FSE 502

Strategic Enterprise Innovation

FSE 502

Strategic Enterprise Innovation Ira A. Fulton School of Engineering Arizona State University

Description

This course introduces students to the fundamentals of innovation as well as the process of new product development (NPD). Lectures and discussions will focus on the types of innovation (such as incremental and radical innovation) as well as certain categories of innovation (like process innovations, finance innovations, delivery innovations and offering innovations). Students will learn about the methods and tools used by practitioners of innovation. Case studies of a variety of products and services will illustrate a wide range of successful innovations seen in the corporate and not - for - profit environments.

Instructor Information

Prasad Boradkar Associate Professor and Program Director of Industrial Design DIrector of InnovationSpace Arizona State University Phone: 480.965.8685 Email: [email protected]

Course Reading • • •

Creating Breakthrough Innovations, by Harvard Business School Publishing Corporation, 2006 (CBI) The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm, by Tom Kelley and Jonathan Littman, Broadway Business, 2001 (TAoI) Hugh Dubberly on Innovation. This reading will be provided as a PDF file.

Topics Covered

Fundamentals of Innovation Types and Categories of Innovation The Process of Innovation New Product Design and Development Sustainability

Course Structure

This course will involve the following activities

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Lectures Lectures are organized by week; and you are expected to watch/listen to these sometime during that week. In these lectures, I will not cover topics that are directly related to the reading, as that would be unnecessarily repetitive. Instead, I will introduce new topics related to the course.

•

Readings The readings for the course are either from the two textbooks or PDF articles that will be provided to you.

•

Quizzes You will have a few short quizzes related to the readings and lectures. These quizzes will help you remember the reading material.

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Written Responses to the Lectures/Readings You will be asked to respond to a few questions/discussion topics posed to you based upon the readings and lectures.

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Projects In order to apply the material presented in class in lectures and readings, you will work on projects that will demonstrate your grasp of the practical benefits of these topics.

Course Objectives

This course has been designed to achieve the following objectives: • To understand the fundamentals, types and categories of innovation • To learn about the variety of forms of innovation through case studies • To learn about the process of innovation and be able to demostrate it through a project • To understand the principles of sustainability as they apply to the process of innovation

Policies

Reading Assignments One of the primary goals of this course is to provide you with an overview of the topics listed above. This will happen formally through the lectures and readings for the class. One of the books assigned for the course Creating Breakthrough Innovations (we will refer to this book in the Class Schedule as CBI) is published by the Harvard University Press, and examines innovation from a business perspective. The other book, The Art of Innovation (we will refer to this book in the Class Schedule as TAoI), is written by Tom Kelley of IDEO, a design and innovation consultancy, and it outlines the process of innovation in very easy - to - read terms from a design perspective. Late Deliverables Late deliverables will be neither accepted nor graded. In case of an emergency, please call me to discuss options.

Grading

Grades will be determined based on the following categories and points. Each student will be provided with a written evaluation at the end of each phase of the project. Your evaluations will be based upon the quality of the work produced, and it includes your response to the readings and performance on projects. Quizzes (4 total) Responses to Readings (Weekly)

200 points

Project 1

100 points

Project 2

100 points

Total 

500 points

100 points

Grading Scale and Meaning

The following grade scale will be used for this class. A B C D E

Consistently excellent, very high quality performance and work. 90 to 100 points. A+ is 100 - 96.7, A is 96.6 - 93.4, A - is 93.3 - 90 Good performance and work. 80 to 90 points. B+ is 89.9 - 86.7, B is 86.6 - 83.4, B - is 83.3 - 80 Average performance and work. 70 to 80 points. C+ is 79.9 - 76.7, C is 76.6 - 70 Below average performance and work. 60 to 70 points. Unacceptable performance and work. Below 60 points.

Assignments

This course includes the following assignments.

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Quizzes Four short open-book quizzes will be administered in this course. The content for these quizzes will be drawn from the readings for the course as well as the lectures. See the Class Schedule for dates for the quizzes.

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Responses to Readings You are expected to read the material assigned to you and respond to the questions posted on a weekly basis.

•

Projects In order to apply the concepts introduced in this class to potential or actual real world situations, you will be asked to develop an innovative solution to a problem. We will do two projects in this class as outlined below (more details to follow). Project 1: You have now learnt about several forms of innovation, and this project deals with the application that knowledge to create a new innovation for an existing product. Select any one of the following products and create an Innovation Proposal that outlines your recommendations on how this “product service system” could be improved. Apple iPod | Procter & Gamble Swiffer | Bose Noise Cancellation Headphones | Wrigley Altoids | Gillette ProGlide Razor Project 2: For this project, you have to select an entirely new need for which you want to create a new product service system. You may select a project you have been working on at work or an idea you have had for a new product or service for a long time or anything else you think is in need of innovation. You will get more details on this project later in the semester.

Class Schedule Week 01

January 17 - January 21

Lecture

Course Introduction

Assignments Due

Response to Readings

Readings

“Introduction” from CBI “Innovation at the Top” from TAoI “Dubberly - Innovation” pages 1 - 21

Week 02

January 24 - January 28



Lecture

Introduction to Innovation

Assignments Due

Response to Readings

Readings

“The Road to Disruption” from CBI “Toppling the Walls Surrounding Corporate Creativity” from CBI “Dubberly - Innovation” pages 22 - 41

Week 03

January 31 - February 04

Lecture

Dubberly on Innovation

Assignments Due

Response to Readings

Readings

“Lost in Translation” from CBI “Six Surprising Insights About Innovation” from CBI “Dubberly - Innovation” pages 42 - 55

Week 04

February 07 - February 11



Lecture

Integrated Innovation

Assignments Due

Quiz 1 Response to Readings

Readings

“The New Rules of R&D” from CBI “Performance, Convenience, Price: What’s Your Brand About?” from CBI “Dubberly - Innovation” pages 56 - 71

Week 05

February 14 - February 18



Lecture

Developing A Comprehensive Innovation Strategy

Assignments Due

Response to Readings

Readings

“Where Does the Competitive Advantage Lie?” from CBI “Innovation Inside” from CBI “Winging it in Start - Up Mode” from TAoI

Week 06

February 21 - February 25

Lecture

The Process of New Product Development

Assignments Due

Response to Readings

Readings

“Is Risk the Cost of Innovation?” from CBI “Ambidextrous Innovation” from CBI “Innovation Begins with an Eye” from TAoI

Week 07



February 28 - March 04

Lecture

Introduction to Industrial Design

Assignments Due

Response to Readings

Readings

“Can You Spot the Sure Winner?” from CBI “How to Place Your Best Bets” from CBI “The Perfect Brainstorm” from TAoI

Week 08

March 07 - March 11

Lecture

Introduction to Design Innovation

Assignments Due

Quiz 2 Response to Readings

Readings

“Sometimes a Great Notion Isn’t Yet a Great Product” from CBI “Is Your Product - Development Process Helping - or Hindering - Innovation?” from CBI “A Cool Company Needs Hot Groups” from TAoI

Spring Break

March 14 - March 18

Week 09

March 21 - March 25

Lecture

Sustainability and New Product Development Part 1

Assignments Due

Project 1 Due Response to Readings

Readings

“Disruption is a Moving Target” from CBI “Prototyping is the Short Hand of Innovation” from TAoI

Week 10

March 28 - April 01

Lecture

Sustainability and New Product Development Part 2

Assignments Due

Response to Readings

Readings

“Are You Reading the Right Signals?” from CBI “Build Your Greenhouse” from TAoI

Week 11

April 14 - April 08



Lecture

Research for Human - Centered Innovation

Assignments Due

Response to Readings

Readings

“Expect the Unexpected” from TAoI “Barriers Jumping” from TAoI

Week 12

April 11 - April 15

Lecture

The Process of Idea Generation

Assignments Due

Quiz 3 Response to Readings

Readings

“Creating Experiences for Fun and Profit” from TAoI “Zero to Sixty” from TAoI

Week 13

April 18 - April 22

Lecture

Service Innovation

Assignments Due

Response to Readings

Readings

“Coloring Outside the Lines” from TAoI “In Search of the Wet Nap Interface” from TAoI

Week 14



April 25 - April 29

Lecture

Biomimicry: Innovation from Life

Assignments Due

Quiz 4 Response to Readings

Readings

“Live the Future” from TAoI “Getting in the Swing” from TAoI

Week 15

May 02 - May 06

Lecture

Grand Challenges

Assignments Due

No Assignment

Readings

No Readings

Week 16

My 09 - May 13

Lecture

No Lecture

Assignment

Project 2 Due

Readings

No Readings

Some Important Dates May 03, 2011 May 04, 2011 May 05 - 11, 2011

Last Day of Classes Reading Day Finals Week

FSE 502

Strategic Enterprise Innovation