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Research Business DAILY Report (RBDR)

2nd Annual Report, June 2016

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A unique look at the companies that dominate our industry

This second-annual report shows the world’s top MR orgs are not the exclusive domain of traditional research agencies

RFL’s 2015 Global Top 50 Research Organizations

Inside RFL’s 2nd Annual Global Top 50 Research Organizations: An innovative look at the biggest research agencies, suppliers and dynamic and unorthodox research businesses whose contributions and size make them bellwethers of the industry.

Welcome to RFL Communications’ second annual ranking of the “Global Top 50 Research Organizations,” or the RFL “GT50.” The “GT50” takes a unique approach in accounting for the business results generated by the global research industry. To do that, we need to go far beyond research agencies (new and traditional), which is how another MR industry annual ranking, the AMA Gold Report, has always been done. For instance, we dig a little deeper into the composition of companies. So, Omnicom, with numerous and varied research services (CSpace and others) are in GT50. Obviously, clients are making decisions using data, knowledge and insights collected from things like social media, Big Data as well as analytics. So, those resources are also part of GT50. Our list also includes new, dynamic, unorthodox research businesses (e.g., InMoment) that have been replacing traditional services. Acxiom and Harte-Hanks have direct marketing and targeting offerings which are growing in research use. The GT50 also incorporates some of the research industry’s largest, most important research suppliers. Think it’s okay to overlook them? If you were to do that in your business, research projects would not get done – so why should we ignore them here? And remember SPSS, the most universally-accepted survey software? Well, it is part of IBM, which also owns Cognos and one of the most ballyhooed new analytic tools, the Watson cognitive computing platform. Thus, IBM makes our list.

All revenues in GT50 are presented in United States dollars (USD). Revenues announced in Euros, British pounds or Yen by businesses have been calculated using the average 2015 conversion rate for that local currency with U.S. dollars. To be fair, GT50 notes the percentage change in both Bob Lederer original currencies AND in U.S. dollars. GT50 sales revenues, in most cases, are for calendar year 2015. Some companies have “odd” fiscal years (e.g., April - March). We had some success in reallocating those revenue results to conform with January - December. Where not possible, these exceptions are footnoted. This year’s “GT50” also shows each Top 50 company’s numerical position in last year’s report. If they moved up on the list this year, this number is in Green; those that dropped are noted in Red. We have nine companies that did not appear on our inaugural 2014 list. These include big names like SurveyMonkey, Experian, Gallup, Toluna, ISG and Medallia. (Some companies from last year fell off our list, having been acquired by other research entities.)

Bob Lederer President & Publisher, RFL Communications

GLOBAL TOP 50 RESEARCH ORGANIZATIONS

Rank Company

GLOBAL TOP 50 RESEARCH ORGANIZATIONS

Headquarters

2015 Revenues ($Mil)

Percentage Change

2014 Rank

Rank Company

Headquarters

11 Dunnhumby

London, UK

2

12 Tableau Software

Seattle, WA

$3,240.0 +8.0%

3

13 Experian(11)

Dublin, IE

$2,921.0 +10.6%

4

14 Westat, Inc.

Rockville, MD

15 Harte-Hanks Marketing

San Antonio, TX

16 Intage Holdings⁽12⁾

Tokyo, JP

London/NY $6,172.0 -1.2% 1 Nielsen 1

$3,708.1⁽1, 2⁾

2 Kantar

London, UK

3 IBM⁽3⁾

Armonk, NY

4

IMS Health

Norwalk, CT

5

Ipsos S.A.

Paris, France

-7.4%

$1,982.4⁽4⁾ -3.7%⁽5⁾ 5

6 GfK

Nuremberg, DE

7 Gartner⁽7⁾

Stamford, CT

8 Verisk Analytics

Jersey City, NJ

9 Information Resources, Inc.

Chicago, IL

10 Acxiom Corp.

Little Rock, AR

$1,713.8⁽4⁾ +17.9%⁽6⁾ 6

2015 Revenues ($Mil)

$ 764.3⁽1, 10) +58.7%

13



$ 654.0

+63.0%

14

$ 566.0

-4.7%

–

$ 509.0

-1.2%

12

$ 495.3

-10.5%

10

$ 375.7⁽13, 14, 15⁾ +9.1%

16

$ 368.4

+13.3%

17

$ 335.0

+16.7%

22

$ 309.8

+5.0%

20

$ 307.6

+5.3%

21



GT50



7

17 comScore⁽15⁾

Reston, VA

$1,379.4 +437.0%⁽8⁾

18

18 J.D. Power and Associates

Westlake Vlg, CA

8

19 Omnicom

New York, NY

20 NPD Group

Pt Washington, NY

$ 981.0

-0.5%

$ 882.0⁽9⁾ +9.0%

9





Sources

Sources

1 - GBP 2015 average exchange: £1 = $1.52855 2 - Kantar revenues in £ -0.1% 3 - RFL estimate 4 - EUR 2015 average exchange rate: €1 = $1.11040 5 - Ipsos revenues in € +6.9% 6 - GfK revenues in € +6.2% 7 - “Marketing Svcs & Audience Solutions” division 8 - Includes 2015 acquisitions 9 - Jan-Dec revenues, although Acxiom fiscal is April-March

1 - GBP 2015 average exchange: £1 = $1.52855 11 - “Research Services” division 13 - JPY 2015 exchange rate: ¥1 = $.00826 15 - Intage revenues in ¥ +3.5%

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2014 Rank



$1,583.5 +9.6%



Percentage Change



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10 - According to UK Reuters 12 - “Market Research & Consulting” division 14 - For fiscal year ended 3/31/2016 16 - Rentrak, last year’s #39, acquired by comScore

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GLOBAL TOP 50 RESEARCH ORGANIZATIONS

GLOBAL TOP 50 RESEARCH ORGANIZATIONS Percentage Change

Rank Company

Headquarters

2015 Revenues ($Mil)

21 Mu Sigma

Northbrook, IL

$ 250.0

NA

22 Gallup(17)

Washington, DC

$ 249.2

NA

23 Macromill

Konan, Minato-Ku, JP

24 Mediametrie

Levallois, il-de-FR

25 Twitter⁽20⁾

San Francisco, CA

26 ICF International

Fairfax, VA

27 Forrester Research⁽21⁾

Cambridge, MA

28 ISG

Stamford, CT

29 SurveyMonkey⁽3⁾

Palo Alto, CA

30 MaritzCX

Fenton, MO

Rank Company

Headquarters

–

31 Video Research, Ltd.

Tokyo, JP

–

32 Decision Resources Group

Burlington, MA



24

33 Toluna⁽3⁾

Paris, FR



$ 236.6⁽4⁾

-1.6%⁽19⁾

23

34 Qualtrics

Provo, UT



$ 224.0

+52.3%

30

35 Vision Critical

Vancouver, BC CAN

$ 221.0

+3.6%

25

36 Abt SRBI Inc.

New York, NY

$ 210.3

+1.3%

26

37 YouGov

London, UK



$ 209.2

-0.2%

–

38 ORC Int’l.

Princeton, NJ



$ 180.0

NA

–

39 Lieberman Research WW

Los Angeles, CA

$ 174.1

0.0%

28

40 InMoment

Salt Lake City, UT







Sources

3 - RFL estimate 4 - 2015 average exchange rate: €1 = $1.11040 13 - JPY 2015 exchange rate: ¥1 = $.00826 17 - Estimate via Hoover’s 18 - Macromill revenues in ¥ +34.5% 19 - Mediametrie revenues in € +9.2% 20 - Twitter “Data Licensing” Revenues 21 - “Research Services” division

1 - GBP 2015 average exchange: £1 = $1.52855 4 - 2015 average exchange rate: €1 = $1.11040 14 - For fiscal year ending 3/31/2016 23 - Estimate via Owler.com



27

$ 168.0

+3.1%

29

$ 162.0⁽4⁾

NA

–

$ 130.8⁽23⁾

NA

32

$ 130.0⁽24⁾ +35.8%

40

$ 124.5

-10.5%

31

$ 124.4⁽1⁾

+7.1%

34

$ 122.3

-3.1%

33

+5.5%

35

$ 106.7⁽23⁾ +132.4%

48

$ 119.8

2014 Rank

$ 172.6⁽13, 14) -12.5%⁽22⁾

GT50



Sources

4  www.rflonline.com



+10.0%⁽18⁾



Percentage Change

2015 Revenues ($Mil)

$ 237.6⁽13⁾





2014 Rank

3 - RFL estimate 13 - JPY 2015 exchange rate: ¥1 = $.00826 22- Video Research revenues in ¥ +0.3% 24 - CAD 2015 average exchange rate: $1 = $.78368 US

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GLOBAL TOP 50 RESEARCH ORGANIZATIONS

Rank Company

Headquarters

41 Medallia

Palo Alto, CA

42 National Research Corp.

Lincoln, NE

43 Cello Group⁽26⁾

London, UK

44 PRS IN VIVO(27)

Tillé, FR

45 FocusVision 46 Confirmit 47 Burke, Inc. 48 MarketForce 49 Market Strategies Int’l. 50 AlphaImpactRx

Percentage Change

$ 102.5⁽23 & 25⁾ NA





$ 102.3



$ 94.2(1, 3⁾



+3.5% -9.5%

$ 88.3⁽4, 28⁾ -20.6%

Stamford, CT



Oslo, Norway

$ 85.0



Cincinnati, OH





Horsham, PA

+30.9%

$ 83.2(3⁾ NA

Louisville, CO

Livonia, MI

2015 Revenues ($Mil)

$ 75.1 $ 72.2(23) $ 70.5



$ 63.7⁽29⁾

+24.1% NA +0.7% +2.8%

RFL’s Exclusive 2015 Global Top 10 Big Data/ Analytics Insight Organizations*

2014 Rank

– 38 37 36 43 19 46 – 41

Percentage Change

2014 Rank

Rank Company

Headquarters

2015 Revenues ($Mil)

1

IBM Corp.

Armonk, NY

$2,104.0

+31.4%

1

2

SAP SE

Weinheim, DE

$ 890.0



-3.6%

3

3

Oracle Corp.

Redwood City, CA

$ 745.0

+51.1%

10

Palo Alto, CA 4 Hewlett-Packard

$ 680.0



-28.1%

2

5 Palantir

Abu Dhabi, UAE

$ 672.0

+23.5%

6

6 Splunk

San Francisco, CA

$ 644.0



NA

–

7 Accenture

Dublin, IE

$ 507.0



+1.8%

9

8

Dell Inc.

Round Rock, TX

$ 489.0



-28.6%

5

9

Teradata Corp.

Dayton, OH

$ 432.0



-37.1%

4

Redmond, WA

$ 396.0



-25.6%

8

GT50

45 10 Microsoft

Sources 1 - GBP 2015 average exchange: £1 = $1.52855 4 - EUR 2015 average exchange rate: € = $1.11040 23 - Estimate via Owler.com 26 - Cello Health & Signal “Research Revenues” 28 - Includes acquisition of Perception Research

3 - RFL estimate 14 - For fiscal yr ending 3/31/2016 25 - Via Bloomberg 27 - Formerly known as BVA 29 - Estimate via Barclay’s

© 2016 RFL Communications, Inc. 6  www.rflonline.com

Source: © Wikibon Premium, 2016 (More Big Data Insights at Wikibon.org) After more than 40 years, it is no longer sufficient to consider just the impact of traditional research providers. “Big Data/Analytics Insights Organizations” are the “New, Other Insights Providers” increasingly relied upon by client users of market research for business insights from transactional and other Big Data. The companies on this Top 10 list are described as the “crossover between data analytics and market research.”

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GLOBAL TOP 50 RESEARCH ORGANIZATIONS

Rent or purchase RFL Communications’ 10,700-name list of client market researchers. It’s updated daily. Call 847.673.6288 or email Linda Tresley at [email protected] to learn how to reach out and contact these MR buyers in the U.S. RFL Communications, Inc., the foremost provider of news and information for market researchers, publishes four MR newsletters. Ask us for a free copy of any of them: Research Business Report (RBR) focuses on technological, methodological, economic and business changes in marketing research. Research Conference Report (RCR) summarizes key presentations made at MR conferences staged all across the globe. Research Department Report (RDR) profiles leading MRDs, focusing on small differences between MRDs that have major impacts. Pharma Market Research Report (PMR 2) is the only source for pharmaco, healthcare and medical device MR news and information.

RFL was the 2013 recipient of NGMR’s Individual Achievement award for “Disruptive MR Innovation” for Research Business DAILY Report. Watch new editions of RBDR at rflonline.com and YouTube.com. RFL Publisher, Editor & Producer Bob Lederer was one of Survey Magazine’s September 2014, 20 Researchers You Need to Know.

About RFL Communications RFL Communications, Inc. is a business press company, incorporated in September 1994 by Editor and Publisher Bob Lederer. The company is best recognized as a market research news, knowledge, insights and commentary provider through four newsletters and the only daily video research news report. The research industry had no formal recognition of the impact of new technologies and methodologies until Research Business Report. Difference-making research conference speeches were never summarized before Research Conference Report. Our competitors saluted Research Department Report and its client profiles. And only Pharma Market Research Report covers market research in the pharmaceutical, health care, biotech and medical device industries. The RFL Global Top 50 Research Organizations is another new thought leadership statement. This year, look for the RFL Market Research Toolbox Report, designed to educate researchers about optimum situations for each of 50-plus tools & techniques.

RFL Communications, Inc. P.O. Box 4514 Skokie, IL 60076-4514 847.673.6284 Staff Editor & Publisher Robert (Bob) Lederer [email protected] Associate Editors Jo Anne Nathan Chris Clow Intern Shannon Clark Circulation Manager Linda Tresley To advertise, call 847.673.6288 The contents of RFL’s Global Top 50 Research Organizations are copyrighted and may not be reproduced without the expressed written consent of RFL Communications, Incorporated. Federal law provides severe civil and criminal penalties for unauthorized photocopying or faxing of this newsletter, including for internal use. ©2016 RFL Communications, Inc.

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