Fundraising Detailed Assessment Report 2012-2013 Mission / Purpose To provide opportunities through fundraising for students to pursue a quality education and assist in developing the important qualities of independent thinking, respect for the ideas of others, personal integrity and character in order to realize their quests for a philosophy of life and self-fulfillment.

I. Goals and Outcomes/Objectives, with Any Associations and Related Measures, Targets, Findings, and Action Plans A. Goal: Improve the financial status of UWA Improve the institution's financial status by increasing its efforts at productivity and by seeking additional funding from public and private sources. 1. Objective: Conduct an Annual Fund drive The Office of Institutional Advancement will conduct an Annual Fund drive, which will begin on October 1 and will conclude on September 30. All faculty, staff, alumni, and identified friends of the University, as well as targeted members of the business community, will be solicited for financial gifts to the University. a. Measure: Receive gifts and pledges through the drive The Annual Fund will receive gifts and pledges from those constituencies solicited. Blackbaud fundraising software will track all gifts and pledges received. 1. Achievement Target: Fundraising has a goal of 500k in the annual fund drive. 2. Findings (2012-2013) - Target: Met For fiscal year 2012-2013, the Annual Fund raised $609,347. This was an all-time high for the Annual Fund. b. Measure: Receive capital campaign gifts and pledges The University will receive capital campaign gifts and pledges for the fiscal year. Blackbaud fundraising software will track all gifts and pledges received. 1. Achievement Target: Strive to receive $400,000 in pledges/donations to the Annual Fund. 2. Findings (2012-2013) - Target: Met Annual Fund raised over $600,000 ($609,347) this year. This was an all-time high for the Annual Fund. 2. Objective: Work collaboratively with representatives to increase state funding The Vice President for Institutional Advancement will serve as the University's registered lobbyist before the Alabama Legislature and will work collaboratively with representatives from all of Alabama's public universities to increase state funding for public universities. a. Measure: Receive capital campaign gifts and pledges The University will receive capital campaign gifts and pledges for the fiscal year. Blackbaud fundraising software will track all gifts and pledges received.

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1. Achievement Target: Increase state funding to stay at a level playing field with the institutions similar in size. 2. Findings (2012-2013) - Target: Met The Office of Institutional Advancement has worked in collaboration with state officials to increase state funding to stay on a level playing field with similarly situated college institutions. Despite the tough economic times the state is facing, the University was able to receive adequate funding through the Legislature this year. The University continues to improve its standing compared with similarly situated institutions. b. Measure: Increase state appropriation The University will receive an increase in its annual state appropriation which will reflect a similar increase as like-sized institutions. A comparison will be made between the state appropriations of all public universities in Alabama. 1. Achievement Target: Increase State funding to stay at a level playing field with the institutions similar in size. 2. Findings (2012-2013) - Target: Met The University stayed on a level playing field with other institutions its size and received several appropriation increases in select areas. 3. Objective: Federal Funding The Vice President for Institutional Advancement will present federal funding agenda to members of Congress. a. Measure: Receive capital campaign gifts and pledges The University will receive capital campaign gifts and pledges for the fiscal year. Blackbaud fundraising software will track all gifts and pledges received. 1. Achievement Target: Increase federal funding through VP and lobbyist. 2. Findings (2012-2013) - Target: Met The University has done well to increase its presence in Washington, and the University is exploring several avenues to increase federal funding. The University will continue its work in this area with the expectation that federal funding will increase in the coming years. b. Measure: Federal Funding The University will receive federal funding for projects submitted for Congressional consideration. 1. Achievement Target: Fundraising would like to secure funds in the range of 3-5 million dollars. 2. Findings (2012-2013) - Target: Partially Met Federal funding in the amount of $3-5 million dollars was not secured. 3. Action Plan: Increase Federal Funding The Office of Institutional Advancement will work with other departments on campus

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to secure additional federal funding. The University will attempt to identify projects that are subject to receiving federal funding and will also attempt to increase its presence with federal officials to improve the chances of having those projects funded. Established in Cycle: 2012-2013 Implementation Status: Planned Priority: High Implementation Description: Institutional Advancement will work with leaders on campus to identify projects where federal funds are potentially available. This office will also continue in its efforts to increase relationships with federal officials to improve its chances of funding once those projects are identified. Projected Completion Date: 09/29/2013 Responsible Person/Group: Institutional Advancement Implementation Notes: 9/30/2013 This action plan is covered under Increase Presence in Washington. 4. Objective: Complete Capital Campaign The Office of Institutional Advancement is scheduled to complete the University's first-ever capital campaign in October 2013. The campaign's goal of $15 Million is expected to be raised prior to October 2013, with the remaining time used to exceed the original goal. The Development Office will work to solicit capital campaign gifts from corporations, individuals and other entities to secure the necessary funds to complete the campaign. a. Measure: Receive capital campaign gifts and pledges The University will receive capital campaign gifts and pledges for the fiscal year. Blackbaud fundraising software will track all gifts and pledges received. 1. Achievement Target: Reach the $15 million goal of the capital campaign. 2. Findings (2012-2013) - Target: Met The Office of Institutional Advancement met the $15 million goal of the capital campaign.

II. Other Plans for Improvement A. Increase presence in Montgomery to increase state funding Fundraising staff will increase the presence of UWA in Montgomery by sending more personnel to Montgomery. Established in Cycle: 2009-2010 Implementation Status: In-Progress Priority: High Implementation Description: Hire additional staff. Responsible Person/Group: Institutional Advancement/ President Budget Amount Requested: $50,000.00 (recurring) B. Conduct regular annual fund solicitation of all alumni, identified friends of the University, and identified businesses Conduct regular annual fund solicitation of all alumni, identified friends of the University, and identified businesses Established in Cycle: 2010-2011 Implementation Status: In-Progress Priority: High Implementation Description: Send Annual Fund materials to everyone in the database. Budget Amount Requested: $10,000.00 (recurring) Implementation Notes: Page 3 of 6

9/30/2013 This action plan is covered under Complete Annual Fund Drive. C. Continue individual solicitations for comprehensive capital campaign Continue individual solicitations for comprehensive capital campaign Established in Cycle: 2010-2011 Implementation Status: In-Progress Priority: High Implementation Description: Conduct prospect research and make visits Additional Resources Requested: Travel = $25,000 Budget Amount Requested: $25,000.00 (recurring) D. Complete Annual Fund Drive An Annual Fund Drive will be started with the release of the new University magazine. An appeal for increased donations to the Annual Fund will appear in the magazine. Also, a yearend appeal will be made for the Annual Fund. Established in Cycle: 2011-2012 Implementation Status: In-Progress Priority: High Implementation Description: The appeal that will appear in the magazine has already been completed. The year-end appeal will be developed by Institutional Advancement and e-mailed to alumni and supporters. Projected Completion Date: 12/29/2012 Responsible Person/Group: Institutional Advancement Additional Resources Requested: None. Implementation Notes: 9/30/2013 This action plan is a yearly process that involves solicitations and year-end campaigns. E. Coordinate with Lobbyists and Elected Officials The University will work more closely with its lobbyists and elected officials to secure more federal funding. The University believes through better coordination that projects on campus can receive federal funding. Established in Cycle: 2011-2012 Implementation Status: In-Progress Priority: High Implementation Description: A more concerted effort will be made to coordinate with the University's lobbyists and the elected officials on funding opportunities. Projected Completion Date: 09/28/2013 Responsible Person/Group: Institutional Advancement Implementation Notes: 9/30/2013 This action plan is an on-going endeavor for this office. F. Increase Presence in Washington The University, with the help of its lobbyists, will continue to increase its presence in Washington. The desired effect will be an increase in federal appropriations for campus projects. Established in Cycle: 2011-2012 Implementation Status: In-Progress Priority: High Implementation Description: The University will work with its lobbyists to increase the school's presence. Projected Completion Date: 09/28/2013 Responsible Person/Group: Institutional Advancement Implementation Notes: 9/30/2013 This action plan is an ongoing endeavor for this office.

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G. Complete Capital Campaign Complete and meet all goals of the "University We Will Be" capital campaign Established in Cycle: 2012-2013 Implementation Status: Finished Priority: High Implementation Description: 1. Continue to fundraise from individuals 2. Continue to fundraise from businesses/corporations 3. Seek donations from foundations and other charitable groups 4. Obtain donations of over $4 million Projected Completion Date: 12/29/2012 Responsible Person/Group: Institutional Advancement Additional Resources Requested: Increased travel funds ($15,000) Improve/update office equipment - printers, copiers and fax machine ($7,500) Budget Amount Requested: $22,500.00 (recurring) Implementation Notes: 9/30/2013 The University's We Will Be Capital Campaign successfully met its goal of $15 million. F. Improve / Update Office Equipment The Office of Institutional Advancement would like to purchase new, updated office equipment - including a new copier, fax machine and printer. The fundraising staff believes money could be saved with this new equipment, instead of having to use the services of other departments on campus to meet fundraising’s needs. Established in Cycle: 2012-2013 Implementation Status: Finished Priority: High Implementation Description: The implementation would simply require the purchase of the new equipment. Projected Completion Date: 09/27/2012 Responsible Person/Group: Institutional Advancement Additional Resources Requested: Additional budget resources Budget Amount Requested: $7,500.00 (recurring) Implementation Notes: 9/30/2013 The office equipment for Institutional Advancement has been improved and upgraded over the past several years. G. Increase Giving to Annual Fund The Office of Institutional Advancement is planning to increase the number of people who give to the Annual Fund. This will be done through several methods. One is to start a new category of giving in the Annual Fund - First Stripe. This category is focused on alumni who have graduated in the last 15 years with the purpose of starting a habit of giving to their University. The hope is that the new graduates will begin giving to the University, and it will be easier to approach them in later years to donate larger amounts. Also, this will allow the University to keep current addresses and stay in touch with the recent graduates who change addresses frequently. The other approach is to publicize the Annual Fund more through increased mailings. The desired effect is to increase exposure and awareness of the benefits of the Annual Fund. Established in Cycle: 2012-2013 Implementation Status: Planned Priority: High Implementation Description: Both facets of this approach will be done through increased mailings and other media offered to alumni. Once First Stripe is off and running, several events will be held to increase the awareness of First Stripe and its benefits. Projected Completion Date: 10/30/2012

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Responsible Person/Group: Office of Institutional Advancement Additional Resources Requested: The only additional resources that are needed are supplies, such as stamps, paper and other various items, to increase presence of these efforts. Budget Amount Requested: $5,000.00 (recurring) Implementation Notes: 9/30/2013 This action plan is covered under Complete Annual Fund Drive. H. Increase in travel funds The Office of Institutional Advancement would like to request an increase in travel funds for the upcoming budgetary cycle. With the conclusion of the capital campaign, the development staff will be on the road more to finalize gifts and close-out the campaign. This coupled with the ever-increasing cost of fuel and related services are expected to cause a strain on the travel budget for the upcoming year. Established in Cycle: 2012-2013 Implementation Status: In-Progress Priority: High Implementation Description: The Office of Institutional Advancement would request additional budgetary resources to offset the increased travel by the development staff and the increasing cost of fuel. Projected Completion Date: 09/27/2012 Responsible Person/Group: Institutional Advancement Additional Resources Requested: Additional budgetary resources Budget Amount Requested: $15,000.00 (recurring) Implementation Notes: 9/30/2013 The increase in travel funds is a constant need as the Development Officers continue to see constituents across the country.

III. Analysis Questions and Analysis Answers A. What specific strengths did your assessments show? (Strengths) The assessments indicated a strong staff that worked hard in a very difficult economic time period to raise funds from all different sources - alumni, friends of the University, and corporations and foundations. It also showed the vast amount of help that was provided by the University's Board of Trustees, faculty and staff, alumni, and friends that made the success of the capital campaign and the annual fund possible. B. What specific weaknesses or challenges did your assessments show? (Weaknesses) The assessments demonstrated challenges in gaining traction for increased federal funding. This is not a problem that is unique to this University. Due to changes in federal funding and the economic times states are facing now, this is a problem being dealt with by most universities. C. How will assessment results be used for continuous improvement? The assessment results will be used to help fundraising staff gain a better understanding of how resources should be used - both personnel and fiscal. They also provide a way to track what has worked in the past, and processes that have not been successful.

IV. Annual Report Section Responses A. Key Achievements The largest achievement for the Office of Institutional Advancement was the successful conclusion of the University We Will Be Capital Campaign. The campaign with a working goal of $15 million was met and eventually exceeded.

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Planning and Assessment Approval Department or Division: Fundraising Chair or Director: Robert Upchurch Dean or Vice President: Mr. Clemit Spruiell

Goals are broad statements describing what the unit wants to accomplish. Goals relate to both the unit's mission and the University's mission. The goal(s) is stated as the University goal(s) a unit is attempting to meet.

YES _•:..____

NO

Outcomes/Objectives Outcomes and objectives are statements that describe in some detail what the unit plans to accomplish. Outcomes/objectives are associated with all applicable goals, strategic plans, standards, and institutional priorities.

YES _ __

Objectives are active-verb descriptions of specific points or tasks the unit will accomplish or reach. Outcomes are active-verb descriptions of a desired end result related to student learning and the unit's mission.

YES

NO

I

NO Measures Measures are statements to judge success in achieving the stated outcome or objective. Measures contain information on the type of evidence and assessment tool that a unit will use to verify if stated outcome/objective has been met.

YES _ __

NO

Achievement Targets Achievement targets are the thresholds that the measures must meet for the unit to deterntine that it has been successful in meeting its specified outcomes/objectives. Achievement targets are measurable statements.

YES_._ _

NO

Findings are indications whether an outcome/objective was met or not. Findings are put into the system under each achievemeut target.

YES

Findings include an interpretation of results, possible uses of results,

reflection on problems encountered, indicated improvements/changes and strengths or weakness.

NO

Action Plans Action plans are detailed plans created by the unit to meet an outcome/objective that was only partially met or not met or to make improvement to those outcomes/objectives that were met but still need some strengthening. The plan includes a projected completion date, implementation description, responsible person(s)/group, resources required, and budget amount (if applicable).

Action plans created in previous cycles have been updated with implementation notes.

YES ____:_•_ _

NO

YES

I

NO Annual Report The Annual Report section contains information on key achievements, faculty and/or staff achievements, and community/public.

YES

NO Analysis Report The unit has reflected on and created narratives for each of the following areas: specific strengths and progress made on outcomes/objectives, specific weaknesses or challenges, plans that were and were not implemented, and how assessment results will be used for continuous improvement. .

Approved by:

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