Global Trends in the Forest Products industry Council of Forest Industries 2006 Annual Convention at Grand Okanagan Lakefront Resort Kelowna BC April 6 - 2006
by Lars-Göran Sandberg President & CEO, Timwood AB
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Contents
9 Structural changes in the Forest products industry Sustainability issues Market drivers Key observations
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Historically, an integrated industry structure was driven by the resource. In the future, industry structure will be driven by the customer
FOREST
WOOD PRODUCTS INDUSTRY
Chain of logics: No synergies between customers + a need for integrated forest industries to concentrate to fewer product lines to reach world scale + controlling raw material flow through ownership trends to be of lesser strategic importance Æ Spin-off wood products business.
CHIPS
PULP Energy surplus
PAPER PACKAGING CONSUMER PRODUCTS
BUILDINGINDUSTRY POWER RETAILERS
PRINTERS/PUBLISHERS INDUSTRIAL CUSTOMERS
INDUSTRIALCUSTOMERS
RETAILERS 3
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International Paper announced corporate portfolio restructuring Ê Ê Ê
Global operations with facilities in Europe, Asia, Oceania & South America. Expects future solid growth in platforms in Brazil, Eastern Europe and Russia. Focused largely on pulp & paper and packaging, with 47% and 30% of investment in 2004, respectively. Sold Weldwood of Canada on December 31, 2004 to West Fraser. Ë
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July 2005 announced large “Portfolio change” IP shall focus on two key platform business Ë Ë
Ê Ê
Included 7 lumber, 2 plywood and 1 LVL mill.
Uncoated Papers Industrial & Consumer Packaging
September 2005 completed sale of Carter Holt Harvey to Rank Group (1,1BnUSD) Following “Portfolio change” potentially sale or spin off Ë Ë Ë Ë Ë Ë
SC paper business Beverage Packaging Business Kraft Paper business Arizona Chemical Forestlands Wood products business
• 30% of 2004 sales • 40% of 2004 results • est. to generate 8-10 BnUSD in proceeds
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Canfor increase sales in Wood Products from 49% in ´95 to 77% in ´05 at the expense of Pulp & Paper Sales by product line 1995
Other 11%
2000
Wood products 49%
1,4 Bn. USD
Pulp & Paper 40%
Other 9%
Wood products 52%
1,6 Bn. USD
2005
Pulp & Paper 23%
2,7 Bn. USD Wood products 77%
Pulp & Paper 39%
Source: Company data
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Nexfor→Norbord is now focused entirely on wood panels Sales by product line 1998
2000
Panels 30%
Paper 42%
2,4 Bn. USD
Pulp 12%
Lumber 16%
2005
Panels 39%
Paper 43%
2,1 Bn. USD
Pulp 9%
Lumber 9%
1,5 Bn. USD
Panels 100%
Source: Company data
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Stora Enso has had modest sales growth since 1998 and a stable product portfolio Sales by product line 1998 Other 13% Timber 7%
2000
Magazine Papers 19%
12,0 Bn. USD Packaging boards 24%
Newsprint 17% Fine paper 20%
Other Timber 8% 12%
Magazine Papers 19%
Other 21% Timber 7%
2005
14,8 Bn.USD Newsprint 13%
Packaging boards 19%
Fine paper 21%
Magazine Papers 36%
15 Bn.USD Packaging boards 24%
Fine paper 20%
Source: Company data
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UPM’s product portfolio distribution has not changed much since year 2000; magazine papers and newsprint account for nearly 50% of total sales
Sales by product line 1995
Other 25%
Magazine 23%
8,5 Bn. USD Newsprint Wood 10% products Fine & 13% Converting Speciality Paper Ind 19% 10%
2000 Wood products 16%
2005
Magazine 35%
Converting Ind 13% 10,9 Bn.USD
Fine & Speciality Newsprint Paper 11% 25%
Wood products 14% Converting Ind 14%
Other 1% Magazine 33%
10,6 Bn.USD
Fine & Newsprint Speciality 14% Paper 24%
Source: Company data
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Contents Structural changes in the Forest products industry
9 Sustainability issues Market drivers Key observations
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Environment is one of the most important global issues of today – and it will not go away Share of World’s population involved in international trade 100 90 80 70 60
% 50 40 30 20 10 0 1940 Ê
1960
1980
2000
2020
2040
With a strong growth in the share of World population that participates in trade, energy conservation and environmentally responsible use of the resources are key ingredients in maintaining a long-term sustainable growth. 10
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Positive lifecycle assessments are an important tool in the promotion of wood product usage
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Wood frame buildings have a lesser environmental impact than buildings made of competing materials Environmental impact relative to a typical wood frame home 350% 300%
Wood Steel
250%
Concrete
200% 150% 100% 50% 0%
Embodied energy
Global warming potential
Air toxicity
Water toxicity
Weighted resource use
Solid waste
Source: Forintek
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Wood has a good story to tell! Ê
The Wood Environmental Scorecard: Ë
Wood helps in mitigation of climate.
Ë
Wood is renewable.
Ë
Wood is energy efficient.
Ë
Wood is natural, feels pleasant, has an inviting texture, and creates wellness experiences.
Ë
Wood utilisation contributes to sustainable development.
Ë
Wood allows environmental reasoning in product design: rethink, replace, reduce, recycle, reuse, repair
Ë
Wood-based materials offer cost efficiency and competitiveness in building. 13
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Contents Structural changes in the Forest products industry Sustainability issues
9 Market drivers Key observations
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There are three main value chains
Markets/
1. Building with wood – market segments Products
Customers
Solutions
Needs
Services
2. Living with wood – market segments - today and
- today and
in the future
in the future
3. Packaging and Transport
Ê
There are three main areas for consumption of wood based products: Building with wood, Living with wood, and Packaging/Transport. 15
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Building with wood – Civil engineering
One-off objects tailored
Engineering competence
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Project competence
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Building with wood – Residential - new
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Building with wood – Non-residential - new
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Living with wood market segments Home improvement
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Living with wood market segments Hotel interiors
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Living with wood market segments Office systems
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Customers segments are evolving to meet market and competitive demands Building industry Ê Ê
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Shortage of skilled building workers Focus on increased quality in the whole building process Focus on shorter lead times and increased profitability More prefabrication by suppliers Builders become developers and less involved in production
Distribution channels Ê
Ê
Ê
Ê
Increased dominance of power retailers with large geographical variation Fewer and bigger suppliers that grow bigger with their growing customers (category suppliers) Demands on development of complete portfolio and service Traditional importers/ wholesalers decrease significantly in importance 22
Industrial endusers Ê
Ê
Ê
Consolidation, polarization and internationalization of the industry Increased demand on customized products. Increased demand on sales engineering and direct contact
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The product and service pyramid: from wood products to building parts.
Service requirements Solutions Integrated systems
Combined products
Components
Raw Materials
Specified Date Design Engineering
Specified Date Roof systems Engineering Support Wall systems Floor systems Interior systems Exterior systems
I-joist Gluelam Posts
Interior cladding Exterior cladding
Sawn timber Plywood Impregnated timber Particleboard Other Engineered Wood Products
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Fencing Decking
Week of. Point of purchase Sales/marketing programs
OSB
Month of. Limited service
LVL
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The world of power retailers – larger with more buying power
Sales 2005
$ 312 billion
$ 81,5 billion
$ 43,2 billion
$ 19,0 billion*
6 200
2 040
1 234
221
New stores 2005
1 000 (est.)
150
150
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Employees
1,6 million
345 000
175 000
84 000 (´04/´05)
Fiscal year end 31 jan ´06
Fiscal year end 31 jan ´06
Number of stores
Fiscal year end 31 jan ´06
Fiscal year end 31 aug ´05 Source: Annual Reports
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Power retailers, builders and their key suppliers are increasingly scanning globally for low cost sourcing
Russia Far East: Fiber Eastern Europe: Labour China: Labour
South America: Fiber Labour
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Contents Structural changes in the Forest products industry Sustainability issues Market drivers
9 Key observations
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Key observations Ê
Major transformation of forest products companies Ë Ë
Pulp being transferred increasingly to southern Hemisphere Some paper grades is being substituted by electronic media
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Wood products a likely winner in the northern hemisphere
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Sustainability issues will be positive for wood products
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Supply of raw material is getting tighter
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Expansion outside NA might be necessary for BC wood products companies
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The market is demanding more value added products, systems solutions and services in all key mega markets segments
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