Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparative Analysis Report for:

Gardner-Webb University Academic Level: Bachelors December 2011 - January 2012 Included Course(s): ACCT-213, BADM-480 Sample Size(s): 50 Inbound Exams, 22 Outbound Exams

Gardner-Webb University Summary Analysis December 2011 - January 2012

Prepared By: Peregrine Academic Services, LLC P.O. Box 741 Gillette WY 82717-0741 Phone (307) 685-1555 Please direct questions to [email protected]

Gardner-Webb University Summary Analysis December 2011 - January 2012

Table of Contents Report Introduction

4

External Benchmarking

83

Understanding and Using the Interpretive Report

4

Total Results and Summary Analysis

85

Interpreting and Using the Exam Scores

5

Total Results and Summary Analysis

86

Glossary of Terms

6

Total Results and Summary Analysis

87

9

CPC Topic and Subject-Level Analyses

92

Internal Benchmarking Total Score and Summary Analysis

11

Accounting

CPC Topic and Subject-Level Analyses

14

Business Ethics

94

Business Finance

96

Accounting

15

Business Ethics

19

Business Finance

23

Business Integration and Strategic Management

27

Business Leadership

31

Economics

35

Economics: Macroeconomics

39

Economics: Microeconomics

43

Global Dimensions of Business

47

Information Management Systems

51

Legal Environment of Business Management

Business Integration and Strategic Management

92

98

Business Leadership

100

Economics

102

Economics: Macroeconomics

104

Economics: Microeconomics

106

Global Dimensions of Business

108

Information Management Systems

110

Legal Environment of Business

112

Management

114

Management: Human Resource Management

116

55

Management: Operations/Production Management

118

59

Management: Organizational Behavior

120

Management: Human Resource Management

63

Marketing

122

Management: Operations/Production Management

67

Quantitative Research Techniques and Statistics

124

Management: Organizational Behavior

71

Marketing

75

Quantitative Research Techniques and Statistics

79

Gardner-Webb University Summary Analysis December 2011 - January 2012 R e p o r t

I n t r o d u c t i o n

Understanding and Using the Interpretive Report U n d e r s t a n d i n g

a n d

U s i n g

t h e

I n t e r p r e t i v e

R e p o r t

The purpose of the following analyses is to assist academic program managers and assessment coordinators with programlevel direct assessment of the College/University business programs. These data should be used to assess the strengths and opportunities for improvement associated with the business academic programs based upon the knowledge levels of the students regarding the foundational learning outcomes of the business degree curriculum. An Inbound Exam/Outbound Exam testing construct provides data for internal benchmarking. The inbound exam evaluates the student's knowledge level towards the beginning of the student's program of study. The outbound exam assesses the students knowledge level at the end of the student's program of study. The difference in results between the inbound and outbound exams is the direct measure of learning for internal benchmarking. Outbound exam results are relative. Outbound exam relevancy is understood best in terms of the change in knowledge level from the time a student enters the program compared to when they graduate from the program. If identified, cohort level analyses provides program administrators with comparative information based upon the student cohort groups that the school has identified. Side-by-side comparisons are shown in this report to assist program managers with program-level analysis. External comparisons of outbound scores with the aggregate data pool should only be used as a relative index of how the assessed program compares with other programs. There is a high degree of variability between business schools with respect to specific curriculums and areas of emphasis or concentrations. Comparisons include other schools with relatively similar student populations and educational delivery means, not necessarily based on the exact curriculum of the business program (which would be nearly impossible and most likely unrealistic).

Gardner-Webb University Summary Analysis December 2011 - January 2012

Interpreting and Using the Exam Scores I n t e r p r e t i n g

a n d

U s i n g

t h e

E x a m

S c o r e s

Inbound exam results are obtained from incoming students who have not yet completed their advance program of study. Cumulative inbound exam results are only used relative to the cumulative outbound results to directly measure academic learning. Individual student results from inbound exams (provided in a separate file) can be used to help guide, advise, and place a student within a program of study; however, individual results should generally not be used for academic grading purposes other than perhaps extra credit (or some other incentive) to complete the exam. Outbound exam results are a direct measure of academic learning since the students taking the outbound exams have completed or nearly completed the degree program. Outbound exam results, both cumulatively and individually DO NOT correspond directly to a traditional academic grading scale. The exam is relative to only to the inbound results as well as the external aggregate comparisons. Therefore, academic grading of a student's outbound results as well as interpreting cumulative outbound exam results should be done only on a relative scale as opposed to a traditional academic grading scale. To encourage students to do their best with the outbound exams, an incentive is usually needed. Exam incentives include a direct grade, grading for extra credit if the result is above a certain threshold, or credit for a future assignment/activity within a course. In general, using an extra credit or credit in lieu of a future assignment is the best approach. The following table shows an approximate relationship between the CPC-Based COMP exam results and relative student performance based upon competency level. CPC-Based COMP Exam Score 80-100% 70-79% 60-69% 40-59% 30-39% 20-29% 0-19%

Relative Interpretation of Student Competency Very High High Above Average Average Below Average Low Very Low

If specific academic credit (grade and points) are to be awarded to students based on their exam results, the table to the left could be used to assign letter grades, extra credit, and/or course points, assuming that the exam is included within a course. Abandoned exams are not included in the data set for this report.

Gardner-Webb University Summary Analysis December 2011 - January 2012

Glossary of Terms G l o s s a r y

o f

T e r m s

Abandoned Exam. An exam that had the 48 hour time limit elapse. These exams are auto-completed, giving the student a score of "0" for each unanswered question. These exams are only included in the school's raw data, not in the reporting or analysis. Academic Level. The academic degree level of the program: associates, bachelors, masters, and doctoral. Aggregate Pool. The aggregate pool is the data set used for external benchmarking and comparisons. The aggregate is based upon two factors: delivery modality (on-campus, blended, or online) and academic degree level (associates, bachelors, masters, and doctoral). Aggregate comparisons are performed with your student exam data and data from demographically similar schools and programs based upon course delivery modality and academic degree level. When considering the aggregate comparisons and identifying the alignment of your program with an aggregate type, consider how the majority of the program is delivered to the students. Based on the primary delivery modality of the program, the aggregate types are: 1. Aggregate: Traditional. The majority of the program is delivered at a campus location at an established college or university. The majority of the students are recent high school graduates, typically 18-22 years old. Business courses are taught on a semester or quarter basis, typically Monday through Friday. 2. Aggregate: Online. The majority of the program is delivered online to students and there is little, if any, requirement for the students to go to a campus location any time during their college or university experience. The majority of the students are considered non-traditional, meaning they tend to be older, may have some college credit prior to starting their program, and are often working adults completing their degree program. 3. Aggregate: Blended. The program is delivered to students using a combination of online and campus-based instruction and/or the program is delivered in an accelerated format. The course term is typically 4 to 8 weeks. Campus-based instruction tends to be either at night or on weekends with generally longer sessions. The student population tends to be non-traditional, meaning they tend to be older, may have some college credit prior to starting their program, and are often working adults completing their degree program. 4. Aggregate: Non-US. This aggregate pool includes colleges and universities outside of the United States. Program delivery is usually campus-based; however, the aggregate pool may include blended programs and online programs. Assessment Period. The date range for the report, which includes all the exams administered within these dates. For synchronous schools, the assessment period is generally based upon the semester or quarter. For asynchronous schools, the assessment period is generally annual, semi-annual, or quarterly. School officials determine the assessment period. Cohort. A group of students based upon a demographic factor such as degree program, course delivery modality, campus location, program start date, etc. We provide cohort-level analysis based upon one (1) cohort category that you identify at the start of the exam cycle.

Gardner-Webb University Summary Analysis December 2011 - January 2012

Common Professional Component (CPC). As defined by the business degree accreditation bodies, the Common Professional Component (CPC) includes the following business topics: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Accounting Business Ethics Business Finance Business Integration and Strategic Management Business Leadership Economics (Macro and Micro) Global Dimensions of Business Information Management Systems Legal Environment of Business Management (Operations/Production Management, Human Resource Management, and Organizational Behavior) Marketing Quantitative Techniques and Business Statistics

CPC-Based Comprehensive (COMP) Exam. An exam that includes all of the CPC topics to be assessed for a specified business program. Each CPC topic has 10 questions included within exam, randomly selected from a validated test bank that includes 300-500 exam questions. Inbound and outbound exams are generated from the same test bank of questions. Exam questions were developed based upon the foundational topic information included within introductory chapters of the leading textbooks associated with the topic and the academic degree level. A 12-topic exam includes 120 questions, 10 questions/topic. External Benchmarking. Analyses performed by comparing the cumulative results from a school with a demographically similar aggregate data set. Frequency of Questions Missed. For outbound exams, the frequency of questions missed is calculated for each subject within a CPC topic. The formula is: Number of Questions Missed / Number of Questions Offered) * 100. Inbound Exam. A student exam administered early in the student's program, usually during their first or second business course, that measures the student's knowledge level at the beginning of their academic program. Mean Completion Time. The average time, in minutes, to complete the exam. Mean completion time is also shown for each CPC topic. Mean completion times are usual when evaluating student effort, particularly with outbound exam results. If the outbound exams have a relatively low mean completion time, this may be an indication that the students are not putting forth their best effort. Additional incentives may be necessary to encourage better student performance (extra credit, points, letter grades, credit for future assignments, etc.).

Gardner-Webb University Summary Analysis December 2011 - January 2012

Internal Benchmarking. Analyses performed by comparing the inbound and outbound exam scores and/or by the analyses of the frequency of questions missed for each subject within a CPC topic. Outbound Exam. A student exam administered at the end of the student's academic program, usually within their last course, that measures the student's knowledge level at the end of their academic program. Percentage Change. The percentage change between two scores. For inbound/outbound testing, the percentage change is calculated using the following formula: (Outbound Score / Inbound Score) - 1. Percentage Difference. The percentage difference between a school's outbound student results and the aggregate, calculated using the following formula: . Percent Change Comparison. The percent difference between the school's percent change between inbound and outbound exam results and the aggregate pool's percent change between inbound and outbound exam results. The percent change comparison represents a relative learning difference between the specific school and demographically similar schools. Scatter Plot. A visual representation of the exam results for all students. The purpose of the scatter plot is to provide you with a visual reference for the ranges in results. Subjects. For each CPC topic, questions are grouped using 4-8 subject areas. CPC subjects generally correspond to the school's learning outcomes associated with each CPC topic. Subtopic. For the CPCs of Economics and Management, there are identified subtopics. For the CPC topic of Economics, the subtopics are Macroeconomics and Microeconomics. For the CPC topic of Management, the subtopics are Operations/Production Management, Human Resource Management, and Organizational Behavior. Summary Statistics. Includes the mean completion time, sample size, average score, standard deviation, and the min/max/median/mode scores.

Gardner-Webb University Summary Analysis December 2011 - January 2012

I n t e r n a l

B e n c h m a r k i n g

Internal Benchmarking Gardner-Webb University Academic Level: Bachelors December 2011 - January 2012 Included Course(s): ACCT-213, BADM-480 Sample Size(s): 50 Inbound Exams, 22 Outbound Exams

Gardner-Webb University Summary Analysis December 2011 - January 2012

Internal Benchmarking Internal benchmarking is conducted using a variety of statistical tools based upon outbound exam results with or without inbound exam results. With inbound exam results, internal benchmarking includes a direct comparison (percentage change) between the student's inbound exam results with the student's outbound exam results. These results include cumulative result (the cumulative summary of all CPC topic assessed on the exam) as well as individual results on each of the CPC topics assessed with the exam. Internal benchmarking also includes scatter plots of exam results so that program managers can readily see how students performed on the exam. The following table shows an approximate relationship between the CPC-Based COMP exam results and relative student performance based upon competency level.

CPC-Based COMP Exam Score 80-100% 70-79% 60-69% 40-59% 30-39% 20-29% 0-19%

Relative Interpretation of Student Competency Very High High Above Average Average Below Average Low Very Low

If specific academic credit (grade and points) are to be awarded to students based on their exam results, the table to the left could be used to assign letter grades, extra credit, and/or course points, assuming that the exam is included within a course.

Gardner-Webb University Summary Analysis December 2011 - January 2012

Overview Side-by-Side of Inbound and Outbound Results T o t a l

S c o r e

a n d

S u m m a r y

A n a l y s i s

Gardner-Webb University Summary Analysis December 2011 - January 2012

Scatter Plot: Inbound Total Results

Gardner-Webb University Summary Analysis December 2011 - January 2012

Scatter Plot: Outbound Total Results

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Total Score Comparison

C P C

T o p i c

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S u b j e c t - L e v e l

A n a l y s e s

Gardner-Webb University Summary Analysis December 2011 - January 2012

Accounting Assessment Summary Assessment Summary Statistics Accounting Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 46.4 % 16.13 0% 80 % 50 % 40 %

Outbound 22 57.3 % 15.49 30 % 90 % 60 % 50 %

Frequency of Questions Offered on Outbound Exams Accounting Accounting Data Analysis Balance Sheet Analysis Compliance in Accounting Dividends, Stocks, and Bonds Financial Statement Analysis Interest, Income, and Debt Journal Entries Management of Accounting A c c o u n t i n g

Number of Questions Offered

Frequency Missed

54 17 6 10 19 13 81 20

35.19 % 41.18 % 16.67 % 60.00 % 47.37 % 46.15 % 48.15 % 35.00 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Accounting Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Accounting Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Accounting Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Business Ethics Assessment Summary Assessment Summary Statistics Business Ethics Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 30.8 % 18.83 0% 70 % 30 % 40 %

Outbound 22 55.5 % 14.71 20 % 90 % 55 % 50 %

Frequency of Questions Offered on Outbound Exams Business Ethics Conflict of Interest Corporate Ethics and Climate Discrimination Ethical Climate Ethical Decision-Making Ethical Issues Ethical Standards B u s i n e s s

E t h i c s

Number of Questions Offered

Frequency Missed

7 30 29 42 20 42 50

42.86 % 40.00 % 68.97 % 28.57 % 35.00 % 33.33 % 60.00 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Business Ethics Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Business Ethics Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Business Ethics Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Business Finance Assessment Summary Assessment Summary Statistics Business Finance Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 38.8 % 16.49 10 % 80 % 40 % 50 %

Outbound 22 58.6 % 17.54 30 % 90 % 60 % 60 %

Frequency of Questions Offered on Outbound Exams Business Finance Asset Valuation and Inventory Balance Sheets and Financial Statements Business Analysis Ratios and Calculations Interest and Dividends Profit, Loss, Cash Flow, and Margins Stocks and Bonds Tax Rates, Taxes, and Tax Codes B u s i n e s s

F i n a n c e

Number of Questions Offered

Frequency Missed

28 43 75 26 22 12 14

25.00 % 51.16 % 36.00 % 38.46 % 50.00 % 58.33 % 42.86 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Business Finance Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Business Finance Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Business Finance Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Business Integration and Strategic Management Assessment Summary Assessment Summary Statistics Business Integration and Strategic Management Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 41 % 16.19 10 % 70 % 40 % 40 %

Outbound 22 54.5 % 15.65 10 % 80 % 60 % 60 %

Frequency of Questions Offered on Outbound Exams Business Integration and Strategic Management Business-Level Strategy Competition Corporate Mission, Vision, and Values Corporate Strategies Corporate Structure and Governance Diversification Stakeholders and Shareholders Strategic Planning and Decision-Making B u s i n e s s

I n t e g r a t i o n

a n d

S t r a t e g i c

M a n a g e m e n t

Number of Questions Offered

Frequency Missed

27 15 6 79 14 36 15 28

48.15 % 40.00 % 33.33 % 41.77 % 57.14 % 50.00 % 33.33 % 53.57 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Business Integration and Strategic Management Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Business Integration and Strategic Management Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Business Integration and Strategic Management Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Business Leadership Assessment Summary Assessment Summary Statistics Business Leadership Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 40.8 % 14.82 10 % 70 % 40 % 40 %

Outbound 22 48.2 % 15.93 20 % 80 % 50 % 40 %

Frequency of Questions Offered on Outbound Exams Business Leadership Assessing Leadership Styles Building and Leading Teams Control and Types of Leader Power Employee Development Employee Motivation and Rewards Leader Expectations Leader Traits and Attributes Models of Leadership B u s i n e s s

L e a d e r s h i p

Number of Questions Offered

Frequency Missed

22 14 8 12 84 10 34 36

54.55 % 64.29 % 50.00 % 75.00 % 52.38 % 60.00 % 35.29 % 50.00 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Business Leadership Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Business Leadership Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Business Leadership Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Economics Assessment Summary Assessment Summary Statistics Economics

Inbound 50 36.2 % 18.06 0% 70 % 40 % 30 %

Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Outbound 22 40.9 % 16.01 10 % 80 % 40 % 50 %

Frequency of Questions Offered on Outbound Exams Economics Macroeconomics: Consumer Spending and Consumer Price Index Macroeconomics: Economics Trends and Forecasting Macroeconomics: Employment and Labor Supply Macroeconomics: Gross Domestic Product: Calculation, Use, Analysis Macroeconomics: Inflation and Recession Macroeconomics: Interest Rates, Investment, and Fiscal Policy Macroeconomics: International Trade Microeconomics: Microeconomic Trends and Analysis Microeconomics: Price, Cost, and Profit Microeconomics: Spending and Saving Microeconomics: Supply and Demand E c o n o m i c s

Number of Questions Offered

Frequency Missed

15 22 8 27 18 10 10 48 24 8 30

53.33 % 54.55 % 87.50 % 55.56 % 55.56 % 50.00 % 80.00 % 54.17 % 41.67 % 50.00 % 80.00 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Economics Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Economics Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Economics Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Economics: Macroeconomics Assessment Summary Assessment Summary Statistics Economics: Macroeconomics Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 34.4 % 24.92 0% 100 % 40 % 20 %

Outbound 22 40 % 20.47 0% 80 % 40 % 40 %

Frequency of Questions Offered on Outbound Exams Economics Consumer Spending and Consumer Price Index Economics Trends and Forecasting Employment and Labor Supply Gross Domestic Product: Calculation, Use, Analysis Inflation and Recession Interest Rates, Investment, and Fiscal Policy International Trade E c o n o m i c s :

M a c r o e c o n o m i c s

Number of Questions Offered

Frequency Missed

15 22 8 27 18 10 10

53.33 % 54.55 % 87.50 % 55.56 % 55.56 % 50.00 % 80.00 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Economics: Macroeconomics Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Economics: Macroeconomics Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Economics: Macroeconomics Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Economics: Microeconomics Assessment Summary Assessment Summary Statistics Economics: Microeconomics Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 38 % 24.33 0% 100 % 40 % 40 %

Outbound 22 41.8 % 22.18 0% 80 % 40 % 40 %

Frequency of Questions Offered on Outbound Exams Economics Microeconomic Trends and Analysis Price, Cost, and Profit Spending and Saving Supply and Demand E c o n o m i c s :

M i c r o e c o n o m i c s

Number of Questions Offered

Frequency Missed

48 24 8 30

54.17 % 41.67 % 50.00 % 80.00 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Economics: Microeconomics Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Economics: Microeconomics Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Economics: Microeconomics Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Global Dimensions of Business Assessment Summary Assessment Summary Statistics Global Dimensions of Business Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 44.2 % 17.85 10 % 90 % 40 % 30 %

Outbound 22 55 % 15.04 30 % 80 % 50 % 50 %

Frequency of Questions Offered on Outbound Exams Global Dimensions of Business Foreign Direct Investment and Trade International Corporate Strategies International Governance and Regulation International Patents and Protections Multinational Culture G l o b a l

D i m e n s i o n s

o f

B u s i n e s s

Number of Questions Offered

Frequency Missed

84 79 32 20 5

44.05 % 45.57 % 40.63 % 45.00 % 60.00 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Global Dimensions of Business Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Global Dimensions of Business Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Global Dimensions of Business Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Information Management Systems Assessment Summary Assessment Summary Statistics Information Management Systems Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 46 % 17.50 10 % 80 % 40 % 40 %

Outbound 22 64.1 % 18.17 30 % 90 % 60 % 60 %

Frequency of Questions Offered on Outbound Exams Information Management Systems Artificial Intelligence Data and Information Executive and Decision-Support Systems Expert Systems Information Management Processes and Procedures Internal and External Networks Simulation Analysis Software and Hardware Telecommunications I n f o r m a t i o n

M a n a g e m e n t

S y s t e m s

Number of Questions Offered

Frequency Missed

4 20 64 4 78 4 10 34 2

25.00 % 35.00 % 40.63 % 75.00 % 34.62 % 0.00 % 30.00 % 35.29 % 0.00 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Information Management Systems Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Information Management Systems Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Information Management Systems Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Legal Environment of Business Assessment Summary Assessment Summary Statistics Legal Environment of Business Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 45.8 % 15.92 10 % 80 % 50 % 50 %

Outbound 22 62.3 % 16.60 30 % 80 % 70 % 70 %

Frequency of Questions Offered on Outbound Exams Legal Environment of Business Antitrust Civil and Criminal Processes Consumer Protection Equal Employment Opportunity Financial Regulation Government Regulation of Businesses Legal Agreements and Documents Liability Types of Business Organizations L e g a l

E n v i r o n m e n t

o f

B u s i n e s s

Number of Questions Offered

Frequency Missed

28 29 34 7 10 49 34 11 18

42.86 % 24.14 % 35.29 % 57.14 % 60.00 % 34.69 % 44.12 % 9.09 % 50.00 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Legal Environment of Business Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Legal Environment of Business Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Legal Environment of Business Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Management Assessment Summary Assessment Summary Statistics Management Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 41.6 % 16.58 10 % 70 % 40 % 50 %

Outbound 22 58.2 % 13.32 30 % 80 % 60 % 70 %

Frequency of Questions Offered on Outbound Exams Management Human Resource Management: HR Manager Roles and Responsibilities Human Resource Management: HR Planning Human Resource Management: Recruiting and Retention of Employees Human Resource Management: Staffing Decisions Operations/Production Management: Continuous Improvement Operations/Production Management: Cost Control Operations/Production Management: Data Analysis Tools Operations/Production Management: Quality Management Organizational Behavior: Corporate Culture and Climate Organizational Behavior: Individual and Group Dynamics Organizational Behavior: Organizational Charts and Structure Organizational Behavior: Organizational Mission, Vision, and Values M a n a g e m e n t

Number of Questions Offered

Frequency Missed

5 50 11 5 13 4 30 30 27 25 13 7

20.00 % 46.00 % 45.45 % 60.00 % 53.85 % 50.00 % 10.00 % 43.33 % 48.15 % 52.00 % 23.08 % 71.43 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Management Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Management Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Management Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Management: Human Resource Management Assessment Summary Assessment Summary Statistics Management: Human Resource Management Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 44.7 % 26.78 0% 100 % 33.3 % 33 %

Outbound 22 55.3 % 22.95 25 % 100 % 66.7 % 66 %

Frequency of Questions Offered on Outbound Exams Management HR Manager Roles and Responsibilities HR Planning Recruiting and Retention of Employees Staffing Decisions M a n a g e m e n t :

H u m a n

R e s o u r c e

M a n a g e m e n t

Number of Questions Offered

Frequency Missed

5 50 11 5

20.00 % 46.00 % 45.45 % 60.00 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Management: Human Resource Management Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Management: Human Resource Management Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Management: Human Resource Management Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Management: Operations/Production Management Assessment Summary Assessment Summary Statistics Management: Operations/Production Management Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 40.3 % 28.20 0% 100 % 33.3 % 33 %

Outbound 22 67.8 % 21.41 25 % 100 % 66.7 % 66 %

Frequency of Questions Offered on Outbound Exams Management Continuous Improvement Cost Control Data Analysis Tools Quality Management M a n a g e m e n t :

O p e r a t i o n s / P r o d u c t i o n

M a n a g e m e n t

Number of Questions Offered

Frequency Missed

13 4 30 30

53.85 % 50.00 % 10.00 % 43.33 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Management: Operations/Production Management Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Management: Operations/Production Management Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Management: Operations/Production Management Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Management: Organizational Behavior Assessment Summary Assessment Summary Statistics Management: Organizational Behavior Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 38 % 24.93 0% 100 % 33.3 % 33 %

Outbound 22 53 % 30.17 0% 100 % 66.7 % 66 %

Frequency of Questions Offered on Outbound Exams Management Corporate Culture and Climate Individual and Group Dynamics Organizational Charts and Structure Organizational Mission, Vision, and Values M a n a g e m e n t :

O r g a n i z a t i o n a l

B e h a v i o r

Number of Questions Offered

Frequency Missed

27 25 13 7

48.15 % 52.00 % 23.08 % 71.43 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Management: Organizational Behavior Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Management: Organizational Behavior Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Management: Organizational Behavior Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Marketing Assessment Summary Assessment Summary Statistics Marketing

Inbound 50 21.4 % 11.61 0% 50 % 20 % 20 %

Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Outbound 22 36.8 % 17.29 10 % 70 % 40 % 20 %

Frequency of Questions Offered on Outbound Exams Marketing Marketing Research, Planning, and Strategy People Place Price Product Promotion M a r k e t i n g

Number of Questions Offered

Frequency Missed

58 9 11 79 49 14

65.52 % 33.33 % 81.82 % 70.89 % 55.10 % 42.86 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Marketing Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Marketing Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Marketing Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

Quantitative Research Techniques and Statistics Assessment Summary Assessment Summary Statistics Quantitative Research Techniques and Statistics Sample Size Average Score Standard Deviation Min Score Max Score Median Score Mode

Inbound 50 29 % 16.44 0% 70 % 20 % 20 %

Outbound 22 40 % 19.76 0% 80 % 40 % 30 %

Frequency of Questions Offered on Outbound Exams Quantitative Research Techniques and Statistics Descriptive Statistics Hypothesis Testing Inferential Statistics Population Sampling Probability Significance Levels Type I and Type II Errors Q u a n t i t a t i v e

R e s e a r c h

T e c h n i q u e s

a n d

S t a t i s t i c s

Number of Questions Offered

Frequency Missed

44 52 19 59 28 11 7

70.45 % 50.00 % 47.37 % 57.63 % 75.00 % 63.64 % 42.86 %

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound Exam Quantitative Research Techniques and Statistics Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Quantitative Research Techniques and Statistics Result

Gardner-Webb University Summary Analysis December 2011 - January 2012

Inbound/Outbound Quantitative Research Techniques and Statistics Comparison

Gardner-Webb University Summary Analysis December 2011 - January 2012

E x t e r n a l

B e n c h m a r k i n g

External Benchmarking Gardner-Webb University Academic Level: Bachelors December 2011 - January 2012 Included Course(s): ACCT-213, BADM-480 Sample Size(s): 50 Inbound Exams, 22 Outbound Exams

Gardner-Webb University Summary Analysis December 2011 - January 2012

External Benchmarking External benchmarking is conducted using a variety of statistical tools based upon outbound exam results with or without inbound exam results. When inbound testing has been conducted by the school, external benchmarking includes the percent difference between the school's and the aggregate's percent change based upon the inbound exam results and the outbound exam results. These graphs and data provide a relative indication of the change in the student's knowledge level compared to the changes observed with other demographically similar institutions. If inbound exams are not included in the assessment program, then the school's results are only compared with the aggregate outbound results using demographically similar schools and programs. The aggregate pool using demographically similar schools and programs is based upon delivery modality (on-campus, blended/hybrid, and online program) and academic degree level (associates, bachelors, masters, and doctoral). Additionally, we distinguish between US schools and non-US schools. For non-US schools, we use an international version of our CPCbased COMP exam. Although there is some overlap in questions, the international exam is focused on international business areas and does not include US-centric exam questions. Since CPC-based COMP exam results do not equate directly to a traditional higher education grading scale, program managers should use the following table as a relative index for overall performance. CPC-Based COMP Exam Score 80-100% 70-79% 60-69% 40-59% 30-39% 20-29% 0-19%

Relative Interpretation of Student Competency Very High High Above Average Average Below Average Low Very Low

If specific academic credit (grade and points) are to be awarded to students based on their exam results, the table to the left could be used to assign letter grades, extra credit, and/or course points, assuming that the exam is included within a course.

Gardner-Webb University Summary Analysis December 2011 - January 2012

Overview: Outbound Exam Results Compared to the Aggregate Pool for Traditional Programs T o t a l

R e s u l t s

a n d

S u m m a r y

A n a l y s i s

Gardner-Webb University Summary Analysis December 2011 - January 2012

Overview: Outbound Exam Results Compared to the Aggregate Pool for Online Programs T o t a l

R e s u l t s

a n d

S u m m a r y

A n a l y s i s

Gardner-Webb University Summary Analysis December 2011 - January 2012

Overview: Outbound Exam Results Compared to the Aggregate Pool for Blended Programs T o t a l

R e s u l t s

a n d

S u m m a r y

A n a l y s i s

Gardner-Webb University Summary Analysis December 2011 - January 2012

Outbound Exam Total Results Compared to the Different Aggregate Pools

Gardner-Webb University Summary Analysis December 2011 - January 2012

Overview: Percent Change in Inbound/Outbound Exam Results Compared to the Aggregate Pool for Traditional Programs

Gardner-Webb University Summary Analysis December 2011 - January 2012

Overview: Percent Change in Inbound/Outbound Exam Results Compared to the Aggregate Pool for Online Programs

Gardner-Webb University Summary Analysis December 2011 - January 2012

Overview: Percent Change in Inbound/Outbound Exam Results Compared to the Aggregate Pool for Blended Programs

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Exam Total Results Compared to the Aggregate Pool

C P C

T o p i c

A c c o u n t i n g

a n d

S u b j e c t - L e v e l

A n a l y s e s

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Accounting

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Accounting Results Compared to the Different Aggregate Pools

B u s i n e s s

E t h i c s

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Business Ethics

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Business Ethics Results Compared to the Different Aggregate Pools

B u s i n e s s

F i n a n c e

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Business Finance

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Business Finance Results Compared to the Different Aggregate Pools

B u s i n e s s

I n t e g r a t i o n

a n d

S t r a t e g i c

M a n a g e m e n t

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Business Integration and Strategic Management

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Business Integration and Strategic Management Results Compared to the Different Aggregate Pools

B u s i n e s s

L e a d e r s h i p

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Business Leadership

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Business Leadership Results Compared to the Different Aggregate Pools

E c o n o m i c s

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Economics

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Economics Results Compared to the Different Aggregate Pools

E c o n o m i c s :

M a c r o e c o n o m i c s

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Economics: Macroeconomics

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Economics: Macroeconomics Results Compared to the Different Aggregate Pools

E c o n o m i c s :

M i c r o e c o n o m i c s

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Economics: Microeconomics

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Economics: Microeconomics Results Compared to the Different Aggregate Pools

G l o b a l

D i m e n s i o n s

o f

B u s i n e s s

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Global Dimensions of Business

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Global Dimensions of Business Results Compared to the Different Aggregate Pools

I n f o r m a t i o n

M a n a g e m e n t

S y s t e m s

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Information Management Systems

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Information Management Systems Results Compared to the Different Aggregate Pools

L e g a l

E n v i r o n m e n t

o f

B u s i n e s s

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Legal Environment of Business

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Legal Environment of Business Results Compared to the Different Aggregate Pools

M a n a g e m e n t

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Management

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Management Results Compared to the Different Aggregate Pools

M a n a g e m e n t :

H u m a n

R e s o u r c e

M a n a g e m e n t

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Management: Human Resource Management

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Management: Human Resource Management Results Compared to the Different Aggregate Pools

M a n a g e m e n t :

O p e r a t i o n s / P r o d u c t i o n

M a n a g e m e n t

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Management: Operations/Production Management

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Management: Operations/Production Management Results Compared to the Different Aggregate Pools

M a n a g e m e n t :

O r g a n i z a t i o n a l

B e h a v i o r

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Management: Organizational Behavior

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Management: Organizational Behavior Results Compared to the Different Aggregate Pools

M a r k e t i n g

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Marketing

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Marketing Results Compared to the Different Aggregate Pools

Q u a n t i t a t i v e

R e s e a r c h

T e c h n i q u e s

a n d

S t a t i s t i c s

Gardner-Webb University Summary Analysis December 2011 - January 2012

Comparison of Outbound Results with Outbound Aggregate Results: Quantitative Research Techniques and Statistics

Gardner-Webb University Summary Analysis December 2011 - January 2012

Percent Change in Inbound/Outbound Quantitative Research Techniques and Statistics Results Compared to the Different Aggregate Pools