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DECEMBER 2009 PROMOTIONS
NEW BODY FULL SAVE ON REDKEN STYLING! FREE COLOR GELS DEVELOPER
GET INSPIRED. BE PART OF IT. REDKEN.COM
NEW BODY FULL 2X MORE VOLUME
for fine or flat hair
*
Infuse hair with 24 hours of high-impact volume and luscious lift. Advanced volumizing formulas plump, strengthen and support each strand for 2X more volume, touchable fullness and weightless shine.
NONSTOP VOLUME COMPLEX ™
WHEAT EXTRACT = PLUMPS & VOLUMIZES SOY PROTEIN = STRENGTHENING SUPPORT COTTON = LIGHTWEIGHT DETANGLING EXCLUSIVE INTERBOND CONDITIONING SYSTEM
*Body Full Shampoo, Light Conditioner and Instant Bodifier in a consumer test after one week vs. before use NEW ON 5TH
THE BODY FULL COLLECTION CLEANSE Body Full Shampoo gently cleanses and removes styling product residue while infusing hair with lasting volume and touchable fullness. CONDITION Body Full Light Conditioner weightless ends detangler provides lightweight moisture and lasting volume while helping to ease detangling. TREAT Instant Bodifier volumizing foam pumps up baby fine hair with lasting volume, weight-free conditioning and static-free shine. Volume Amplifier thickening lift spray plumps and primes hair with all-over fullness, adjustable lift, and lightweight conditioning with a soft touch feel.
WHAT’S NEW? • Soft floral fragrance
• Light Conditioner has a gel/lotion texture specifically formulated for use on mid-lengths and ends • Volume Amplifier can be used for all-over volume and root lift
WHAT’S BETTER?
• Adds all-day, gravity-defying volume without leaving hair sticky or crunchy
WHAT’S DIFFERENT? • Now delivers 2X more volume*
• All-day volume with a soft touch feel
COVER MODEL'S HAIRCOLOR: Natural Level: 4, Base Formula 1: 1 oz. 5N Color Fusion + 1 oz. 5T Color Fusion + 2 oz. 20 volume Pro-oxide Cream Developer Base Formula 2: 1 oz. 5N Color Fusion + 1 oz. 5T Color Fusion + 2 oz. 30 volume Pro-oxide Cream Developer Highlight Formula 1: 1 part Blonde Icing Power Lift + 1 part 30 volume Blonde Icing Conditioning Cream Developer Glaze Formula 1: ½ oz. 09N Café Au Lait Shades EQ + ½ oz. 09T Silver Shades EQ + 1 oz. 000 Crystal Clear Shades EQ + 2 oz. Shades EQ Processing Solution. December 2009 Promotions 3
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H
K G
B
A
D
M
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SALON OFFER
STYLIST TRIAL KIT
PURCHASE
KIT INCLUDES
12 NEW Body Full retail products open stock
A 1 Body Full Shampoo 10.1 oz.
SUGGESTED PRODUCT MIX A 4 Body Full Shampoo 10.1 oz. B 4 Body Full Light Conditioner 8.5 oz. C 2 Body Full Instant Bodifier 5 oz.
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B 1 Body Full Light Conditioner 8.5 oz. C 1 Body Full Instant Bodifier 5 oz. D 1 Body Full Volume Amplifier 5 oz. H 1 Stylist Brochure
D 2 Body Full Volume Amplifier 5 oz. RECEIVE FREE 1 Body Full Shampoo Liter* 1 Body Full Light Conditioner Liter* 8 Body Full Shampoo 1.7 oz.* 8 Body Full Light Conditioner 1 oz.* E 8 Body Full Volume Amplifier 1.7 oz. F 1 Aerate 08 2.3 oz. net wt. for stylist use
CLIENT OFFER
G 1 Hair Files DVD
KIT INCLUDES
H 1 Stylist Brochure
A 1 Body Full Shampoo 10.1 oz.
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B 1 Body Full Light Conditioner 8.5 oz.
25 Client Brochures
J 1 Easel Card with Brochure Holder
E 1 Body Full Volume Amplifier 1.7 oz.
K 1 Shelf Talker
I
1 Client Brochure
L 1 Poster M 12 Hangtags to call out “NEW” on products
*Not Shown. **Exact price depends on products purchased. NEW ON 5TH
To activate this offer, visit redken.com/specialoffers
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GET MAXIMUM VOLUME WITH BODY FULL AND REDKEN STYLING’S VOLUME COLLECTION
Redken Styling’s Volume Collection is the perfect complement to Body Full haircare products—use them together to achieve maximum volume! Recommend the appropriate products to your clients to help them recreate their voluminous look at home!
PRODUCT
FORM
WHO IS IT FOR?
KEY BENEFITS
touch control 05 volumizing texture whip
rootful 06 root lifting spray
thickening lotion 06 body builder
layer lift 07 length elevating spray-gel
full frame 07 protective volumizing mousse
contour 08 shaping lotion
NEW aerate 08 bodifying cream-mousse
guts 10 volume spray foam
Mousse
Liquid spray
Lotion
Spray-gel
Mousse
Lotion
Non-aerosol cream-mousse
Foam
Fine to medium hair
All hair types
Fine hair
All hair types, especially layered hair
Fine to medium hair that’s dry and/or chemically treated
Fine to medium hair
All hair types
All hair types
• Provides body, definition and movement
• Precision applicator targets roots
• Adds thickness to each strand
• Adds longlasting fullness
• Provides substance and shine
• Conditioning formula adds volume and moisture
• Gives shape and control
• Lightweight formula has a clean feel
• Boosts body and movement at the ends, where layered locks need it most
• Adds featherweight body with conditioned softness and luxurious shine
• Directional spray for precise application
• Provides lasting shape memory
• Use for root lift or all-over volume
• Not stiff or sticky
• Prevents flatness and frizz
• Helps protect from heat damage, humidity and color fade
• Great for setting hair • Provides flexibility and shine
• Flexible feel
• Never stiff or sticky
OPEN STOCK PRODUCT
SIZE
Body Full Shampoo
1.7 oz.
Body Full Shampoo
10.1 oz.
Body Full Shampoo
Liter
Body Full Light Conditioner
1 oz.
Body Full Light Conditioner
8.5 oz.
Body Full Light Conditioner
Liter
Body Full Instant Bodifier
5 oz.
Body Full Volume Amplifier
1.7 oz.
Body Full Volume Amplifier
5 oz. December 2009 Promotions 5
INTRODUCING REAL CONTROL SHOT PHASE ½ LITER Transform high-maintenance hair with Redken Chemistry Real Control Shot Phase. Now available in the NEW ½ liter size to make it easier — and more cost-effective — for you to offer this profitable backbar service to your clients!
OPEN STOCK PRODUCT
SIZE
Real Control Shot Phase
16.9 oz. (½ liter)
THE FULL REDKEN CHEMISTRY RANGE INCLUDES: EXTREME
COLOR EXTEND
CLEAR MOISTURE
ALL SOFT
SMOOTH DOWN
REAL CONTROL
for distressed hair
for color-treated hair
for normal, dry hair
for dry/brittle hair
for very dry/unruly hair
for dry/dense/ sensitized hair
Whenever strength is needed
Whenever color protection is needed
Whenever softness is needed
Before, between or after a chemical/ color service
After a color service
Whenever moisture replenishment is needed
Whenever frizz control and smoothness are needed
Whenever repair, moisture, and control are needed
IN-SALON TREATMENT SERVICE:
WHEN TO USE:
STEP 1: SHOT PHASE
3.5 pHix pHase
5.5 pHix pHase
Whenever hair is chemically distressed
Whenever hair is mechanically distressed
IN-SALON TREATMENT SERVICE:
WHEN TO USE:
STEP 2: SHOT PHIX
NEW ON 5TH
Log-on to RedkenEducationOnDemand.com to watch (for FREE!) Redken Artist David Stanko explain Redken Chemistry products, custom formulas, and how to easily promote this add-on service in the salon.
FREE LITERS WITH RETAIL SIZE HAIRCARE Don’t miss the chance to stock up on some of our most popular Redken Shampoos and Conditioners and receive FREE liters at the same time! PURCHASE
RECEIVE FREE
6 Shampoos 10.1 oz. and
1 Shampoo liter and 1 Conditioner liter
6 Conditioners 8.5 oz. (all of the same brand)
(of the same brand purchased)
CHOOSE FROM: Blonde Glam Clear Moisture Color Extend Extreme Fresh Curls Real Control Smooth Down
GREAT SAVINGS ON BESTSELLING REDKEN STYLING PRODUCTS! Purchase popular Redken Styling products at a discount and pass the savings onto clients!
SALON & CLIENT OFFERS PURCHASE Select Redken Styling products at $1 off salon cost (products will be stickered $2 off) CHOOSE FROM: Outshine 01 3.4 oz. Rewind 06 5 oz. Full Frame 07 8.5 oz. Guts 10 10.58 oz. Align 12 5 oz. Rough Paste 12 2.5 oz. Hardwear 16 8.5 oz.
To activate this offer, visit redken.com/specialoffers
December 2009 Promotions 7
BIZTIPS
STOCK YOUR STYLIST STATION AND SAVE!
• Did you know that refilling retail-size stylist station product from reducedprice ½ liters results in significant savings? Let’s do the math:
Save 25% on backbar sizes of select Redken Styling and Redken For Men products! Use them to give your clients the latest hairstyles from the runways of New York Fashion Week, and don’t forget to let clients know which product you’re using to encourage retail purchase.
SALON SAVINGS
A ½ liter bottle of Thickening Lotion 06 at 25% off ($9.00) costs about $.53 per oz. A 5 oz. bottle of Thickening Lotion 06 at regular salon cost ($6.50) is $1.40 per oz. A 5 oz. bottle of Thickening Lotion 06 that’s been refilled using the reduced price ½ liter now costs $2.67 — a savings of 59%!
SALON OFFER PURCHASE Any ½ liter/backbar size Redken Styling or Redken For Men styling product at 25% off CHOOSE FROM: SIZE
• Purchasing backbar sizes encourages use of Redken Styling products within the salon.
Glass 01
4 oz.
Thickening Lotion 06
½ liter
RETAILING
Blown Away 09
½ liter
Hardwear 16
½ liter
Curl Force 17
½ liter
look at home by recommending Redken
Hot Sets 22
½ liter
Styling products used at the stylist
Redken For Men Grip Tight holding gel
½ liter
• Teach your clients how to recreate their
station. Explain what you are using, and why and how to use the product for best results. • Recommend a styling regimen for your client’s specific hair type. • Close the sale. At the end of the visit ask the client if they are interested in taking home products that were used during their service. • Highlight current promotions in your salon when discussing retail with the client. The $2 savings on top of Redken Styling products is a great way to introduce clients to the collection. • If clients seem interested, but are hesitant to purchase a full size product, offer them a sample or suggest they purchase a mini as a trial size. • Create a pleasant shopping experience for clients. Merchandise Redken Styling by end result so clients can easily identify which product they need. Use Redken planograms as a reference.
NEW ON 5TH
EXPERIENCE A RUSH OF MINT FROM HEAD-TO-TOE Start off the day or cool down after a workout with Redken For Men. Our popular mint-fused Invigorating System now includes NEW Mint Rush invigorating hair and body wash to awaken your senses with an energizing burst of mint. The pH-balanced formula gently cleanses with a rich lather to leave hair clean and healthy-looking and skin feeling moisturized. Don’t miss out on this launch offer!
FORMULATED WITH
PROTEIN = STRENGTH GLYCERIN & VITAMIN E = MOISTURE PEPPERMINT = ENERGIZING SCENT
OPEN STOCK PRODUCT
SIZE
Mint Rush invigorating hair and body wash
6.8 oz.
SALON OFFER
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PURCHASE Mint Rush Launch Kit
A
KIT INCLUDES: A 4 Mint Rush invigorating hair and body wash 6.8 oz. B 6 Mint Rush invigorating hair and body wash minis .825 oz. C 1 Mint Rush shelf display (holds four products)
*Available while supplies last **Salon value includes .825 oz. mini sizes
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GIVE YOUR SALON THE PROFESSIONAL EDGE WITH REDKEN HAIRCOLOR! COLOR FUSION
COLOR GELS
ADVANCED PERFORMANCE COLOR CREAM
SHADES EQ
PERMANENT CONDITIONING HAIRCOLOR
EQUALIZING CONDITIONING COLOR GLOSS
• The Stylists’ Choice in Permanent Haircolor*
• Brighten, darken, highlight, correct and achieve amazing gray coverage
• #1 long-lasting, no-lift, no-ammonia, demipermanent haircolor in the U.S.A.**
• Lighten, darken, cover gray or create high-fashion looks
• Long-lasting results that resist fading
• Glaze, refresh, correct or blend gray
• Exclusive Select Dye System contains 100% oxidative, UV-stable dyes
• Gentle formula adds outstanding shine and condition
• More than 50 shades in 12 tonal families
• More than 50 shades in 17 tonal families
• 100% oxidative dyes for healthy, multi-dimensional, fade-resistant results • More than 100 shades in 6 categories * behindthechair.com Stylist Choice Awards 2006-2009
** behindthechair.com Stylist Choice Awards 2001-2009
Lori Zabel
Dhaniel Doud
Alicia Marcano
Redken Artist
Redken Artist
Redken Artist
“I couldn’t live without Color Fusion! Its
“With Color Gels, I never have to worry
“Shades EQ is an amazing corrective
wide range of colors lets me create any
about whether it’s going to cover
tool. It’s perfect for balancing color
look my clients want.”
well or not. It gives me perfect results
that’s become brassy, and it makes
every time.”
tint-backs look rich and believable.”
For in depth color knowledge, attend a Redken Specialist program in your area. NEW ON 5TH
FREE PRODUCT KNOWLEDGE VIDEOS FROM REDKEN EDUCATION ON DEMAND! RedkenEducationOnDemand.com has a comprehensive product knowledge library that includes videos on Haircolor, Haircare, Styling, Redken Chemistry and Redken For Men products — all for FREE! LOG-ON TODAY FOR: • In-depth education on product features and benefits • Easy usage instructions • Hot tips from your favorite Redken Artists • News about the latest product launches It’s all FREE and accessible 24/7 on RedkenEducationOnDemand.com!
WHAT USERS ARE SAYING ABOUT REDKEN EDUCATION ON DEMAND… “I can get the best educational offerings in my pajamas with a cup of tea!” “The information is in-depth and easy to understand.” “It helps me make downtime productive.” “I recommended it to someone who was inquiring about Shades EQ. I told her it would give her all the info she needs to understand Shades!”
Log-on to RedkenEducationOnDemand.com to watch (for FREE!) Redken Artists Giovanni Giuntoli, Alicia Marcano and Ellen Lawlor demonstrate their favorite ways to use NEW Body Full.
SPECIAL OFFER! FREE COLOR GELS DEVELOPER WITH PURCHASE You depend on Color Gels for long-lasting results that leave hair in superior condition. Now, to help you save on inventory costs, we’re offering a FREE 20 Volume developer with your Color Gels purchase!
SALON OFFER PURCHASE 12 Color Gels shades RECEIVE FREE 1 Color Gels Developer Liter (20 Volume)
December 2009 Promotions 11
NEW EPISODE OF THE HAIR FILES:
FULL-ON VOLUME Visit Redken.com/TheHairFiles to watch “Full-On Volume.” This new episode
featuring salon owner Rodney Cutler demonstrates how even fine-haired clients can achieve a full-bodied look. YOU’LL LEARN… • How to start building volume with NEW Body Full Shampoo, Light Conditioner and Instant Bodifier • What styling products will help create volume and bounce, including Rootful 06, Layer Lift 07 and NEW Aerate 08 • How to blow-dry hair to achieve maximum body, creating a versatile style that can transition from day to night • How to finish your style with Forceful 23 Watch today, then encourage your clients to log-on!
NEW ON 5TH
VISIT REDKEN.COM FOR EXPERT ADVICE ON COLOR, STYLING AND MORE! Want the scoop on the latest hair trends from New York, London, Milan and Paris? How about the hottest new haircolor techniques? Redken partners with the best colorists and stylists in the business to bring you exclusive access to news, trends and advice you can use to grow your skills and boost your business! Log-on to Redken.com/AsktheExperts to learn more and submit your questions for the experts to answer. You can also become fans of Redken experts on Facebook.com — it’s a great way to connect with top stylists, keep up-to-date and learn the latest tips!
REDKEN EXPERTS INCLUDE…
GUIDO
RODNEY CUTLER
Redken Creative Consultant Guido is an internationally renowned
Owner of three successful Cutler/Redken salons — two in New York
stylist who creates inspiring hairstyles for runway shows, fashion
City and one in Miami — Rodney is a longtime Redken partner and
ad campaigns and magazine photo shoots. His clients include
a go-to name in the beauty industry. Publications like Allure
A-list designers like Prada, Versace and Marc Jacobs, and top-tier
and WWD, and producers of TV shows including The Today Show
publications like Vogue, W and Allure. Guido exclusively uses
and Rachael Ray, all turn to him for his expertise, tips and skilled
Redken products for fashion and editorial work.
team of hairstylists.
TRACEY CUNNINGHAM
DAVID STANKO
A distinguished colorist and longtime fan of Redken haircolor, Tracey
As a Redken Haircolor Consultant and top colorist at Angelo David in
is a natural fit for her role as Redken Creative Consultant for Color.
New York City, David is known for blending fine artistry with technical
Based in Beverly Hills, CA, Tracey counts Jennifer Lopez, Nicole Richie
expertise. His work has been featured in fashion publications,
and Kate Beckinsale among her many clients. She helps develop
including Vogue, Glamour, Latina and Elle, not to mention American
haircolor trends every season, and her work has been featured in
Salon, Modern Salon and a host of other trade magazines.
magazines including Vogue, Elle, InStyle and more. December 2009 Promotions 13
REDKEN EXCHANGE SESSION CALENDAR To register or for more information, call 1.800.545.8157 or log-on to Redken.com. NAME OF SESSION
DATE
DAY
TUITION
Everything’s Included 2
February
1-3
$ 950
Session Skills & Photo
February
1-3
$1650
Color & Know Why
February
8 - 11
$ 900
Cut & Know Why
February
8 - 11
$ 900
Coloring Out Of Your Mind
February
15 - 17
$ 900
Cutting Over The Top
February
15 - 17
$ 900
Color 911
February
22 - 23
$ 800
Diagnostic Design
February
22 - 23
$ 800
Designing Behind The Chair
March
1-3
$ 900
Mixing It Up … Formulations
March
1-3
$ 900
Everything’s Included 2
March
9 - 11
$ 950
Everything’s Included 2
March
15 - 17
$ 950
Cutting with Sam & Chris
March
15 - 16
$ 1100
Everything’s Included
March
22 - 24
$ 950
Pure Knowledge Expressions
March
22 - 24
$ 950
Dressing The Bride
March
29 - 31
$ 1100
All About Men
April
5-6
$ 800
Everything’s Included 2
April
5-7
$ 950
Color & Know Why
April
12 - 15
$ 900
Cut & Know Why
April
12 - 15
$ 900
Coloring Out Of Your Mind
April
19 - 21
$ 900
Cutting Over The Top
April
19 - 21
$ 900
Full on Curls
April
26 - 28
$ 800
Everything’s Included
April
26 - 28
$ 950
Everything’s Included 2
May
3-5
$ 950
Cutting with Sam & Chris
May
3&4
$ 1100
Color & Know Why
May
10 - 13
$ 900
Cut & Know Why
May
10 - 13
$ 900
Platform Artistry
May
17 - 19
$1250
Gray Matters
May
17 - 19
$ 800
Designing Behind The Chair
May
24 - 26
$ 900
Mixing It Up … Formulations
May
24 - 26
$ 900
Color 911
June
7&8
$ 800
Diagnostic Design
June
7&8
$ 800
Color & Know Why
June
14 - 17
$ 900
Cut & Know Why
June
14 - 17
$ 900
Coloring Out Of Your Mind
June
21 - 23
$ 900
Cutting Over The Top
June
21 - 23
$ 900
Everything’s Included 2
June
28 - 30
$ 950
NEW ON 5TH
COLOR 911
ATTEND COLOR 911 WITH DHANIEL DOUD AT THE REDKEN EXCHANGE FEBRUARY 22 & 23, 2010 This 2-day session is designed for those new to “Color I'm Possible” as well as returning guests. You’ll go beyond the key learnings and find out how to correct with confidence! Discover how to approach previously colored hair, competitive professional haircolor brands, uneven color applications and difficult clients. Learn how to create customized formulas for perfect results on every time, and increase your income with color correction services.
FULL ON CURLS
ATTEND FULL ON CURLS WITH DANNY FELSTEAD AND JILL LEITZ AT THE REDKEN EXCHANGE, APRIL 26 - 28, 2010. As any stylist knows, all curls are not created equal! This 2-day class teaches you how to bring out the best in every type of curl, from limp and fragile to coarse and frizzy. You’ll gain a thorough understanding of curly hair’s unique characteristics, explore cutting, styling and finishing techniques that complement different curl types, and learn what color techniques will help you enhance your client’s curls. December 2009 Promotions 15
