To-Market coordination of programs for revenue growth. | Grow beyond organic. GoToMarket Research | Identify top opportunities before competitors. Expansion Strategies: Portfolio/Global/Distribution. | Multiple “Routes to market.” M&A Intelligence Research Services | Know before you go. M&A Corporate Development | Acquisition operational integration. Useful Capital | Growth capital advise on corporate strategy.

Ephor Group | www.ephorgroup.com | 24 E. Greenway Plaza Suite 440 | Houston, TX 77046

Revenue Strategies for Growth

Ephor Growth Services Snapshot

Ephor Group | www.ephorgroup.com | 24 E. Greenway Plaza Suite 440 | Houston, TX 77046

Ephor Group Overview

Ephor Group Overview About Our Name: Ephor Group Ephors were supervisors of ancient Sparta who presided over meetings of the council and provided expertise and counsel to the king.

About Ephor Group Ephor Group ‘s mission is to enable our client to achieve their wealth objectives. Our approach is proven, investment thesis oriented, and performance based. Founded in 2002 by Garry Meier, Ephor Group has a track-record of creating wealth.

Contact us at [email protected] for a pragmatic, no-obligation assessment of your situation.

Ephor Group | 1 (800) 379-9330 | www.ephorgroup.com | 24 Greenway Plaza Suite 440 | Houston, TX 77046

Ephor Group Overview Top Ten Reasons to Work with Ephor We Understand Growth

1. Our

We help our clients achieve significant revenue and financial gains through our growth service methodologies created by Garry Meier and his associates over the last thirty-plus years.

2. Our

value is that we increases valuation and insource our service methodologies for growth which ensures sustainable long-term infrastructure, and create strategic alternatives for value realization.

people are results-oriented former owners and operators of businesses with c-level experience, multifunctional, backgrounds, and extensive software technology and BPO service industry experience.

3. Our

4. Our Markets Served

mission is to “Solve the Value Equation” for our client.

philosophy is holistic, metrics driven, accountability

based, and in alignment with the objectives of Board of Directors, institutional investors, and capital markets.

• BPO Services including Staffing, CRM, IT, HR/HCM

5. Our

• Health Care Business Services

6. Our

• Software and Technology (Technology-Enabled Solutions)

7. Our

approach develops organizations wherever they are

situated in their business lifecycle - with an advisory scope that covers operating support to strategic positioning.

capabilities include full spectrum advisory scope with

expertise in revenue growth, change management, market development, and useful capital sourcing and structuring.

approach is investment thesis oriented and

performance based. We fill-in the gaps where resource constraints are holding the company back from growth. 8. Our

objective is to near-term and sustainable valuation

growth.

track record to date includes having created over $3.5B in shareholder value, 18 deal transactions, and numerous growth assignments.

9. Our “Creating value is the alignment of managers and other stakeholders with the effective combination of strategic initiatives and dayto-day execution.”

process is based on our proprietary service methodologies for growth including: Management Science, BoardWalk, FlightPlan, and GrowthSTEP™.

10. Our

– Garry Meier, Ephor Group Founder.

Ephor Group | www.ephorgroup.com 24 E. Greenway Plaza Suite 440 | Houston, TX 77046