FY’15 Original HP toner cartridges with JETINTELLIGENCE
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
FY’15 Introductions April
Color LaserJet Mono LaserJet Mono LaserJet (MLK)
October
November
Dept “Ent” WG A3 “Ent” WG A4 “Ent”
HP LJ Ent M604/605/606
SWT-H “Ent”
HP CLJ Ent M552, M553
EVA (MLK)
Madrid/ Lite
SWT-L “Pro”
PLE “Pro”
Yellowtail
Gemini/ Neptune
HP CLJ Pro M252, MFP M277
Orion/ Nebula
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Dorado/ Marlin
Bluefin (MFP)
Cordoba (MFP)
Goals SELL PRINTERS! • Differentiate the system and create loyalty for OHP cartridges
SELL CARTRIDGES! • Demonstrate HP’s innovative leadership • Elevate supplies critical role in the printing • Differentiate vs. the aftermarket • Build customer loyalty and influence switchers © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
2015 Cartridge Innovation Total Energy Consumption
Faster (First Page Out Time)*
64%
53% Lower energy than predecessor* * Color M551 to M552
Max Cartridge Yield Increase
92% 63%
Faster than predecessor* *First Page Out Time from Sleep – Color M575 to M576
HW Size Reduction
41%
Color
Black
Larger Capacity than predecessor* * Color M451 to M452
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Smaller than predecessor* * Color M276 to M277
Brand architecture Ingredient Brand
JETINTELLIGENCE
Strapline
More. Pages, performance and protection
Feature Names
Performance Precision Color Toner Black Toner
Page Print Gauge Anti-Fraud Maximizer Technology Technology Technology
Feature Icons
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Auto Seal Removal
Performance color toner Innovation Durable shell reduces toner wear
Customer Value Higher page yields
Smaller, faster printers Less energy to print a page
Legendary print quality Soft core low melt point © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Precision black toner Innovation Low-melt, small size and spherical shape
Customer Value Higher page yields
Precise toner placement
Smaller, faster printers
Efficient use of toner
Exceptional performance
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Less energy to print a page
Page maximizer technology Innovation Re-engineered for higher yields - Smaller, robust components - Less system wear
Customer Value More pages – For standard ISO cartridges
• +92% more color pages* • +44% more black pages for mono**
+49% 11%
17%
13% 15%
Intelligent modeling Predictive measures
Orion X black vs predecessor X black © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
– For low coverage printing Lower CPP Fewer interventions *92% more color pages with the M452 compared to M451. **44% more pages with the LJ M506 compared to LJ P3015 (Niihau)
Print gauge technology Innovation
Customer Value
- Adapts to print behaviors - More dependable tracking of cartridge life
OHP
OHP - VL
!
?
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
More certainty when predicting cartridge life
Available for your Genuine HP cartridges Used or counterfeit Cyan Cartridge * Order 201X (CF401X)
Unknown
Print gauge technology ISO pages
Low (old)
VL (old) Override
Fade Low (new) VL (new)
Genuine HP – FY ‘15+ 5% *
Low 700 3014
Used or CF – FY ‘15+ Used or counterfeit Cyan Cartridge * Order 201X (CF401X)
Used or counterfeit Cyan Cartridge * Order 201X (CF401X)
Unknown
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Used or counterfeit Cyan Cartridge * Order 201X (CF401X)
Unknown
Unknown
Anti-fraud technology Innovation -Secure cartridge & HW handshake -Deeper system integration -Captures lifetime usage & loyalty
Customer Value Anti-Counterfeit
– Authenticates Genuine HP installed – Identifies Used or Counterfeit installed – Fleet anti-counterfeit tools
Cartridge Anti-Theft*
– Ties a cartridge to a printer fleet – Protected from install to recycle – Fleet level solution (HP JetAdmin)
Genuine HP Policy* ?
– Helps enforce an OHP only policy – Enabled across a fleet (HP JetAdmin)
* Off by default © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Auto seal removal Innovation The seal is automatically removed and stored in the cartridge
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Customer Value
Easy and clean cartridge install Removes a step No waste
JETINTELLIGENCE: Customer Value More Performance Performance Color Toner Higher page yields Smaller, faster printers Less energy to print a page
Precision Black Toner Higher page yields Smaller, faster printers Less energy to print a page
More Pages
More Protection Anti-Fraud Technology
Page Maximizer Technology More pages Lower CPP Fewer interventions
Print Gauge Technology More certainty when predicting cartridge life
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Authenticates Genuine HP Identifies used or counterfeit Protects against cartridge theft Enforces OHP only policy
Auto Seal Removal Easy and clean cartridge install Removes a step No waste
Communication Plan WW Marketing – Commercial Supplies
Branding on box JETINTELLIGENCE
HW design is in development
More. Pages, performance and protection Temporary label •Orion 3-4mo •Madrid 14mo
Final artwork
JETINTELLIGENCE
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Goals SELL PRINTERS! • Differentiate the system and create loyalty for OHP cartridges
SELL CARTRIDGES! • Demonstrate HP’s innovative leadership • Elevate supplies critical role in the printing • Differentiate vs. the aftermarket • Build customer loyalty and influence switchers © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
JETINTELLIGENCE Comms WIP
HP Sales
Channel Management, Salesforce
SMB Office Manager (key), IT (influencer)
Enterprise/PS
Who
Channel and Print specialists
What
Communicate the Original HP Toner with JetIntelligence feature set and key role in R Platform
How
• Bootcamp (Dec.) • Regional Sales Trainings • Webinars • Sales Tools
• GPC event – March • Campaign Asset Lineup: 16-18 PR/AR (HP and CoMkt) Print Ads, activities are TBD Banner Ads, Direct Mail, • Local Sales eDM, digital, social, Point Trainings of Sale • Webinars • Targeted: On-box labels • Sales Tools (HW+Toner), CRM • Co-Marketing • Sales Tools (BTL) • SOP (video)
• • • •
Where
Global
Global
Broad: US, UK, DE, CN tgtd: global
Global top-1000
Key Markets
When
December-March
February-March
April-November
April-November
February-April
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Procurement (key), IT (influencer)
PR/AR
Regional events Local events HP Salesforce SOP (video)
Analysts, Journalists, Bloggers
• • • •
AR/PR events PR statements Blogger events SOP (video)
JETINTELLIGENCE GTM Framework
Shelf Strip More. Pages, performance and protection
Print Ad Direct Mail
eDM
Poster
Violator
HP Led and Co-Marketing
Cross Merch Sign
Wobbler
Retail
Reseller PPT
Banner Ad
Online and SEM
Digital SOP HP and Co-Mktg landing page
WW 360º JETINTELLIGENCE Marketing
Partner training
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Q&A
Telmkt Script
Brief
HW+CTG Battlecard Q&A
Drawer Statement
PR
Media advisory
HP Sales Training Customer PPT
Trad’l SOP Science of Printing
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
JETINTELLIGENCE Launch Assets HP Led: • Print Ad • Banner Ad Units (static & flash) • eDM and Direct Mail • Social Media content – Customer case videos • On Box-labels with the new Brand – in process • SOP video – in development • Local Event toolkit • Advertorials Co-Marketing: • Print Ad • Banner Ad Units (static & flash) • eDM and Direct Mail Web: • Supplies Gateway Page • Joint Campaign landing page - appearances in hardware/Supplies
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
• POS: Currently scoping work with the Hardware Team to consider cross selling messaing and cross merchandising instances for both LaserJet and Original HP Toner • Violator • Cross Merchandise blade sign • Wobbler Sales Tools: • Q&A / FAQ • Brief (2 pages) • Channel Partner PPT • Customer PPT • Battlecard (Joint with HW) • Telemarketing Guides (Reseller/HP) • SOP video Other: December 2014 and January 2015 • Photo shooting – Product and Lifestyle
Original HP Toner cartridges with JetIntelligence Brand Activation Book December 2014 Jane Blando and Pam Ingmire
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Content 1: Ingredient Brand Goals
2: HP JetIntelligence story
© 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
3: Using HP JetIntelligence
4: Messaging HP JetIntelligence
Original HP Toner cartridges with JetIntelligence
Quality
We’ve staked our reputation on providing the best toner possible in the marketplace—year after year.
Innovation
Innovation is in our DNA and improving our customers’ experience is key.
The best just got better
The customer needs more value from every dollar, euro, and yuan.
JetIntelligence
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
More. Pages, Performance, and Protection.
Using the HP JetIntelligence ingredient brand and strapline Do’s First mention
• Original HP Toner cartridges with JetIntelligence • More. Pages, Performance, and Protection.
• JetIntelligence is not locked up into the product name—it’s an ingredient to the product. • First mention of JetIntelligence should use the strapline • “HP” does not precede “JetIntelligence” when saying “Original HP Toner featuring JetIntelligence”
Includes important technology called HP JetIntelligence, which provides the customer more pages, performance, and protection.
• When working the lockup strapline Always the into copy use normal phrasing, punctuation, and capitalization title with the
Brand with strapline as subtitle
HP JetIntelligence More. Pages, Performance, and Protection.
•
Second mention
HP JetIntelligence HP JetIntelligence provides you more value.
• No need to repeat “Original HP” after first mention space does not allow, • No need tothe repeat strapline first mention descriptor lockup after is
Strapline as copy
descriptor when space allows The title & descriptor lockup can be inline Two lines, flush left or centered separated with a dash When sizing and/or
not required
HP JetIntelligence
Body copy
HP JetIntelligence Toner cartridge JetIntelligence Toner cartridge JetIntelligence technology
• Depending on context, all are OK to use in the body copy. • Dropping HP in front of the name works to avoid overuse of HP in a sentence or paragraph • The words toner, technology, and cartridge are descriptors, not part of the name
Wordmark vs. plain text
JETINTELLIGENCE
• Wordmark is reserved for packaging, stickering on the product, POS, and presentations. • On a deliverable, use the wordmark only once, then revert to plain text for subsequent mentions.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Brand elements Ingredient brand
Strapline
JETINTELLIGENCE More. Pages, Performance, and Protection.
Feature icons
Feature names
Performance color toner
Precision black toner
Page maximizer technology
Print gauge technology
For more information on how to properly use icons, see https://h10014.www1.hp.com/hpweb/experience/make/look/icons-usage.aspx © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Anti-fraud technology
Auto seal removal
Individual messaging sources Messaging is posted on the PPS Assets repository (ppsassets.com) • Umbrella messaging for HP JetIntelligence • Messaging for supplies • Messaging for hardware
Questions? Contact Jane Blando:
[email protected]
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Ingredient brand goals
Two branding goals
• Differentiate HP LaserJet hardware and create IB loyalty for Original HP Toner cartridges right from the start. • Differentiate in the supplies aftermarket by providing credible, relevant and durable differentiation for Original HP Toner cartridges.
© 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Is Not Major “Intel inside” brand-building caliber campaign and investment
Is A pragmatic and compelling way to signal innovation and value in the system and the toner/cartridge • Make it easy to communicate by sales representatives • Enable marketing communications to quickly indicate “worth paying more for” value
HP JetIntelligence story
What does HP JetIntelligence mean? Jet
Intelligence
Original HP Toner cartridges are designed and optimized to work with HP LaserJets
Cartridge and toner adaptive printing innovations provide customers more pages, performance, and protection
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Technically speaking, what’s intelligent about these cartridges? The cartridge detects, adapts, and alerts customers. • Detects page coverage • Adapts number of pages in a cartridge to coverage needs • Alerts when counterfeit cartridges are installed Hard shell, low-melt toner particle formulation enables fast printing with consistent quality, first page to last.
Technology behind HP JetIntelligence More Pages Page maximizer technology • Higher ISO yields • Re-engineered cartridge – Smaller, more robust parts – Less wear on system
Print gauge technology • Dynamic • More dependable gauges
More Performance Performance color toner • Low melt core = faster print • Hard shell = high print yields for low coverage printing
Precision black toner • •
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Consistency—first page to last Enables smaller printers
More Protection Anti-fraud technology • Secure Authentication • Deeper hardware integration • Customers able to identify counterfeit • Fleet anti-counterfeit tools
Auto seal removal • Easy cartridge install • Across color and mono
Using HP JetIntelligence
Toner naming style guide “Toner” is always capitalized
“J” and “I” of JetIntelligence are always capitalized
“cartridges” is always lower-case
Original HP Toner cartridges with JetIntelligence More. Pages, Performance, and Protection.
“Pages,” “Performance,” and “Protection” are always capitalized when used as a strapline or headline
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
A period is always placed after “more” and “protection” when used as a strapline
Using the HP JetIntelligence ingredient brand and strapline Don’ts HP logo lockup
• Don’t use or lock up the HP logo with the name
JETINTELLIGENCE JetIntelligence
Icon
JetIntelligence
Wordmark
JETINTELLIGENCE
• Don’t use the “optimized performance” icon as a logo/lockup with the name
• Don’t change the colors • Don’t change the size proportions or bolding • Don’t use the wordmark format in regular headline or body copy
Introducing new HP JETINTELLIGENCE Strapline
More pages performance and protection
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
• Don’t alter the color from black; if black on black, reverse out to white • Don’t alter the punctuation • Don’t wrap or stack the line—should appear all on one line
Messaging HP JetIntelligence
Original HP Toner cartridge with JetIntelligence Value Proposition message Headline
More. Pages, Performance, and Protection.
1
Headline: Short
Headline: Long
Count on Original HP Toner cartridges with JetIntelligence to deliver 30% more pages, peak performance, and antifraud protection—something the competition simply can’t match.1
Count on Original HP Toner cartridges with JetIntelligence to deliver up to 30% more professional-quality pages, peak printing performance every time, and protection against counterfeits with innovative anti-fraud technology— something the competition simply can’t match. 1
As compared with maximum-capacity cartridge yields for predecessor products. For details, see hp.com/go/learnaboutsupplies.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Key Selling Points
1
KSP
Headline
Long message
KSP 1: Value and increased page yield
More pages—and more value—than ever1
Count on more of everything you expect from Original HP Toner cartridges—improved performance, high quality, and greater dependability.1 Original HP Toner cartridges with JetIntelligence deliver more pages, help reduce costs with high-yield options and page maximizer technology,1 and consistently predict toner levels with print gauge technology, so you can be confident you’re getting the most out of every cartridge you buy.
KSP 2: Speed and performance without sacrificing quality
Print at top speeds— without sacrificing quality
Produce even more of the top-quality documents you expect from HP, at speeds your printer was built to achieve—with performance color toner.1 Only Original HP Toner with JetIntelligence is specially engineered to match your printer’s high-speed performance—without sacrificing the quality you depend on to look professional.
KSP 3: Cartridge authentication means peace of mind
Help protect against fraud, and depend on consistent, high-quality print performance
Help protect your business printing against fraud, with HP’s exclusive anti-fraud technology—built into every Original HP Toner cartridge with JetIntelligence. Anti-fraud technology enforces fleet-wide printing policies—so you can help your business manage costs and maintain high quality standards.
KSP 4: Hardware and supplies system message— better together
Protect your investment with toner cartridges designed to get the most from your printer
Get the most pages possible out of your investment.1 Print more professional-quality pages at higher speeds than ever before with page maximizer technology and performance color toner.1 Only Original HP Toner cartridges with JetIntelligence are specially designed and precisely engineered for your HP printer or MFP—so you can increase efficiency and raise productivity.
As compared with maximum-capacity cartridge yields for predecessor products. For details, see hp.com/go/learnaboutsupplies.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Hot feature messaging (umbrella only)
Original HP Toner cartridges with JetIntelligence More. Pages, Performance, and Protection. More Pages
1 2
More Performance
More Protection
Get the most prints for your money with page maximizer technology that delivers up to 30% more pages per cartridge than previous versions of HP toner.1
Continue to count on consistently glossy, professional-quality results, using performance color toner that’s specially designed to keep up with the high-speed performance of your HP printer or MFP.
Don’t be fooled by counterfeit cartridges that attempt to mimic Original HP. Innovative, antifraud technology helps ensure that you’re getting the authentic HP quality you paid for. Help manage costs, decrease help desk calls, and count on more consistent, professional-quality results from every HP printer and MFP in your fleet.
Help ensure you’re getting the most prints possible from your cartridge, using print gauge technology that more consistently predicts toner levels.2
Precision black toner helps your business look sharper than ever before by producing crisp, black text and professional-quality graphics.
Get right to printing without delays or mess— quickly replace your cartridges with automatic seal removal and easy-open packaging.
As compared with maximum-capacity cartridge yields for predecessor products. For details, see hp.com/go/learnaboutsupplies. As compared with cartridge gauges for predecessor products.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
WIP examples
For guidance only—do not reproduce
Activation: On cartridge packaging
• Use wordmark
• HP is already prominent, so no need for HP before JetIntelligence • Not translated • Strapline reasonably centered with JetIntelligence • Strapline translated
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Activation: On hardware packaging
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Activation: Web
Use Original HP Toner cartridges with JetIntelligence More. Pages, Performance, and Protection.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Activation: Print
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you
JETINTELLIGENCE Playing to win Framework Winning aspiration •Create awareness and build brand preference for the new Toner R Cartridges launching in April'15, so customers will be less likely to switch to non-HP alternatives once R Cartridges become available. •Generate a halo-effect on "current platform" toner cartridges, positively influencing customer preference and loyalty. •Help position HP LES as leading innovator in the officeprinting market.
Where will we play •Segments: Small Business, Mid-market, Enterprise & PS
•Personae: SMB: Office Manager (decision maker), IT Mgr (influencer) Enterprise/PS: Procurement (decision maker), IT (influencer) •Channels: Commercial Channel, HP Direct •Regions: Globally, with peak investments in few selected markets
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
How we will win •Establish an "R-cartridge" ingredient brand and hot feature names, make them stand for the new key differentiators of the R cartridges supporting the overall Toner Value proposition. •Build emotional engagement and favorable positioning of the new "R" brand through an intro campaign in top markets, using carefully selected touchpoints incl. ATL, digital, events, eDM, packaging,… •Empower HP sales and channel partners to explain the value of the new HP toner cartridges and the brand positioning •Influence PR/AR to generate excitement about HP's innovation, the new HP products and their benefits
Capabilities to be put in place • New branding and messaging. Integrated intro campaign: PR/AR, ATL, Social Media, Sales tools, CRM, Packaging, POS, co-mktg
Management systems required • Net promoter score, Market share reporting (RS Consulting); ACP reporting on HP Toner Preference, ‘Intent to purchase’ report
“X” Cartridge ISO Yield Increases in FY’15 Color "K" X "CMY" X
Jackal 11,000
"K" X "CMY" X
Madrid 12,500 9,500
Buck 2,400
"K" X "CMY" X
Orion 2,800 2,300
Tbird 4,000
14% 58%
Gemini 6,500 5,000
Taishan Dorado "K" X 6,900 9,000
30%
Niihau YellowT 12,500 18,000
44%
"K" X
17% 28%
63% 92%
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Mono
Cartridge ISO Yield Changes in FY’15 Color "K" A "K" X "CMY" A "CMY" X
Jackal 5,500 11,000 6,000
"K" A "K" X "CMY" A "CMY" X
Madrid 6,000 12,500 5,000 9,500 Buck 1,600 2,400 1,800
"K" A "K" X "CMY" A "CMY" X
9% 14% -17% 58% Orion 1,500 2,800 1,400 2,300 Tbird 2,200 4,000 2,600
Mono Niihau YellowT 6,000 9,000 12,500 18,000
50% 44%
Taishan Dorado "K" A 2,700 3,100 "K" X 6,900 9,000
15% 30%
"K" A "K" X
-6% 17% -22% 28% Gemini 2,300 6,500 2,300 5,000
5% 63% -12% 92%
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you
APJ Marketing: Anny Huang (
[email protected])
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP theme colors Refer to the PowerPoint How-to Guide for detailed guidance on color usage Lights/Darks
White R 255 G 255 B 255
Accents and default chart color order
Black R 0 G 0 B 0
Light gray R 229 G 232 B 232
Darker gray R 83 G 84 B 85
HP blue R 0 G 150 B 214
Purple R 130 G 41 B 128
75% Green R 64 G 168 B 96
50% Green R 127 G 197 B 149
Dark gray R 135 G 137 B 139
Hyperlinks
40% HP blue R 153 G 213 B 239
50% Purple R 192 G 148 B 191
Medium gray R 185 G 184 B 187
HP blue R 0 G 150 B 214
Custom colors
65% HP blue R 89 G 187 B 228
15% HP blue R 217 G 239 B 249
Green R 0 G 139 B 43
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
25% Green R 191 G 226 B 202
Orange R 240 G 83 B 50
75% Orange R 244 G 126 B 101
50% Orange R 247 G 169 B 152
25% Orange R 251 G 212 B 192
Dark gray R 135 G 137 B 139