Google Earth for Real Estate Professionals E-Learning for the GIS Professional – Any Time, Any Place! geospatialtraining.com

Course Outline • • • • • • • • • • •

Module 1: Google Earth Pro Fundamentals Module 2: Adding Properties to the Map Module 3: Attaching Property Information Module 4: Adding Neighborhood Information Module 5: Creating Thematic and 3D Maps Module 6: Presentation and Communication Module 7: Adding Images to the Display Module 8: Sharing your Data Module 9: Terrain Information Module 10: Using Historical Imagery Module 11: Taking Advantage of Google Search

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GOOGLE EARTH PRO FUNDAMENTALS

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Module Outline • • • •

Navigation Creating Features Search Places and Layers Panel

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Navigation • Many ways to navigate – User interface components – Mouse – Keyboard • Can zoom, pan, tilt, change orientation, rotate • Demonstration

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Search Panel • Google Earth recognizes the following search types – – – – – –

City, State City, Country Number, Street, City, State Zipcode or Postal Code Latitude, Longitude (Decimal Degrees) Latitude, Longitude (Degrees, Minutes, Seconds) – Free form (Museums in New York City)

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Places Panel • Contains temporary datasets – Temporary Places folder – Only used for current GE session – Removed when you close GE

• Datasets saved to your local computer – My Places – Persist between sessions – Right click a layer from Temporary Places folder and select Save to My Places

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Layers Panel • Contains Google provided datasets – Created by Google or its content partners

• Always available in GE • Can’t add your layers to the Layers panel

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Data is Easy to Distribute • All content contained within KML or KMZ file • Can be distributed via – – – –

Internet Network Server Email Web Services

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ADDING PROPERTIES TO THE MAP

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Module Outline • Address geocoding • Adding all your properties to Google Earth using geocoding • Adding properties manually as points • Creating land parcels as polygons

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What is Geocoding? • Process of converting physical addresses into geographic coordinates – Address can’t be added to map without geographic coordinates – Example: 1202 Sand Wedge, San Antonio, TX = -98.4743, 29.6618

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Rooftop Geocoding • Also called “point-level” geocoding • Most accurate determination • More accurate for long street segments, cul-de-sacs, or irregularly spaced addresses • Assigns a geographic coordinate to the actual rooftop of an address

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Street Segment Geocoding • Assigns latitude/longitude coordinates based on know geocodes at the intersection of the block or street segment containing an address • Uses a process of interpolation – Example: If a block runs from 100-200 Main Street, then 150 Main Street would be approximately halfway between 100 and 200 Main Street

• Most commonly used method at this time • More accurate in urban areas – Rural areas are less complete

Longitude: -96.3462, Latitude: 20.4521

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150

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Geocoding in Google Earth Pro • GE Pro can import a text file containing a batch set of addresses • Text file is typically delimited by a comma or tab • Supported countries – United States, United Kingdom, Canada, France, Italy, Germany, Spain

• Each address converted into a Placemark

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Geocoding in Google Earth Pro • Starts with a text file containing addresses • Address components can be in separate columns or a single column

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Geocoding in Google Earth Pro • Go to File  Import • Find the file and open • Data Import Wizard

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Some Addresses Won’t Geocode • Not all addresses will geocode – PO Boxes, Apartments, Suite Numbers – New Addresses – Misspellings and typos

• Can repair addresses in Google Earth

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Defining the Address Placemark Icon • Can apply a style template to the features • Can define – Name • Defines how the Placemark will be labeled

– Color • Icon color

– Icon • Style

– Height • Clamp features to ground or set height from a field

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Geocoding Results • Addresses added as Placemarks • Saved in a KML file

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Demonstration • Demonstration: Adding Addresses to Google Earth with Geocoding

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Adding Properties Manually • Use the Add Placemark tool

• Click the location of the property in GE

Demonstration

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Styling the Property • Properties can be styled by changing the icon – Click the icon button to display list of icons – Can also add your own custom icons

• Increase or decrease size of icon – Use Scale property • Default is 1.1 (higher number increases size)

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Custom Icons • Can add your own custom icons • Many available on the web • Map icons collection http://mapicons.nicolasmollet.com

• KML4Earth http://kml4earth.appspot.com/icons.html

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Creating Land Parcels

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Perimeter and Area of a Parcel • Measurements tab • Automatically determines perimeter and area • Can change units of measurement – Feet, miles, meters, etc

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Exercise • Demonstration: Manually Creating Properties with Google Earth

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ADDING PROPERTY INFORMATION

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Module Outline • Introduction to info balloons • Adding text, photos, video, links to info balloons • Using templates to create info balloons

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Introduction to Balloons • Balloons provide a way of communicating information about a place to your users – Attached to Placemarks – Can include • Plain text, HTML, photos, video, links to files

• Excellent tool for presenting property information to users – Pricing, detailed property information, photos, video, your logo

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Adding Information to Info Balloons • Add information to balloons by editing Placemark – Select Placemark and then Get Info

• Description tab

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Adding a Link to the Info Balloon •

The HTML element used to add a link to the balloon

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Adding a Link to a PDF File to an Info Balloon • Can also link to PDF and other file formats • Use HTML element – Provide a URL to the file

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Adding a Photo to an Info Balloon • The HTML element adds an image to the balloon

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Adding Video to an Info Balloon • Use HTML element to add video to an info balloon

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Exercise • Demonstration: Adding Property Information to Info Balloons

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ADDING NEIGHBORHOOD INFORMATION

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Module Outline • Demographic information • Parcel information • Traffic counts

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Demographic Information • • •

Google Earth Pro includes census demographic information Layers  Earth Pro  US Demographics Various Levels – – – –

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State County Census Tract Census Block

Most current year (2011) Projections (2016) Age, education, gender, households, income, marital status, vehicle availability

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Demographic Information • Can also create a thematic map from any of the demographic variables

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Exercise • Demonstration: Displaying Demographic Data in Google Earth Pro

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Parcel Information • • • •

Earth Pro dataset Parcel boundaries Parcel information Layers  Earth Pro  US Parcel Data

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Traffic Counts • Google Earth Pro dataset • Layers  Earth Pro  US Daily Traffic Counts • Lists traffic counts by year for that location

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ADDING IMAGES TO THE DISPLAY

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Module Outline • Overview of adding images to Google Earth • Add Image Overlay tool • Defining coordinates for the image

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Adding Images to the Google Earth Display •

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Graphic files can be imported to GE as overlays Drape across the underlying terrain Image file formats include jpeg, bmp, gif, tiff, tga, and png You can also set a transparency on the image to see the underlying terrain.

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Add Image Overlay Tool • • •

Use the Add Image Overlay tool Browse to an image file GE doesn’t necessarily know where to place the image on the earth – Need to know bounding coordinates of image OR – Use the tools to center, rotate, and stretch the image

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Add Image Overlay Dialog

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Add Image Overlay - Location

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Add Image Overlay - Location

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Exercise • Demonstration: Adding an Image Overlay to Google Earth

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Google Earth for Real Estate Professionals • 1 Day Self-Paced Online Course - $129.00 • http://geospatialtraining.com – Link to course • • • • • • • • •

Learn how to import all your properties into Google Earth in seconds Symbolize your properties with built in real estate icons or custom icons that represent your agency Add property information including photos, videos, links to files and websites, sales information, detailed property information Display neighborhood information including census demographics, school districts, traffic counts, detailed tax appraisal information Provide driving directions to properties Email information to clients or place on a web server Printing maps Embed maps into presentations Get terrain information

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ERIC PIMPLER 210.260.4992 GeoSpatial Training Services [email protected] http://geospatialtraining.com

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