general advertising rates & information 2015 - 2016
MVMag.net
a little bit about us...
merrimack valley magazine is your EXCLUSIVE guide to community, culture and cuisine in the
greater Merrimack Valley region. In each issue, we bring you the stories behind the headlines - biographies of the famous and not-so-famous; history of the region; community and business organizations; artists, musicians, educators, business people and life throughout our region. We showcase nearby destinations and day-trips, the latest trends in fashion, the hottest places to shop, the best places to eat and the chefs that create the finest in local cuisine. mvm is your one-stop-shop for expert advice on home design, landscaping and backyard living. We know what Valley people are doing for fun, and uncover the hidden gems of this region steeped in history yet on the cutting edge of new technologies and ideas. merrimack valley home is our newest publication, produced twice a year in April and October.
Focusing exclusively on home-related topics, it’s a great reference for your home with tips and info on home design, decor, entertaining essentials and real estate market trends - just to name a few. Our website, MVMag.net, contains exclusive content not found in the print editions, extensive
restaurant listings, expanded calendars, terrific stories from the archives and much, much more! style
file
Have you heard of the Double Divas? The Divas proclaim that enough is enough. “It is our civic duty If you haven’t, you will soon. It’s a show on Lifetime that features to fix their boobies,” Hopkins wrote via email. If you come to their the sassy owners of LiviRae Lingerie, a shop in Kennesaw, Ga., a store hoping to look sexy, or to reduce back pain, or to get the girls up suburb of Atlanta, that offers custom bra designs and fittings. higher so you look younger, they’ll help you. They want you to feel The show is surprisingly heartwarming for such a sensational like the best possible you. No secrets. Just a good bra with a good fit. topic. Shop owners Molly Hopkins and Cynthia Decker are full of The show makes you think about the garment you have on now, Southern charm and wit, and the love they have for their customers is and the batch of bras collecting lint in your underwear drawer. But obvious. They focus on extreme cases: One episode features someone we can’t all fly to Georgia to get woman-handled by the Divas, so in the process of changing genders; another on a bodybuilder with what are Merrimack Valley ladies to do? Turns out we have options. muscles so big they’d make your trainer jealous. In another show, Laura Hardiman, the owner of a visit to a homeless shelter transforms The Ivory Corset in Andover, followed a roomful of women there, as the duo Hopkins’ advice for lingerie shops jokes and pokes and educates. without ever hearing it: Pursue your The history of lingerie is filled with passion. The money will come through wires and laces, snaps and gizmos. Women blood, sweat and tears. have been bound in linen and crushed by Hardiman is a certified professional devices made from whale bone and steel, bra fitter ( bra fitter certification is all for the sake of modesty or fashion. available through a few organizations The past 100 years are a story and requires trainees to complete up of change. Early in the 20 th century, to 100 fittings with the guidance of a New York socialite Mary Phelps Jacob mentor, among other things ), trained invented the first modern brassier while to help women with issues related to preparing for a debutante ball. She was mastectomies, nursing, augmentations, fed up with a tight corset cover that uneven breasts, plus sizes, and much shielded her décolletage but created the more. She says, “Women come in dreaded “monoboob,” so she fashioned unconsciously thinking, ‘Help me feel a substitute from two silk handkerchiefs better, help me look good.’ ” They enter and a few pink ribbons. Her design was the dressing room feeling vulnerable light, comfortable, and separated the and self-conscious, but Hardiman breasts. The female silhouette morphed quickly changes that. “I like Molly,” from the Gibson Girl’s pigeon-breasted Hardiman says. “She reminds me of curves into the straight lines of flappers. me, because I use humor to make A few decades later, sweater girls Opposite page: Kelly in a Simone Perele corset ($174) from the The Ivory were hot, and women sported dual “snow Corset. This page: A Simone Perele Caressence bra ($89), from the The people feel comfortable.” Hardiman says customers are cones.” In the 1960s, we threatened to Ivory Corset, hiding under a man’s dress shirt. increasingly aware of bra-fitting issues. abandon the contraptions, but gravity The mirror tells them they are doing something wrong, but they don’t and propriety demanded otherwise. Then came push-up bras, know how to fix it. Women can spend hours bumbling through acres shapewear, and visible straps. Today we are inundated with images of lace in department stores hoping to find a comfy, beautiful bra, yet of photographically and surgically-altered women — and forced still go home with something that doesn’t really work. to compare our own shapes to their impossible curves. We buy Specialty shops such as The Ivory Corset typically have a smaller underclothes with hopes of being transformed into Hollywood’s selection, but when you leave, you are as thrilled as the customers version of angels, and wonder what secret Victoria is actually hiding. at LiviRae. Hardiman’s advice: “Be open-minded and try something Which brings me back to the Divas. During an email exchange, new. A style other than a molded-cup T-shirt bra may feel better and I asked Hopkins what impact she’d like to have on the industry. She replied: “My hope is that women will stand up and embrace their look great.” You’ll also leave with information. “When you know your All was behindit’s thenot stage at theOnly Lowell Memorial Auditorium true size and the typesonofAugust things 25th. you need to look for in a bra, you curves, and who they are inside and dark out because a secret. was thewith idealthe setting forofsnapping photos of locally-born Grimes, beforefor you,” she says. one in 100,000 women Itidentify models mega-marketing can findcelebrity, options atScott a price that works he took his guitar, alongside fellow musician Guiney, in support of the Top Bob Drawer in Exeter, N.H., a local lingerie chain, also has in the mainstream. In our eyes,the we stage are allwith angels.” Dracut Performing Arts’ 2012 fundraiser. Grimes, a Merrimack Valley native and former 21 e p t e m b e r l o c t o b e r 2 0 13 m meerrrri im maacckk vvaal ll leeyy m maaggDracut aazzi innee resident, graciously took time out of his busy schedule as an actor, musician sand voiceover artist to help their cause. During the photo shoot, the house lights alerted the audience that the show was about to begin. The crowd applauded as Grimes was announced on the evening’s agenda. And when Grimes poked his head out from backstage to give the audience a playful wave, the applause swelled to a roar. “Still a kid at heart,” the announcer quipped. Being a kid is exactly what Grimes thinks about when he is back home in the Merrimack Valley. Scott Richard Grimes was born in Lowell on July 9, 1971 to Pamela and Richard Grimes. He lived in Dracut until the age of 12 when he and his family moved to New York City so that could pursue a career in acting and singing. His sister, Heather Grimes, also dabbled in acting. Her daughter, Camryn Grimes, is also in the business. She is best known for her role as Cassie Newman on “The Young and The Restless.” Grimes has two children, Madison, 13, and Jackson, 11, from his first marriage. He remarried in December 2011 to Emmy-nominated makeup artist, Megan Moore, whom he met on the set of “ER.” Although Grimes only lived in the area for 12 years, it made a significant impact on him. He makes it a priority to return periodically and “give back” to the community. “There is something about Dracut,” Grimes says. “In the grand scheme of life, 12
the multi-talented
long live the ladies of
lingerie by Suzanne DeWitt photos by Meghan Moore
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scott grimes grimes returns to the merrimack valley in support of local arts and community
Circular Splendor...
by Beth Daigle photos by Adrien Bisson
the jonathan bowers round house in lowell by Nancye Tuttle
photos by Kevin Harkins
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Bob Roach was comfortably settled in his refurbished Victorian home in Waltham in 1986, when a real estate ad for the Jonathan Bowers Round House in Lowell caught his eye. He fell in love with it the first time he drove past the 15-room manse on Wannalancit Street. Then, touring it with the real estate agent, he saw the circular staircase and knew he had found a new home. “I looked up the staircase and said, ‘I have to have this house,’” says Roach, an interior designer. The staircase, curling up continuously from the entry hallway to the cupola - which has gold stars painted on a dark blue backdrop to mimic the night sky - four stories above, is what hooked Roach on the Round House. But its oval and round rooms, each unique, added appeal. Its history was another attraction. Industrialist Jonathan Bowers built the abode, originally known as the Wannalancit Castle, for $30,000 in 1872 as a place to hold his daughter’s wedding reception and as his residence. ( text continues on page 50 )
Left: Bob Roach, an interior designer, loves every aspect of the 19th century, from its architecture to its antiques. He was committed to staying true to that era when he refurbished the 1872 Jonathan Bowers Round House in Lowell, his home since 1986. Here, he is pictured in his inviting living room. Right: The staircase, curling up four stories, is topped with a round cupola with windows that look out onto the city. The stars painted on the deep blue ceiling provide a dramatic view from below.
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top ten reasons to advertise in our magazines: 10. On a cost per household basis, advertising in mvm and mvh is significantly less expensive than advertising in ANY other area magazine – our circulation is not wasted on far-away towns, nor is it restricted to one particular town. Readers’ homes are close and easily accessible to your business.
9. According
to Fairfield Research Study’s integrated marketing report, magazine advertising increases
your business’ credibility – adding online ads to your magazine advertising campaign increases overall ROI by 36%.
8. We offer integrated mixed-media marketing campaigns in one ad buy – our website, MVMag.net, gets tens of thousands of unique visitors per month and features past-published stories as well as exclusive web content, a Dining Guide, event calendars, photo galleries and more.
7.
merrimack valley magazine and merrimack valley home feature strong, intelligent, hyper-local
content that appeals to a variety of readers – none of our content is ever sold.
6. A higher than normal editorial to advertising ratio means that your ad will NEVER be buried – every ad is on the same page as (or across from) editorial content, which means eyes are on your ad.
5. In addition to circulating to homeowners, mvm and mvh circulate to area businesses including doctor and dentist offices, that put the magazine out in waiting rooms. When you consider pass-along, this translates to tens of thousands of your neighbors reading every issue.
4. mvm and mvh hit the most affluent demographic in the region, reaching people making over $125,000 annually and owning homes tax assessed at over $400,000 - that’s the top 10% of earners in the market.
3. mvm and mvh are locally owned and operated – we employ local people, and ALL of our content is both locally-focused and original; virtually all photos, illustrations, and writing are done by local photographers, artists, and writers.
2. mvm and mvh are the ONLY high-end magazines in the region that focus circulation on all of northeastern Mass. and southern N.H.; all in one media buy.
1. BECAUSE MAGAZINE ADVERTISING WORKS! Just ask any of our advertisers, we’ve included some testimonials on the back page.
PO Box 867
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p 978.685.3690
Methuen, MA 01844
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f 978.685.3623
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MVMag.net
area coverage Manchester
Bedford South Hampton Derry
Seabrook Hampstead
Londonderry
Newton
MA
Merrimack
Amesbury Litchfield
Atkinson
NH
Salisbury
Merrimac Plaistow
Newburyport
Windham
West Newbury
Salem
Haverhill
Hudson
Newbury
Groveland
Nashua Pelham
Georgetown
Methuen
NH MA
Rowley
Lawrence
Dunstable
Dracut
North Andover
Tyngsboro Andover
Lowell
Tewksbury Westford
Middleton
Chelmsford
North Reading Billerica
Littleton
Boxford
Wilmington
Carlisle Bedford
Burlington
Concord
circulation & reader demographics
23,000+ Circulation: 22,000+ mailed, 1,000+ single copy sales/alternative distribution
70,000+ Readers
Postage statements available upon request.
calendar 2015 – 2016 editorial & deadlines Issue
Theme / Special Section
Ad Space Close / Materials for mvm to design your ad
Press Ready Materials Due
Publication Date
Jan/Feb ‘15
Bridal Guide
Nov 18, 2014
Nov 25, 2014
Jan 5, 2015
Mar/Apr ‘15
Health & Wellness
Jan 23, 2015
Jan 30, 2015
Mar 2, 2015
April ‘15
Merrimack Valley Home
Feb 27, 2015
Mar 5, 2015
Apr 6, 2015
May/June ‘15
MV Town Spotlight
Mar 27, 2015
Apr 3, 2015
May 4, 2015
Jul/Aug ‘15
MVMA Reader’s Choice Awards / Summer Fun & Travel Guide
May 29, 2015
June 5, 2015
July 6, 2015
Sept/Oct ‘15
Health & Wellness
Jul 31, 2015
Aug 7, 2015
Sept 9, 2015
Oct ‘15
Merrimack Valley Home
Aug 28, 2015
Sept 4, 2015
Oct 5, 2015
Nov/Dec ‘15
Holiday Gift Guide & Cooking with Local Chefs
Sept 25, 2015
Oct 2, 2015
Nov 2, 2015
Jan ‘16
Bridal Guide
Nov 17, 2015
Nov 24, 2015
Jan 4, 2016
*Calendar/Special Sections subject to change.
85% of our readers have an estimated net worth of over $2,000,000.
Over 80% of readers are age 40-70.
Annual household income exceeds $125,000.
88% are married.
Taxed assessed value of home over $400,000.
Over 70% of our readers have graduated college and 35% hold advanced degrees.
rates
&
mechanical specs
general magazine advertising rates
(per insertion)
Ad Size
1 – 2x*
3– 4x*
5– 6x*
7– 8x*
2 Page Spread
$4.995
$4,295
$3,795
$3,495
Double Truck
$3,100
$2,875
$2,500
$2,300
Back Cover
$4,995
$4,495
$3,995
$3,900
Inside Front Cover
$3,900
$3,600
$3,300
$3,200
Inside Back Cover
$3,900
$3,600
$3,300
$3,200
Full Page
$3,500
$2,995
$2,695
$2,495
2/3 Page
$2,500
$2,325
$2,150
$1,975
1/2 Page
$2,350
$1,950
$1,750
$1,550
$2,300
$1,900
$1,700
$1,500
$1,850
$1,550
$1,350
$1,250
1/3 Page
$1,400
$1,250
$1,100
$995
1/6 Page
$925
$800
$725
$675
Pg. 1 Premium 1/3 Page Premium 1/3 Page
(Page Dominant)
(Page Dominant)
*All insertions must be made within one calendar year of initial insertion.
silhouettes: Magazine Trim Size: 9” x 10.875”
two page spread:
cover / full page:
1/3 v
2/3 page
double truck
1/6 h
1/2 page
1/3 premium
1/6 v
1/3 sq.
two page spread:
cover / full page:
1/3 vertical:
1/2 page:
1/6 vertical:
Bleed: 18.25” x 11.125” Trim: 18” x 10.875” Non-Bleed / Safe area: 16” x 9.875”
Bleed: 9.25” x 11.125” Trim: 9” x 10.875” Non-Bleed / Safe area: 8” x 9.875”
2.45” x 9.875”
8” x 4.7”
2.45” x 4.7”
2/3 page:
premium 1/3 page:
1/6 horizontal:
double truck: 17.2” x 3”
5.225” x 9.875”
8” x 3”
Gutter: Allow for 1.1875” in center of ad.
5.225” x 2.1875”
1/3 square: 5.225” x 4.7”
acceptable formats: MAC based platform. Preferred file format for electronic files is PDF/X-1a:2001. When generating your pdf, the pdf option/settings should be set for PDF/X-1a:2001 or PDF/Press Quality. All component files, fonts and resources must be properly embedded. Maximum Ink Density = 310%. We can also accept InDesign CC, Photoshop CC, Illustrator CC. When sending native files, be sure to include all fonts (screen and printer) and graphics used in the ad. Graphics must be supplied as PSD, EPS or TIFF files and must be in CMYK mode - NO SPOT OR PANTONE COLORS. All graphics must have an effective resolution greater than or equal to 300dpi. CROP AND REGISTRATION MARKS ARE NOT NECESSARY. unacceptable formats: WE CANNOT ACCEPT WORD, PUBLISHER OR POWERPOINT FILES. IMAGES AND LOGOS COPIED FROM WEBSITES ARE ALSO UNACCEPTABLE - THEY LOOK FINE ON SCREEN, BUT REPRODUCE VERY POORLY IN PRINT. file delivery: Ad submissions to
[email protected]. FTP and Dropbox info available upon request. coupons: While ads may contain an offer, i.e. “Mention this ad and receive...’ coupons are not allowed in the magazine. No dashed borders, scissor icons, or any other indication to clip or cut out is permissible. ‘best of’ logos: Promoting any ‘best of ’ logos or awards, especially from a competing publication, is restricted. Any mention of the award cannot be in the main headline. ‘best of ’ logos may be no larger than 1/2 the size of your company logo, and must be positioned towards the bottom of your ad. final approval: Merrimack Valley Magazine has final approval on all artwork submitted, and may reject and ask for a replacement for ads that do not meet the above mechanical specifications, or if the ad’s content is deemed unsuitable for publication.
design services: Advertising Design Services are available to help you maximize your advertising dollars. Our designers have decades of experience creating ads for all types of companies: retail, business, health care, restaurants and more. We’ll work with you to create a clean, effective ad that brings results. Design rate: $95/hour. Please call your Account Manager for details.
online advertising rates Ad Space
Ad Size
Online Only
Online with print contract
Space #1 & 2
230 pixels x 230 pixels
$165 / month
$125 / month
Add $30 / month for guaranteed top ad position. Ad spaces rotate every 10 seconds. Space #3 & 4
230 pixels x 100 pixels
$95 / month
$70 / month
Add $30 / month for guaranteed top ad position. Ad spaces rotate every 10 seconds. All rates are per month with a minimum commitment of one month. Credit card required to be on file and will be charged on the 1st of every month in advance. All web contracts are recurring one month contracts until terminated by the advertiser prior to the 1st of the next month/billing period. If paying by check, there is a six-month minimum payment required in advance. Copy changes are allowed monthly with 15 days notice of copy change. Initial ad design is included in price with copy changes billed at $95 per hour in quarter hour increments.
ad spaces 1 & 2 230 pixels wide x 230 pixels high. Static JPEG or GIF ( no animation or Flash ).
ad spaces 3 & 4 230 pixels wide x 100 pixels high. Static JPEG or GIF ( no animation or Flash ).
PO Box 867
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p 978.685.3690
Methuen, MA 01844
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f 978.685.3623
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MVMag.net
testimonials & contact info
First and foremost, thank you for the recent opportunity to have an article featuring ND Landscape written in your magazine. I know your magazine catches the attention of many, and we’re proud to be a part of it. I have advertised in a lot of different media and just started advertising in merrimack valley magazine. The results have exceeded my expectations in customer leads especially due to the fact that I have only advertised for a short time. Keep up the great work producing beautiful, interesting magazines. Nick DiBenedetto President, ND Landscape, Georgetown
I have been an advertiser with merrimack valley magazine since its inception. The magazine’s staff is very friendly and helpful with all our needs. They have provided our business with sound advertising advice. We commonly receive many new patients to our practice as a result of advertising with the magazine. We have a hard time keeping the magazine in the waiting room as patients seem to walk out with them constantly. Dr. Teresa Burtoft Foot Health Center of Merrimack Valley, North Andover
merrimack valley magazine is an excellent resource for the Merrimack Valley and southern New Hampshire and, as I travel around the region, I am amazed at the reach and penetration of the magazine. We have experienced tremendous response to both our ads and our inclusion in feature stories. Keep up the great work!
Advertising in merrimack valley magazine has proven to be the most effective print advertising I have ever invested in. This is a beautiful, high-quality magazine that people save for months. We consistently receive phone calls from people who saw us in Merrimack Valley Magazine. Dr. Holly Ruocco Advanced Allergy Centers, Salem NH
My family and I own an upscale lighting showroom in North Andover and a Laundromat in Lowell. We need an advertising tool that will not only give us the coverage that we need but the best bang for our buck as we grow our business. We have received more response from our ad in mvm than larger ads we’ve placed with competitors... Plus Leigh and her staff always take such good care of their clients! merrimack valley magazine is growing to new heights with each issue and we are thrilled to be a part of their success. Donna Christopulos - Owner, Design Lighting, North Andover Spin City Laundromat, Lowell
We really love our relationship with mvm. You don’t know how often we are told “We saw you in merrimack valley magazine.” The magazine is known for its writing quality, beautiful layout and photography. We love seeing familiar places featured, and exciting new ones to explore. It’s a privilege to be associated with you. Steve Beauvais Two Chefs Are Better Than One Catering, Lowell
Nicholas Zaharias – Vice President, Lawrence General Hospital, Lawrence
Just so you know, I did receive a new client from the first issue we ran in and the case that came out of that patient paid for my whole year of advertising with mvm. Needless to say, Dr. Incampo is pleased! Kim Incampo Offices of Dr. Paolo Incampo, DMD, PC, North Andover
merrimack valley magazine is a great connection for the Merrimack Valley and southern New Hampshire. I have had great response to my ads and have gained quite a few new clients as well as keeping my present clients up to date. Leigh has helped me in so many ways, she is a pleasure to work with and filled with great ideas. Andrea Samra Andrea’s Skin Care, Andover
P O Box 8 6 7 l M e t h u e n , M A 0 1 8 4 4 p 978. 68 5 . 3 6 9 0 l f 9 7 8 . 6 8 5 . 3 6 2 3 M VM a g .ne t
Locally owned and operated since 2006