Global retail solutions Our offer for Pharmacies & drugstores
HL DISPLAY GROUP – OCTOBER 2014
Global retail solutions - Our offer for Pharmacies & drugstores © HL Display
Short facts HL Display is the leading international supplier of products and solutions for merchandising and in-store communication
47 countries
HL Display world map
Global retail solutions - Our offer for Pharmacies & drugstores © HL Display
1,155 employees
Our mission
Creating an attractive and engaging in-store environment that enhances the consumer’s shopping experience
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We offer merchandising and in-store communication solutions for drugstores & pharmacies as well as for brand manufacturers
Global retail solutions - Our offer for Pharmacies & drugstores © HL Display
We are working for leading retailers and brands in the D&P sector
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Our strengths: experienced staff
From design to installation, we turn ideas into in-store reality
⁄ Project manager ⁄ Creation & Design ⁄ Visual 2D/3D ⁄ Prototypes
⁄ Multi-material production ⁄ Kit packing ⁄ Installation
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Our strengths: industrial power • Full multi-material capability
ISO 14001certification
45.000m2
• 4 factories in Sweden, UK, Poland, China • 5 logistics hub worldwide • 45,000 sqm of manufacturing space • Around 1,500 standard products in total
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• Injection, extrusion, vacuum • Printing & bending • Metal work
Our strengths: setting POS standard • Innovation
digital signage
⁄ Creative mindset ⁄ Setting new retail standards lighting
merchandising solutions
price labeling
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Drugstores and pharmacies have special challenges
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Both clinical and cosmetic offer High end positioning Many products of small size packages Price communication needs to be managed also for small packages
‹ Seasonality in product offer ‹ Issues with theft ‹ Generous opening hours
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• Global retail solutions
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HL help improve store efficiency
labour savings & productivity gains
increase of sales
differentiation – attractive & engaging in-store environments
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Labour savings and productivity gains
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Refilling and facing products are the everyday tasks of staff
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Shelf management made easy
⁄ Shelf merchandising & automatic feeding systems ‹ Reduce time to keep the shelf in order ‹ Maintain products in place ‹ Secure neat and tidy shelves throughout the day Global retail solutions - Our offer for Pharmacies & drugstores
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Drive incremental sales
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Great product presentation is proven to increase sales
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Clear store guidance
⁄ Category identification ‹ Signage helps segment identification and facilitates navigation ‹ Coloured segmentation increases time spent in store and shopping basket value Global retail solutions - Our offer for Pharmacies & drugstores
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Leverage the waiting area
⁄ Engaging communication and promotional offers close to the waiting area ‹ Clever accessories for everyday needs Global retail solutions - Our offer for Pharmacies & drugstores
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Effective price information
⁄ Solutions where product and prices match ‹ Price visibility and nice shelf edge ‹ Multiple use for today and future needs Global retail solutions - Our offer for Pharmacies & drugstores
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Product understanding reassures shoppers and boost sales
⁄ Branding and segmentation ‹ Brand visibility and consumer education stimulate impulse buying
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Create differentiation
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Attractive and engaging in-store environment that makes a difference
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Trial triggers and additional sales
⁄ Develop impulse buying ‹ Develop cross merchandising solutions and promotion unit ‹ Secondary placement of products allow additional sales Global retail solutions - Our offer for Pharmacies & drugstores
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Strengthen the shopping experience
⁄ Influence shopper’s behaviour with new technologies ‹ Lighting reinforces exclusive offer and creates a premium approach
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HL is the partner that can help you improve store efficiency
⁄ Today, modern and efficient solutions for merchandising and in-store communication is vital in building a highly efficient store.
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HL Solutions and products • CosmeLine™ ⁄ Slim and sleek multifunctional system especially designed for drugstores and pharmacies ‹ This unique profile offers several functions from basic to advanced applications such as: – – – –
Individual price labelling both for paper or electronic price ticket Coloured (and lighting) segmentation Merchandising accessories – dividers are directly fixed onto the profile Branding and segmentation accessories – glorifiers, info-holders, innovation window are fixed in the back gripper
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CosmeLine™ ‹ Profiles are available for both glass and metal shelves ‹ A transparent front profile can be added to the mother rail to allow two areas for in-store communication
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HL Solutions and products • Brandline ⁄ Extended message area ‹ Flexible shelf segmentation system – Several types of profiles – Branding possibilities
‹ Accessories easily installed and securely fixed – Innovation window, glorifier, info-holders
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Brandline™ ‹ Convex, concave, flat, straight segmentation strip ‹ High gloss transparent front cover
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HL Solutions and products • Optimal™+ ⁄ Shelf merchandising system ‹ ‹ ‹ ‹
Maintains products in place on the shelf Product match their price ticket Facilitate product facing Out of stock situation are clearly identified
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Optimal™+ ‹ ‹ ‹ ‹
Several heights available (from 25 and 60 mm high up to 200 mm high) Breakable dividers in length Front stop to maintain products Pusher and pusher tray to automize front facing
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HL Solutions and products • Ad’Lite™ LED and LED FLEXI ⁄ Low volt – long life ⁄ Plug and play cost effective lighting solution ‹ PowerTrack™ is a unique in-store infrastructure for low-volt power supply. The power is transmitted in a thin plastic rail with integrated wires. ‹ LED bar or flexi LED strip to design your lighting (up or down lighting) ‹ No tool - no electrician needed
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Ad’Lite™ LED and LED Flexi
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This is what makes us unique ⁄ Leading global organisation founded in 1954 ⁄ Presence in 47 countries worldwide ‹ local and global knowledge of trade and retail
⁄ Global offer from design to installation ⁄ Our innovations set new standards for retail ⁄ Experienced staff ‹ solutions adapted to in-store reality
Thank You! Global retail solutions - Our offer for Pharmacies & drugstores
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Extras
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HL Display presence worldwide
• 47 markets ⁄ 31 subsidiaries ⁄ 16 distributors
• Latest additions ⁄ Brazil, South, Africa, Dubai
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Global retail solutions - Our offer for Pharmacies & drugstores © HL Display
Customer case CUSTOMER NAME
Apoteksgruppen – Hälsokällan CUSTOMER DESCRIPTION COUNTRY
SWEDEN
YEAR
2014
CATEGORY
Pharmacy
WEB SITE
www.apoteksgruppen.se
• Apoteksgruppen ⁄ ⁄ ⁄
163 pharmacies 4th biggest chain in Sweden 10% marketshare
Apoteksgruppen – « Hälsokällan » Q2. Q3. 2014
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© HL Display 2014 – This document is internal only and might not be sent outside the company without permission
CUSTOMER NEED
As a part of a brand relaunch Apoteksgruppen wanted to create a target category – Hälsokällan (« The Source of Health ») BACKGROUND • HLs assignment was to create a display/shelf solution for this new target category ⁄
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The Health concept must be clearly communicated – both the overall concept name « Hälsokällan » and sub-category communication on the shelves This category must stand out from all other categories Since the pharmacies vary in size, the solution must be flexible in size and there must be one wall solution and one floor solution HL was also responsible for installation/mounting
Apoteksgruppen – « Hälsokällan » Q2. Q3. 2014
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© HL Display 2014 – This document is internal only and might not be sent outside the company without permission
HL DISPLAY SOLUTION
FEATURES AND BENEFITS -
Wall- & floor units Lightbox with textile sign Ad’Lite™ in the shelves Branding strips for shelf communication Signholders etc. Apoteksgruppen – « Hälsokällan » Q2. Q3. 2014
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© HL Display 2014 – This document is internal only and might not be sent outside the company without permission
RESULTS
TESTIMONY
• « Hälsokällan » has up to now (Sept-14) been delivered to and installed in abt. 150 of 163 pharmacies ⁄ ⁄ ⁄
Project turnover abt. SEK 3.500.000 The implementation has been very smooth with few disruptions Feedback from Apoteksgruppen is very positive
RESULTS IN FIGURES
”Hälsokällan” is Apoteksgruppens new profile category. In order to help our customers to find the category, we needed a selling display unit which really stood out from the other categories. The units were developed in cooperation with HL, who also coordinated deliveries, mounting and installation. We are very pleased with HLs work and how this has worked and the fact that ”Hälsokällan” now is available in abt. 150 pharmacies all over Sweden!” Magnus Wallin – Sales Manager Apoteksgruppen
Apoteksgruppen – « Hälsokällan » Q2. Q3. 2014
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© HL Display 2014 – This document is internal only and might not be sent outside the company without permission