GLOBAL MARKETERS. 21st Annual PART 2: MULTINATIONAL AGENCY NETWORK ASSIGNMENTS

21st Annual GLOBAL MARKETERS PART 2: MULTINATIONAL AGENCY NETWORK ASSIGNMENTS Published November 19, 2007 This document, and information contained t...
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21st Annual

GLOBAL MARKETERS

PART 2: MULTINATIONAL AGENCY NETWORK ASSIGNMENTS Published November 19, 2007 This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2007) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without prior written consent of The Ad Age Group. Additional copies of this report are available for download on AdAge.com in the DataCenter.

GLOBAL MARKETERS

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November 19, 2007 | Advertising Age | 2

MULTINATIONAL AGENCY NETWORK ASSIGNMENTS IN THIS REPORT, Advertising Age maps out the agency network assignments of global marketers. Ad Age defines global marketers in two ways. First, global marketers are companies ranked (based on measured media spending) in Ad Age’s Top 100 Global Marketers ranking. Second, global marketers are clients that employ an ad agency across five or more countries, generating more than $5 million in revenue for that agency. Agency networks provided data detailing accounts meeting those criteria. In the end, 24 agency networks claimed assignments from 272 global marketers (defined as parent companies). Many of those marketers assign their accounts to multiple networks. The first section of this report lists global accounts in alphabetical order by marketer with a dot in countries where an agency handles the business. The second section lists clients by agency network.

ted by the agency network meeting Ad Age’s dual global marketer criteria. Global Accounts By Agency Network, starting on Page 22, lists only clients handled in five or more countries. Global agency networks specializing in marketing services disciplines were invited to participate this year, in part because of the merger of Draft and FCB. Data on Wunderman and Rapp Collins Worldwide appear here for the first time. Data for other agency networks include their embedded marketing services units; McCann, for example, includes MRM and Momentum. Media specialist agencies are excluded. Agency networks within a common agency holding company appear in the same color. For example, Interpublic Group of Cos. owns McCann Erickson Worldwide, Lowe Worldwide and DraftFCB and all are in green.

HOW DATA WERE COLLECTED The Ad Age DataCenter sent international agency networks a standardized list of 61 countries, regions and country groups. Countries in regions such as the Caribbean are grouped together because of relatively low ad spending. A list of country groupings is on Page 3. This year, Ad Age requested that agency networks list accounts for parent companies among the Top 100 Global Marketers— whether or not the account is handled in five countries—to show any networks handling Top 100 clients. Global Accounts By Advertiser, beginning on Page 4, shows all accounts submit-

NETWORKS WITH THE MOST GLOBAL CLIENTS RANK NETWORK

3

MINUTE Watch it now at AdAge.com/3minute To advertise on 3-Minute Ad Age, contact Pete Roper, General Manager, Interactive at 212.210.0280 or [email protected]

CLIENTS

1

Euro RSCG Worldwide (Havas)

42

2

McCann Erickson Worldwide (IPG)

40

3

Ogilvy & Mather Worldwide (WPP)

35

For this table, Ad Age refined the criteria for “global”: A global client is a parent company handled by the agency network in at least five countries and at least three of six major regions (North America, Latin America, Europe, Middle East, Africa, Asia/Pacific).

Sponsored by

DATACENTER STAFF: Bradley Johnson, Kevin Brown, Maura Wall, Maureen Morrison, Katy Gallagher ©2007 Crain Communications Inc

The latest industry news

GLOBAL MARKETERS

November 19, 2007 | Advertising Age | 3

Your advertisement here

AGENCY ABBREVIATIONS NETWORK

Arnold Worldwide Partners Bartle Bogle Hegarty BBDO Worldwide DDB Worldwide Dentsu DraftFCB Euro RSCG Worldwide Fallon Worldwide Grey Hakuhodo JWT Leo Burnett Worldwide Lowe Worldwide M&C Saatchi McCann Erickson Worldwide Ogilvy & Mather Worldwide Publicis Rapp Collins Worldwide Saatchi & Saatchi TBWA Worldwide Voluntarily United Group of Creative Agencies Wieden & Kennedy Wunderman Y&R Advertising/DYR1

ABBREVIATION

Arnold Bartle BBDO DDB Dentsu DraftFCB Euro RSCG Fallon Grey Hakuhodo JWT Burnett Lowe MCSaatchi McCann O&M Publicis TBWA Saatchi TBWA United W&K Wunderman Y&R

HOLDING CO.

Havas Publicis Groupe* Omnicom Group Omnicom Group Dentsu Inc. Interpublic Group of Cos. Havas Publicis Groupe WPP Group Hakuhodo DY Holdings WPP Group Publicis Groupe Interpublic Group of Cos.

COUNTRY GROUPINGS

Advertising Age Daily E-mail **************************************************** For ad industry news on the go,visit the new USA TODAY Media Lounge. http://e.ccialerts.com/a/tBHFKllAHJQfmAUDSLFASEy511x/clck116

Tuesday, October 16, 2007 Watch Out, Starbucks: A Good Night’s Sleep Is the Latest Trend. Commentary by Lenore SkenazySleep is about to hit the big time and (Sorry.) Everything associated

Interpublic Group of Cos. WPP Group Publicis Groupe Omnicom Group Publicis Groupe Omnicom Group WPP Group WPP Group WPP Group

*Publicis Groupe owns 49% of Bartle. 1Asian assignments of the Y&R Advertising network are handled by Dentsu, Young & Rubicam Partnerships. WPP’s Young & Rubicam owns 65% of DYR.

Africa: Algeria, Botswana, Cameroon, Ethiopia, Ghana, Guyana, Ile de la Reunion, Ivory Coast, Kenya, Madagascar, Malawi, Mauritius, Morocco, Mozambique, Namibia, Nigeria, Senegal, Seychelles, Tanzania, Tunisia, Uganda, Zambia, Zimbabwe Balkans: Albania, Bosnia & Herzegovina, Bulgaria, Croatia, Macedonia, Montenegro, Serbia, Slovenia Baltics: Estonia, Latvia, Lithuania Caribbean: Aruba, Bahamas, Barbados, Bermuda, Cayman

Your target audience

Islands, Dominican Republic, Haiti, Jamaica, Martinique, Puerto Rico, Trinidad Central America: Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama Indochina: Cambodia, Laos, Myanmar, Vietnam Middle East: Bahrain, Cyprus, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Syria, United Arab Emirates, Yemen Russia/CIS: Armenia, Belarus, Georgia, Moldova, Kazakhstan, Russia, Ukraine, Uzbekistan

Ad Age Mobile delivers all the latest industry news to marketing and agency executives through their mobile devices. Place your ad on Ad Age Mobile and reach them anywhere, anytime. To advertise, contact Pete Roper, General Manager, Interactive at 212.210.0280 or [email protected] To sign up for Ad Age Mobile content, go to adage.com/emailprefs and select the e-mail newsletters you want delivered to your mobile device.

November 19, 2007 | Advertising Age | 4

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Grey McCann O&M Euro RSCG Y&R Grey TBWA Euro RSCG Rapp Euro RSCG BBDO Hakuhodo Dentsu Euro RSCG Saatchi BBDO Rapp Y&R Burnett O&M Rapp Euro RSCG JWT O&M TBWA Rapp McCann Euro RSCG DDB Rapp Fallon TBWA McCann Hakuhodo Y&R Saatchi McCann Euro RSCG O&M MCSaatchi Saatchi McCann Grey Y&R McCann Saatchi Euro RSCG

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) 3M Co. Abbott Laboratories Abbott Laboratories Abbott Laboratories Accenture Adobe Adidas (adidas) Agilent Technologies Air France-KLM Group Air France-KLM Group (Air France) Air New Zealand Ajinomoto Co. Ajinomoto Co. Alberto Culver Co. Alitalia Allianz Altria Group Altria Group Altria Group American Express Co. American Express Co. American International Group American International Group American International Group American International Group American International Group AMR Corp. (American Airlines) Anheuser-Busch Cos. Anheuser-Busch Cos. Anheuser-Busch Cos. Anheuser-Busch Cos. (Budweiser) Apple Arla Foods Asahi Breweries Asia Pacific Breweries (Tiger Beer) Asia Pacific Breweries (Tiger Beer) AstraZeneca AstraZeneca AstraZeneca Australian Tourist Commission Avaya Avis Budget Group (Avis) AXA Bacardi Bacardi (Bacardi/Martini) Bacardi (Dewar’s 12) Banco Bilbao Vizcaya Argentaria

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

























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November 19, 2007 | Advertising Age | 5

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Agency Client company (division or brand) network Barclays McCann Barclays Euro RSCG Barclays (Barclays Capital) Saatchi Barilla Holding Y&R Barr Pharmaceuticals Lowe Bayer Lowe Bayer O&M Bayer TBWA Bayer BBDO Bayer Burnett Bayer Euro RSCG Bayer (Nutritionals, Skincare and Gastro) JWT Bel Group Y&R Bel Group Saatchi Bertelsmann Euro RSCG Black & Decker Corp. McCann BMW Euro RSCG BMW DraftFCB BMW Grey BNP Paribas TBWA Boehringer-Ingelheim O&M Boehringer-Ingelheim Grey Boehringer-Ingelheim Euro RSCG Bongrain Euro RSCG BP (lubricants-Castrol) O&M BP (petrol, corporate) O&M Bridgestone Corp. Dentsu Bristol-Myers Squibb Co. DraftFCB Bristol-Myers Squibb Co. Euro RSCG Bristol-Myers Squibb Co. O&M Bristol-Myers Squibb Co. Grey Bristol-Myers Squibb Co. Lowe Bristol-Myers Squibb Co. McCann Bristol-Myers Squibb Co. (Mead Johnson) Saatchi British Airways BBH British American Tobacco Grey British American Tobacco (Other) O&M British American Tobacco (Pall Mall) O&M British American Tobacco (Viceroy) O&M Brown-Forman Corp. McCann Brown-Forman Corp. (J. Daniels, S. Comfort) Arnold Burger King Corp Lowe B&B Italia Saatchi CA DraftFCB Cadbury Schweppes (dairy & TNCC) Fallon Cadbury Schweppes O&M Cadbury Schweppes Y&R

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.



November 19, 2007 | Advertising Age | 6

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA





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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network DraftFCB Euro RSCG JWT Publicis McCann Saatchi Euro RSCG Lowe Grey Y&R BBDO Grey TBWA Euro RSCG Rapp Dentsu Hakuhodo Saatchi Euro RSCG TBWA Burnett DraftFCB Publicis Y&R McCann Euro RSCG Y&R BBDO O&M DraftFCB Rapp Euro RSCG Y&R Wunderman Fallon DraftFCB McCann Rapp DDB Euro RSCG Publicis United Saatchi Wunderman Grey Hakuhodo Lowe

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Cadbury Schweppes Cadbury Schweppes Cadbury Schweppes (Adams) Cadbury Schweppes (Cadbury) Cadbury Schweppes (Cadbury) Cadbury Schweppes (incl. Stimorol) Campbell Soup Co. Campbell Soup Co. Campbell Soup Co. Campbell Soup Co. Campbell Soup Co. Canon Canon Canon Canon Canon Canon Carlsberg Carrefour Carrefour Carrefour Carrefour Carrefour Caterpillar Cathay Pacific Airways Celgene Chevron Corp. Chrysler Cisco Systems Citigroup Citigroup Citigroup Citigroup (Citibank) Citigroup (Citibank) Citigroup (Citi) Citigroup (Diner’s Club) Citigroup (Smith Barney) Clorox Co. Clorox Co. Clorox Co. Club Mediterranee Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. Coca-Cola Co.

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.





November 19, 2007 | Advertising Age | 7

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA























































Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network McCann W&K Burnett Rapp Euro RSCG DraftFCB O&M O&M Publicis O&M Saatchi Burnett Euro RSCG TBWA Y&R McCann Publicis Saatchi Hakuhodo BBDO Lowe DraftFCB Rapp Rapp TBWA Grey Saatchi O&M Y&R Euro RSCG Euro RSCG Y&R Euro RSCG Y&R JWT Y&R DDB Euro RSCG Rapp Grey Grey McCann O&M Grey Lowe TBWA DraftFCB

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Coca-Cola Co. Coca-Cola Co. (Coke) Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. (Coca Cola) Coca-Cola Co. (Fanta) Coca-Cola Co. (Light/Minute Maid) Coca-Cola Co. (Sprite) Coccinelle Colgate-Palmolive Co. Colgate-Palmolive Co. Colgate-Palmolive Co. Colgate-Palmolive Co. Credit Suisse Group Curves International Cyprus Tourism Organisation Daikin Industries Daimler (Mercedes-Benz & Smart Car) DaimlerChrysler DaimlerChrysler DaimlerChrysler DaimlerChrysler (Mercedes-Benz) Danone Group Danone Group Danone Group Danone Group Danone Group (biscuits) Danone Group (biscuits) Danone Group (Evian) Danone Group (fresh dairy) Danone Group (other water) Danone Group (Volvic Water) De Beers (Diamond Trading Co.) Decathlon Dell Dell Dell Dell Deutsche Bank Deutsche Lufthansa Deutsche Post (DHL) Deutsche Telekom Deutsche Telekom Deutsche Telekom Deutsche Telekom

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.



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GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

















































Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Saatchi Burnett Grey DraftFCB Wunderman Euro RSCG BBH BBDO Saatchi BBH BBH O&M JWT Euro RSCG Y&R DraftFCB BBDO BBH O&M Euro RSCG O&M BBDO Lowe Grey BBH BBH W&K O&M Euro RSCG Grey Saatchi BBDO Saatchi DDB JWT Publicis JWT JWT Rapp Rapp Euro RSCG DDB McCann BBDO DDB DraftFCB Rapp

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Deutsche Telekom (T-Mobile) Diageo Diageo Diageo Diageo Diageo Diageo (Baileys) Diageo (Guinness, Harp, Red Stripe) Diageo (incl Guinness) Diageo (Johnnie Walker) Diageo (Johnnie Walker, Gordon’s, Baileys) Diageo (other) Diageo (Smirnoff) DiamierChrysler DM-Drogeriemarkt Dow Chemical Dr. Oetker Dunlop DuPont Co. EADS (Airbus) Eastman Kodak Co. eBay Electrolux Electrolux Electrolux (AEG) Electrolux (Zanussi) Electronic Arts Eli Lilly & Co. Eli Lilly & Co. Eli Lilly & Co. Emirates Airline Emirates Airline Emirates Hotels & Resorts Energizer Holdings Energizer Holdings (Schick-Wilkinson Sword) Ericsson Estee Lauder (Clinique) Estee Lauder (Estee Lauder) Expedia ExxonMobil Corp. ExxonMobil Corp. ExxonMobil Corp. ExxonMobil Corp. FedEx Corp. FedEx Corp. Ferrero Ferrero

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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November 19, 2007 | Advertising Age | 9

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA



Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Euro RSCG Lowe TBWA Euro RSCG DraftFCB Burnett Publicis BBDO Wunderman United DraftFCB O&M O&M O&M O&M O&M JWT JWT Euro RSCG Y&R JWT Euro RSCG Rapp Publicis Euro RSCG McCann TBWA BBDO Euro RSCG Rapp TBWA O&M Lowe JWT Euro RSCG McCann Rapp Saatchi McCann Saatchi Euro RSCG DraftFCB Lowe McCann Rapp Burnett United

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Ferrero Ferrero Ferrero Fiat Fiat Fiat FMR Corp. (Fidelity Investments) Fonterra Brands Ford Motor Co. Ford Motor Co. Ford Motor Co. Ford Motor Co. (parts & services) Ford Motor Co. Ford Motor Co. (corporate) Ford Motor Co. (Blue Oval) Ford Motor Co. (other) Ford Motor Co. (Ford Trucks) Ford Motor Co. (Ford) Ford Motor Co. (Jaguar) Ford Motor Co. (Land Rover) Ford Motor Co. (Lincoln) Ford Motor Co. (Volvo ) Ford Motor Co. (Volvo) Fortune Brands (Beam Global Spirits & Wine) France Telecom (Orange bus. svcs) France Telecom (StarMedia) Fuji Heavy Industry General Electric Co. General Electric Co. General Electric Co. General Electric Co. General Electric Co. General Electric Co. General Electric Co. (GE Money) General Mills General Mills General Mills General Mills (Big G, Cereal Partners) General Mills (Cereal Partners) General Mills (GMI) General Motors Corp General Motors Corp. General Motors Corp. General Motors Corp. General Motors Corp. General Motors Corp. Georgia-Pacific Corp.

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.











November 19, 2007 | Advertising Age | 10

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA



Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network TBWA Euro RSCG McCann Arnold Grey Rapp DraftFCB Burnett BBDO Saatchi O&M JWT O&M MCSaatchi MCSaatchi O&M O&M O&M MCSaatchi O&M McCann Y&R McCann DDB Burnett JWT Grey Euro RSCG O&M Publicis United DDB Rapp TBWA BBDO Euro RSCG Publicis Y&R McCann BBDO Wunderman Burnett Rapp JWT Publicis Euro RSCG Lowe

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline (Avandia) GlaxoSmithKline (Consumer Healthcare) GlaxoSmithKline (Consumer) GlaxoSmithKline (Lucozade pdts) GlaxoSmithKline (Macleans) GlaxoSmithKline (Malrone) GlaxoSmithKline (Pharma.) GlaxoSmithKline (Relensa) GlaxoSmithKline (Ribena) GlaxoSmithKline (Trexima) Goodyear Tire & Rubber Co. Goodyear Tire & Rubber Co. Harley Davidson Hasbro Heineken Heineken Heineken Heineken Heineken Heineken Heineken (Heineken and Heineken Light) Henkel Henkel Henkel Henkel Henkel Hermes International Hershey’s Chocolate Hewlett-Packard Co. Hewlett-Packard Co. Hewlett-Packard Co. Hewlett-Packard Co. Hewlett-Packard Co. Hewlett-Packard Co. Hewlett-Packard Co. Hewlett-Packard Co. Hewlett-Packard Co.

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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November 19, 2007 | Advertising Age | 11

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

































































Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Agency Client company (division or brand) network Hewlett-Packard Co. DraftFCB Hilton Hotels Corp. Y&R Hilton Hotels Corp. DraftFCB Hitachi Hakuhodo Hitachi McCann Hitachi O&M Hitachi Y&R Honda Motor Co. DraftFCB Honda Motor Co. Dentsu Honda Motor Co. Hakuhodo Honda Motor Co. Euro RSCG Honda Motor Co. (Motorcycle & Scooter India) JWT Hong Kong Tourism Board DraftFCB HSBC JWT HypoVereinsbank W&K Hyundai Motor Co. Lowe Hyundai Motor Co. DraftFCB IBM Corp. Euro RSCG IBM Corp. (other) O&M IBM Corp. (non-contract) O&M IBM Corp. (contract) O&M Ikea Grey Imperial Chemical Industries (Paints) BBDO InBev Euro RSCG InBev DraftFCB InBev McCann InBev (Becks, Leffe) Burnett InBev (Stella Artois) Lowe Intel Corp. McCann Intercontinental Hotel Group BBDO International Olympic Committee United Invista (Lycra ) McCann Jamaica Tourist Board DraftFCB Japan Tobacco Co. Dentsu Jet Airways, JetLite MCSaatchi Johnson & Johnson TBWA Johnson & Johnson Rapp Johnson & Johnson Grey Johnson & Johnson O&M Johnson & Johnson Lowe Johnson & Johnson Euro RSCG Johnson & Johnson DDB Johnson & Johnson DraftFCB Johnson & Johnson (McNeil) JWT Johnson & Johnson (McNeil) Saatchi Johnson & Johnson (Splenda, Monistat, other) BBDO Johnson & Johnson (Vistakon, Acuvue) McCann

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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November 19, 2007 | Advertising Age | 12

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Agency Client company (division or brand) network Joh. A. Benckiser (Coty) Rapp Joh. A. Benckiser (Coty) Euro RSCG Joh. A. Benckiser (Coty) JWT Kao Corp. Hakuhodo Kao Corp. Euro RSCG Kao Corp. Dentsu Kellogg Co. Euro RSCG Kellogg Co. Burnett Kellogg Co. DraftFCB Kellogg Co. JWT Kia Motors Corp. Rapp Kilroy Travels Saatchi Kimberly-Clark Corp. Euro RSCG Kimberly-Clark Corp. O&M Kimberly-Clark Corp. Burnett Kimberly-Clark Corp. Rapp Kimberly-Clark Corp. (Child/infant care) JWT Kimberly-Clark Corp. (Family care) JWT Kimberly-Clark Corp. (Feminine/adult care) JWT Kobayashi Pharmaceutical Co. Hakuhodo Kohl’s Corp McCann Konica Minolta Holdings Hakuhodo Kraft Foods JWT Kraft Foods DraftFCB Kraft Foods Euro RSCG Kraft Foods (Beverages) O&M Kraft Foods (Cereals) O&M Kraft Foods (Coffees) O&M Kraft Foods (Confectionaries) O&M Kraft Foods (Oscar Mayer) O&M L’Oreal DraftFCB L’Oreal McCann L’Oreal Lowe L’Oreal (Dermo-Expertise) McCann L’Oreal (Lancome/Garnier) Publicis L’Oreal (Maybelline) McCann L’Oreal (other) Euro RSCG L’Oreal (Vichy) Euro RSCG LaCoste Euro RSCG Lenovo (Advertising) O&M Lenovo (DM) O&M Levi Strauss & Co BBH LG Group Euro RSCG LG Group Lowe LG Group (LG Electronics) JWT LVMH Moet Hennessy Louis Vuitton Euro RSCG LVMH Moet Hennessy Louis Vuitton TBWA

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November 19, 2007 | Advertising Age | 13

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network United MCSaatchi JWT MCSaatchi Dentsu Grey McCann Saatchi Rapp DraftFCB TBWA Grey Euro RSCG BBDO Rapp DraftFCB McCann Hakuhodo Dentsu DraftFCB JWT TBWA Y&R O&M O&M Euro RSCG JWT TBWA Rapp TBWA Burnett Euro RSCG DDB Rapp TBWA O&M Lowe Euro RSCG DDB Grey DraftFCB JWT JWT TBWA Euro RSCG Wunderman McCann

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) LVMH (Hennessy, Belvedere) LVMH (Krug) LVMH (wines & spirits) Mandarin Oriental Hotel Group Mandom Corp. Manpower Marriott International Marriott International (Ritz-Carlton) Mars Inc. Mars Inc. Mars Inc. Mars Inc. Mars Inc. (Masterfoods) Mars Inc. (Masterfoods) MasterCard International MasterCard International MasterCard International Matsushita Electric Industrial Co. Matsushita Elect. Ind Co. (Panasonic) Mattel Mattel Mattel Mattel Mattel (Barbie) Mattel (other) Mazda Motor Corp. Mazda Motor Corp. (Mazda) McCain McDonald’s Corp. McDonald’s Corp. McDonald’s Corp. McDonald’s Corp. McDonald’s Corp. Merck & Co. Merck & Co. Merck & Co. Merck & Co. Merck & Co. Merck & Co. Merck & Co. Merck & Co. Merck & Co. (Seven Seas) Merrill Lynch & Co. Michelin Michelin Microsoft Corp. Microsoft Corp.

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.





November 19, 2007 | Advertising Age | 14

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA





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U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Agency Client company (division or brand) network Microsoft Corp. Y&R Microsoft Corp. Euro RSCG Microsoft Corp. Rapp Microsoft Corp. JWT Microsoft Corp. (MSN) McCann Microsoft Corp. (Xbox) McCann Milk Processor Education Program Lowe Ministry of Econ. Devel. of Georgia MCSaatchi Mitsubishi Motors Corp. Euro RSCG Mitsubishi Motors Corp. BBDO Molson Coors Brewing Co. DraftFCB Morgan Stanley Grey Motorola O&M Motorola DraftFCB Motorola BBDO NEC Corp. Hakuhodo Nestle Dentsu Nestle DraftFCB Nestle Burnett Nestle Rapp Nestle McCann Nestle JWT Nestle Lowe Nestle DDB Nestle Euro RSCG Nestle Publicis Nestle Incentives O&M Nestle (corporate) O&M Nestle (dairy) O&M Nestle (Haagen Dazs) TBWA Nestle (Nescafe) McCann Nestle (Nestea) McCann Nestle (Perrier, San Pellegrino) O&M Nestle (Purina PetCare) Fallon News Corp. Grey News Corp. O&M News Corp. Euro RSCG News Corp. (News International) TBWA News Corp. (Foxtel) Rapp News Corp. (Twentieth Century Fox) Rapp Nike Burnett Nike W&K Nike JWT Nike O&M Nintendo Co. Euro RSCG Nissan Motor Co. Euro RSCG Nissan Motor Co. Hakuhodo

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.





November 19, 2007 | Advertising Age | 15

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Agency Client company (division or brand) network Nissan Motor Co. DraftFCB Nissan Motor Co. TBWA Nokia Corp. Rapp Nokia Corp. W&K Nokia Corp. Wunderman Nokia Corp. JWT Nokia Corp. DDB Nokia Corp. Lowe Nokia Corp. Euro RSCG Nortel McCann Novartis O&M Novartis McCann Novartis Lowe Novartis Rapp Novartis Grey Novartis DDB Novartis TBWA Novartis DraftFCB Novartis Saatchi Novartis (Benefiber) Euro RSCG Novartis (Ciba Vision:Dailies, O2Optix, AirOptix) Saatchi Novartis (Keri) Euro RSCG Novartis (Nicotinell) Euro RSCG Numico (baby food) O&M Nyconed Euro RSCG Paramount/United International Pictures Y&R PepsiCo DDB PepsiCo Euro RSCG PepsiCo DraftFCB PepsiCo TBWA PepsiCo BBDO PepsiCo Rapp PepsiCo (Britvic-Robinsons, SoBe) BBH PepsiCo (Frito-Lay) JWT PepsiCo (Gatorade) JWT PepsiCo (Pepsi-Cola) JWT PepsiCo (Tropicana) JWT PepsiCo (Tropicana) DDB Perfetti Van Melle BBH Perfetti Van Melle (Mentos) BBH Pernod Ricard Publicis Pernod Ricard TBWA Pernod Ricard (Havana Club) MCSaatchi Pernod Ricard (Jameson) MCSaatchi Pernod Ricard (Seagram) O&M Pfizer Rapp Pfizer DraftFCB

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.





November 19, 2007 | Advertising Age | 16

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Agency Client company (division or brand) network Pfizer Lowe Pfizer Grey Pfizer McCann Pfizer O&M Pfizer TBWA Pfizer (Lyrica) Euro RSCG Pfizer (Pharma) JWT Philips Electronics DDB Philips Electronics Rapp Philips Electronics Euro RSCG Piaget Saatchi Pioneer TBWA Procter & Gamble Co. Grey Procter & Gamble Co. TBWA Procter & Gamble Co. Euro RSCG Procter & Gamble Co. Burnett Procter & Gamble Co. (Cascade) Saatchi P&G Co. (Crest, Blend a Med, AZ, Fluocaril) Saatchi Procter & Gamble Co. (Escada) W&K Procter & Gamble Co. (Family Care) Publicis P&G Co. (Fixodent, Kukident, Blend a Dent) Saatchi Procter & Gamble Co. (Folgers) Saatchi Procter & Gamble Co. (Gillette) BBDO Procter & Gamble Co. (Gillette & other) O&M Procter & Gamble Co. (Gillette) O&M Saatchi Procter & Gamble Co. (Head & Shoulders) Procter & Gamble Co. (Healthcare) Publicis Procter & Gamble Co. (Iams) Saatchi Procter & Gamble Co. (Luvs) Saatchi Procter & Gamble Co. (Montblanc Fragrance) United Procter & Gamble Co. (Olay) Saatchi Procter & Gamble Co. (Old Spice) W&K Saatchi Procter & Gamble Co. (Pampers/Kandoo) Procter & Gamble Co. (Safeguard) Saatchi Procter & Gamble Co. (Scope) Saatchi Procter & Gamble Co. (Tide/Ariel) Saatchi Procter & Gamble Co. Rapp Provident Financial Rapp PSA Peugeot-Citroen Lowe PSA Peugeot-Citroen (Citroen) Euro RSCG PSA Peugeot-Citroen (Peugeot) Euro RSCG Qantas Airways Publicis Qantas Airways MCSaatchi Reckitt Benckiser (dishwashing) Euro RSCG Reckitt Benckiser (fabric care) Euro RSCG Reckitt Benckiser (health & personal care) Euro RSCG Reckitt Benckiser (home care) Euro RSCG

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.



November 19, 2007 | Advertising Age | 17

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

















Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Euro RSCG Euro RSCG BBH Publicis TBWA Euro RSCG Rapp Saatchi JWT Euro RSCG O&M McCann O&M JWT JWT Grey Burnett O&M Euro RSCG JWT BBH TBWA Euro RSCG Burnett McCann Publicis Rapp Euro RSCG Lowe TBWA Dentsu O&M Grey Euro RSCG Lowe DraftFCB TBWA Burnett O&M BBDO DraftFCB Euro RSCG Rapp Euro RSCG McCann Lowe JWT

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Reckitt Benckiser (surface care) Remy Cointreau Group (Piper Heidsieck) Renault Renault Renault Renault Renault Reporters Sans Frontieres Robert Bosch Co. Roche Group Roche Group Roche Group Rolex Rolex Royal Dutch Shell Group of Cos. Royal Dutch Shell Group of Cos. SABMiller SABMiller SABMiller SABMiller (Kobanyai Sor) SABMiller (Miller Lite) Samsonite Corp. Samsung Group Samsung Group Sanofi-Aventis Sanofi-Aventis Sanofi-Aventis Sanofi-Aventis Sanofi-Aventis Sanofi-Aventis (Sanofi Pasteur) Sanyo Electric Co. SAP Sara Lee Corp. Sara Lee Corp. Sara Lee Corp. Sara Lee Corp. Sara Lee Corp. Sara Lee Corp. Sara Lee Corp. Sara Lee Corp. (Douwe Egberts) SC Johnson SC Johnson Schering-Plough Corp. Schering-Plough Corp. Schering-Plough Corp. Schering-Plough Corp. Schering-Plough Corp. (Coppertone, Scholl’s)

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November 19, 2007 | Advertising Age | 18

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network McCann Publicis TBWA Lowe Euro RSCG W&K Hakuhodo Euro RSCG O&M JWT McCann Rapp Publicis McCann TBWA Y&R Euro RSCG BBDO Rapp DraftFCB Y&R Dentsu Grey O&M Euro RSCG Saatchi Lowe Fallon JWT TBWA McCann JWT Saatchi McCann TBWA W&K Saatchi DraftFCB Dentsu Hakuhodo Lowe Rapp Euro RSCG Rapp Lowe DraftFCB TBWA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Schering-Plough Corp. (Scholl footwear) SEB Group (Rowenta, Tefal, Moulinex, Krups) Shangri-La Group Sharp Corp. Sharp Corp. Sharp Corp. Sharp Corp. Shiseido Co. Shiseido Co. Shiseido Co. (Shiseido, Surge Lutens) Siemens Siemens Siemens Siemens (mobile phones) Singapore Airlines Singapore Tourism Board SkyTeam Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. (Bravia) Sony Corp. (PlayStation) Sony Corp. (Sony Pictures) Sony Corp. (Vaio) Sony Ericsson Mobile Comms. SSL International (Durex) Standard Chartered Bank Starbucks Starbucks (CPG) Sunkist Growers Suntory Suzuki Motor Corp. Suzuki Motor Corp. Suzuki Motor Corp. Symantec Tchibo Holding Tchibo Holding Tchibo Holding (Beiersdorf) Tchibo Holding (Beiersdorf)

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations. Tchibo Holding, parent of Tchibo and Beiersdorf, in July 2007 changed its name to Maxingvest.







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November 19, 2007 | Advertising Age | 19

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Euro RSCG Y&R Rapp McCann O&M Wunderman Publicis DDB Euro RSCG Publicis McCann Euro RSCG DraftFCB TBWA JWT Fallon Rapp Grey TBWA Dentsu BBDO Euro RSCG Dentsu Rapp Saatchi Saatchi MCSaatchi Publicis Publicis McCann Lowe Euro RSCG BBH BBH BBH TBWA Lowe O&M O&M O&M JWT Rapp O&M O&M O&M JWT McCann

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Telefonica Telefonica Telefonica Telefonica Telefonica Telefonica Telefonica (Moviles) Telefonica (Terra) TelMex Thomson Tiffany & Co. Time Warner Time Warner Time Warner Time Warner (AOL, Warner Bros.) Time Warner (Time magazine) Time Warner (Warner Bros.) Time Warner (Warner Bros.) Tom-Tom Toshiba Corp. Total S.A. (Total, Fina, Elf) Toyota Motor Corp. Toyota Motor Corp. Toyota Motor Corp. Toyota Motor Corp. (Lexus) Toyota Motor Corp. (Toyota) Travelex Holdings Turespana UBS Unilever Unilever Unilever Unilever (Axe/Lynx, other brands) Unilever (Becel/Flora) Unilever (Bertolli) Unilever (Bestfoods) Unilever (Bestfoods, HPC Food Prods.) Unilever (Comfort) Unilever (Corporate) Unilever (Dove) Unilever (food brands) Unilever (Foods) Unilever (Foods) Unilever (Hellmann’s) Unilever (Home and Personal) Unilever (household brands) Unilever (Ice Cream)

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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November 19, 2007 | Advertising Age | 20

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network O&M O&M DDB Lowe Lowe Lowe Lowe O&M BBH JWT Rapp O&M BBH BBH DDB Publicis Saatchi McCann Euro RSCG McCann Euro RSCG McCann Euro RSCG BBDO Lowe Euro RSCG Saatchi DraftFCB JWT BBH TBWA Burnett Grey Euro RSCG Lowe TBWA JWT Euro RSCG Lowe BBH TBWA O&M BBH Rapp Rapp Fallon DDB

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Unilever (Impulse) Unilever (Knorr) Unilever (Knorr) Unilever (Lever Faberge Household) Unilever (Lever Faberge Laundry) Unilever (Lever Faberge Oral Care) Unilever (Lever Faberge Personal Care) Unilever (Lipton) Unilever (Omo/Persil) Unilever (personal care brands) Unilever (Personal Care) Unilever (Ponds) Unilever (Signal Mentadent) Unilever (Surf) Unilver (Lipton) United Biscuits United Nations United Parcel Service Universitas 21 (U21Global) U.S. Army Veolia VF Corp. (Lee jeans) Viacom Visa International Visa International Visa International Visa International Visa International Visa International Visa International Visa International Visa International Visa International Vivendi Vivendi Vivendi (Environnement) Vodafone Group Vodafone Group Vodafone Group Vodafone Group Vodafone Group Vodafone Group Vodafone Group Vodafone Group Volkswagen Volkswagen Volkswagen

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

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November 19, 2007 | Advertising Age | 21

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA











Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Grey DraftFCB Euro RSCG Rapp BBH DDB Fallon Lowe TBWA Dentsu JWT Fallon Rapp O&M Grey Euro RSCG DraftFCB JWT Saatchi Publicis Euro RSCG BBDO Rapp BBH Y&R Lowe Euro RSCG TBWA McCann Burnett DraftFCB Grey Rapp O&M JWT Y&R O&M Dentsu Dentsu Euro RSCG O&M BBH JWT BBDO DraftFCB Publicis

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Volkswagen Volkswagen Volkswagen Volkswagen (Audi) Volkswagen (Audi) Volkswagen (Audi) Volkswagen (Skoda) Volkswagen V&S Vin & Sprit (Absolut) Wacoal Corp. Wal-Mart Stores Wal-Mart Stores (ASDA) Walt Disney Co. Walt Disney Co. Walt Disney Co. Walt Disney Co. Walt Disney Co. Walt Disney Co. (Disney Channel) Walt Disney Co. (ESPN) Whirlpool Corp. Wm. Wrigley Jr. Co. Wm. Wrigley Jr. Co. Wm. Wrigley Jr. Co. World Gold Council Wyeth Wyeth Wyeth Wyeth Wyeth Wyeth Wyeth Wyeth Wyeth Wyeth Wyeth (Prestiq) Xerox Corp. Yahoo Yakult Honsha Co. (Yakult) Yamaha Motor Co. Yum Brands Yum Brands Yum Brands (KFC) Yum Brands (Pizza Hut) Yum Brands (Pizza Hut) Yum! Brands Zurich Financial Services

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE





















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November 19, 2007 | Advertising Age | 22

GLOBAL MARKETERS: Global Accounts by Agency Network

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EUROPE







Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency Client company (division or brand) network Brown-Forman Corp. (Jack Daniels, Southern Comfort) Arnold GlaxoSmithKline Arnold

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

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November 19, 2007 | Advertising Age | 23

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH









































































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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) British Airways Diageo (Baileys) Diageo (Johnnie Walker) Diageo (Johnnie Walker, Gordon’s, Baileys) Dunlop Electrolux (AEG) Electrolux (Zanussi) Levi Strauss & Co Perfetti Van Melle Perfetti Van Melle (Mentos) Unilever (Axe/Lynx and other brands) Unilever (Becel/Flora) Unilever (Bertolli) Unilever (Omo/Persil) Unilever (Signal Mentadent) Unilever (Surf) Vodafone Group Vodafone Group World Gold Council

NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

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November 19, 2007 | Advertising Age | 24

GLOBAL MARKETERS: Global Accounts by Agency Network

(Splenda, Monistat, Stayfree, Nicorette)

Mars Inc. (Masterfoods) Mitsubishi Motors Corp. Motorola PepsiCo Procter & Gamble Co. (Gillette) Sara Lee Corp. (Douwe Egberts) Sony Corp. Visa International Wm. Wrigley Jr. Co. Yum Brands (Pizza Hut)

Agency network BBDO BBDO BBDO BBDO BBDO BBDO BBDO BBDO BBDO BBDO BBDO BBDO BBDO BBDO BBDO

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Air New Zealand Allianz Bayer Campbell Soup Co. Chrysler Daimler (Mercedes-Benz & Smart Car) Diageo (Guinness, Harp, Red Stripe) Dr. Oetker Emirates Airline FedEx Corp. Fonterra Brands General Electric Co. GlaxoSmithKline Henkel Hewlett-Packard Co. Imperial Chemical Industries (ICI Paints) Johnson & Johnson

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

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November 19, 2007 | Advertising Age | 25

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB







































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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Clorox Co. Dell Energizer Holdings ExxonMobil Corp. FedEx Corp. Hasbro Henkel Johnson & Johnson McDonald’s Corp. Merck & Co. Nestle Nokia Corp. Novartis PepsiCo PepsiCo (Tropicana) Philips Electronics Telefonica (Terra) Unilever (Knorr) Unilver (Lipton) Volkswagen Volkswagen (Audi)

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

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November 19, 2007 | Advertising Age | 26

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Ajinomoto Co. Bridgestone Corp. Canon Honda Motor Co. Japan Tobacco Co. Kao Corp. Mandom Corp. Matsushita Electric Industrial Co. (Panasonic) Nestle Sanyo Electric Co. Sony Corp. Suntory Toshiba Corp. Toyota Motor Corp. Wacoal Corp. Yakult Honsha Co. (Yakult) Yamaha Motor Co.

NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Dentsu





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November 19, 2007 | Advertising Age | 27

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB































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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Bristol-Myers Squibb Co. CA Citigroup (Diner’s Club) Dow Chemical General Motors Corp. GlaxoSmithKline Hewlett-Packard Co. Hilton Hotels Corp. Hong Kong Tourism Board Jamaica Tourist Board Johnson & Johnson Kraft Foods Motorola SC Johnson Sunkist Growers Tchibo Holding (Beiersdorf)

NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

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November 19, 2007 | Advertising Age | 28

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG





















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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Abbott Laboratories Agilent Technologies Air France-KLM Group (Air France) Alberto Culver Co. AstraZeneca Banco Bilbao Vizcaya Argentaria Barclays Bayer Boehringer-Ingelheim Bongrain Bristol-Myers Squibb Co. Cadbury Schweppes Celgene Coca-Cola Co. Danone Group (biscuits) Danone Group (Evian) Danone Group (other water) Dell Diageo EADS (Airbus) Eli Lilly & Co. ExxonMobil Corp. Ford Motor Co. (Jaguar) Ford Motor Co. (Volvo ) France Telecom (Orange business svcs) General Mills GlaxoSmithKline IBM Corp. Johnson & Johnson Kimberly-Clark Corp. Kraft Foods L’Oreal (other) L’Oreal (Vichy) LaCoste LG Group LVMH Moet Hennessy Louis Vuitton Mars Inc. (Masterfoods) Merck & Co. Michelin Microsoft Corp. Nestle Novartis (Benefiber) Novartis (Keri) Novartis (Nicotinell) Nyconed Pfizer (Lyrica)

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Euro RSCG Worldwide



Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.







November 19, 2007 | Advertising Age | 29

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Procter & Gamble Co. PSA Peugeot-Citroen (Citroen) PSA Peugeot-Citroen (Peugeot) Reckitt Benckiser (dishwashing) Reckitt Benckiser (fabric care) Reckitt Benckiser (health & personal care) Reckitt Benckiser (home care) Reckitt Benckiser (surface care) Remy Cointreau Group (Piper Heidsieck) Roche Group Sanofi-Aventis Schering-Plough Corp. SkyTeam Sony Corp. Symantec TelMex Universitas 21 (U21Global) Veolia Walt Disney Co. Wyeth Yum Brands

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Euro RSCG Worldwide (cont’d)



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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

November 19, 2007 | Advertising Age | 30

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Fallon Fallon















MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE















Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Nestle (Purina PetCare) Sony Corp.

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Fallon Worldwide

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.





November 19, 2007 | Advertising Age | 31

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey













MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) 3M Co. Adobe AXA BMW Boehringer-Ingelheim Bristol-Myers Squibb Co. British American Tobacco Canon Coca-Cola Co. Dell Deutsche Bank Diageo Electrolux Eli Lilly & Co. GlaxoSmithKline Ikea Manpower Mars Inc. Merck & Co. Morgan Stanley Novartis Pfizer Procter & Gamble Co. Royal Dutch Shell Group of Cos. Sara Lee Corp. Sony Corp. Time Warner (Warner Bros.) Visa International Volkswagen Wyeth

NORTH AMERICA LATIN AMERICA





Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.











November 19, 2007 | Advertising Age | 32

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Ajinomoto Co. Asahi Breweries Canon Daikin Industries Hitachi Honda Motor Co. Kao Corp. Kobayashi Pharmaceutical Co. Konica Minolta Holdings Matsushita Electric Industrial Co. NEC Corp. Nissan Motor Co. Sharp Corp. Suzuki Motor Corp.

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

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November 19, 2007 | Advertising Age | 33

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network JWT JWT JWT JWT





























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(McNeil Consumer & Specialty Pharma.) JWT Kellogg Co. JWT Kimberly-Clark Corp. (Child/infant care) JWT Kimberly-Clark Corp. (Family care) JWT Kraft Foods JWT Mazda Motor Corp. (Mazda) JWT Merrill Lynch & Co. JWT Nestle JWT Nokia Corp. JWT PepsiCo (Pepsi-Cola) JWT Robert Bosch Co. JWT Rolex JWT Royal Dutch Shell Group of Cos. JWT Unilever (food brands) JWT Unilever (household brands) JWT Unilever (personal care brands) JWT Vodafone Group JWT





























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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Bayer (Nutritionals, Skincare, Gastro) Cadbury Schweppes (Adams) De Beers (Diamond Trading Co.) Diageo (Smirnoff) Energizer Holdings (Schick-Wilkinson Sword) Ford Motor Co. (Ford Trucks) Ford Motor Co. (Ford) HSBC Johnson & Johnson

NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

JWT



Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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November 19, 2007 | Advertising Age | 34

GLOBAL MARKETERS: Global Accounts by Agency Network

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EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Altria Group Carrefour Coca-Cola Co. Diageo Fiat General Motors Corp. Kellogg Co. McDonald’s Corp. Procter & Gamble Co. Samsung Group Visa International

NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

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November 19, 2007 | Advertising Age | 35

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Lowe Lowe Lowe Lowe Lowe Lowe Lowe Lowe Lowe Lowe Lowe Lowe Lowe



MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Coca-Cola Co. Electrolux General Motors Corp. InBev (Stella Artois) Johnson & Johnson Nestle Nokia Corp. Unilever Unilever (Bestfoods, HPC Food Prods.) Unilever (Lever Faberge Household) Unilever (Lever Faberge Laundry) Unilever (Lever Faberge Oral Care) Unilever (Lever Faberge Personal Care)

NORTH AMERICA LATIN AMERICA







Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

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November 19, 2007 | Advertising Age | 36

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann







MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Abbott Laboratories AMR Corp. (American Airlines) Arla Foods AstraZeneca Avis Budget Group (Avis) Bacardi (Bacardi/Martini) Barclays Black & Decker Corp. Bristol-Myers Squibb Co. Brown-Forman Corp. Cadbury Schweppes (Cadbury) Cathay Pacific Airways Coca-Cola Co. Credit Suisse Group Deutsche Lufthansa ExxonMobil Corp. France Telecom (StarMedia) General Mills General Mills (Cereal Partners W’wide) General Motors Corp. GlaxoSmithKline Goodyear Tire & Rubber Co. Harley Davidson Hewlett-Packard Co. Hitachi InBev Intel Corp. Invista (Lycra ) Johnson & Johnson (Vistakon, Acuvue) L’Oreal L’Oreal (Dermo-Expertise) L’Oreal (Maybelline) Marriott International MasterCard International Microsoft Corp. Microsoft Corp. (MSN) Microsoft Corp. (Xbox) Nestle Nestle (Nescafe) Nestle (Nestea) Nortel Novartis Pfizer Roche Group Sanofi-Aventis Siemens

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

McCann Erickson Worldwide

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November 19, 2007 | Advertising Age | 37

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network McCann McCann McCann McCann McCann McCann McCann McCann McCann

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EUROPE























Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Siemens (mobile phones) Sony Corp. (Sony Pictures) SSL International (Durex) Telefonica Tiffany & Co. Unilever Unilever (Ice Cream) United Parcel Service Wyeth

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

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November 19, 2007 | Advertising Age | 38

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network MCSaatchi MCSaatchi

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EUROPE

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Client company (division or brand) Australian Tourist Commission Jet Airways, JetLite LVMH Moet Hennessy Louis Vuitton (Krug) Mandarin Oriental Hotel Group Ministry of Economic Development of Georgia Pernod Ricard (Havana Club) Pernod Ricard (Jameson) Qantas Airways Travelex Holdings

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

M&C Saatchi







MCSaatchi MCSaatchi

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November 19, 2007 | Advertising Age | 39

GLOBAL MARKETERS: Global Accounts by Agency Network

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EUROPE









Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency Client company (division or brand) network Abbott Laboratories O&M American Express Co. O&M American International Group O&M AstraZeneca O&M Bayer O&M Boehringer-Ingelheim O&M BP (lubricants-Castrol) O&M BP (petrol, corporate) O&M Bristol-Myers Squibb Co. O&M British American Tobacco (Other) O&M British American Tobacco (Pall Mall) O&M British American Tobacco (Viceroy) O&M Cisco Systems O&M Coca-Cola Co. (Coca Cola) O&M Coca-Cola Co. (Fanta) O&M Coca-Cola Co. (Sprite) O&M Deutsche Post (DHL) O&M Diageo (other) O&M DuPont Co. O&M Eastman Kodak Co. O&M Eli Lilly & Co. O&M Ford Motor Co. O&M Ford Motor Co. (Blue Oval) O&M Ford Motor Co. (corporate) O&M Ford Motor Co. (other) O&M GlaxoSmithKline (Consumer) O&M GlaxoSmithKline (Pharma.) O&M Heineken O&M Hitachi O&M IBM Corp. (other) O&M IBM Corp. (non-contract) O&M IBM Corp. (contract) O&M Johnson & Johnson O&M Kimberly-Clark Corp. O&M Kraft Foods (Beverages) O&M Kraft Foods (Cereals) O&M Kraft Foods (Coffees) O&M Kraft Foods (Confectionaries) O&M Lenovo (Advertising) O&M Lenovo (DM) O&M Mattel (Barbie) O&M Mattel (other) O&M Motorola O&M Nestle (corporate) O&M Nestle (dairy) O&M Nestle (Perrier, San Pellegrino) O&M Nike O&M

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Ogilvy & Mather Worldwide























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November 19, 2007 | Advertising Age | 40

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Novartis Numico (baby food) Pernod Ricard (Seagram) Pfizer Procter & Gamble Co. (Gillette, other) Procter & Gamble Co. (Gillette) Roche Group Rolex SAP Sony Corp. Unilever (Comfort) Unilever (Corporate) Unilever (Dove) Unilever (Foods) Unilever (Hellmann’s) Unilever (Home and Personal) Unilever (Knorr) Unilever (Ponds) Vodafone Group Walt Disney Co. Wyeth Yahoo Yum Brands

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Ogilvy & Mather Worldwide (cont’d)



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November 19, 2007 | Advertising Age | 41

GLOBAL MARKETERS: Global Accounts by Agency Network







































































































































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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency Client company (division or brand) network Cadbury Schweppes (Cadbury) Publicis Club Mediterranee Publicis Coca-Cola Co. (Light/Minute Maid) Publicis Curves International Publicis Ericsson Publicis FMR Corp. (Fidelity Investments) Publicis Fortune Brands (Beam Global Spirits & Wine) Publicis Hermes International Publicis Hewlett-Packard Co. Publicis L’Oreal (Lancôme/Garnier) Publicis Nestle Publicis Pernod Ricard Publicis Procter & Gamble Co. (Family Care) Publicis Procter & Gamble Co. (Healthcare) Publicis Qantas Airways Publicis Renault Publicis Sanofi-Aventis Publicis SEB Group (Rowenta, Tefal, Moulinex, Krups) Publicis Siemens Publicis Telefonica (Moviles) Publicis Turespana Publicis UBS Publicis United Biscuits Publicis Whirlpool Corp. Publicis Zurich Financial Services Publicis

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Publicis Worldwide

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November 19, 2007 | Advertising Age | 42

GLOBAL MARKETERS: Global Accounts by Advertiser

Agency network Rapp Rapp Rapp Rapp Rapp Rapp Rapp Rapp Rapp





















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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Air France-KLM Group ExxonMobil Corp. Pfizer Philips Electronics Provident Financial Siemens Sony Corp. Telefonica Volkswagen

NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Rapp Collins Worldwide





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November 19, 2007 | Advertising Age | 43

GLOBAL MARKETERS: Global Accounts by Agency Network











MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE











Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency Client company (division or brand) network Alitalia Saatchi Asia Pacific Breweries (Tiger Beer) Saatchi Avaya Saatchi Bacardi (Dewar’s 12) Saatchi Barclays (Barclays Capital) Saatchi Bel Group Saatchi Bristol-Myers Squibb Co. (Mead Johnson) Saatchi B&B Italia Saatchi Cadbury Schweppes (incl. Stimorol) Saatchi Carlsberg Saatchi Coca-Cola Co. Saatchi Coccinelle Saatchi Cyprus Tourism Organisation Saatchi Danone Group Saatchi Deutsche Telekom (T-Mobile) Saatchi Diageo (incl Guinness) Saatchi Emirates Airline Saatchi General Mills (Big G, Cereal Ptnrs) Saatchi General Mills (GMI) Saatchi GlaxoSmithKline Saatchi Johnson & Johnson (McNeil) Saatchi Kilroy Travels Saatchi Marriott International (Ritz-Carlton) Saatchi Novartis Saatchi Novartis (Ciba Vision:Dailies, O2Optix, AirOptix) Saatchi Piaget Saatchi Procter & Gamble Co. (Crest, Blend a Med, AZ, Fluocaril) Saatchi Procter & Gamble Co. (Fixodent, Kukident, Blend a Dent) Saatchi Procter & Gamble Co. (Head & Shoulders) Saatchi Procter & Gamble Co. (Olay) Saatchi Procter & Gamble Co. (Pampers/Kandoo) Saatchi Procter & Gamble Co. (Safeguard) Saatchi Procter & Gamble Co. (Tide/Ariel) Saatchi Reporters Sans Frontieres Saatchi Sony Corp. Saatchi Sony Ericsson Mobile Comms. Saatchi Starbucks (CPG) Saatchi Toyota Motor Corp. (Lexus) Saatchi Toyota Motor Corp. (Toyota) Saatchi United Nations Saatchi Visa International Saatchi Walt Disney Co. (ESPN) Saatchi

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

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November 19, 2007 | Advertising Age | 44

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA































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EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Adidas (adidas) Apple BNP Paribas Canon Henkel Mars Inc. McCain McDonald’s Corp. Michelin Nestle (Haagen Dazs) Nissan Motor Co. Pernod Ricard Pfizer Pioneer Procter & Gamble Co. Renault Samsonite Corp. Shangri-La Group Singapore Airlines Sony Corp. (PlayStation) Standard Chartered Bank Tchibo Holding (Beiersdorf) Tom-Tom Unilever (Bestfoods) V&S Vin & Sprit (Absolut)

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

TBWA Worldwide

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

November 19, 2007 | Advertising Age | 45

GLOBAL MARKETERS: Global Accounts by Advertiser

Agency network United United United United



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EUROPE

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Client company (division or brand) Coca-Cola Co. Georgia-Pacific Corp. International Olympic Committee (IOC) Procter & Gamble Co. (Montblanc Fragrance)

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

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November 19, 2007 | Advertising Age | 46

GLOBAL MARKETERS: Global Accounts by Agency Network

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EUROPE







































Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Coca-Cola Co. (Coke) Electronic Arts Nike Nokia Corp. Procter & Gamble Co. (Escada) Sharp Corp.

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

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November 19, 2007 | Advertising Age | 47

GLOBAL MARKETERS: Global Accounts by Advertiser

Agency network Wunderman Wunderman Wunderman Wunderman Wunderman Wunderman Wunderman Wunderman







































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EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Citigroup (Citibank) Coca-Cola Co. Diageo Ford Motor Co. Hewlett-Packard Co. Microsoft Corp. Nokia Corp. Telefonica

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

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November 19, 2007 | Advertising Age | 48

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R















MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Accenture Altria Group Asia Pacific Breweries (Tiger Beer) Bacardi Barilla Holding Bel Group Cadbury Schweppes Campbell Soup Co. Caterpillar Chevron Corp. Citigroup (Citibank) Colgate-Palmolive Co. Danone Group (biscuits) Danone Group (fresh dairy pdts) Danone Group (Volvic Water) Decathlon DM-Drogeriemarkt Ford Motor Co. (Land Rover) Goodyear Tire & Rubber Co. Hershey’s Chocolate Hilton Hotels Corp. Hitachi Mattel Microsoft Corp. Paramount/United International Pictures Singapore Tourism Board Sony Corp. Telefonica Wyeth Xerox Corp.

NORTH AMERICA LATIN AMERICA



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