Global retail solutions

Global retail solutions Our offer for Pharmacies & drugstores HL DISPLAY GROUP – OCTOBER 2014 Global retail solutions - Our offer for Pharmacies & d...
Author: Maryann Simpson
1 downloads 2 Views 5MB Size
Global retail solutions Our offer for Pharmacies & drugstores

HL DISPLAY GROUP – OCTOBER 2014

Global retail solutions - Our offer for Pharmacies & drugstores © HL Display

Short facts HL Display is the leading international supplier of products and solutions for merchandising and in-store communication

47 countries

HL Display world map

Global retail solutions - Our offer for Pharmacies & drugstores © HL Display

1,155 employees

Our mission

Creating an attractive and engaging in-store environment that enhances the consumer’s shopping experience



We offer merchandising and in-store communication solutions for drugstores & pharmacies as well as for brand manufacturers

Global retail solutions - Our offer for Pharmacies & drugstores © HL Display

We are working for leading retailers and brands in the D&P sector

Global retail solutions - Our offer for Pharmacies & drugstores

4

© HL Display

Our strengths: experienced staff

From design to installation, we turn ideas into in-store reality

⁄ Project manager ⁄ Creation & Design ⁄ Visual 2D/3D ⁄ Prototypes

⁄ Multi-material production ⁄ Kit packing ⁄ Installation

Global retail solutions - Our offer for Pharmacies & drugstores

5

© HL Display

Our strengths: industrial power • Full multi-material capability

ISO 14001certification

45.000m2

• 4 factories in Sweden, UK, Poland, China • 5 logistics hub worldwide • 45,000 sqm of manufacturing space • Around 1,500 standard products in total

Global retail solutions - Our offer for Pharmacies & drugstores

6

© HL Display

• Injection, extrusion, vacuum • Printing & bending • Metal work

Our strengths: setting POS standard • Innovation

digital signage

⁄ Creative mindset ⁄ Setting new retail standards lighting

merchandising solutions

price labeling

Global retail solutions - Our offer for Pharmacies & drugstores

7

© HL Display

Drugstores and pharmacies have special challenges

‹ ‹ ‹ ‹

Both clinical and cosmetic offer High end positioning Many products of small size packages Price communication needs to be managed also for small packages

‹ Seasonality in product offer ‹ Issues with theft ‹ Generous opening hours

Global retail solutions - Our offer for Pharmacies & drugstores

8

• Global retail solutions

© HL Display

HL help improve store efficiency

labour savings & productivity gains

increase of sales

differentiation – attractive & engaging in-store environments

Global retail solutions - Our offer for Pharmacies & drugstores

9

© HL Display

Labour savings and productivity gains

«

Refilling and facing products are the everyday tasks of staff

Global retail solutions - Our offer for Pharmacies & drugstores

10

© HL Display

»

Shelf management made easy

⁄ Shelf merchandising & automatic feeding systems ‹ Reduce time to keep the shelf in order ‹ Maintain products in place ‹ Secure neat and tidy shelves throughout the day Global retail solutions - Our offer for Pharmacies & drugstores

11

© HL Display

Drive incremental sales

«

Great product presentation is proven to increase sales

»

Global retail solutions - Our offer for Pharmacies & drugstores

12

© HL Display

Clear store guidance

⁄ Category identification ‹ Signage helps segment identification and facilitates navigation ‹ Coloured segmentation increases time spent in store and shopping basket value Global retail solutions - Our offer for Pharmacies & drugstores

13

© HL Display

Leverage the waiting area

⁄ Engaging communication and promotional offers close to the waiting area ‹ Clever accessories for everyday needs Global retail solutions - Our offer for Pharmacies & drugstores

14

© HL Display

Effective price information

⁄ Solutions where product and prices match ‹ Price visibility and nice shelf edge ‹ Multiple use for today and future needs Global retail solutions - Our offer for Pharmacies & drugstores

15

© HL Display

Product understanding reassures shoppers and boost sales

⁄ Branding and segmentation ‹ Brand visibility and consumer education stimulate impulse buying

Global retail solutions - Our offer for Pharmacies & drugstores

16

© HL Display

Create differentiation

«

Attractive and engaging in-store environment that makes a difference

Global retail solutions - Our offer for Pharmacies & drugstores

17

• Global retail solutions

© HL Display

»

Trial triggers and additional sales

⁄ Develop impulse buying ‹ Develop cross merchandising solutions and promotion unit ‹ Secondary placement of products allow additional sales Global retail solutions - Our offer for Pharmacies & drugstores

18

© HL Display

Strengthen the shopping experience

⁄ Influence shopper’s behaviour with new technologies ‹ Lighting reinforces exclusive offer and creates a premium approach

Global retail solutions - Our offer for Pharmacies & drugstores

19

© HL Display

HL is the partner that can help you improve store efficiency

⁄ Today, modern and efficient solutions for merchandising and in-store communication is vital in building a highly efficient store.

Global retail solutions - Our offer for Pharmacies & drugstores

20

© HL Display

HL Solutions and products • CosmeLine™ ⁄ Slim and sleek multifunctional system especially designed for drugstores and pharmacies ‹ This unique profile offers several functions from basic to advanced applications such as: – – – –

Individual price labelling both for paper or electronic price ticket Coloured (and lighting) segmentation Merchandising accessories – dividers are directly fixed onto the profile Branding and segmentation accessories – glorifiers, info-holders, innovation window are fixed in the back gripper

Global retail solutions - Our offer for Pharmacies & drugstores

21

© HL Display

CosmeLine™ ‹ Profiles are available for both glass and metal shelves ‹ A transparent front profile can be added to the mother rail to allow two areas for in-store communication

Global retail solutions - Our offer for Pharmacies & drugstores

22

© HL Display

HL Solutions and products • Brandline ⁄ Extended message area ‹ Flexible shelf segmentation system – Several types of profiles – Branding possibilities

‹ Accessories easily installed and securely fixed – Innovation window, glorifier, info-holders

Global retail solutions - Our offer for Pharmacies & drugstores

23

© HL Display

Brandline™ ‹ Convex, concave, flat, straight segmentation strip ‹ High gloss transparent front cover

Global retail solutions - Our offer for Pharmacies & drugstores

24

© HL Display

HL Solutions and products • Optimal™+ ⁄ Shelf merchandising system ‹ ‹ ‹ ‹

Maintains products in place on the shelf Product match their price ticket Facilitate product facing Out of stock situation are clearly identified

Global retail solutions - Our offer for Pharmacies & drugstores

25

© HL Display

Optimal™+ ‹ ‹ ‹ ‹

Several heights available (from 25 and 60 mm high up to 200 mm high) Breakable dividers in length Front stop to maintain products Pusher and pusher tray to automize front facing

Global retail solutions - Our offer for Pharmacies & drugstores

26

© HL Display

HL Solutions and products • Ad’Lite™ LED and LED FLEXI ⁄ Low volt – long life ⁄ Plug and play cost effective lighting solution ‹ PowerTrack™ is a unique in-store infrastructure for low-volt power supply. The power is transmitted in a thin plastic rail with integrated wires. ‹ LED bar or flexi LED strip to design your lighting (up or down lighting) ‹ No tool - no electrician needed

Global retail solutions - Our offer for Pharmacies & drugstores

27

© HL Display

Ad’Lite™ LED and LED Flexi

Global retail solutions - Our offer for Pharmacies & drugstores

28

© HL Display

This is what makes us unique ⁄ Leading global organisation founded in 1954 ⁄ Presence in 47 countries worldwide ‹ local and global knowledge of trade and retail

⁄ Global offer from design to installation ⁄ Our innovations set new standards for retail ⁄ Experienced staff ‹ solutions adapted to in-store reality

Thank You! Global retail solutions - Our offer for Pharmacies & drugstores

29

© HL Display

Extras

Global retail solutions - Our offer for Pharmacies & drugstores

30

© HL Display

HL Display presence worldwide

• 47 markets ⁄ 31 subsidiaries ⁄ 16 distributors

• Latest additions ⁄ Brazil, South, Africa, Dubai

Back to short facts

31

Global retail solutions - Our offer for Pharmacies & drugstores © HL Display

Customer case CUSTOMER NAME

Apoteksgruppen – Hälsokällan CUSTOMER DESCRIPTION COUNTRY

SWEDEN

YEAR

2014

CATEGORY

Pharmacy

WEB SITE

www.apoteksgruppen.se

• Apoteksgruppen ⁄ ⁄ ⁄

163 pharmacies 4th biggest chain in Sweden 10% marketshare

Apoteksgruppen – « Hälsokällan » Q2. Q3. 2014

32

© HL Display 2014 – This document is internal only and might not be sent outside the company without permission

CUSTOMER NEED

As a part of a brand relaunch Apoteksgruppen wanted to create a target category – Hälsokällan (« The Source of Health ») BACKGROUND • HLs assignment was to create a display/shelf solution for this new target category ⁄

⁄ ⁄ ⁄

The Health concept must be clearly communicated – both the overall concept name « Hälsokällan » and sub-category communication on the shelves This category must stand out from all other categories Since the pharmacies vary in size, the solution must be flexible in size and there must be one wall solution and one floor solution HL was also responsible for installation/mounting

Apoteksgruppen – « Hälsokällan » Q2. Q3. 2014

33

© HL Display 2014 – This document is internal only and might not be sent outside the company without permission

HL DISPLAY SOLUTION

FEATURES AND BENEFITS -

Wall- & floor units Lightbox with textile sign Ad’Lite™ in the shelves Branding strips for shelf communication Signholders etc. Apoteksgruppen – « Hälsokällan » Q2. Q3. 2014

34

© HL Display 2014 – This document is internal only and might not be sent outside the company without permission

RESULTS

TESTIMONY

• « Hälsokällan » has up to now (Sept-14) been delivered to and installed in abt. 150 of 163 pharmacies ⁄ ⁄ ⁄

Project turnover abt. SEK 3.500.000 The implementation has been very smooth with few disruptions Feedback from Apoteksgruppen is very positive

RESULTS IN FIGURES

”Hälsokällan” is Apoteksgruppens new profile category. In order to help our customers to find the category, we needed a selling display unit which really stood out from the other categories. The units were developed in cooperation with HL, who also coordinated deliveries, mounting and installation. We are very pleased with HLs work and how this has worked and the fact that ”Hälsokällan” now is available in abt. 150 pharmacies all over Sweden!” Magnus Wallin – Sales Manager Apoteksgruppen

Apoteksgruppen – « Hälsokällan » Q2. Q3. 2014

35

© HL Display 2014 – This document is internal only and might not be sent outside the company without permission