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Future Social Government 2015 Investing the future of social media 5th-6th November, Rex Hotel, Canberra

Sharing insights on pioneering future focused social strategy: Points of discussion will include: Exploration of how social looks set to evolve in 2015 and beyond Anticipating how the role of the social marketer looks set to change within the public sector Determining the next shift in emerging technologies Developing pioneering social initiatives – global perspectives Sustaining social media innovation throughout the organisation

Global thought leaders include:

Perry Hewitt

Marshal Mayer

Sean Herron

Kelly Lux

Prem Vasudevan

Prof. Jim Macnamara

Matt Murray

Helena Scheepers

Roghan McKerlie

Aaron Michie

Brady Jacobsen

Kieran MacGillicuddy Anne Rowland Campbell

Adam Vincenzini

Ruud Spierings

Chief Digital Officer, Harvard University, USA

Associate Dean (Engagement & International). Professor of Public Communication Universityof TechnologySydney

General Manager, Direct Channels, Australia Post

Marketing Director, Twitter Australia

Digital Communications, Social Media, Digital Strategy, Redland City Council

Advisor - Digital Transformation Office

Presidential Social Innovation, The White House, USA

Associate Professor, Faculty of Business and Enterprise Swinburne University of Technology

Director, Intersticia

(Invited)

Assistant Director, Online Master of Science in Communications, S.I. Newhouse School of Public Communications, USA

Founder, Rogues Gallery

Managing Partner, Kamber

Social Media Manager, Communication and Media Branch, Executive Division Department of Immigration and Border Protection

Chief Innovation Officer, Zenith Optimedia Australia

ANZ Director of Social, Kenshoo

BE A

Jason Davey

Head of Digital, Ogilvy

REGISTER NOW:

Paul Vadasz

Assistant Director Website & Intranet Team, Office of the Fair Work Ombudsman

Tiffanny Junee Social Media Researcher

PH: 02 9896 0776, FAX: 02 9896 0796 E-mail: [email protected], www.ibrc.com.au

Amanda Dennett

Senior Social Media Adviser, Department of Human Services Researched & Developed by:

SPONSOR AT THIS EVENT

5th Annual

Gov

Future Social Government 2015 Investing the future of social media

5th-6th November, Rex Hotel, Canberra

Future social media strategy..? Where’s social heading.. Social marketing strategy throughout 2015 will no doubt raise the bar in creativity and authentic engagement. A majority of public sector and Government organisations are on board with social media platforms and strategies although it’s getting harder for organisations to shine in social media - where users are in the driving seat and will screen out anything that fails to interest them within seconds. Although with a deeper understanding and application of emerging social technologies companies can become more able to succeed through their social innovations. This two day investigation of social innovation and ‘3.0’ cutting edge strategy will assist in creating pioneering social initiatives. Sustaining a fresh social approach is not possible without clear insight into emerging innovations and their possibilities – this forum will gather those developing the technologies and the cutting edge social marketers who will share their anticipation and insight into future social marketing and web developments. Debate will be focused on: The evolving web, understanding the platforms shaping ‘web3.0’ strategy The 2015 social shift – what technologies are emerging – from where- and what’s the expectation Social innovation – what will it require beyond this year? What should the marketers be anticipating Case studies of pioneering social initiatives – why they worked and their future evolvement Worldwide social advancements – hear from the digital pioneers from the US, Asia and UK – how are they preparing for the next wave of social possibilities Getting the ‘buy-in’ from the board to go further into unknown social territory Assessing where next for organisations in the social arena, moving out of social comfort zones and into new areas of potential social success and benefit Future directions for Google and Yahoo – what every social marketer should be expecting Global social research and technology updates - insights into specific trends and social behaviour to assist in strategy development

Who you will meet: This conference, now in its fifth year attracts: Heads of Social Media, Heads of Marketing, Digital Professionals, Market Research executives, Community Managers, Communication Professionals and PR Executives across Government and Public Sector organisations.

5th Annual

Gov

Future Social Government 2015 Investing the future of social media 5th-6th November, Rex Hotel, Canberra

Day One: 5th November, 2015 (Thursday) 08.30

Coffee and registration

09.00

Welcome by conference chair

14.35

• Exploring how the role of the social marketer looks set to change • Highlighting imminent and future social new pathways • Assessing what every social marketeer should be preparing for Sean Herron, Presidential Social Innovation, The White House, USA

Tiffanny Junee, Educator and Social Media Researcher

09.10

AN INTRODUCTION TO SOCIAL EVOLUTION • Where are we now? The Art of Social • Latest Mainstream arrivals: Wearables, Robotics, Big Data • The Art of Mobile • Where to next? The Art of Smart and the Intelligent Web Tiffanny Junee, Educator and Social Media Researcher

09.30

THE VITAL MISSING ELEMENT OF BEING SOCIAL AND ENGAGEMENT – LISTENING HOW GOVERNMENTS CAN RE-ENGAGE CITIZENS AND IMPROVE POLICY OFFLINE AND ONLINE Professor Macnamara will discuss the findings of his latest research on three continents that has been described as “a wake-up call for anyone who seeks practical ways to address the growing democratic deficit”. His in-depth study of government, corporate, and non-government organisations in the UK, US, and Australia, presented by invitation to the UK Cabinet Office earlier this year and to be published in a book released next month, shows that the public communication of organisations including democratic governments predominantly involves construction of an ‘architecture of speaking’ to amplify their voice and disseminate their messages. He proposes that organisations need to createan architecture of listening to regain trust and re-engage citizens, which will ultimately lead to better representation and better policy. He will explain his concept of anarchitecture of listening and how it can benefit government and citizens.

15.15

15.35

11.00

Refreshments and networking

11.30

EMERGING TECHNOLOGIES AND DEMOGRAPHICS: WHAT THIS MEANS FOR SOCIAL MEDIA • The rise of GEN Z: The social world they live in and how we market to them • How content is changing and evolving: Make sure your business isn’t left behind • Platforms and Technology: What’s next in social and the business implications Aaron Michie, Head of Innovation, Zenith Optimedia

12.10

12.50 13.50

THE FUTURE PERSPECTIVE FOR FACEBOOK – ADAPTING TO A CHANGING SOCIAL MARKETING LANDSCAPE • Exploring the future possibilities throughout facebook • How best to leverage facebook in the coming years • Determining how and why facebook social marketing is shifting Kelly Lux, Assistant Director, Online Master of Science in Communications, S.I. Newhouse School of Public Communications,USA Lunch and networking MOVING FORWARD BY LEARNING FROM THE PAST – THE JOURNEY THROUGH SOCIAL INTEGRATION THROUGHOUT PUBLIC SECTOR ORGANISATIONS • Sharing the key lessons learnt from the past 8 years of social • How to take the next step in amongst the current social climate • Critical future considerations for social engagement in the coming years Kieran MacGillicuddy, Advisor – Digital, Transformation Office

INNOVATION ACROSS THE DEPT OF IMMIGRATION AND BORDER PROTECTION • Emerging initiatives for social growth • Meeting the challenges of strengening content engagement • The future key next steps – how to embrace the next wave of change Prem Vasudevan, Social Media Manager, Communication and Media, Branch, Executive Division, Department of Immigration and Border Protection

Case study: 16.05

THE FUTURE OF SOCIAL DEVELOPMENT AND CHANNEL INTEGRATION • Managing one of Australia’s most trusted brands • Support your business during times of celebration and crisis • Top 5 #Fail and #FTW from one Australia’s leading Social Brands Brady Jacobsen, General Manager, Customer Sales and Service, Australia Post

16.35

INTERACTIVE PANEL SESSION:

A CONTEXTUAL FUTURE FOR CONTENT MARKETING • Understanding the 4 waves of content marketing • How to prepare for the 4th wave of context • A case study on who is capitalising on contextual opportunities Roghan McKerlie, Founder & Director, Rogues Gallery, Award Winning Social Content Strategist

Networking break

Case study:

Professor Jim Macnamara, Professor of Public Communication University of Technology Sydney 10.10

FLASH FORWARD 2020 – INVESTIGATING SOCIAL’S UPCOMING TRENDS

16.40

INTERACTIVE PANEL SESSION: • Future social evolvement in the years to come • An exploration of innovation in social and where it’s heading • What will strategic success look like in the future Brady Jacobsen, General Manager, Customer Sales and Service, Australia Post Sean Herron, Presidential Social Innovation, The White House, USA Kieran MacGillicuddy, Advisor – Digital, Transformation

Conference drinks reception

Gov

Future Social Government 2015 Investing the future of social media 5th-6th November, Rex Hotel, Canberra

Day Two: 6th November, 2015 (Friday)

08.30

Coffee and registration opens

09.00

Welcome from conference chair

14.10 INTERACTIVE ROUND UP DISCUSSION

5th Annual

ROUND TABLE INTERACTIVE SESSION, FACILITATED BY ANNI ROWLAND CAMPBELL Including updates from ANZSOG – the future perspective • Building social innovation in the coming year • Focusing on the Public Sector’s next step in developing great social initiatives Anne Rowland Campbell, Director, Intersticia Case study:

09.20

THE EVOLUTION OF SOCIAL BEYOND 2015

15.00

• An assessment of how far we've come • Exploring the innovative content needed to move forward • Anticipating what the near future holds • Current developments set to change the social landscape beyond 2015 Perry Hewitt, Chief Digital Officer, Harvard University, USA 10.00

TWITTER – AND THE FUTURE OF SOCIAL MEDIA STRATEGY

Case study: 15.30

Marshall Maher, Head of Marketing, Twitter Networking and refreshments

Helena Scheepers, Associate Professor, Faculty of Business and Enterprise Swinburne, University of Technology 15.45

11.10

CONTENT REDEFINED! HIGHLIGHTING PRACTICAL FUTURE CONTENT CREATION STRATEGIES • Creating branded content does not equal increases in user engagement – case studies and considerations •When to recycle and re-design existing content. Key considerations in content recycling. •The future of engaging with influential content creators and curators.

16.05

PANEL DISCUSSION 13.10

PANEL DISCUSSION The panel of speakers will provide clarity on the key changes to the social arena helping delegates to test and redefine how social will be successful in the years to come: • Establishing the key future content considerations • The five critical next steps in aligning for future social growth • The evolving role of the social marketer Marshall Maher, Head of Marketing, Twitter Paul Vadasz, Assistant Director Website & Intranet Team, Office of the Fair Work Ombudsman Anni Rowland Campbell, Director, Intersticia

Refreshments and networking HOW WE DEVELOP FUTURE CONTENT STRATEGIES USING ‘INSIGHTS’ THAT MATTER. APPLYING FUTURE SOCIAL STRATEGIC METHODOLOGIES TO ENHANCE INSIGHT GENERATION • Content that generates the best cut through online tends to be part art and part science. • However, the science element is often retrofitted to ‘sell’ a strategic or creative solution as opposed to shaping things from the very start. • Investigating strategic methodologies to insight generation. CAR (capture, analyse, recommend). The CAR process will be explained during the workshop using real life examples and lessons. Adam Vincenzini, Founder and Managing Partner, Kamber

Ruud Spierings, ANZ Director of Social, Kenshoo

12.20

UNIVERSITY OF TECHNOLOGY – SWINBURNE Investigating leading research in upcoming social trends – preparing for a new realm of social media policy • Assessing the upcoming research lead by Swinburne and the imp[act on social marketing • New findings – leading to new thinking and fresh approaches to social media strategy • Public sector social development – the emerging essential considerations and gaining insight on future risk

• Future social Twitter strategy – pioneering Twitter initiatives • The upcoming Twitter trends every social marketer should beanticipating • How to drive innovation through Twitter

10.40

REDLAND CITY COUNCIL • Moving through unknown social territory – from a public sector perspective • Considering the key facets in successful social strategy in the years to come • How councils can seize new opportunity and drive innovation Matt Murray, Digital Communications, Social Media, Digital Strategy, Redland City Council

16.30

ASSESSING THE UPCOMING OPPORTUNITIES IN ONLINE VIDEO STREAMING Investigating the assessing the emerging potential in online video streaming apps including Periscope, Meerkat & the like of Snapchat & Vine throughout the public sector Jason Davey, Head of Digital, Ogilvy

17.00

INVESTIGATING FUTURE OPPORTUNITY FOR ORGANISATIONS AND INSTANT MESSAGING: ONE TO ONE SOCIAL • Presenting an overview of the Instant Messaging landscape • Future opportunities and benefits for brands • Highlighting the winning IM brand strategy from around the world Daniel Young, General Manager, Brightpoint Digital

Lunch and networking 17.30

Conference summation.

[email protected], www.ibrc.com.au

5th Annual

Gov

Future Social Government 2015 Investing the future of social media

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