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ATELIER group

The Atelier Group is a full-service marketing and sales representation firm specializing in servicing luxury hotels and resorts throughout the United States, the Caribbean, Mexico, Europe, India, Russia, South and Latin America, Turkey and Morocco.

OUR S T Y L E :

Through creative marketing solutions, we identify all areas of revenue generation enhancement, positioning or market share and ultimately to improve bottom line performance. We provide information and recommendations on every aspect including but not limited to competitive analysis and research, pricing, positioning, key accounts in the market and marketing sales strategies. Atelier Group embraces the latest technology in the hospitality industry and supports the highest levels of accountability. The current business climate is likely one of the most challenging ever faced by today’s marketer. While technology allowed us to reach our customers with much greater speed, we are often faced with struggling occupancies, RevPAR, lagging market share and a disappointing GOP. Standard business practices from five years ago do not produce the same results today. We solve lagging performance issues through creative and integrative solutions, up-to-the-minute technological applications, global reach through partner and vendor relationships and effective strategic application via all distribution channels.

I N T E G R AT E D M A R K E T I N G S E RV I C E S

KEY COMPONENTS • Pre-opening Development Strategy • Sales and Marketing Assessments • Electronic Marketing • Brand Positioning • Database Marketing • Competitive Surveys and Shopping • Collateral creative

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Website Creative Development Destination Marketing Dynamic Packaging, Programming Strategic Alliances Viral Marketing Campaigns Logo/Branding/Naming Sales Representation

BRAND PARTNERSHIPS With over 15 years experience in luxury travel, our network of prominent travel and luxury brand partners provides our clients the opportunity to develop expanded reach through customized marketing programs. We partner our clients with unique brand marketing opportunities with similar target demographics to create win-win targeted marketing solutions. MARKETING PLANS In addition to developing a strategic marketing plan to support sales and revenue goals, Atelier Group realizes the bandwidth of internal teams often hinders a plan’s success. Our team not only consults on strategies but has years of direct on-property hotel experience in tactical execution. PUBLIC RELATIONS Our integrated marketing plan include a strategic public relations program – custom tailored for maximum benefits. Our extensive media contacts include both traditional print and broadcast but also feature blogs, social media mavens, websites, and much more. ONLINE MARKETING From website development to SEO/PPC and custom retargeting or display advertising – our team has designed and developed award-winning traditional and mobile online marketing strategies. All, consistently aligned to the brand visual platform and sales objectives. SOCIAL MEDIA Reputation management, crisis communication and proactive engagement are carefully considered in development and execution of a comprehensive social media strategy. Our experienced team can help guide your brand through the social platforms and provide solutions to support sales objectives and create loyal guests.

REAL ESTATE MARKETING Our marketing specialist has helped develop hotel/residential integrated marketing solutions for some of the most experience real estate projects in the United States. From high-technology sales offices to homeowner collateral materials, advertising and combined residential/hotel marketing strategies – we are well equipped to handle residential marketing efforts to support sales initiatives. CUSTOMER RELATIONSHIP MANAGEMENT SOLUTIONS (CRM) Our team has developed some of the industry’s most pioneering CRM programs. From PMS interfaces for data management to seasonal newsletters and monthly email campaigns or trigger marketing communications – we customize a strategic program that can increase guest satisfaction, ancillary spend and loyalty. COMMUNITY RELATIONS With clients located in tight, active and engaged communities, our team has created countless community relations programs to help enhance reputation. Many challenged projects have been greatly aided by programs designed to create industry award-winning community employee engagement and support programs.

BRAND DEVELOPMENT & DESIGN SERVICES BRAND GUIDE BOOK For any new project we assess the brand and visual assets. Our team then reviews detailed SWOT/ demographic analysis to develop a comprehensive guide including branding/positioning language/key attributes. Visual communications standards including color palette/font usage/logo(s) development and usage guidelines, web/email templates, collateral and OSE templates will also be created to ensure consistency in visual brand across channels. COLLATERAL DEVELOPMENT As part of the visual brand development our team will streamline collateral needs including sales brochures, menus, operating supplies and much more. Our esteemed art director and graphic designer provide our clients skilled resources to ensure brand continuity. PHOTOGRAPHY/VIDEO ASSET DEVELOPMENT These days some of the best use of marketing dollars are spent establishing a visual library. With a network of videographers, lifestyle and architectural photographers, our team specializes in producing exceptional visual assets from story board conception to shot list development and execution.

LOGO DEVELOPMENT From hotels to restaurants, kid’s camps, activity centers and more, our team specializes in using the brand positioning to develop an assortment of property wide logos. COPYWRITING Whether a press release, website, email campaign or brochure – we have experienced hospitality copywriters available. They work tirelessly with our design team to ensure messages are concise and aligned with the visual platform and brand promise. DATABASE MANAGEMENT AG will review existing data collection and set up systems to ensure that all future customer information can be analyzed effectively and provide critical marketing data. Communicating to your existing customer base will provide extraordinary results and substantial cost/benefit efficiency. COMPETITIVE SHOPPING Keeping an eye on the competition has never been so important. Atelier Group will analyse group rates, GDS, internet packages and on-property pricing to provide concise reports aiding strategic marketing and revenue management decisions. SALES REPRESENTATION A strategic, focused direct sales effort is a necessary component to the success of any hotel or resort. Our team of professionals will represent your property to key travel agencies, contact meeting planners on your behalf, attend trade shows and assist in setting up sales trips. We provide a detailed month end report and create and maintain an email database for your exclusive use. ELECTRONIC MARKETING • • • • •

Website Design and Analysis Search Engine Marketing with Customized Reports Booking Engine E-mail Subscription/Database Development Electronic Advertising

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Link Strategy Effective collection and storage of email addresses (with guest preferences) for electronic marketing Create and distribute effective email blasts for promotions and develop an electronic newsletter

Gina Shannon Forte Atelier Group, Principal Ms. Forte is a principal with the Atelier Group consulting for hotel companies launching domestic and offshore hotels and resorts worldwide. The Group specializes in sales and marketing support for luxury developers and hotel companies with a specialty in pre-opening activities and launches. The focus on leisure marketing partnerships includes new emerging media companies, travel blogs, luxury and niche touroperators, entertainment, social, travel and elite consortium memberships. In addition, travel press initiatives and promotional opportunities are pursued to complement project characteristics in social, travel, and multiple media sectors. Ms. Forte’s portfolio includes the opening activities of NIZUC Resort & Spa, Punta Nizuc, Mexico, September 2013 (listed in Condé Nast Traveler’s Hot List, April 2014), and Royal Mansour, Marrakech Morocco, June 2010. Prior openings include Rosewood Mayakobá, Riviera Maya, Mexico (listed in Condé Nast Traveler’s Hot List, May 2008), as well as Amanyara, Turks and Caicos, Amanresorts first offshore resort in the Western Hemisphere. Amanyara has received worldwide media acclaim and service awards since its March 2006 opening. The Group’s launch accolades include Kerzner International’s luxury brand One&Only Resorts. The company currently operates multiple resort properties globally in the Bahamas, Dubai, Maldives, Mauritius, and Mexico. Both One&Only, Ocean Club and One&Only, Palmilla have been consecutively rated #1 in their regions by Condé Nast Traveler and Travel and Leisure. Ms. Forte’s work has been a strong contribution to the development of a global marketing reach for numerous luxury properties in unique locales worldwide. Prior to her current position, Ms. Forte was Vice President of Marketing and Sales for Rockresorts International, where her responsibilities included the planning and execution of sales and marketing plans and budgets for the company and resorts under management. As marketing liaison for the corporate office, Ms. Forte coordinated domestic and international sales efforts, public relations initiatives, and advertising placement worldwide. In addition, her experience includes the opening of world-renowned resorts such as The Lodge at Koele and Manele Bay, Hawaii which Condé Nast Traveler has ranked #1 and #2 in their region. She was also responsible for marketing and sales support for Little Dix Bay and Caneel Bay, both of which are consistently featured in Condé Nast Traveler’s Top 100 Gold List. Ms. Forte also served as Director of Marketing for Cap Juluca, Anguilla, British West Indies. During this time, Cap Juluca was rated the #1 resort in the world by Condé Nast Traveler, Caribbean Travel and Life, Travel and Leisure, and several other international publications worldwide. Ms. Forte is currently studying at New York University Schack Institute of Real Estate and is pursuing a Certificate in Sustainable Design Construction and Development. Ms. Forte attended American University School of Government and International Studies, Washington, D.C., where she received a Master in Public Administration, and Duquesne University, Pittsburgh, Pennsylvania, where she earned a Bachelor of Science in Communications.

H e at h e r B r o w n Marketing Partner Associate Heather Brown has over 15 years experience in marketing and public relations. She has managed marketing and public relations services for esteemed hotel brands including Ritz-Carlton, Fairmont Hotels & Resorts and independent properties including Hotel Sax Chicago, Fillmore Hospitality, Mountain Lake Lodge, and more. Prior to starting her consulting practice, she spent ten years with Montage Hotels & Resorts where she led the marketing launch of the new ultra-luxury hotel brand. From its inception to the opening of the company’s three hotels in Laguna Beach, Beverly Hills and Park City, UT, Brown has helped frame the brand and market the resorts, spas, residences, restaurants and boutiques to a premiere demographic. As director of brand marketing for Montage Hotels & Resorts, she handled all aspects of brand development and marketing including managing the online and social media strategies; public relations; printed collateral and visual graphic standards; customer relationship management initiatives; new customer acquisition strategies; brand partnerships; and more. During her tenure, Brown has created programs that have been emulated across the hospitality industry and helped elevate Montage to become one of the nation’s most respected luxury brands. Prior to joining Montage, Brown was director of public relations and marketing communications at The Argent Hotel in San Francisco. In her role, she launched the repositioning of the property in the San Francisco marketplace through a significant public relations and online marketing program. She managed a series of marketing and community relations programs to drive leisure, group and catering business. Brown started her hospitality marketing and public relations career at the Westin St. Francis in San Francisco as public relations manager. Her responsibilities included all facets of media relations, advertising and marketing communications for the historic hotel and spa. Before joining the St. Francis, Brown worked at The Montgomery Group, a San Francisco-based, full-service public relations and marketing firm with a focus on agriculture, financial and medical services. Brown specializes in brand development and strategic public relations and marketing programs in the golf, travel/tourism, spa, restaurant, and luxury consumer good industries. Her experience includes website development/management, collateral/brochure development, direct mail, advertising, special events, media relations/placement, sponsorship programs/partnerships and community relations. She holds a bachelor of arts in journalism and communications from The University of Oregon.

Joy Limanon Entertainment Media Relations Specialist With more than 15 years of public relations and integrated marketing experience, Joy Limanon began her career in San Diego honing her skills in the high-technology, telecom and biotech industries. She then segued into marketing for finance and capital management but was soon lured to Los Angeles where she landed a coveted position at entertainment publicity powerhouse PMKH/HBH Public Relations (now PMK/BNC). Moving quickly through the ranks she represented talent ranging from up and coming ingénues to Academy Award-winning actors. After numerous press junkets, film festivals, tours around the world and countless trips down the red carpet, she transitioned back to corporate public relations, consulting and managing clients in the luxury, lifestyle, fashion, hospitality and culinary markets. In 2010, Joy realized she had a unique skill set and decided to tailor her services based on her experiences and interests and began consulting full-time. Over the last several years, she has worked to launch some of the country’s most prominent restaurants and chefs including Chef Scott Conant, Scarpetta Beverly Hills; FIG restaurant; Michael Voltaggio (named Food+Wine Best New Chef), INK (Best New Restaurant 2011 by GQ Magazine); Michael Ovitz, Hamasaku; Tonx Coffee; Sauce LA; Sotto restaurant; Walter Manzke and forthcoming Republique; Neal Fraser, BLD, Redbird, Vibiana; John Sedlar, Rivera, Short Order, Short Cake; Navio at The Ritz-Carlton Half Moon Bay; Fairmont Hotels & Resorts; and more. From 2009-2011, Joy volunteered her time and talent as the Event Committee Chair for Share Our Strength’s Taste of the Nation Los Angeles. As the event is purely not for profit, she was dedicated to raising funds for local organizations working to end childhood hunger. In 2010, she was invited by Share Our Strength to speak at their national conference in Washington, D.C. about successful marketing and communication strategies to raise awareness and funds in local markets. For her leadership and innovation, she was awarded the prestigious “Rookie of the Year” award.

E va B a r a n Client Relations Eva Baran has over 15 years experience in public relations and marketing/sales. Eva serves as client public relations coordinator for high end luxury hotel properties such as Nizuc Resort and Spa, Nantucket Island Resorts, and Royal Mansour. She assists with planning of client sales trips across the country with key travel agents. Eva helps coordinate client cocktail parties and events including venue research, invitation creation and distribution and RSVP management. Other duties include serving as liaison between travel agents and property regarding client inquiries and reservations, agent site inspections and agent familiarization trips and she generates monthly client sales reports and cover sheets. Prior to joining Atelier Group, Baran worked in various New York public relations agencies representing such high profile clients as Atlantis Resort, Presidente Inter-Continental Hotels, eBay, Inc., and Target. She was responsible for all client and media relations and generated significant media placements in both local and national media (trade and consumer press). Media outlets included The Today Show, Fox 5 Morning News, The New York Times, USA Today, Architectural Digest, Travel + Leisure, as well as many others. At agencies such as M. Silver Associates, in New York, and Alice Marshall Public Relations, also in New York, a summary of her responsibiilities is as follows: Performed day-to-day account operations of luxury hotel properties such as the Beverly Hills Hotel, The Dorchester, The Park Hyatt Tokyo, and The Mark Hotel. Assisted with hotel management visits – organizing functions and arranging media interviews. Began to develop and maintain relationships with key travel and lifestyle media. Assisted with all media inquiries. Wrote press releases, press kit materials, and internal documents and distributed. Updated and maintained media database. Assisted with writing monthly activity summation and produce press clipping report for distribution to client. Kept abreast of travel industry trends through the media. Acted as liaison between agency and vendors. Baran specializes in strategic public relations in the travel, design, and consumer product arenas. Her experience includes media relations/placement/management, press material/collateral development, and special events. She holds a master of arts in media ecology from New York University and a Bachelor of Arts in communications from Villanova University.

Daisy Moreno Press and Media Coordination/Special Events Daisy Moreno is the press and media coordinator for Atelier Group. Ms.Moreno received her Bachelor’s in Design|Media Arts from the School of Arts and Architecture at the University of California, Los Angeles and her Masters in Art Education from New York University. Prior to joining Atelier Group, she was a marketing designer for Jonathan Rose Companies, a leading sustainable development, urban planning and real estate firm in NYC. She was responsible for Jonathan Rose Companies’ social media presence and designing the company brochures, postcards, advertisements, website material, presentations and other day-to-day brand upkeep. She has also worked as a marketing designer for NYU’s Jack H. Skirball Center for Performing Arts in New York City, and UCLA’s Recreation Department and E! Entertainment studios in Los Angeles, CA. Ms.Moreno has a natural drive for adventure and visited all seven continents of the globe; she is constantly inspired by the diversity of cultures and people she has encountered on her trips. She currently resides in the New York City area and has lived in Los Angeles, London and Guadalajara, Mexico.

H av e n S h e a Public Relations/Writer/Blogger/Niche Travel Specialist Haven’s first stop was Dallas, Texas where she attended Southern Methodist University. She was an active member of the Pi Beta Phi sorority and the Public Relations Student Society of America. While at SMU, Haven completed two study abroad stints in London and Madrid and also gained valuable experience during two working internships at The Richards Group and Janet Kafka & Associates. Haven graduated with a Bachelor of Arts in Communication Studies and Spanish. Following graduation, Haven worked with Park Management Group of Atlanta, Georgia on a project in their marketing department rebuilding their website and launching social media plans for a string of hotels, formerly known as Jameson Inns.However, the call of adventure was too strong and in the fall of 2011, Haven moved to Madrid, Spain where she taught English in a small elementary school by day, honed her Spanish skills by night, and traveled on weekends. Two years later and adept in Spanish, she is trading in her flamenco dresses and daily siestas to re-connect with her communications career at the Atelier Group. Living in a different culture taught her to always seek the local experience and inspired her “travel-wish-list” which include destinations such as Turkey, Italy, Argentina, and several countries in Africa.

O u r A s s o c i at e s Pina Iannuzzi, Pina has over 13 years experience in Graphic Design and Website development.

Prior to consulting at Atelier Group, she worked on campaigns for companies like L’oreal, Capital One, Kraft Foods and United Nations. She has a BA from New York University in Art History and a BFA from Parsons School of Design in Communication Designs. Her recent work included a global Truffle Cosmetic product launch touted by Oprah Magazine, Neiman Marcus and Nordstrom’s. To include highly fashionable boutique retail partners in New York and Los Angeles.

Sara Amandolare, Freelance writer, blogger. Articles have appeared in Salon, The New York Times travel and environmental blogs, New York Magazine, The Daily, Time Out New York, Budget Travel, Fodor’s, The Prague Post, New York Press, Clean Plates, The Source newspaper (Bend, OR), DC North newspaper (Washington D.C.) and other publications.

Hotel and Resort Client Listing

IN T E R N AT ION A L Aida Tourism - Istanbul, Turkey www.aidatours.net Contact: +90 212 322 43 90 Buddha Bar Hotel - Paris, France www.buddhabarhotelparis.com Contact: +33 0 1 55 35 36 82 Boutique Saint Sophia - Istanbul, Turkey www.boutiquesaintsophia.net Contact: +90 212 528 09 73 Del Mar Escapes - Ladera Ranch, California www.delmarescapes.com Contact: 1.949.388.8590 Dream Italy - Siena and Roma, Italy & Beijing www.dreamitaly.it Contact: +01 3364 50521 Healing Hotels of the World www.healinghotelsoftheworld.com Contact: +49 0 221 2053 1175 Hotel Crillon Le Brave - Provence, France www.crillonlebrave.com Contact: +33 4 90 65 61 61

The Inn at English Harbour St. John’s, Antigua & Barbuda www.theinnantigua.com Contact: 1.268.460.1014 Latin Excursions - Aventura, Florida www.latinexcursions.com Contact: 1.305.356.8488 Toll free: 1.866.626.3750 Nizuc Resort & Spa - Punta Nizuc, Cancun, Mexico www.nizuc.com Contact:. +52 998 891 5700 Royal Mansour - Marrakech, Morocco www.royalmansour.ma Contact: +212 5 29 80 80 80 Russian Rhapsody - Saint Petersburg, Russia www.rrdmc.com Contact: +7 812 380 96 66 or +7 921 330 35 55 Tortuga Bay Resort and Estates Punta Cana, Dominican Republic www.tortugabayhotel.com Contact: 1.809.959.2262 or Toll free: 1.888.442.2262 The Westin Puntacana resort & Club Punta Cana, Dominican Republic www.westinpuntacana.com Contact: 1.809.959.2222

Hotel and Resort Client Listing

domestic The Cottage & Lofts - Nantucket, Massachusetts www.thecottagesnantucket.com Contact: 866.838.9253 or 508.325.1499 Jared Coffin House - Nantucket, Massachusetts www.jaredcoffinhouse.com Contact: 800.248.2405 or 508.228.2400 White Elephant Hotel - Nantucket, Massachusetts www.whiteelephanthotel.com Contact: 800.445.6574 or 508.228.2500 The Wauwinet, Relais & Châteaux Nantucket, Massachusetts www.wauwinet.com Contact: 800.426.8718 or 508.228.0145 Santa lucia preserve - Carmel, California www.santaluciapreserve.com The Ranch at Laguan Beach - Laguna Beach, California www.theranchatlagunabeach.com

estates and villas The Estates at Punta Cana Punta Cana, Dominican Republic www.theestatesatpuntacana.com Contact: 809.959.7325 White elephant Village Residences Nantucket, Massachusetts www.whiteelephanthotelresidences.com Contact: 800.445.6574 or 508.228.2500

Some of the companies we’ve had the pleasure of working with in the past

Amanyara - Turks & Caicos

One&Only Le Saint Géran - Mauritius

Cap Juluca - Anguilla, British West Indies

One&Only Ocean Club - Bahamas

Casa Velas Hotel Boutique - Mexico

One&Only Touessrok - Mauritius

El Convento - Antigua, Guatemala

One&Only Palmilla - Mexico

Grand Del Mar - San Diego, California

One&Only Reethi Rah - The Maldives

Grand Velas All Suites & Spa Resort - Mexico

One&Only Royal Mirage - Dubai

Half Moon Bay Golf Links - California

Pavillon de la Reine - Paris, France

Hanbury Manor - Hertfordshire, England

Pineapple Beach Club - Antigua

Heckfield Place - England

Rosewood Mayakobá, Riviera Maya - Mexico

Hotel Sax - Chicago

Sanctuary on Camelback Mountain - Paradise Valley, Arizona

Kimpton Hotels & Resorts

Sereno Beach - St. Barthélemy

Las Ventanas - A Rosewood Resort

Shore Club - Miami, Florida

Le Pavillon des Lettres - Paris, France

The Lodge at Koele - Lanai, Hawaii

Montage Beverly Hills

The Lodge at Pico Bonito - Honduras

Montage Deer Valley

The Manele Bay Hotel - Lanai, Hawaii

Montage Hotels & Resorts

Top Notch Resort and Spa - Stowe, Vermont

Montage Laguna Beach

Velas Vallarta Suite Resort - Mexico

Ojai Valley Inn and Spa - Ojai, California

Viceroy Resort - Anguilla, British West Indies

S o m e o f t h e c o m p a n i e s with which we’ve developed marketing alliances AIRLINES American Airlines Air France Aero Mexico British Airways Emirates Airlines Jet Blue Southwest Airline Virgin Atlantic INDUSTRY HOTEL AFFILIATIONS AND PARTNERSHIPS Leading Hotels Of The World Preferred Hotels Small Luxury Hotels Design Hotels Destinations Link Hospitality, LLC Spafinder.com Tablet TRAVEL CONSORTIUMS AND MEDIA COMPANIES Virtuoso Signature Fine Hotel and Resorts Healing Hotels of the World Classic Travel Global Blackbook A Rare World Quintessentially TOURISM BOARDS Caribbean Hotel Association Mexico Tourism Board New York Convention and Visitors Bureau Miami Convention and Visitors Bureau Morocco Tourism Board Turkey Tourism Board India Tourism Board ENTERTAINMENT CHARITIES Entertainment Industry Foundation Sony Music Universal Music Group Paramount Pictures DreamWorks

HBO Fox Networks NBC and Affiliates Designated charities: We Are Family Foundation, Nile Rodgers Sumthing Else Music Works, Airline partnership (JetBlue.com/WeCare) LUXURY COMPANIES Luxury Marketing Council Neiman Marcus Bergdorf Goodman Saks Fifth Avenue Harry Winston Mont Blanc Movado Barneys BMW Mercedes Benz Rolls Royce Sotheby’s PUBLISHING Conde Nast Traveler Travel & Leisure Cool Hunter Daily Candy Huffington Post Departures Architectural Digest Town & Country Forbes Fortune Bloomberg Niche Publications Modern Luxury Publications New Yorker Magazine New York Magazine Bon Appétit Wall Street Journal New York Times USA Today



Please contact us at: Gina Forte [email protected] Toll Free: (877) 637-5665 Office: (212) 828-4770 Mobile: (917) 301-2228 Facebook: Atelier Group www.ateliergrp.com

Twitter:@ateliergrp www.looktrvl.com/

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