Gartner Research Update Peter Sondergaard SVP, Global Research

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

0

Strong Value Proposition Save Time

Save Money

Right direction, right away

Contract proposal reviews

Immediate shortlists on key initiatives

Best-practice budget benchmark

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

Gain Resources Global perspective Best practice by vertical industry Strategic guidance

Gain Confidence Making the right decision Personal development Increased credibility

Analyst Coverage Expansion

Asia 157

Latin America 18

Europe, Middle East, Africa 222

55 New Resources Increased Geographical Coverage

North America 552

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

2

Analyst Coverage Expansion

Asia 157 Latin America 18

Europe, Middle East, Africa 222

Australia

46

China

14

Hong Kong

North America 552

India

23

Japan

35

Korea

5

New Zealand

4

Singapore Taiwan

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

3

5

17 8

Analyst Coverage Expansion

Asia 157

Latin America 18

Europe, Middle East, Africa 222 North America 552

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

4

Austria 2 Belgium 2 Denmark 4 France 17 Germany 18 Ireland 2 Italy 16 Luxembourg 1 Netherlands 9 Norway 3 Portugal 2 Spain 5 Sweden 10 Switzerland 4 United Arab Emirates 5 United Kingdom 122

Analyst Coverage Expansion

Asia 157

Europe, Middle East, Africa 222

Brazil

Mexico

Latin America 18

North America 552

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

5

15

3

Gartner for Marketing Leaders

GARTNER FOR MARKETING LEADERS

Copyright 2013, Inc. All rights reserved. © 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

6

Gartner Digital Marketing Analysts Yvonne Genovese Managing VP

Julie Hopkins

Jennifer Polk

Director

Director

Jennifer S. Beck

Martin Kihn

Adam Sarner

Vice President and Gartner Fellow

Director

Richard Fouts

Michael McGuire

Jake Sorofman

Vice President

Vice President

Vice President

Andrew Frank

Laura McLellan

Allen Weiner

Vice President and Distinguished Analyst

Vice President

Vice President

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

7

Vice President

Analyst Experience Continues to be an area of strength

• Minimum 12 years of experience at time of hire • 60% have 20+ years of industry experience • 50% have a postgraduate degree • 35% speak two or more languages

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

8

Vendor Briefing 2014 Scheduling Enhancements • Gartner analysts attended over 16,000 briefings in the last 12 months • Briefings were presented by over 3,400 distinct vendors

• New in Q1 2014 - Scheduling options will be sent to you with a live URL link

- You can confirm the date and time knowing the analyst calendar is available - Selected times will be confirmed with an calendar invitation © 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

9

Gartner Magic Quadrant Enhancements 2013 Deeper Insights to Serve the Unique Needs of Your Organization

New Features Include: • Interactive Experience • Focus on Select Vendors • Historical Year-Over-Year Comparisons • Customized Evaluation Criteria • Magic Quadrant Home Page and Search

To learn more, visit Gartner.com Gartner Magic Quadrant Enhancements 2013 © 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

10

What  We’re  Learning From Clients & Analysts

• Magic Quadrant interactivity accelerates strategic technology decision making • New levels of discussion • Usage patterns & new insights

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

11

Guiding Our Focus Moving Forward • Analyst Coverage Expansion

• Interactive MQ Usage Patterns • Ongoing Research with Clients

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

12

2013 Content Highlights Special Reports

• Nexus of Forces

• Hybrid Cloud

• Big Data

• Security

• Mobile

• Cool Vendors

• CIO Trends

• Hype Cycles

• Supply Chain Strategies

• IT Market Clock

• Future of IT Sales

• Top 10 Strategic Technology Trends

• Predicts

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

13

Top Client Key Initiatives • Cloud Computing

• IT Cost Optimization

• Mobile Enterprise Strategy

• Application Development

• IT Strategic Planning

• IT Governance

• Enterprise Architecture Program

• ITIL and Process Improvement

• Data Center Modernization and Consolidation

• Program and Portfolio Management

© 2013 Gartner, Inc. and/or its affiliates. rights reserved. Source: Gartner.com Data,AllAugust 2013

14

Research Themes for 2014 The Nexus of Forces

• The Nexus of Forces: The Convergence of Information, Social Engagement, Mobility, and the Cloud - Engagement Initiatives: The Evolution of Social Computing

- Advanced Analytics: the Evolution of Information © 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

15

Research Themes for 2014 Digital Business

•

Digital Business Opportunities

•

Digital Production/Distribution/Operations Technologies

•

Digital Leadership Roles

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

16

Special Reports - 2014 • Smart Machines and Digital Technologies

• Mobile Applications in Business • Security Futures • Every Budget Is an IT Budget: Implications on IT Strategy, Governance, Organization, and Operations

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

17

Gartner Technology Planner Unique RPE2 methodology provides over 25,000 server performance data points. More accurate than conventional estimation approaches, it also enables greater productivity. Exclusive database is a valued source of product information and includes 32,000+ server and storage sample configurations. Our database is updated daily. Analysis tools leverage this data to enable you to make smarter decisions faster, improve productivity and identify ways to reduce infrastructure costs. © 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

18

Analysis tools deliver critical insight 1 Servers

Launch comparisons with a single click. Benefit from having the industryleading database of server product information and sample configurations covering all major current and obsolete products dating back more than 25 years. Includes RPE2-driven insights into comparisons and performance.

2

3

Storage Launch comparisons with a single click. Benefit from having the industryleading database of disk and tape storage product information and sample configurations covering all major current and obsolete products dating back more than 15 years.

IT Efficiency Analyze your server assets to quickly identify the least-efficient servers. Benchmark your installed servers against selected replacement options. Compare server efficiency and carbon footprint between data centers.

4 Server Consolidation

Analyze server consolidation scenarios and conduct what-if analysis. Quantify savings in the number of servers and the space, power and cooling they consume, as well as carbon emission reductions. Build a budget and business case for needed improvements.

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

Enhancing and Formalizing Our Understanding of Technology Market Forces

New Suppliers

Current Market

Emerging Technologies

Supply

Future Market

How to Sell Evolving Market How to Buy

Demand

New Buyers

Disruptors

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

20

Addressing Your Strategic Initiatives

What do my clients really want? What will my clients want tomorrow?

What changes are happening upstream/ downstream in the value chain?

What are my competitors up to? How should I differentiate from my competitors?

What’s  really driving this market?

Where and how can I grow faster? How should I message and position to communicate that differentiation?

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

21

New technologies and dark horse competitors?

Structured Agendas to Address Your Strategic Initiatives

Competitive Landscape SWOT Market Share

Gartner Analytics Trends

Forecast Forecast Analysis

Market Share Analysis Market Dynamics: The most important forces that drive this market Emerging Technologies

Market Trends Market Insight Emerging Markets

Tech Go to Market

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

22

Translating Our Market Understanding Into Quantifiable Forecasts to Target Markets and Customer Segments Assumptions

Market Model

Forecast Data

Market Dynamics Model (MDM) Influencing Factor

Inputs

Outputs

Influencing Factor Influencing Factor

Analysis

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

23

Strong Value Proposition • Continued client support and research investment worldwide • Continuous process improvement and content evolution

• Content focused on the issues most important to our end user and technology provider clients

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

24